Arment Dietrich

Steve Jobs Answers Emails

By: Arment Dietrich | October 6, 2010 | 
39
Can you imagine being the CEO of Apple – the Godfather of all things iPod, iPad, iPhone?  Now picture answering almost every email that comes your way.  That’s exactly what Steve Jobs does.  He personally responds to almost every email that make it to his inbox while, of course, running one of the world’s most successful brands.  But bad things can happen when billionaires get a [&hellip... Read More
Gini Dietrich

Edelman Has a Brand Integration Boutique?

By: Gini Dietrich | October 6, 2010 | 
15
Arment Dietrich is a boutique marketing and communications firm. There are a lot of really good boutique companies. From Canada to Sweden to the U.K. and throughout the U.S., I can easily name the top 10, but Edelman is not among them. Sure they’re a top 10 firm, easily, in the world of large companies, but boutique? I don’t care how you skin it, that is [&hellip... Read More
Arment Dietrich

Streamlining Processes: Does My Business Look Fat In This?

By: Arment Dietrich | October 5, 2010 | 
5
Guest post by Les McKeown, president and CEO of Predictable Success. Last weekend I tossed out six boxes of techno-junk. Six boxes! I’m talking BlackBerries, iPhones, old Nanos and Shuffles, computer keyboards, a Bamboo tablet, a Logitech I/O Pen (what on earth was that?), speakers, headsets, and more cables than I would need in three lifetimes – and that was in just one of the boxes. [&hellip... Read More
Gini Dietrich

Communication and Marketing Trends for 2011

By: Gini Dietrich | October 5, 2010 | 
71
It might be too early in the year to write this post, but Patti Knight and I had a conversation yesterday about the future of brick and mortar offices and it got me thinking about trends for next year, let alone 10 years from now. So following are what I think are going to be the communication and marketing trends for 2011. 1. Content, content, content. [&hellip... Read More
Arment Dietrich

How Big Is Your Social Proof?

By: Arment Dietrich | October 4, 2010 | 
1
Guest post by Craig Jarrow, author of the Time Management Ninja. In today’s world, it’s not good enough to tell people about your talents; you need to show them. The question now is how big is your social proof? Recently, I was solicited for some web design services. An individual overheard me discussing my time management blog and approached me to say that he and friend [&hellip... Read More
Gini Dietrich

Customer-Centric and Customer-Centered Organizations: Which Do You Prefer?

By: Gini Dietrich | October 4, 2010 | 
11
Perhaps it’s because we’re working night and day on the beta version of “Project Jack Bauer” (stay tuned for information on that!) or perhaps it’s because we’ve always been in a client service business and I think a lot about ways to make our process even better, but I’ve been thinking a lot lately about customer-centric and customer-centered organizations. Beth Harte and Anna Barcelos describe the [&hellip... Read More
Gini Dietrich

Top Five Stories for Week Ending Oct. 1, 2010

By: Gini Dietrich | October 1, 2010 | 
3
I’m having a hard time believing it’s already October. Just a year ago I was wondering if we were going to make it through the recession and trying to figure out what it would take to move us back into growth mode. Guess I lost sleep for nothing…and man it went by fast! Following are the top five stories for week ending Oct. 1, 2010. If [&hellip... Read More
Guest

Five Ways to Rule the World

By: Guest | September 30, 2010 | 
14
Guest post by The Young Turk. Additional editing and amplification by his mom, Sarah Robinson. A note from the author’s mother: My son, The Young Turk, is all about ruling the world. It is one of the many reasons Gini Dietrich thinks he is awesome. So when we were asked to write a guest post for Spin Sucks, I asked the YT for the top five [&hellip... Read More
Gini Dietrich

How Do PR Pros Pitch Bloggers?

By: Gini Dietrich | September 30, 2010 | 
26
It’s time for the Arment Dietrich Facebook question of the week! Beatriz Alemar asks, “How do PR pros pitch bloggers?” I answer her in the following video and would love to know your tips, as well. I mention the newsletter in the video. You can find the subscription page here and you can see what I’m talking about by reading the latest issue. If you’re receiving [&hellip... Read More