Gini Dietrich

Lessons (and Stats) from Six Years of Blogging

By: Gini Dietrich | August 30, 2012 | 
Tweet171 Buffer Share17 Share40 +1 Pin8Shares 236A few weeks ago, you may have seen a very sly mention of the very first blog post written for Spin Sucks (which was published at 11:35 p.m. and we wonder why no one read it). I almost hate to mention it again because it was so bad. But I do so because, as of September 11 (yes, the anniversary), we [&hellip... Read More

Transmedia Storytelling for Content Creators

By: Guest | August 29, 2012 | 
Tweet97 Buffer Share7 Share16 +119 PinShares 139Today’s guest post is written by Jason Konopinski. In its simplest form, transmedia is a storytelling technique that ties multiple platforms together to tell a common story. It represents a process where elements of fiction are dispersed across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience, with each medium making a unique contribution to [&hellip... Read More
Gini Dietrich

How Successful People Spend the First Hour of their Day

By: Gini Dietrich | August 29, 2012 | 
Tweet183 Buffer Share64 Share54 +138 Pin14Shares 353Mitch Joel does a nice roundup of articles on his blog every weekend. Unlike Gin and Topics, though, his are serious and very informative. He, Alistair Croll, and Hugh McGuire each recommend two links for one another and they all end up in a blog post. A very cool way to do a roundup and something I look forward to [&hellip... Read More

Small Businesses Have a Unique Opportunity in Social Media

By: Guest | August 28, 2012 | 
Tweet186 Buffer Share21 Share32 +121 Pin1Shares 261Today’s guest post is written by Tammy Kahn Fennell. As a small business you have something the big guys can never have. Total real-ness. You understand your brand, your industry, and your customers. You know more about selling your product or service than anyone else. And this kind of domain expertise translates incredibly well on social media. According to a recent [&hellip... Read More
Gini Dietrich

Entrepreneurial Lessons Even if You’re Not Starting a Business

By: Gini Dietrich | August 28, 2012 | 
Tweet150 Buffer Share22 Share24 +127 Pin3Shares 226A couple of weeks ago, PR Daily asked me to share my employee to entrepreneur story. I thought you’d enjoy it as well. For the first 13 years of my career, I worked in food and agriculture communications. From the farm to the fork is how we positioned ourselves in new business meetings, and I had the distinct pleasure of [&hellip... Read More

Five Things Bacon Can Teach Us About Content Marketing

By: Guest | August 27, 2012 | 
Tweet459 Buffer Share133 Share132 +159 Pin1Shares 784Today’s guest post is written by Jason Miller. The widespread fascination with bacon is for good reason; bacon makes everything better. For example, Google just released a Chrome extension that can un-baby your Facebook newsfeed by replacing all of those “annoying” baby photos with pictures of bacon. Necessary? No. Useful and entertaining? Absolutely. This cultural phenomenon didn’t take shape overnight [&hellip... Read More
Gini Dietrich

Five Tips for Taking an Unplugged Vacation

By: Gini Dietrich | August 27, 2012 | 
Tweet146 Buffer Share23 Share17 +143 Pin1Shares 230Last weekend, a very close friend got married. At a summer camp in the middle of Maine. Seriously. It was summer camp as you experienced as a kid, but with adult beverages. And, just like you experienced as a kid, there were no phone calls or emails home. There was no service except in one spot in the middle of [&hellip... Read More
Gini Dietrich

Gin and Topics: Dog Shaming and Sexy Guy on Rollerblades

By: Gini Dietrich | August 24, 2012 | 
Tweet53 Buffer Share5 Share16 +110 Pin3Shares 87Well, kids are mostly back at school (though there are some lucky ones who don’t go back until after Labor Day), vacations have been had, and the entire country is beginning to cool down. I guess that means football season, tall boots and sweaters, autumn leaves, and fire pits are upon us. It also means my outdoor cycling days are [&hellip... Read More

Online Reputation Management: A How-to Guide

By: Guest | August 23, 2012 | 
Tweet229 Buffer Share19 Share45 +142 PinShares 335Today’s guest post is written by Sean McGinnis. Online reputation management (ORM) is most usually brought front and center when an executive, professional, or brand notices an unflattering item on the first page of a search result. In reality, it should be carefully managed before you get to that point, but it’s fairly typical people don’t pay attention to it [&hellip... Read More