Arment Dietrich

Laser Focus to Improve Customer Experience

By: Arment Dietrich | January 11, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 104Today’s guest post is written by Lisa Gerber. I had an interesting conversation at a holiday cocktail party with the COO of a ski resort. He was sharing with me a complaint he had received about the quality of grooming on the cross-country trails. It was bothering him and he was trying to decide how to respond. The problem, [&hellip... Read More
Gini Dietrich

FedEx Customer Video Turned Good PR

By: Gini Dietrich | January 11, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 424Let’s talk about a good response to a customer service, turned social media, crisis, shall we? During the holidays, a video of a FedEx delivery man threw a computer monitor over a gate and onto the lawn of the customer’s lawn. The scary thing is it’s actually in a computer monitor box, not a FedEx box, so he knew [&hellip... Read More
Guest

SEO Relevancy: Assessing the Value of Schema

By: Guest | January 10, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 0Today’s guest post is written by John Trader. The race to the top of search result pages is getting more fierce as search engines drive more and more traffic and revenue to businesses. Last June, Google, Yahoo, and Bing announced a new initiative called Schema.org  to create and support a common vocabulary for structured data markup on web pages. [&hellip... Read More
Gini Dietrich

Boners BBQ, Papa John’s Need Crisis Coaching

By: Gini Dietrich | January 10, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 311Last night I’m finally settling down after a very long day and I receive a Facebook message from Patrick Reyes (whom I’m not speaking to until after the Super Bowl) and a text message from Justin Brackett. They both have sent me a photo that made my blood boil. You see, Boners BBQ posted a photo of a customer, [&hellip... Read More
Guest

Cause Marketers: Connect to Fundamental Human Needs

By: Guest | January 9, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 121Today’s guest post is written by Brian F. Martin.  True story: Fifteen years ago, I invested $5,000 in both my niece and nephew’s college funds. I was always taught if you put away a little money, when you come back years later it will have grown exponentially due to compound interest. I recently had dinner with my niece and [&hellip... Read More
Gini Dietrich

Three Ways to Use Pinterest for Business

By: Gini Dietrich | January 9, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 604I’m not going to lie. I’m obsessed with Pinterest. I blame my sister. She’s an enabler. Since its launch, I’ve been a big proponent of it. It’s, in a sense, an online scrapbook. You find images and videos you like and “pin” them to your online boards. For instance, I have “must make,” “winter training,” “books worth reading,” “gift [&hellip... Read More
Gini Dietrich

Gin and Topics: Women Are a Mystery, SOPA, and Brain Picking

By: Gini Dietrich | January 6, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 77Ahhhhh. The first Gin and Topics of the year. What shall we discuss today? There are lots of interesting things going on right now. We have SOPA, Best Buy crumbling before our very eyes, the Ocean Marketing debacle, and everyone talking about the three words they’re using to guide 2012 (mine are focus, delegate, and vision). Man! That makes [&hellip... Read More
Guest

Are You Marketing-Focused or Sales-Focused?

By: Guest | January 5, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 103Today’s guest post is written by Rich Burghgraef. If you were to sit in on one of our internal meetings at Randolph Sterling, Inc. you would more than likely hear someone on my team ask me to provide more content for our blogs, social media, and other marketing efforts. I don’t have a problem sharing my ideas and I enjoy [&hellip... Read More
Gini Dietrich

Talent.me and Other Apps

By: Gini Dietrich | January 5, 2012 | 
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Tweet Share Share +1 Pin EmailTotal Shares 0It’s Facebook question of the week time (clap, clap, clap)! I know you missed me, even though Molli Megasko got TONS of kudos on her video last week. Don’t worry. She’ll be back. She was forewarned this morning. This week’s question comes from Rajka Milanovic Galbraith. She asks: Tweet Share Share +1 Pin EmailTotal Shares ... Read More