Arment Dietrich

Social Media and PR: Are Journalists Quicker to Adapt?

By: Arment Dietrich | August 8, 2010 | 
10
Guest post by Sharon Cain, managing director of Quest PR. Compared to PR pros, are journalists quicker to adapt and embrace the wealth of opportunities that our vibrant new world of social media presents? The dramatic evolution that journalism and PR have undergone since I was haring around the UK living on caffeine, adrenaline, and deadlines as an on-screen Sky TV reporter has been reinforced in [&hellip... Read More
Gini Dietrich

The PRWeek Guide to Required Reading

By: Gini Dietrich | August 7, 2010 | 
13
Last week PRWeek published a guide for required reading and Sheelagh Doyle recommends Spin Sucks, among my own favorites. “Required reading – a definitive guide to PR blogs” begins with, “Everybody has an opinion. Social media provides an unrivaled avenue to share it with the world. PRWeek examines some of the individual blogs and Twitter feeds that all communications pros need to bookmark.” Check out the [&hellip... Read More
Arment Dietrich

Social Media Success Story

By: Arment Dietrich | August 5, 2010 | 
14
Guest post by Thomas R. Fox, principal of tomfoxlaw.com. As a solo professional or small business owner, how can you create a footprint with little to no marketing budget? In today’s social media world, the answer is quite a bit. Following is my social media success story. I am a lawyer who was trying to develop a solo practice focusing on the U.S. Foreign Corrupt Practices [&hellip... Read More
Gini Dietrich

The Age-Old Question: Can I Pick Your Brain?

By: Gini Dietrich | August 5, 2010 | 
70
Yesterday Jason Falls wrote a great blog post about incentive-based consulting and the age-old question in a service business…what do we do when someone asks “can I pick your brain?”…for free. Jason makes a couple of points I’d like to illustrate. 1. A couple of weeks ago Peter Shankman tweeted the following: 2. Kami Watson Huyse wrote a blog post about the arrogance of that tweet [&hellip... Read More
Arment Dietrich

Key To Inbound Marketing: Buy an iPhone

By: Arment Dietrich | August 4, 2010 | 
7
Guest post by Larry Spada the vice president of branding and marketing at Outdoor Living Brands. Apple changed my life. When I saw my first Macintosh computer in the mid-1980s, I was speechless. My only exposure to computers at the time was those ugly, old, ochre cathode ray streams of digits beaming from clunky monitors – or those big monster server rooms that we typically see [&hellip... Read More
Gini Dietrich

Scheduling Your Feedburner Delivery

By: Gini Dietrich | August 4, 2010 | 
3
It’s time for the video question of the week and this one comes from Abbie Fink who asks what time of day is best for scheduling your Feedburner delivery. Also a shout out to Shelly Gibbens and Pat Lamb for two very cool things they’re doing with their businesses. Have you seen other kinds of results from changing the timing of your Feedburner delivery? (If you’re [&hellip... Read More
Arment Dietrich

Defining Marketing: Traditional, Online, and Digital

By: Arment Dietrich | August 3, 2010 | 
14
A few weeks ago, in the digital marketing community, we discussed whether or not traditional marketing was going to go away. Then became the reoccurring question of defining marketing and how traditional, online, and digital all fit together. I used to think of it as traditional and new. But now there is too much “new” to fit into one category... Read More
Gini Dietrich

Hijacking of the Fast Company Influence Project

By: Gini Dietrich | August 3, 2010 | 
4
A few weeks ago, Fast Company launched their Influence Project, a contest of sorts to find some of the most online socially influential people. Billed as an experiment to find a compass of where real influence lies on the Internet, it’s had some pretty bad publicity from bloggers and influencers alike. The experiment is being named a bad popularity contest with no real measure of influence... Read More
Arment Dietrich

Addicted to Social Media

By: Arment Dietrich | August 2, 2010 | 
12
Guest post by Martin Waxman, co-founder and managing partner of energi PR, Communications, Digital in Toronto. My name is Martin W., and I am…addicted to social media. It started innocently enough with my first BlackBerry. I think I would call that my gateway connection. Or maybe it happened earlier. With webmail and the email inbox I had to check at all hours of the day and [&hellip... Read More