Gini Dietrich

Four Step Process to Create an Integrated Marketing Campaign

By: Gini Dietrich | June 13, 2012 | 
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Tweet Share Share +1 Pin EmailShares 294I’ve been reflecting recently on the changes that have happened to the public relations industry in the past few years. We’ve seen more technological advances in the past five years than we’ve seen in the last 50 combined. It used to be all we had to worry about was advertising, public relations, and direct marketing. Then we added websites and [&hellip... Read More
Guest

Two Types of People Who Need Micromanagement

By: Guest | June 12, 2012 | 
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Tweet Share Share +1 Pin EmailShares 112Today’s guest post is written by Monica Wofford.  Micromanagement: The act of tediously following up with those you lead to make sure they get the job done. High performers hate it when you micromanage them, but there are two other types of employees who need it. If not, they’ll fail and take your team down with them. Even with these [&hellip... Read More
Gini Dietrich

Can Algorithms Replace Human Writers? (Part Two)

By: Gini Dietrich | June 12, 2012 | 
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Tweet Share Share +1 Pin EmailShares 199A few weeks ago, I wrote a blog post about Narrative Science and the idea around algorithms replacing humans for news stories. At the time, I based my cynical piece (as is my custom) on the things I’d read in Wired, Crain’s, Slate, and The Atlantic. My biggest issue with the company is the idea that a computer could replace, [&hellip... Read More
Guest

Two Blogging Camps: Which is Better?

By: Guest | June 11, 2012 | 
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Tweet Share Share +1 Pin EmailShares 137Today’s guest post is written by Craig McBreen. Several weeks ago Gini Dietrich wrote about “smart” posts vs. those other posts. I think she kinda said: Stupid spreads like a virus. It’s not exactly like comparing Mad Men to Keeping Up With the Kardashians or Charlie Rose to Snooki, but those top 10 lists sure go viral, don’t they? After reading [&hellip... Read More
Gini Dietrich

The Four I’s of Leadership Communication

By: Gini Dietrich | June 11, 2012 | 
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Tweet Share Share +1 Pin EmailShares 322I’ll admit it. I read the Fifty Shades of Grey trilogy. I had to see what all the fuss was about. When I finished, I bought myself a copy of the June issue of Harvard Business Review, just so I could read something smart and well written. And, boy, am I glad I did! Not only has my intelligence returned, [&hellip... Read More
Gini Dietrich

Gin and Topics: Death, Fear, and Resurrection

By: Gini Dietrich | June 8, 2012 | 
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Tweet Share Share +1 Pin EmailShares 62When I got up in my hotel room this morning, I flipped on the news while I got ready and one of the news anchors said, “Well, we made it to Friday. Again.” Wow, dude! Way to grab life by the horns and be optimistic about what’s out there for you. I do have to say, though, my super early [&hellip... Read More
Guest

Where is Everybody? Why Webinar Attendance Doesn’t Matter

By: Guest | June 7, 2012 | 
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Tweet Share Share +1 Pin EmailShares 117Today’s guest post is written by Tom Bishop.  Ever been to the theater? There’s a feeling of anticipation as you enter the dimly-lit theater and find your seats. Your eyes adjust, and you notice that half the seats are empty. The orchestra tunes up, and on stage, you see the curtains part just a hair as somebody peeks out. Behind [&hellip... Read More
Gini Dietrich

The Future of Journalism from Warren Buffet’s Viewpoint

By: Gini Dietrich | June 7, 2012 | 
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Tweet Share Share +1 Pin EmailShares 329Last month, in a move that surprised many of us close to journalism, Warren Buffet bought newspapers – 63 of them, in fact. Now Buffet is not known for making high-risk or crazy investments. Quite the opposite. You know if Buffet is invested in something, you’d best get in on it, too. So why 63 newspapers? And why weeklies and [&hellip... Read More
Guest

Conducting Surveys: The Good, the Bad, and the Ugly

By: Guest | June 6, 2012 | 
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Tweet Share Share +1 Pin EmailShares 101Today’s guest post is written by Brian Meeks. I know almost as much about PR as I do about women. I won’t go into the math, but suffice it to say that it is a whole integer well south of zero. I do, however, know a thing or two about data. There is frequent discussion of measurement, which is what [&hellip... Read More
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