Gini Dietrich

The Success Trap and Regrets of the Dying

By: Gini Dietrich | May 8, 2013 | 
170
Late last week, I was having a conversation with a friend about life. He said he’s frustrated because he feels like he’s behind some of his peers at this stage in his life. I don’t know if other cultures do this, but Americans tend to compare ourselves to others, particularly in terms of what we don’t have. You know, the whole keeping up with the Jones’s [&hellip
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Anne Reuss

Going Primal in Our Digital World

By: Anne Reuss | May 7, 2013 | 
19
When Lindsay Bell asked me to guest blog, I was pumped. I asked her “What topic?” She said, “Anything. Write it from the heart.” I was initially stumped for a personally passionate fit for a PR and marketing blog. But there is something. My psychological well-being has become a priority in the last few months. The online business and our digital world has a tendency to [&hellip
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Gini Dietrich

Five Steps to Create Compelling Content

By: Gini Dietrich | May 7, 2013 | 
74
Yesterday I participated in the American Society of Journalists and Authors monthly call where the gracious host, Nancy Faass, asked me all about how Geoff Livingston and I marketed Marketing in the Round. During the call, she asked me what one of my first assignments was as a young professional. I told the story of how I learned about my job by reading the copies of [&hellip
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Chuck Kent

Creativity vs. Me-too Content Creation

By: Chuck Kent | May 6, 2013 | 
21
There’s been a good deal of talk about content overload lately. How all of our efforts may soon come to a non-rapturous end in the Crap-ocalypse that now represents much of content creation and sharing. One of the best commentaries on this is the pithy – and nicely designed (don’t get me started on the sorry state of conceptual and graphic design in content marketing) – slideshow from [&hellip
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Gini Dietrich

How to Measure PR: Use These Tools

By: Gini Dietrich | May 6, 2013 | 
65
I love it when big conferences are held in Chicago because I get to see all of my friends without having to get on a plane…and I get to sleep in my own bed. This past weekend was SOBCon, the mastermind of Liz Strauss and Terry Starbucker St. Marie, and lots of friends – old and new – were here to participate. On Saturday night, I [&hellip
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Gini Dietrich

The Three Things, Edition 31

By: Gini Dietrich | May 5, 2013 | 
5
Welcome to 31st edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you hurry over and enter your email [&hellip
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Gini Dietrich

Gin and Topics: A Chip Joke and Cinco de Mayo

By: Gini Dietrich | May 3, 2013 | 
38
Before we begin, let us first take a moment to wish Yvette Pistorio a happy birthday. We’ve been hearing the countdown for at least a month now. Clearly I’ve had a very good influence on her. At the count of three. One. Two. Three. Happy Birthday, Yvette! Now on with the show. Oh wait! Speaking of shows! Who’s going to see Iron Man 3 this weekend? [&hellip
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Martin Waxman

Mad Men: Ad Agency of the Future

By: Martin Waxman | May 2, 2013 | 
28
We’ve come a long way in the last few years. Pretty much everyone knows the definition of blog. Most ad agencies – and people, for that matter – are on Facebook. We’ve stopped putting ‘the’ in front of Twitter and LinkedIn. And many of the Big Insights and thought leadership we’ve heard and re-tweeted have simply become the way we connect and do day-to-day business. The [&hellip
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Gini Dietrich

The Future of PR: It’s Our Time to Lead

By: Gini Dietrich | May 2, 2013 | 
43
At the Ragan Corporate Communicators Conference, I kicked off the day yesterday with a keynote on the future of PR. I pulled out my magic 8 ball and we peered into it to figure out what the industry is going to look like five years from now. It turns out, while the magic 8 ball isn’t so good for open-ended questions, when I asked it if [&hellip
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