Guest

Your Network and You: The Most Important Question

By: Guest | November 1, 2010 | 
31
Guest post by Justin Goldsborough, who specializes in digital strategy and education at Fleishman-Hillard Kansas City. Recently, I had the privilege of speaking to a group of communications and journalism students at the University of Missouri. Toward the end of the panel, one of the students asked the following: “What’s the most important question you’ll ask anyone you work with or interview for a job these days?” [&hellip... Read More
Gini Dietrich

Raise $30,000 In 30 Days

By: Gini Dietrich | November 1, 2010 | 
9
I just finished reading Little Bee, which is not based on a true story, but is about a couple from London who find themselves involved in the oil war in Nigeria when asked to save their own lives or those of two little girls. I won’t spoil the story for you, but it certainly makes you think about how lucky we are to live in countries [&hellip... Read More
Gini Dietrich

Top Five Stories for Week Ending Oct. 29, 2010

By: Gini Dietrich | October 29, 2010 | 
26
Have you ever fit two weeks into one? That’s how this week has felt, but I have to say that, without Patti Knight, I’d still be digging through emails and would have accomplished nothing. But, because she is a saint and filed emails, answered ones that she could, and left me the ones that could only be answered by me, I got through them all of [&hellip... Read More
Arment Dietrich

Viral Video Campaign: It Gets Better

By: Arment Dietrich | October 28, 2010 | 
15
If you have not heard of this video campaign targeting gay youths, you must not go online often. Thousands of people, including handfuls of celebrities, have made YouTube videos letting gay teenagers know that “it gets better.” Just four weeks ago, after the horrible news of tragic teenage suicides (due to being bullied to the point where they thought ending their lives was the easier decision), [&hellip... Read More
Gini Dietrich

Social Media In Spanish and English

By: Gini Dietrich | October 28, 2010 | 
40
It’s the Arment Dietrich Facebook question of the week time…and I’m not sure I have an answer! I know. That NEVER happens! I was JUST telling Justin Brackett’s four year old that I know everything, too.  But Beatriz Mena proved me wrong. She asks, “What do I do with my social media for both Spanish and English visitors?” My answer is in the video, as well [&hellip... Read More
Guest

3 Keys to Creating a Culture of Innovation

By: Guest | October 27, 2010 | 
17
Guest post by John Heaney, principal at Orange Envelopes. The National Science Foundation released a disturbing study recently that revealed that only nine percent of American companies engaged in any product or process innovation during the three-year study period (2006-08). Frankly, I’m not surprised with the near absence of corporate innovation because I see so few companies that encourage a culture of innovation. Too many CEOs focus [&hellip... Read More
Gini Dietrich

Moderating Blog Comments

By: Gini Dietrich | October 27, 2010 | 
146
As you know, my top 10 blog posts I read on vacation on Monday included Shel Holtz’s blog about moderating comments. Then, as we were recording InsidePR yesterday, we discussed the issue again. You can read Shel’s post here and listen to the discussion with Joe Thornley here. Sneak peak: Joe and I disagree about moderating blog comments. I included Shel’s post because I think it’s [&hellip... Read More
Guest

C-Level Leaders: Don’t Get Carried Away by Social Media

By: Guest | October 26, 2010 | 
11
Guest post by Hollis Thomases, author of the book “Twitter Marketing: An Hour a Day.” WARNING: What you’re about to read might sound like heresy coming from someone like me, who others have described as a “social media expert”: As a CEO or business leader, don’t get too sucked into or carried away by social media. To explain what I mean, first let me set the [&hellip... Read More
Gini Dietrich

I’m the Smartest Person In the Room!

By: Gini Dietrich | October 26, 2010 | 
131
There is something happening online that really bothers me. People are calling themselves experts, mavens, and gurus. With no real experience or case studies to back up their claims. This is not new – I noticed it was rampant a few years ago when I began participating online. But last night I was reading a list of the top 25 women who both tweet and blog [&hellip... Read More