Gini Dietrich

Business Holiday Gifts

By: Gini Dietrich | November 30, 2009 | 
9
On Friday, my Facebook stream was all a flutter about the craziness of Black Friday. I responded to multiple friends that Black Friday is the reason Al Gore invented the Internet (which got a few chuckles and even quote of the day on some status updates). And then I remembered today is Cyber Monday, which supports my online shopping ideal. So in honor, following are my [&hellip... Read More
Gini Dietrich

Preparing Yourself for Media Interviews

By: Gini Dietrich | November 25, 2009 | 
0
I have a long-standing relationship with Hotel Executive and write an article for them quarterly. Today I am grateful for my friendship with their editor and the opportunity to help educate their readers on the importance of communication in a businesses growth. Following is an excerpt from an article I wrote for them in July about how to prepare yourself for media interviews. There are many [&hellip... Read More
Gini Dietrich

How Businesses Are Using Social Media

By: Gini Dietrich | November 24, 2009 | 
0
Today I am grateful for my friend Sara Wilson, who is a fantastic writer with a very curious mind. Following is an exerpt of an interview she did with me on how the franchise industry is using social media (I’ve changed to businesses here for purpose of reaching a larger audience). Gini Dietrich, CEO of Arment Dietrich, believes that, as long as employees abide by a [&hellip... Read More
Gini Dietrich

Using the Power of Social Media for Business Growth

By: Gini Dietrich | November 23, 2009 | 
0
In honor of the holiday this week, I am going to post articles I’ve written for other publications in order to thank them for their support and drive traffic to their sites. Today is from AllBusiness.com (with a few changes made from franchising to a small business). Immensely powerful right now, social media tools are changing the ways businesses communicate with customers and the ways customers [&hellip... Read More
Gini Dietrich

What Kellogg’s and the Great Depression Can Teach You About PR and Marketing

By: Gini Dietrich | November 17, 2009 | 
15
A few weeks ago, my friend Steve McKee wrote in his BusinessWeek column about companies doing their growth a big disservice in a down economy when they cut their advertising and PR budgets. You can read the article and comments here. Then, when I asked each of you what you’d like to read about in future blog posts, my friend John emailed me and asked, “Why [&hellip... Read More
Gini Dietrich

Social Media Interns: The Pros and Cons

By: Gini Dietrich | November 10, 2009 | 
0
Today’s blog topic came from my friend Jeff Lipschultz. There’s been a lot of talk (and action) lately centered around “Social Media Interns.” Can you share with us the parameters for having an effective program? Some work for free. Some work remotely. Qualifications? Training required? Return-on-investment (of time/dollars). It won’t come as a surprise to some of you that I don’t think interns should be doing [&hellip... Read More
Gini Dietrich

Mastering the Art of Difficult Conversations

By: Gini Dietrich | November 8, 2009 | 
0
Last week I read an article on Harvard Business Review called “The Martial Art of Difficult Conversations.” While the author related a personal story to reflect on how to have conflict conversations, it very well applies to business. I hate conflict. I hate hard conversations. I have this innate need to be liked and I used to think that if I had the hard conversations, people [&hellip... Read More
Gini Dietrich

Twenty Blogs You Should Check Out

By: Gini Dietrich | November 4, 2009 | 
0
Last week I used the blog to crowdsource some ideas for content here in weeks to come. And the idea worked magically well! You each had great ideas and I’ll be using them here, which also means about 30 seconds of fame for you and a prize! Today I’m going to give you a list of the blogs I read and why I recommend them, which [&hellip... Read More
Gini Dietrich

It’s Okay to Fail

By: Gini Dietrich | November 3, 2009 | 
0
Today I have a guest blog post on Find Your Nerve, the brain child of my friend Steve McKee. Steve runs an ad agency in Albuquerque, McKee Wallwork Cleveland, and is the author of “When Growth Stalls.” A couple of months he called me and said, “The economists claim the recession is over, but what are we, as business owners, doing to reinstate spending?” And then [&hellip... Read More