Arment Dietrich

Help Us End Malaria Deaths in Africa

By: Arment Dietrich | August 11, 2010 | 
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A few months ago we were presented with an idea I personally love working on – an idea that raises money to end malaria deaths in Africa by 2015. End. Not just curb. End. Swat Malaria is a partnership between Mosquito Squad and Malaria No More to raise $75,000 and show that just $10 provides a mosquito net for one person for five years, which is [&hellip... Read More
Gini Dietrich

Design Thinking During Business Planning

By: Gini Dietrich | August 11, 2010 | 
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One of my favorite blogs is Harvard Business Review, not because I wish I’d gone to school there, but because they discuss really interesting ideas that aren’t echoed in the social media chamber (as Mark Schaefer calls it).  A couple of weeks ago, Warren Berger, the author of GLIMMER and GlimmerSite, wrote a post about using design thinking during business planning, in order to develop innovative [&hellip... Read More
Arment Dietrich

The Reality of ‘Careful What You Wish For’

By: Arment Dietrich | August 10, 2010 | 
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Guest post by Karen Altes, manager of outreach programs for the Institute of Real Estate Management. A few years ago, as manager of the student outreach program for a trade association, I suggested that if we really wanted to reach college students we needed to be on Facebook. I now run the association’s Facebook fan page, Twitter feed, YouTube channel, and LinkedIn group, and I have learned the [&hellip... Read More
Gini Dietrich

Is Net Neutrality About to Become a Thing of the Past?

By: Gini Dietrich | August 10, 2010 | 
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Well, the news that Google and Verizon are conspiring against net neutrality was announced, and diffused, yesterday morning when the two companies did indeed meet with regulators, but to to enact laws preventing carriers from blocking websites or selectively delaying access to content common on the Internet today, while leaving the door open for private “specialized networks” down the line. The meeting was not about “allowing [&hellip... Read More
Arment Dietrich

Business Plan Paradox: It’s About the Planning, Not the Plan

By: Arment Dietrich | August 9, 2010 | 
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Guest post by Tim Berry, founder and president of Palo Alto Software, founder of bplans.com, and co-founder of Borland International. I got an interesting email the other day from Daniel Hindin, community manager here at Spin Sucks, challenging some contradictions he’d found in some of my work. Sometimes I’m listing the reasons you want a business plan, and sometimes I’m saying the plan doesn’t matter by itself [&hellip... Read More
Gini Dietrich

More Online Noise?

By: Gini Dietrich | August 9, 2010 | 
42
I was chatting with a friend last week who told me he didn’t enjoy Spin Sucks as much these days. He said it used to be much more intimate and now we have different voices from people he doesn’t know so it’s hard for him to care. He said, for him, it’s just more online noise. That got my attention. More online noise. While the goal [&hellip... Read More
Arment Dietrich

Social Media and PR: Are Journalists Quicker to Adapt?

By: Arment Dietrich | August 8, 2010 | 
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Guest post by Sharon Cain, managing director of Quest PR. Compared to PR pros, are journalists quicker to adapt and embrace the wealth of opportunities that our vibrant new world of social media presents? The dramatic evolution that journalism and PR have undergone since I was haring around the UK living on caffeine, adrenaline, and deadlines as an on-screen Sky TV reporter has been reinforced in [&hellip... Read More
Gini Dietrich

The PRWeek Guide to Required Reading

By: Gini Dietrich | August 7, 2010 | 
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Last week PRWeek published a guide for required reading and Sheelagh Doyle recommends Spin Sucks, among my own favorites. “Required reading – a definitive guide to PR blogs” begins with, “Everybody has an opinion. Social media provides an unrivaled avenue to share it with the world. PRWeek examines some of the individual blogs and Twitter feeds that all communications pros need to bookmark.” Check out the [&hellip... Read More
Arment Dietrich

Social Media Success Story

By: Arment Dietrich | August 5, 2010 | 
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Guest post by Thomas R. Fox, principal of tomfoxlaw.com. As a solo professional or small business owner, how can you create a footprint with little to no marketing budget? In today’s social media world, the answer is quite a bit. Following is my social media success story. I am a lawyer who was trying to develop a solo practice focusing on the U.S. Foreign Corrupt Practices [&hellip... Read More