Gini Dietrich

Two Reasons a Personal Brand is Imperative to Business Growth

By: Gini Dietrich | January 28, 2013 | 
97
A couple of weeks ago, I spoke to a group of business leaders about the use of the web to grow their organizations. During the conversation, the issue of personal branding came up. I know, I know. There is a conversation about whether or not personal branding even exists. For sake of this blog post, let’s lean on the side of personal branding as a way [&hellip
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Gini Dietrich

The Three Things, Edition 17

By: Gini Dietrich | January 27, 2013 | 
0
Welcome to 17th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter, Howie Goldfarb, and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you hurry over and enter your email address or add to your RSS feed) [&hellip
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Gini Dietrich

Gin and Topics: Lots of Dancing and Some Bad Lip Reading

By: Gini Dietrich | January 25, 2013 | 
32
We finally have snow! We finally have snow! We finally have snow! Jack Bauer and I were the first ones out in it this morning. I made snow angels and he marked every tree he could find. I don’t mean to be greedy, but it needs to snow just a little bit more so my cross-country skis can come out and play, too! If anyone can [&hellip
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Guest

The End of Spin as We Know it?

By: Guest | January 24, 2013 | 
12
Today’s guest post is by Chuck Kent. Spin sucks so much author Jonathan Salem Baskin contends it’s an endangered species. Truth be told, I dissemble as much as the next guy. Nonetheless, Truth with that capital T has always been my greatest interest, the Grail in my unholy professional life. I firmly believe nothing creates more convincing marketing messages – or greater long-term shareholder value – than [&hellip
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Gini Dietrich

Getting Things Done: Why Working at Home is Better

By: Gini Dietrich | January 24, 2013 | 
212
Yesterday, we spent a good hour with Sarah Evans talking about [Re]frame, her book of daily inspirations. During the live Q&A (you can see the archive here), the topic of working at home came up (she works from home about 70 percent of the time and in the Tracky offices the rest). Steven Coyle said he finds working at home really appealing, but a lot people [&hellip
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Yvette Pistorio

Facebook: Embrace Change in 2013

By: Yvette Pistorio | January 23, 2013 | 
20
Today’s guest post is by Yvette Pistorio. Everyday something changes on one of the many social networks. From new terms and conditions on Instagram (which went over REALLY well with people – not!), to Google + Communities and the new interface on LinkedIn, there is always something new to learn. Because Facebook is all over the headlines this week after their big announcement on the Graph Search and because we [&hellip
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Gini Dietrich

Join Sarah Evans for a Special Livefyre Q&A Today

By: Gini Dietrich | January 23, 2013 | 
249
If you’re in the PR industry or do social media for a living, you’ve likely heard of Sarah Evans. You might be a subscriber of Sarah’s Faves or Commentz or perhaps you’ve seen her speak or participated in a Twitter chat with her. As far as I can recall, she was one of the first – if not the first – to create an industry Twitter chat with #Journchat. [&hellip
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Guest

The Wisdom of Mike Tyson: Scenario Planning in Marketing

By: Guest | January 22, 2013 | 
10
Today’s guest post is by James Ellis. It’s strange something said by Mike Tyson would have such legs, but his quote, “Everyone has a plan until they get punched in the face” really seems to resonate with people Marketers especially. You see marketers, who traffic in things called marketing plans, are surprisingly averse to planning for that knock-out moment when they get punched in the face. [&hellip
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Gini Dietrich

Manage Content, Social Media, and SEO without Duplication

By: Gini Dietrich | January 22, 2013 | 
42
We have an interesting client challenge. They have six different websites and, of course, want increased search rankings and content, including a blog, for each. But the audiences are the same for each. The only reason there are so many is because of different state laws that require it. Not only that, but the keywords are the same, the topics are the same, and the content [&hellip
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