Arment Dietrich

Social Media Success Story

By: Arment Dietrich | August 5, 2010 | 
14
Guest post by Thomas R. Fox, principal of tomfoxlaw.com. As a solo professional or small business owner, how can you create a footprint with little to no marketing budget? In today’s social media world, the answer is quite a bit. Following is my social media success story. I am a lawyer who was trying to develop a solo practice focusing on the U.S. Foreign Corrupt Practices [&hellip... Read More
Gini Dietrich

The Age-Old Question: Can I Pick Your Brain?

By: Gini Dietrich | August 5, 2010 | 
70
Yesterday Jason Falls wrote a great blog post about incentive-based consulting and the age-old question in a service business…what do we do when someone asks “can I pick your brain?”…for free. Jason makes a couple of points I’d like to illustrate. 1. A couple of weeks ago Peter Shankman tweeted the following: 2. Kami Watson Huyse wrote a blog post about the arrogance of that tweet [&hellip... Read More
Arment Dietrich

Key To Inbound Marketing: Buy an iPhone

By: Arment Dietrich | August 4, 2010 | 
7
Guest post by Larry Spada the vice president of branding and marketing at Outdoor Living Brands. Apple changed my life. When I saw my first Macintosh computer in the mid-1980s, I was speechless. My only exposure to computers at the time was those ugly, old, ochre cathode ray streams of digits beaming from clunky monitors – or those big monster server rooms that we typically see [&hellip... Read More
Gini Dietrich

Scheduling Your Feedburner Delivery

By: Gini Dietrich | August 4, 2010 | 
3
It’s time for the video question of the week and this one comes from Abbie Fink who asks what time of day is best for scheduling your Feedburner delivery. Also a shout out to Shelly Gibbens and Pat Lamb for two very cool things they’re doing with their businesses. Have you seen other kinds of results from changing the timing of your Feedburner delivery? (If you’re [&hellip... Read More
Arment Dietrich

Defining Marketing: Traditional, Online, and Digital

By: Arment Dietrich | August 3, 2010 | 
14
A few weeks ago, in the digital marketing community, we discussed whether or not traditional marketing was going to go away. Then became the reoccurring question of defining marketing and how traditional, online, and digital all fit together. I used to think of it as traditional and new. But now there is too much “new” to fit into one category... Read More
Gini Dietrich

Hijacking of the Fast Company Influence Project

By: Gini Dietrich | August 3, 2010 | 
4
A few weeks ago, Fast Company launched their Influence Project, a contest of sorts to find some of the most online socially influential people. Billed as an experiment to find a compass of where real influence lies on the Internet, it’s had some pretty bad publicity from bloggers and influencers alike. The experiment is being named a bad popularity contest with no real measure of influence... Read More
Arment Dietrich

Addicted to Social Media

By: Arment Dietrich | August 2, 2010 | 
12
Guest post by Martin Waxman, co-founder and managing partner of energi PR, Communications, Digital in Toronto. My name is Martin W., and I am…addicted to social media. It started innocently enough with my first BlackBerry. I think I would call that my gateway connection. Or maybe it happened earlier. With webmail and the email inbox I had to check at all hours of the day and [&hellip... Read More
Gini Dietrich

The Time for Location-Based Marketing Is Now

By: Gini Dietrich | August 2, 2010 | 
50
Last week Mashable did a story on how few people are using Foursquare and that, perhaps, business owners should wait to do any marketing through the location-based program. At the time, I was in a hurry and tweeted it with, “Not sure I agree with @mashable on waiting until later to do location based marketing.” I’ve had some time to think about it and now I’m [&hellip... Read More
Arment Dietrich

Content As Conversation On Your Business Blog

By: Arment Dietrich | August 1, 2010 | 
22
Catherine Novak over at WordSpring wrote a great post Tuesday on the merits of content versus conversation. As the word count on the comment I began to leave for her continued to grow, I realized I just might have a blog post of my own on my hands. In her post, Catherine quotes Cory Doctorow (via Clay Shirky): “Conversation is King, content is just something to [&hellip... Read More