Gini Dietrich

Preparing Students and Young Professionals for the Business World

By: Gini Dietrich | September 15, 2010 | 
33
During the summer I fell off the InsidePR bandwagon. Not in terms of recording, but in terms of talking about it here. But I’m baaack! And this week, Martin Waxman, Joe Thornley, and I discuss preparing students and young professionals for the business world. We’ve talked here before about using the social web to find a job, but this discussion is a bit different. With school [&hellip... Read More
Arment Dietrich

Why Scale the Paywall?

By: Arment Dietrich | September 14, 2010 | 
6
Guest post by Valerie Merahn Simon, senior vice president at BurrellesLuce. There’s been a lot of debate lately about free versus paid content online. All this talk leads to one simple question. What features will motivate readers to scale the paywall? Back in college I found myself at the campus store with less than a dollar in change in my pocket. To the left of the [&hellip... Read More
Gini Dietrich

Does Your Company Have a Skunkworks Team?

By: Gini Dietrich | September 14, 2010 | 
28
I’ve been reading a lot recently about skunkworks teams and why they don’t work. If you aren’t familiar, according to Wikipedia, “skunkworks is used to describe a group within an organization given a high degree of autonomy and unhampered by bureaucracy, tasked with working on advanced or secret projects.” In other words, it’s a formal group of people who work solely on innovation – coming up [&hellip... Read More
Arment Dietrich

Content Marketing: Yes, We’re All Media Companies. What Now?

By: Arment Dietrich | September 13, 2010 | 
1
Guest post by Joe Pulizzi, CEO of Z Squared Media and author of “Get Content Get Customers.” You would have to be from another planet not to be bombarded with the “we’re all media companies now” mantra coming from many of the leading marketing websites . But what does it mean…to be a media company or publisher (what I call content marketing)? If you look at [&hellip... Read More
Gini Dietrich

Publicity Is Not PR. PR Is Not Publicity.

By: Gini Dietrich | September 13, 2010 | 
36
If you don’t know Sasha Muradali, go on over to her blog, Little Pink Book PR. That is where this post first was published and it came to life because we are both huge Mad Men fans. If you already read it there, by all means, ignore me today. If you didn’t read it on Sasha’s blog, welcome to my obsession of Mad Men. I love the storyline, [&hellip... Read More
Arment Dietrich

Book Review: ‘World Wide Rave’ by David Meerman Scott

By: Arment Dietrich | September 12, 2010 | 
11
When I saw David Meerman Scott, author of “The New Rules of Marketing and PR,” (affiliate link) speak at the Search Engine Strategies Conference in March, I was pretty impressed.  After learning about his six rules of the rave I was intrigued enough to wait in the long line to receive my free copy of his newest book, “World Wide Rave: Creating Triggers that Get Millions [&hellip... Read More
Gini Dietrich

Top Five Stories for Week Ending Sept. 10, 2010

By: Gini Dietrich | September 10, 2010 | 
0
Did this week feel like the longest in history…even though it was only four days? Man! Maybe it’s because I got sucked into making changes to the Arment Dietrich website last night (through the super amazing content management system Clockwork created for us) and I looked up and it was 9 p.m. I’d ask you to go check it out and tell me what you think, [&hellip... Read More
Arment Dietrich

No Place Like Home: Is Facebook the Wizard of Your Oz?

By: Arment Dietrich | September 9, 2010 | 
2
Guest post by Angie Swartz, CEO of Square Martini Media. Businesses are flocking to Facebook these days, and with more than 500 million users, it’s easy to see why. But we must be careful not to let Facebook become the wizard of our Oz. Nearly everyone wants to direct your attention to Facebook. Small and large businesses are spending lots of money to get us all [&hellip... Read More
Gini Dietrich

Focus Strategically On the New Social Tools

By: Gini Dietrich | September 9, 2010 | 
12
It’s time for the Arment Dietrich Facebook question of the week! Erik Hare asks, “How do you get clients to focus strategically on the new social tools and not just on ‘I hear a lot about this Twitter thingy.’? How do you get them past image creation and messaging in the old idiom? My answer follows in the video. What advice do you have for Erik? [&hellip... Read More