Gini Dietrich

Focus Strategically On the New Social Tools

By: Gini Dietrich | September 9, 2010 | 
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It’s time for the Arment Dietrich Facebook question of the week! Erik Hare asks, “How do you get clients to focus strategically on the new social tools and not just on ‘I hear a lot about this Twitter thingy.’? How do you get them past image creation and messaging in the old idiom? My answer follows in the video. What advice do you have for Erik? [&hellip... Read More
Arment Dietrich

Six Tips for Recruiting a B2B Social Media Hire

By: Arment Dietrich | September 8, 2010 | 
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Guest post by Elizabeth Sosnow, managing director of BlissPR. Public relations recruiting can be tough, but B2B social media recruiting activity almost put me into an early grave this year. We spent months searching for someone who understood how to marry the complexities of thought leadership creation and hands-on digital skills. Why was it so difficult? There are a whole host of reasons... Read More
Gini Dietrich

Seven Things I Learned from Tony Hsieh

By: Gini Dietrich | September 8, 2010 | 
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On Friday morning, the Entrepreneurs’ Organization hosted Tony Hsieh, the CEO of Zappos and author of “Delivering Happiness”. Daniel Hindin and I went to hear him speak and to see if we could learn something we hadn’t already considered about building Arment Dietrich and Spin Sucks. I have to say, I was a tiny bit disappointed. Tony is not a great speaker. He’s not charismatic or [&hellip... Read More
Arment Dietrich

Crowdsourcing Means More Work for You, Not Less

By: Arment Dietrich | September 7, 2010 | 
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Guest post by Len Kendall, co-founder of the3six5 project. For years now, since the concept of user-generated content has become commonplace in the marketing and PR world, companies have thought of crowdsourcing as a shortcut to building community that will mean less work for them. Here’s how the conversation usually goes: “Let’s put together a contest where target X can create Y content and upload it [&hellip... Read More
Gini Dietrich

Drive Blog Traffic Without Using Twitter

By: Gini Dietrich | September 7, 2010 | 
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Happy Tuesday everyone! Welcome back to the real world. Other than the wind (I keep telling myself the wind makes me super strong on my bike, though it doesn’t really help when you’re riding in it), we had a perfect weekend in Chicago. Hope you did, too! I was catching up on my Google Reader on Friday night and I came across Scott Hepburn’s “Wanna Help [&hellip... Read More
Arment Dietrich

How to Motivate Employees without Money

By: Arment Dietrich | September 6, 2010 | 
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Guest post by Dallas Kincaid, founder and operations manager of Xecunet. Following Gini Dietrich’s recent post about why paying employees for innovative ideas doesn’t work, I told her about my recent attempt to motivate my employees without money. As a business owner, one challenge I have faced over the years is that, as you grow, you become further away from working hands-on with your customers and [&hellip... Read More
Gini Dietrich

Top Five Stories for Week Ending Sept. 3, 2010

By: Gini Dietrich | September 3, 2010 | 
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Happy Labor Day weekend! When we were kids my dad told us that Labor Day was for work and we’d end up helping in the yard…tilling the garden, mowing the lawn, washing the car, or (sometimes) big projects like laying new concrete. Not our idea of fun. I hope you’re getting off work early today to enjoy your long weekend without working. We close the office [&hellip... Read More
Arment Dietrich

Branded Content: Tales From the Dark Side

By: Arment Dietrich | September 2, 2010 | 
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As a former journalist and current manager of Spin Sucks, a proud outpost of branded content, many of my old colleagues would probably say that I’ve gone over to the dark side. When I was a cub reporter at a small newspaper on the central coast of California nearly a decade ago, a respected veteran reporter on staff, upon resigning from her post, left me a [&hellip... Read More
Gini Dietrich

How Do We Get On the First Page of Google?

By: Gini Dietrich | September 2, 2010 | 
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Nicole Ashton asks on the Arment Dietrich Facebook wall, “How do we get on the first page of Google without paying an arm and a leg?” I have three resources for her, ranging from free to $500 per month. Which resources do you recommend?? (If you’re receiving this via RSS and can’t view the video, click here)... Read More