Gini Dietrich

Convergence is the Name of the Game for PR Pros of Tomorrow

By: Gini Dietrich | August 2, 2012 | 
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Tweet Share Share +1 Pin EmailShares 313Earlier this year, PRSA undertook the big task of redefining public relations. Before that, the industry was working with a definition that was 40 years old. A lot has changed since 1982. Social media has turned the industry on its head. And technology is changing more quickly than ever before. Tweet Share Share +1 Pin EmailShares ... Read More
Guest

Social Media: The New Olympic Sport

By: Guest | August 1, 2012 | 
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Tweet Share Share +1 Pin EmailShares 172 Today’s guest post is written by Elissa Freeman. Embracing social media is something the Olympic movement knew it had to do. With this medium moving at warp speed in popularity since the 2008 Beijing Games, and gaining considerable speed during Vancouver 2010, industry veterans knew that Twitter, Facebook, and Pinterest would have their own podium finishes at London 2012. But [&hellip... Read More
Gini Dietrich

Get Your Summer Reading On While You Still Can

By: Gini Dietrich | August 1, 2012 | 
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Tweet Share Share +1 Pin EmailShares 189Summer is coming to an end. Some even go back to school in two weeks! But August also represents the biggest vacation month of the year, which means some of you still have some time to catch up on this year’s reading. So we’ve put together a list of books you should read this summer, if only to get you [&hellip... Read More
Guest

Kintsugi, Innovation, and Organizational Democracy

By: Guest | July 31, 2012 | 
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Tweet Share Share +1 Pin EmailShares 100 Today’s guest post is written by Jason Konopinski.  Kintsugi (“gold joinery”) is a traditional Japanese restoration technique used in the repair of cracked and broken ceramicware. First developed at some point in the 15th century, the technique uses a lacquer resin to reattach cracked and broken ceramic ware; the resulting veins are then coated with silver or gold powder. [&hellip... Read More
Gini Dietrich

Reporter’s Twitter Account Suspended for Critiquing Olympics Coverage

By: Gini Dietrich | July 31, 2012 | 
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Tweet Share Share +1 Pin EmailShares 237Have you ever heard of censorship? According to Dictionary.com, censor means, “An official who examines books, plays, news reports, motion pictures, radio and television programs, letters, cablegrams, etc., for the purpose of suppressing parts deemed objectionable on moral, political, military or othergrounds.” And now the “etc.” has extended to Twitter. A critic of NBC and it’s coverage of the Olympics [&hellip... Read More
Guest

Defining the True Elements of Brand

By: Guest | July 30, 2012 | 
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Tweet Share Share +1 Pin EmailShares 155 Today’s guest post is written by Brad Breininger. A quick search for “buy logo” on the Internet will deliver a wide range of purveyors with prices such as $29, $38, and $59 – even some “starting at $5.” Does anyone really believe that a $5 logo is the right solution for any business? Where do $5 logos even fit in [&hellip... Read More
Gini Dietrich

Changing the World for Women…One Organization at a Time

By: Gini Dietrich | July 30, 2012 | 
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Tweet Share Share +1 Pin EmailShares 288A couple of weeks ago, we learned about Marissa Mayer joining Yahoo! and the conversation in the media began to circle not around her qualifications, but the fact that she’s a pregnant woman. In the comments of the blog post I wrote about it, Marianne Griebler suggested we talk about what we can do to “combat this offensive nonsense, mentor young people, [&hellip... Read More
Gini Dietrich

Gin and Topics: Celebrities Making Fun of Themselves

By: Gini Dietrich | July 27, 2012 | 
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Tweet Share Share +1 Pin EmailShares 62It’s time for the Olympics! It’s time for the Olympics! It’s time for the Olympics! I can’t wait! I have a brother who is 12 and he’s coming to visit (from Portland) this weekend. We can’t wait to watch the Opening Ceremonies together. First, I’m headed home from Canada and can’t wait to use my Global Entry for the first [&hellip... Read More
Guest

Five Ways to Improve Your Local SEO

By: Guest | July 26, 2012 | 
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Tweet Share Share +1 Pin EmailShares 215This week our guest posts focus on the latest trends in SEO. Today: Local search by Monia Raymond.  Every day, more companies learn a bit more about SEO,and every day, competition for  website traffic increases. For small businesses dependent on location, local SEO has become one of the most important search tactics, especially after the recent Panda update. Gini Dietrich wrote about [&hellip... Read More
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