Gini Dietrich

Twenty Blogs You Should Check Out

By: Gini Dietrich | November 4, 2009 | 
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Last week I used the blog to crowdsource some ideas for content here in weeks to come. And the idea worked magically well! You each had great ideas and I’ll be using them here, which also means about 30 seconds of fame for you and a prize! Today I’m going to give you a list of the blogs I read and why I recommend them, which [&hellip... Read More
Gini Dietrich

It’s Okay to Fail

By: Gini Dietrich | November 3, 2009 | 
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Today I have a guest blog post on Find Your Nerve, the brain child of my friend Steve McKee. Steve runs an ad agency in Albuquerque, McKee Wallwork Cleveland, and is the author of “When Growth Stalls.” A couple of months he called me and said, “The economists claim the recession is over, but what are we, as business owners, doing to reinstate spending?” And then [&hellip... Read More
Gini Dietrich

Q&A with Tasti D-Lite Director of Social Technologies

By: Gini Dietrich | November 1, 2009 | 
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B.J. Emerson is the face behind the Tasti D-Lite Twitter handle, a frozen dessert company that has a cult-like following in New York City. They’ve begun franchising, in order to bring the cult to other parts of the country, and B.J. is tasked not only with connecting with its highly engaged customers, but also finding new franchisees and building brand awareness in new cities. I’m really [&hellip... Read More
Gini Dietrich

Edelman Admits They Don’t Know Social Media

By: Gini Dietrich | October 28, 2009 | 
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It’s been a while since something in the news has gotten me fired up, but it happened this week. I saw the headline “Younger employees help senior executives unlock social media mystery” and clicked on the story to learn more. I expected it to be another story about using Gen Y to set up social networking, set strategy, and execute. Imagine my surprise, then, when it [&hellip... Read More
Gini Dietrich

Crowdsourcing the FADS Blog Content

By: Gini Dietrich | October 27, 2009 | 
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Last night I went to write today’s blog post and ended up with writer’s block. As I told Nancy Myrland, the only thing I really wanted to do is snuggle in my flannel sheets with the down comforter and the remote control. Instead, however, I asked my Twitter friends what they would like me to write about and I got some great ideas! * Brad Farris [&hellip... Read More
Gini Dietrich

PR Implications of the Obama/FOX Feud

By: Gini Dietrich | October 25, 2009 | 
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My husband, a Democrat adviser, joyfully recounted the Obama/FOX feud for me over drinks on Friday night. He hates FOX. So much so, that he changes my brother’s preset stations on both his TV and radio every time we’re in Denver. He won’t even stay in the Admiral’s Club while we’re traveling if the station is on. So you can imagine his glee when he heard [&hellip... Read More
Gini Dietrich

Selling Social Media to Your Executive Team: Part Two

By: Gini Dietrich | October 21, 2009 | 
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Yesterday I moderated a social media monitoring and measuring panel for PRSA Chicago. Amber Naslund from Radian6, Brandon Noel from AllState, and Ian Sohn from Ogilvy 360 Digital were the panelists…and they were really good! We talked a lot about both monitoring and measuring social media, but one of the points that kept coming up was “how do I sell this to my executive team, including [&hellip... Read More
Gini Dietrich

What’s Your Pitch in Today’s Online World?

By: Gini Dietrich | October 19, 2009 | 
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Last week I was on a flight doing my second favorite thing…eavesdropping (people watching is my favorite). I was so intrigued by the conversation behind me that I stopped reading to listen. Guy #1: What do you do? Guy #2: Business process investigation. Guy #1: I see. Guy #2: What do you do? Guy #1: I am part-owner in one company and full owner in another. [&hellip... Read More
Gini Dietrich

Build Your Online Community

By: Gini Dietrich | October 15, 2009 | 
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Yesterday our newsletter focused on tips to begin to build your community. I thought I’d repost a portion of it here. The time in the early life of social media has come where people are beginning to question if it’s valuable. Many of our clients, friends, and peers have mentioned to us that they don’t see it working and are about to give up. But wait! [&hellip... Read More