Gini Dietrich

Will Lack of Creativity Be the Demise of the PR Industry?

By: Gini Dietrich | October 22, 2012 | 
121
Tweet207 Buffer Share24 Share47 +130 Pin2Shares 310Have you seen that Visa commercial where the little girl asks Ray Lewis questions during a press conference, such as, “Hashbrowns or home fries” and “Do you like my dress?”? It’s one of my favorite commercials because a) I totally want to interview an NFL player (cough, Tom Brady, cough) and ask silly questions and b) It’s about time someone [&hellip... Read More
Gini Dietrich

The Three Things, Edition 4

By: Gini Dietrich | October 21, 2012 | 
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Tweet75 Buffer Share11 Share21 +1 Pin1Shares 108Welcome to the fourth edition of The Three Things, brought to you by Michael Schechter, Howie Goldfarb, and me. What do you think of this series so far? Do you like it? Are you getting new and different content you wouldn’t otherwise see/listen to/read? Let us know in the comments! The Three Things arrives in your inbox on Sunday mornings (unless you [&hellip... Read More
Gini Dietrich

Gin and Topics: Steve Martin and First World Problems

By: Gini Dietrich | October 19, 2012 | 
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Tweet69 Buffer Share19 Share12 +1 Pin1Shares 101I keep thinking the best Gin and Topics has been done and then someone sends me a video that is so hilarious, I get to outdo myself. Again. Until last week, the very best issue was Will Ferrell and Jimmy Fallon dancing and singing about tight pants (cough, hipsters, cough). And then last week Richard Simmons on Whose Line is [&hellip... Read More
Guest

Social Fakers: What Do Numbers Mean these Days?

By: Guest | October 18, 2012 | 
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Tweet176 Buffer Share38 Share50 +116 PinShares 280Today’s guest post is by Hessie Jones All hail Facebook. ONE BILLION USERS! Quite a feat…or is it really? As Zuckerberg pointed out,“We have this ethos where we want to be a culture of builders, right? We don’t want to overly celebrate any particular milestone.” Wise words, Zuck! Shortly after this momentous media celebration, the following article appeared, “Most of Facebook’s [&hellip... Read More
Gini Dietrich

Trolls, Smear Campaigns, and Reputation Management

By: Gini Dietrich | October 18, 2012 | 
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Tweet168 Buffer Share19 Share84 +121 Pin1Shares 293I am a big fan of The Good Wife. Not only because it’s set in Chicago, but because it’s really well-written (and, let’s be real, Mr. Big is on it). My winter training has begun, which means I’m stuck on the trainer for one or two hours four times a week. The Good Wife (and Revenge and Scandal) get me [&hellip... Read More
Yvette Pistorio

Four Brands Using Instagram Really Well

By: Yvette Pistorio | October 17, 2012 | 
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Tweet261 Buffer Share47 Share60 +117 Pin1Shares 386 Today’s guest post is by Yvette Pistorio. I love Instagram. I can take the world’s worst picture and boom! Instagram to the rescue! It doesn’t have business-specific profiles, built-in visibility, engagement metrics, or paid advertising options (not yet at least), but brands are taking advantage of Instagram and seizing the opportunity to share more personal perspectives with consumers. And [&hellip... Read More
Gini Dietrich

Using Twitter to Disseminate News Without a News Release

By: Gini Dietrich | October 17, 2012 | 
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Tweet276 Buffer Share44 Share75 +126 Pin9Shares 430I’ve never been a fan of the news release. I’ll go ahead and put it right out there. I think it makes PR pros lazy and clients too controlling. And it typically has no real effect on whether or not a journalist covers your story. In fact, earlier this year, I wrote, “No One Cares About Your News Release” when [&hellip... Read More
Guest

Fighting Hunger with No Names

By: Guest | October 16, 2012 | 
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Tweet91 Buffer Share10 Share20 +1 PinShares 121 Today’s guest post is by Geoff Livingston Given who reads Spin Sucks I decided to open the kimono and show the social strategy behind the #hungertohope campaign today for World Food Day, an ad hoc strategy that was built to address a critical weakness. For a variety of time and legal reasons, we were not able to put a name [&hellip... Read More
Gini Dietrich

The Complete Marketing Communications Measurement Guide

By: Gini Dietrich | October 16, 2012 | 
119
Tweet276 Buffer Share31 Share80 +132 Pin2Shares 421The Spin Sucks community is an interesting one. While the vision of the blog is to change the perception of the PR industry, we also talk a lot about marketing, advertising, search engine optimization, social media, and entrepreneurship. Because of that mixed bag of goodies, the readers come from all walks of life and are not all communications professionals. I [&hellip... Read More
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