Gini Dietrich

The Three Things, Edition 10

By: Gini Dietrich | December 2, 2012 | 
6
We’re moving on up! Not to the East Side, but to nearly three months of The Three Things presented by Michael Schechter, Howie Goldfarb, and me. I am headed back home from Amsterdam. What an amazing city! I’m very happy to have been invited to speak here. Big, big thanks to Jody Koehler, Jos Govaart, and the Coopr team. They really know how to treat their speakers. For those [&hellip
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Gini Dietrich

Gin and Topics: Cats, Dogs, and Our Friends

By: Gini Dietrich | November 30, 2012 | 
33
Hello from Amsterdam! I am totally in love with this city. It is not what I expected. There are bikes everywhere and they have their own lanes, with traffic signals, and the cars respect them. I might have to move here. The business culture is also very interesting. After I spoke last night, I had a conversation with two lovely young women who taught me the subtle [&hellip
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Gini Dietrich

Facebook Gifts Launch and Mobile Gift-Giving Grows

By: Gini Dietrich | November 29, 2012 | 
54
With one billion birthdays listed on Facebook, the social network finally decided allowing you to send gifts through the social network was a good idea. Woo hoo! Sure, the company already has your email address, your family pictures, and your political beliefs.  Now they want you to store your credit card number and mailing address in there too. And, with all the hoopla going around about [&hellip
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Guest

Curating Content and Community

By: Guest | November 29, 2012 | 
5
Today’s guest post is by Mark Nicholson. While engaging through social media is essential, few things measure up to creating a dialogue on your own website that create referrals, repeat visitors, and even a sense of community. The value this can provide is a huge win for your brand, although difficult to achieve. In some markets, it might not be feasible to attain a level of regular [&hellip
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Lindsay Bell

Dear Manager: You Might Need a Tuneup

By: Lindsay Bell | November 28, 2012 | 
55
Today’s guest post is by Lindsay Bell. It’s no secret here in the SpinSucks space that I have a great boss. And while I get teased mercilessly about my appreciation for Gini (I’m looking at YOU, Danny Brown), people need to stop and ask themselves why I’m so appreciative. There are many reasons I gush over Gini. She treats me with respect. She trusts me to [&hellip
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Gini Dietrich

Poor Grammar Sucks: Four Resources for Better Writing

By: Gini Dietrich | November 28, 2012 | 
92
Last night I took an overnight international flight and had all of three hours of sleep. But the sun is rising in the United Kingdom and it’s already Wednesday while most of you are still sleeping away Tuesday. During the flight, I had an amazing customer experience. I don’t know if it’s because the cabin crew for British Airways is that much better than American flight [&hellip
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Guest

The Importance of Making Your Content Mobile

By: Guest | November 27, 2012 | 
12
Today’s guest post is by Whitney Adams. Over the years, smartphones and tablets have changed how people shop, bank, chat with friends and family, and surf the web. There are about 1.2 billion mobile web users worldwide, which accounts for eight percent of website hits globally. In the United States, mobile web users make up about 25 percent of Internet users. These numbers are very significant, [&hellip
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Gini Dietrich

Seven Metrics PR Should Track to Gain Respect

By: Gini Dietrich | November 27, 2012 | 
94
A couple of weeks ago, the CEO of Muck Rack wrote an article for Fortune about why PR gets no respect. Of course, that’s not a new conversation for those of us here; we talk about it a lot. We talk about how measurement of our efforts to real business goals will get us the seat at the leadership table. We also talk about how our jobs are [&hellip
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Guest

How to Get Your Social Community Dancing

By: Guest | November 26, 2012 | 
16
Today’s guest post is by Jeremy Miller. Do you remember your middle school dances? Before 2010 I hadn’t given mine a second thought. They were distant memories until I started building my company’s social media community. Then the memories came rushing back. In May 2010, my team and I launched a small LinkedIn Group called Sticky Branding. We formed the group, seeded it with content and [&hellip
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