Yvette Pistorio

Six Essential Traits of Great Community Managers

By: Yvette Pistorio | November 7, 2012 | 
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Tweet109 Buffer Share16 Share12 +118 PinShares 155Today’s guest post is by Yvette Pistorio.  I’ve been a social media community manager for just about two years and I love it. It’s fun, I get to meet so many new people, and I get paid for it! I landed in the world of social media via a little luck, a pinch of patience, a solid writing background, and by [&hellip... Read More
Gini Dietrich

Employer Ensures Employees Aren’t Happy by Leading with Fear

By: Gini Dietrich | November 7, 2012 | 
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Tweet114 Buffer Share16 Share30 +120 PinShares 180This morning, 600 employees at Heritage Hills Golf Resort & Conference Center in York, Pa., are looking for new jobs. They knew this day was coming because on Sunday night, Matt DeRose, their fearless leader, sent an email to all staff saying if President Obama won a second term, “increasing expenses brought on by recent regulations, taxes, and the stagnant [&hellip... Read More
Guest

The Melbourne Mandate and the Changing Role of PR

By: Guest | November 6, 2012 | 
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Tweet50 Buffer Share11 Share9 +14 PinShares 74Today’s guest post is by Daniel Tisch. In a world where citizens, consumers, shareholders, and stakeholders walk around with global publishing power in their pockets, how does the role of public relations change – and what is the profession’s value to organizations, and to society? That’s a question each of us needs to think about as we serve our organizations [&hellip... Read More
Gini Dietrich

Advice from Authors on Focusing at Work

By: Gini Dietrich | November 6, 2012 | 
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Tweet66 Buffer Share25 Share13 +113 Pin3Shares 120As many of you know, I’m in the middle of National Novel Writing Month (aka NaNoWriMo) and, as of this writing, I have more than 10,000 words written. I thought writing a novel wouldn’t be a big deal. I do, after all have a published book (cough, Marketing in the Round, cough) and I write here every, single day. I [&hellip... Read More
Guest

Social Media: You Can’t Be Everywhere

By: Guest | November 5, 2012 | 
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Tweet116 Buffer Share15 Share35 +1 Pin1Shares 167Today’s guest post is by Amy McCloskey Tobin. When I first delved into the world of social media I was overwhelmed with the possibilities. For the first time in history, a small business could communicate directly with its target audience. I was thunderstruck by the realization that small marketing budgets, the bane of growth for most small businesses, were practically irrelevant. [&hellip... Read More
Gini Dietrich

Facebook Promoted Posts Remove the Level Playing Field

By: Gini Dietrich | November 5, 2012 | 
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Tweet183 Buffer Share45 Share49 +144 Pin4Shares 325The awesome thing about the web and social media, in particular, is it levels the playing field. No longer do you need millions of dollars to spend on PR firms and ad agencies in order to build your brand and reputation among the masses. Today all you need is a good writer, a self-hosted website and/or blog, and organically grown [&hellip... Read More
Gini Dietrich

The Three Things, Edition 6

By: Gini Dietrich | November 4, 2012 | 
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Tweet34 Buffer Share4 Share9 +1 Pin1Shares 48Welcome to the sixth edition of The Three Things, brought to you by Michael Schechter, Howie Goldfarb, and me. Before we get started, everyone send well wishes to Shrek. Because he’s in New York, he’s had to work from home all week, plus he’s creating a big new writing project as part of NaNoWriMo. He’s a little busy, flustered, and probably a [&hellip... Read More
Gini Dietrich

Gin and Topics: Puppies, Farm Animals, and Introverts

By: Gini Dietrich | November 2, 2012 | 
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Tweet50 Buffer Share16 Share11 +112 Pin1Shares 90Before I give you Gin and Topics, I want to talk to you about my friend Jennifer Stauss Windrum. At least a year ago (if not longer), she began her quest to build a non-profit to support lung cancer research. You see, her mom – who has never smoked a day in her life – has lung cancer and to [&hellip... Read More
Guest

Social Content and Halloween Candy: Don’t Gorge On Either

By: Guest | November 1, 2012 | 
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Tweet47 Buffer Share4 Share13 +1 PinShares 64Today’s guest post is by Martin Waxman. November 1: Halloween plus one. Pumpkins are smashed or become a raccoon feast. Morbid decorations are laid to rest. And our ghoulish tendencies are put under wraps for another year. But for kids, Halloween is far from over. Now comes the time they’ve been waiting for: A much anticipated sugary feast. When kids dump [&hellip... Read More
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