Gini Dietrich

How Businesses Are Using Social Media

By: Gini Dietrich | November 24, 2009 | 
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Today I am grateful for my friend Sara Wilson, who is a fantastic writer with a very curious mind. Following is an exerpt of an interview she did with me on how the franchise industry is using social media (I’ve changed to businesses here for purpose of reaching a larger audience). Gini Dietrich, CEO of Arment Dietrich, believes that, as long as employees abide by a [&hellip... Read More
Gini Dietrich

Using the Power of Social Media for Business Growth

By: Gini Dietrich | November 23, 2009 | 
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In honor of the holiday this week, I am going to post articles I’ve written for other publications in order to thank them for their support and drive traffic to their sites. Today is from AllBusiness.com (with a few changes made from franchising to a small business). Immensely powerful right now, social media tools are changing the ways businesses communicate with customers and the ways customers [&hellip... Read More
Gini Dietrich

What Kellogg’s and the Great Depression Can Teach You About PR and Marketing

By: Gini Dietrich | November 17, 2009 | 
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A few weeks ago, my friend Steve McKee wrote in his BusinessWeek column about companies doing their growth a big disservice in a down economy when they cut their advertising and PR budgets. You can read the article and comments here. Then, when I asked each of you what you’d like to read about in future blog posts, my friend John emailed me and asked, “Why [&hellip... Read More
Gini Dietrich

Social Media Interns: The Pros and Cons

By: Gini Dietrich | November 10, 2009 | 
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Today’s blog topic came from my friend Jeff Lipschultz. There’s been a lot of talk (and action) lately centered around “Social Media Interns.” Can you share with us the parameters for having an effective program? Some work for free. Some work remotely. Qualifications? Training required? Return-on-investment (of time/dollars). It won’t come as a surprise to some of you that I don’t think interns should be doing [&hellip... Read More
Gini Dietrich

Mastering the Art of Difficult Conversations

By: Gini Dietrich | November 8, 2009 | 
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Last week I read an article on Harvard Business Review called “The Martial Art of Difficult Conversations.” While the author related a personal story to reflect on how to have conflict conversations, it very well applies to business. I hate conflict. I hate hard conversations. I have this innate need to be liked and I used to think that if I had the hard conversations, people [&hellip... Read More
Gini Dietrich

Twenty Blogs You Should Check Out

By: Gini Dietrich | November 4, 2009 | 
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Last week I used the blog to crowdsource some ideas for content here in weeks to come. And the idea worked magically well! You each had great ideas and I’ll be using them here, which also means about 30 seconds of fame for you and a prize! Today I’m going to give you a list of the blogs I read and why I recommend them, which [&hellip... Read More
Gini Dietrich

It’s Okay to Fail

By: Gini Dietrich | November 3, 2009 | 
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Today I have a guest blog post on Find Your Nerve, the brain child of my friend Steve McKee. Steve runs an ad agency in Albuquerque, McKee Wallwork Cleveland, and is the author of “When Growth Stalls.” A couple of months he called me and said, “The economists claim the recession is over, but what are we, as business owners, doing to reinstate spending?” And then [&hellip... Read More
Gini Dietrich

Q&A with Tasti D-Lite Director of Social Technologies

By: Gini Dietrich | November 1, 2009 | 
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B.J. Emerson is the face behind the Tasti D-Lite Twitter handle, a frozen dessert company that has a cult-like following in New York City. They’ve begun franchising, in order to bring the cult to other parts of the country, and B.J. is tasked not only with connecting with its highly engaged customers, but also finding new franchisees and building brand awareness in new cities. I’m really [&hellip... Read More
Gini Dietrich

Edelman Admits They Don’t Know Social Media

By: Gini Dietrich | October 28, 2009 | 
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It’s been a while since something in the news has gotten me fired up, but it happened this week. I saw the headline “Younger employees help senior executives unlock social media mystery” and clicked on the story to learn more. I expected it to be another story about using Gen Y to set up social networking, set strategy, and execute. Imagine my surprise, then, when it [&hellip... Read More