Gini Dietrich

Social Media Do’s and Don’ts

By: Gini Dietrich | January 12, 2010 | 
42
I wrote this for a client today and thought it would be valuable for you. The do’s and don’ts of social media, according to Gini Dietrich. DO * Target your market to follow the right people. * Offer actionable advice. * Use your time wisely. * Have an offer and call to action. * Define your goals. * Track results. * Be respectful. * Submit original [&hellip... Read More
Gini Dietrich

How-To: Use Google Alerts

By: Gini Dietrich | January 11, 2010 | 
29
Yesterday I spoke to the WIN Home Inspection franchisees at their annual conference. As is typical, I had a few people tell me before the session began that social media is for their kids and they just don’t get it. One partner even told me that I had better have enough energy to keep him awake because he was really tired and, besides, he has kids [&hellip... Read More
Gini Dietrich

Get Organized: Streamlining News, Articles, and Blogs for Time Efficiency

By: Gini Dietrich | January 5, 2010 | 
0
Sometimes you have to hit me over the head with a 2 x 4 to get me to realize what I do every day A LOT of people would love to know. That’s what Robin Scott did when she direct messaged me about a comment I left on Julio Varela’s blog this afternoon (watch his vlog here - it’s about the importance of commenting on other’s [&hellip... Read More
Gini Dietrich

Arment Dietrich Is No Longer a PR Firm?

By: Gini Dietrich | January 4, 2010 | 
85
I’ve written, and rewritten, this blog post in my head the past two months and, now that the time is here to announce our news, I don’t have the perfect post yet. So…I’m just going to write it. Arment Dietrich is no longer a PR firm. Yes, I’m serious. We are no longer a PR firm. So what happened? Well, a few things (including the economy), [&hellip... Read More
Gini Dietrich

Optimizing Your Blog Posts

By: Gini Dietrich | December 16, 2009 | 
11
Guest blog written by Harry Brumleve So you’ve set up a blog that you’re passionate about and you’ve written your first few posts.   Who has seen it?  Your friends? Who is going to see it?  Your mom?  Likely if you’ve taken the good time to post your thoughts, opinions, and feelings, you are looking to share them with the world.  Or at least the world who [&hellip... Read More
Gini Dietrich

Attracting Blog Readers through Great Content

By: Gini Dietrich | December 15, 2009 | 
0
Based on the feedback from “Tips for Starting a Blog,” it sounds like you’re ready to attract readers. So let’s get started! My friend Jeff Lipschultz commented on Monday that he was going to be brash and suggest quality is key to attracting readers. And he is 100 percent correct! Quality, value, and “what’s in it for me” are what attract readers. If you followed the [&hellip... Read More
Gini Dietrich

Tips for Starting a Blog

By: Gini Dietrich | December 14, 2009 | 
34
When I speak across the country, I have a lot of people tell me they want to start a blog and they want to know how to get started. I always caution that blogs aren’t for everyone and that, once you get started, you can’t stop. It’s a pretty big time commitment and it takes some effort to not only attract readers, but also engage them [&hellip... Read More
Gini Dietrich

Social Media is Relationships; It’s Not Selling

By: Gini Dietrich | December 9, 2009 | 
0
Yesterday we discussed the philosophy of social media: How do you have conversations with people in order to build better relationships? And there were a lot of great comments: * Johnnie Firari says, “Through relationships you can now gain/earn back something that was lost: Brand loyalty!” * Les Lent says, “The tools (in my humble opinion) are great ways to make connections and starting, developing, and [&hellip... Read More
Gini Dietrich

Social Media Philosophy

By: Gini Dietrich | December 8, 2009 | 
17
I talk to people every day about social media and there is a common theme: “I don’t understand why I care what people say on Twitter” or “I have a Facebook fan page, but no one is talking to me there” or “I have a LinkedIn profile, but I own the company so I don’t see a need for updating it.” Everyone is so focused on [&hellip... Read More