Andrew Isidoro

Public Relations SEO: How AuthorRank Can Help

By: Andrew Isidoro | April 18, 2013 | 
23
Despite being a professional search marketer, at school my goal was a career in public relations. I even studied the discipline in university, learning a lot about the skillset required to be an effective communicator. Understanding the processes and what it takes to be successful in that business is why it puzzles me so many tend to gloss over the importance of search engines. While keeping [&hellip
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Yvette Pistorio

Tracky: A Smarter Content Calendar

By: Yvette Pistorio | April 18, 2013 | 
76
I love editorial calendars. They help you plan better and outline exactly what needs to be completed. They are my lifeline. These days we have to account for so many things: Web content, news releases, blogs, social media, email marketing – I can make the list longer, if you wish. I read a post on the Bad Pitch Blog written by Sarah Evans, chief evangelist for [&hellip
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Yvette Pistorio

The Work from Home Debate: Myths and Facts

By: Yvette Pistorio | April 17, 2013 | 
69
Our fearless leader, Gini Dietrich, has talked at length about how our virtual office works, so I won’t rehash the details. Suffice it to say, I think my team does a great job of collaborating and holding each other accountable for our goals. However, there’s been a lot of discussion lately about certain companies requiring employees to physically work from the office. It seems Best Buy and Yahoo! have made up their minds about [&hellip
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Lindsay Bell

The How-tos of Humility in Leadership

By: Lindsay Bell | April 17, 2013 | 
114
I have a great leader. Ok, Danny Brown, bring on the ‘brown nosing’ jokes. But say what you will, it simply is fact. I can say this because I’m old. Being old usually means you have (hopefully) achieved a few things. Have a bit of life experience and some perspective. And have worked under a number of different leaders in the course of your career. I [&hellip
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Danielle McAnn

Run Your Social Media Campaigns Like a Pro

By: Danielle McAnn | April 16, 2013 | 
8
Running social media campaigns or competitions are fantastic methods of exposure, and can fit snugly into your longterm marketing plan. These sorts of campaigns lend themselves very well to online platforms, and are great for building brand awareness. Sharing and linking can be encouraged ad infinitum, especially if you include a sharing-of-your page button or logo on the pages of ‘participants component’ to your campaign. That said, [&hellip
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Arment Dietrich

Is Thought Leadership Just Business Jargon?

By: Arment Dietrich | April 16, 2013 | 
23
I’m tripping over thought leadership these days. Stubbing my toes on #thoughtleader hashtags and barking my virtual shins on “how to become a thought leader” articles and posts. Welcome to our digital world in 2013. With the rise in popularity of inbound marketing, content creation, and the ongoing migration of offline to online, the terms “thought leader” and “thought leadership” are close to being overused. Is [&hellip
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Mike Santoro

You’re Fired! How an Agency Survives a New CMO

By: Mike Santoro | April 15, 2013 | 
25
It’s every agency’s worst nightmare. You and your team are cranking along delivering solid results for a client when you hear rumors the CMO is about to step down. A few months later, someone new is in charge and you find yourself in the midst of an agency review. It’s a situation that rarely works well for the incumbent agency. And with the average CMO tenure [&hellip
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Yvette Pistorio

Four Ways to Reward Your Online Community

By: Yvette Pistorio | April 15, 2013 | 
53
Social media matters because everyone likes it. Even if you detest some (or all!) of the platforms, using the big ones is almost mandatory for brands at this point. Each day millions of people all around the world log into their social networks and brands work hard to accumulate and connect with just a fraction of those people. Companies are always looking for creative ways to [&hellip
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Lindsay Bell

The Three Things, Edition 28

By: Lindsay Bell | April 14, 2013 | 
3
Welcome to 28th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Sky Pulse Media), and – since Gini’s on vacation – me, Lindsay Bell! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if [&hellip
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