Gini Dietrich

Six Reasons Social Media Doesn’t Work

By: Gini Dietrich | October 25, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 110When I speak, I tend to hear the same excuses as to why company leaders aren’t approving the use of the web for business development. It’s like my own private joke when I ask them to put their baggage on the table and they say things they think no one else has ever said. But my ultimate favorite? “My [&hellip... Read More

Three Ways to Increase Engagement On Your Website

By: Guest | October 24, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 60Today’s guest post is written by Lief Larson. Why do people (ethical PR and marketing professionals in particular) generally hate “spin” so much? Because spin is not honest and people don’t want to feel they are being deceived. PR professionals (the good ones) disdain it because the spin-like practices of the few reflect badly on the entire profession. And marketing [&hellip... Read More
Gini Dietrich

Three Examples of Social Media Gone Bad

By: Gini Dietrich | October 24, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 145I feel like a broken record, but clearly people are not getting this whole social media thing. You see, it’s called SOCIAL because it’s just that…it’s not marketing, it’s not sales, it’s not advertising. It’s SOCIAL. Sure, it can help you increase sales and drive new business and nurture leads and do all of those things pertinent to making [&hellip... Read More
Gini Dietrich

Gin and Topics: Kevin Bacon and Men In Heels

By: Gini Dietrich | October 21, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 27While I was in Florida this week, winter arrived in Chicago. In October. Global warming, my butt. It gets earlier and earlier every year…and stays later and later. It’s all good, though. I love the colder temperatures. It means hats, scarves, sweaters, and boots. It also means riding my bike on the trainer so if anyone has any good [&hellip... Read More

Six Reasons Entrepreneurs Suck

By: Guest | October 20, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 70  Today’s guest post is written by Marc Girolimetti. I’ve been blessed by living among entrepreneurs my entire life. I’ve learned a lot from them and they inspired me to drop the dreams of being the next Jacques Cousteau and head straight to Babson College, which has been named the #1 undergraduate program for entrepreneurship for 15 consecutive years. As [&hellip... Read More
Gini Dietrich

Pros and Cons of a Blogging Committee

By: Gini Dietrich | October 20, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 24It’s Facebook question of the week time (clap, clap, clap!). Christina Huerta works for Keymark Enterprises, a company that creates 3D modeling software for engineers. I have a friend who is the CFO for an aeronautics company and they use 3D modeling software to show clients and prospects what something will look like once it’s been produced. It’s. So. [&hellip... Read More
Arment Dietrich

Building Community with MarketMeSuite

By: Arment Dietrich | October 19, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 31Today’s guest post is written by Lisa Gerber. You may have heard a thing or two lately about CEOs and their communications challenges (cough, Netflix). Well, MarketMeSuite CEO Tammy Kahn Fennell had the pleasure of sending a slightly different email to their paying customers recently; customers would no longer have to pay for their product. That’s right! MarketMeSuite (MMS), a [&hellip... Read More
Gini Dietrich

Three Ways to Create Content through Stories

By: Gini Dietrich | October 19, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 65After hearing Martin Waxman recount the keynote Soledad O’Brien gave on the opening day of the PRSA conference (I was playing hooky), about storytelling, and having written about creating an online conversation just yesterday, I’ve been thinking a lot on the topic. Once upon a time, storytelling was the way we passed information from generation to generation. Before tweeting [&hellip... Read More

Profiling Your Social Customer

By: Guest | October 18, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 18Today’s post is written by Jennifer Roberts. I was riding up one of the canyon roads in Boulder, Colorado a few weekends ago. I wanted to use the ride to work out how to write an article linking my online social behavior with the concept of a social consumer. But my high-end Sella Italia Lady saddle was distracting me; [&hellip... Read More