Yvette Pistorio

Facebook Makes it Easier to Run Contests and Promotions

By: Yvette Pistorio | September 4, 2013 | 
32
By Yvette Pistorio Remember back in January when we told you to embrace changes on Facebook? We weren’t kidding! Facebook has made a number of changes during the past couple of months, including introduction of the hashtag, new Facebook Insights, calls-to-actions in cover photos, Instagram video, verified pages, ending sponsored stories, the ability to embed animated GIFs in a status update, embed your posts on a [&hellip
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Susan Cellura

Communications: Pain, Scars, and Glory!

By: Susan Cellura | September 3, 2013 | 
22
By Susan Cellura As we have established in a previous post, I am a (cough) HUGE college football fan. So when Lindsay Bell asked me if I’d like to be a guest blogger, well, my mind went directly to football and communications. I’m hoping many of you have seen the comedy/football movie, “The Replacements,” but if not, it’s about professional football players going on strike, and how [&hellip
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Gini Dietrich

Eight Things to Consider When You Create Calls-to-Action in Your Content

By: Gini Dietrich | September 3, 2013 | 
63
By Gini Dietrich Without really meaning to, I’ve created at three-part series on content marketing. A couple of weeks ago, we talked about how to create content without a ton of work. And, last week, we talked about how a fairy princess can become on-page search engine optimization. Today I’d like to take a look at how to create contextual calls-to-action that drive sales, which are [&hellip
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Lindsay Bell

The Three Things, Edition 46

By: Lindsay Bell | September 1, 2013 | 
1
By Lindsay Bell-Wheeler Welcome to the 43rd edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from  Michael Schechter (A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and yours truly, Lindsay Bell. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t subscribe, but that can [&hellip
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Lindsay Bell

Gin and Topics: Gorillas, Frogs, and Conan. Oh MY!

By: Lindsay Bell | August 30, 2013 | 
9
By Lindsay Bell Hello friends, and welcome to another edition of Gin and Topics (arguably the best post of the week…am I fired again?) (Note from Gini: Yes!). Normally, we say pithy things such as “close your office door before watching these!” or “Don’t disrupt your colleagues by laughing too loudly!” – but not today. Because today, this particular Friday afternoon, I would venture to say [&hellip
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Brian Vickery

The Spin Sucks Community: A Modern Day Salt Covenant

By: Brian Vickery | August 29, 2013 | 
56
By Brian Vickery I was recently blessed to walk my eldest daughter down the aisle at her wedding ceremony. Besides providing my first opportunity to make a wedding toast as Daddy, this wedding introduced me to the Salt Covenant Ceremony. Of course, I immediately thought of the Spin Sucks community. OK, maybe I didn’t think about this occasionally rowdy, always outspoken bunch of authors and commenters until [&hellip
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Gini Dietrich

Lean In: Inspiring, Empowering, and Why You Should Read It

By: Gini Dietrich | August 29, 2013 | 
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By Gini Dietrich Alert! Alert! Alert! This blog post is going to make some of you angry. I read “Lean In” and I wholeheartedly disagree with the criticism the book has received. My guess is most of the critics haven’t read the book or they wouldn’t have made the arguments they did. Which kind of sucks (like spin sucks), but I also understand we live in [&hellip
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Amanda Cleary Eastep

Business Authenticity: What a Klingon Taught this Renaissance Woman

By: Amanda Cleary Eastep | August 28, 2013 | 
29
By Amanda Eastep I was a little miffed at the Klingon. My five-year-old and I were sitting on a low wall in the village square of the Bristol Renaissance Faire many years ago, taking a respite from the summer sun. I, a simple peasant woman, eyed the immense Klingon seated to our right. My little girl, sandwiched between me and the 300-pound Star Trek humanoid warrior, [&hellip
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Arment Dietrich

The Ideal Customer Experience: Lessons in Loyalty from Mickey Mouse

By: Arment Dietrich | August 28, 2013 | 
75
By Jason Konopinski A few weeks ago, I hopped into a 15 passenger van with some of my closest family and started a long drive to Orlando. Our destination? Walt Disney World. My niece and nephew (ages four and two) are eyeball deep in a serious Disney princess and Mickey obsession, so we knew it was time to head down the road (well, 15 hours down [&hellip
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