Gini Dietrich

Measuring PR Results to the Bottom Line

By: Gini Dietrich | November 1, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 56 It’s time for the last part of creating a digital program: Measurement. The steps, as we use them for clients, are: Listen, assess, engage, measure, and refine/improve. You can find the tools and tips for listening, assessing, and engaging here, here, and here. There is a lot of discussion about return-on-engagement or influence being the right measurement tool. But, as a business owner, I’m here [&hellip... Read More

Three Steps to Building an Incredible Brand

By: Guest | October 31, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 78 Today’s guest post is written by David Horne. You want to build an incredible brand. This is one reason you became a marketing professional or started a company in the first place. Who doesn’t want to create the next Google, Apple, Nike, or Coke? Who doesn’t want to drive an incredible brand, one people love, that affects lives, [&hellip... Read More
Gini Dietrich

How Much Transparency Is Too Much?

By: Gini Dietrich | October 31, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 55Reed Hastings, the CEO of Netflix, has had a rough year. First Netflix hired actors in Canada to pretend they were excited customers. The problem? Canada was dying to get Netflix so the anticipation and excitement was already there and actors weren’t necessary. But the bigger issue was those actors were talking to media, as if they were real [&hellip... Read More
Gini Dietrich

Gin and Topics: Lollipops, Donkeys, and Misrepresentations

By: Gini Dietrich | October 28, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 7It’s Friday! And it’s the weekend before Halloween, which means you have today and tomorrow to get your pumpkin entry in on our Facebook wall. I saw some of the prizes yesterday and I may have to enter myself! They’re goooood! We’ll be announcing the winners on Monday. So do that sometime before midnight on Saturday and read (and [&hellip... Read More

Are Schools Killing Creativity?

By: Guest | October 27, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 58Today’s guest post is written by Craig McBreen. Years ago, there was a boy who spent much of his school day staring out the window, daydreaming. To him, school was like the clink – a penitentiary so void of inspiration his imagination often left the room. His creative spirit needed an outlet, but it was so stifling in there. [&hellip... Read More
Gini Dietrich

Producing Business Videos: Shooting, Editing, and Embedding

By: Gini Dietrich | October 27, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 33It’s Facebook question of the week time (clap, clap, clap)! Sorry, John Trader…I can’t seem to get the whistle down. This week’s question comes from Christina Pappas, the author of The Content Cocktail, about producing videos and how I do them. She asks: Tweet Share Share +1 Pin EmailTotal Shares ... Read More
Arment Dietrich

Boost your Yelp Rating…and Your Sales With These Six Steps

By: Arment Dietrich | October 26, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 27 Today’s guest post is written by Molli Megasko.  I live in New York City and finding a spot for dinner can be a daunting task.  With about 25,000 restaurants an easy cab ride away, Google just doesn’t cut it. If my husband and I feel like eating out (which is most of the time), we have a process.  We choose [&hellip... Read More
Gini Dietrich

Six Ways to Integrate Marketing and Sales

By: Gini Dietrich | October 26, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 62I’m a big believer in integration. Not integration from the perspective that you’re saying the same thing through every communication channel, but from a “breaking down the silos” point-of-view. You see, marketing, public relations, advertising, HR, IT, customer service, and all of the other disciplines are supposed to work in tandem with sales. Not in silos, but together. But [&hellip... Read More

Crisis Management: Six Keys to a Great Apology

By: Guest | October 25, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 71Today’s guest post is written by Anne Weiskopf. Apologizing is hard to do. As Elton John so memorably summed up; “Sorry seems to be the hardest word.” But sorry can be the smartest word for your brand if it’s sincere, delivered in a timely fashion, and if concrete steps are outlined to right the wrong. What makes one apology [&hellip... Read More