Gini Dietrich

What Gets In the Way of Your Own Success?

By: Gini Dietrich | September 9, 2009 | 
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My good friend Sarah Robinson wrote a great post on her blog, Maverick Mom, on Monday about the things that hang her up so much that she can’t move forward. She asked her readers what three things hang them up. I thought I’d share here what I commented. The three things that get in the way of my own success. 1) Last year I thought bigger [&hellip... Read More
Gini Dietrich

Pay It Forward: How Working With Your Competition Is Better for Everyone

By: Gini Dietrich | September 7, 2009 | 
26
I just watched “Pay It Forward” for the 200th time and, of course, cried at the end. I don’t know why I do this. I think I’m going to make it through the end and then Helen Hunt crumbles and I lose it. This time around, though, it got me thinking about business and competition. When I started Arment Dietrich, the big, global firms sent business [&hellip... Read More
Gini Dietrich

It's #FollowFriday Time!

By: Gini Dietrich | September 4, 2009 | 
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This is a random mishmash of people I know both IRL and I’ve met recently on Twitter. Hope you enjoy…and have a great holiday weekend! @cruiter I met Mike through my friend @MichaelStern, first on Twitter and then IRL at #SMBChicago. He’s a recruiter (hence the clever Twitter handle at Paladin and we’ve had some pretty fierce conversations about how social media is closing in on [&hellip... Read More
Gini Dietrich

Why NOT Allowing Staff to Speak Publicly Is Idiotic

By: Gini Dietrich | September 2, 2009 | 
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I’m pretty sure it’s career suicide to take on one of the PR industry’s top media outlets, but you’ve never known me to back down from a fight, have you? Jeremy Probert, a guest columnist with Ragan , yesterday wrote an article titled, “Why letting staff remark publicly is an idiotic idea.” When I read that title, two thoughts flashed through my brain: 1) Surely this [&hellip... Read More
Gini Dietrich

Social Media: So Many Questions, So Little Time

By: Gini Dietrich | September 1, 2009 | 
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It’s been a few weeks since I answered social media questions here so I’m going back and looking at some of the things people asked during the Vistage social media Webinars I hosted in July. Q: With increased popularity, so many people are jumping on the bandwagon and there is more noise than actual value. How do you yell over the crowd or is there another [&hellip... Read More
Gini Dietrich

Today's #FollowFriday Goes Out to #SMBChicago

By: Gini Dietrich | August 28, 2009 | 
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I recently moderated a discussion on social media measurement at #SMBChicago. Following are the people who sat at my table. @monicaobrien Monica is a marketing professional in Chicago who is taking what she is learning in social media and helping clients apply both benchmarks and measurement. She recently launced “After the Boom,” which is a podcast that looks at the world from the Gen Y perspective. [&hellip... Read More
Gini Dietrich

PR Firms Add No Value? Truth or Fiction?

By: Gini Dietrich | August 25, 2009 | 
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Yesterday I read an article titled, “90 percent of PR firms add no value.” My friend Jeff Mello sent it to me wanting my opinion on it and (I think) wanting me to get fired up. The truth of the matter is, I agree (sorry Jeff!). The article, which can be found at The Business Insider, states: “I’ve worked as a senior corporate communications exec for [&hellip... Read More
Gini Dietrich

A Special #EpicMeetUp From Near #FollowFriday

By: Gini Dietrich | August 21, 2009 | 
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@NatSlavin Nat lives in Chicago and many months ago @SarahRobinson suggested we meet because we both love a lot of the same things. Since then, I’ve learned that Nat loves food almost more than I do and that he has impeccable taste. The only problem with Nat is that he travels a ton so it’s hard to see him IRL. Which isn’t a problem for you, [&hellip... Read More
Gini Dietrich

Social Media Measurement: What's the ROI?

By: Gini Dietrich | August 19, 2009 | 
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Yesterday morning I moderated a discussion on social media measurement at #SMBChicago. We started the discussion with some of the free tools I blogged about a couple of weeks ago (see it here). Then we spent some time discussing additional tools. They are as follows: * su.pr: I personally love this URL shortener because it’s much more accurate than bit.ly, plus it shoots your content into [&hellip... Read More
Gini Dietrich

Corporate Transparency: Communicating Changes

By: Gini Dietrich | August 17, 2009 | 
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When the Zappos/Amazon deal went through on July 22, my friend Travis Dudfield asked my opinion on the communication to Zappos employees. I told him to let the media storm die down and I would write a blog post about it. So here it is! There was A LOT of criticism about how Tony Hsieh communicated the sale to his employees, beginning with the fact that [&hellip... Read More