Jerry Low

On Social Media, Girls Rule, and Boys Drool

By: Jerry Low | January 2, 2014 | 
By Jerry Low If you’ve been ignoring women as a target demographic in your social media marketing, you are missing out on nearly two-thirds of overall consumer spending. According to Bloomberg BusinessWeek, women “control more than $20 trillion or about 70 percent of global consumer spending.” In a survey conducted by Pew Research Center examining online social media habits for a five-year period (May 2008 to [&hellip

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Laura Petrolino

How to Fail at Writing a Post for the New Year

By: Laura Petrolino | January 2, 2014 | 
By Laura Petrolino When I found out I was the one who was going to write the very first Spin Sucks post of the year, I obviously was ridiculously excited (and nervous)! This was a huge responsibility!!! So, I decided I was going to write the most gosh darn inspirational New Year’s post to ever be written in the history of New Year’s posts. My goal [&hellip

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Blake Boldt

Know Your SEO: How Quality Trumps Quantity

By: Blake Boldt | December 31, 2013 | 
By Blake Boldt In the early years of SEO, businesses could fill their content with a series of keywords to appease search engines. The search engines were looking at meta descriptions and title tags, displaying websites in results based on how well they were optimized. However, SEO isn’t simply a matter of stuffing pages full of keywords to boost visibility. The process now requires a more [&hellip

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Arment Dietrich

A Digital Advertising Future without Clicks?

By: Arment Dietrich | December 31, 2013 | 
By Jason Konopinski Once upon a time, marketers working on behalf of agencies or as part of an in-house team really had no idea if their ad buys were working. Print and broadcast campaigns were notoriously difficult to measure. At best, you could correlate the increased visibility with a corresponding uptick in sales, but more often that not, it came down to some fuzzy math, and [&hellip

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Chris Norton

Experiential Marketing Needs to Get Social

By: Chris Norton | December 30, 2013 | 
By Chris Norton Experiential marketing has always been charged with the creation of an experience that results in some kind of emotional connection with an idea, campaign, or brand. Ten years ago, this was mostly in-store promotions and events, but now these activations have to be much bigger in scope, and reach with many more touch points, enabling the consumer to like, share, or comment on [&hellip

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Arment Dietrich

Using Dayparting to Grow Readership of Your Content

By: Arment Dietrich | December 30, 2013 | 
Dayparting is typically reserved for broadcast mediums, but Clay Morgan shows you how bloggers can use it, too. Think about it as an important part of your content strategy. Dig into your analytics, experiment, and see how your audiences responds

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Lindsay Bell

The Three Things, Edition 61

By: Lindsay Bell | December 29, 2013 | 
Welcome to the 61st edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss – from Howie Goldfarb (Blue Star Strategic Marketing), Joe Cardillo (, and yours truly. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t subscribe, but that can easily be fixed if you hurry over and [&hellip

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Lindsay Bell

Gin and Topics: What DID 2013 Say?

By: Lindsay Bell | December 27, 2013 | 
It's the last Gin and Topics of 2013, and today we take a look back at the year in viral video. And yes, there's Robin Thicke and the Prancercise lady. Kid President and Rhett and Link.

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