Gini Dietrich

Gin and Topics: Mayhem at Walmart and Facebook

By: Gini Dietrich | September 23, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 20So Facebook made some big changes this week, huh? It’s been pretty funny to watch the stream. People do NOT like change. I think it’s pretty freaking cool, especially the new timeline. If you don’t yet have the new timeline enabled, this Mashable article (sorry Howie, it’s the only one I could find) tells you how. Beware, though, you’re [&hellip... Read More

Four Ways to Deal with Your Dangerously Educated Client

By: Guest | September 22, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 43Today’s guest post is written by Ken Mueller. I’m a technical moron. (That sound you hear is Gini yelling, “A-freaking-men!”) I spent 13 years in NYC, and part of my job was helping radio stations set up live broadcasts from our facility. Their tech people would call me and ask technical questions. I would spout off a few specs, [&hellip... Read More
Gini Dietrich

Giving Free Content to Generate Business

By: Gini Dietrich | September 22, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 22It’s Facebook question of the week time (clap, clap, clap)! The question, this week, comes from Rachael Seda. She asks, “Do you think selling through free content is the new way of the world or will it change in the future?” It’s a pretty interesting question and I hope I answered it correctly. I did not answer if content [&hellip... Read More
Arment Dietrich

Social Capital and Turning Tables

By: Arment Dietrich | September 21, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 12Today’s post is written by Lisa Gerber. Roles are reversing and tables are turning so fast my head is spinning. Just watch your LinkedIn updates and you’ll understand what I mean. Someone to whom you paid little attention all of a sudden has a job with a company that is a prospective client. That kid you bullied in high [&hellip... Read More
Gini Dietrich

Four Ways to Unplug and Focus

By: Gini Dietrich | September 21, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 46Last week I was on the west coast speaking with a group of senior leaders who are interested in using the web to grow their businesses. The topic was generating leads through inbound PR and marketing. As I do, I was showing real-time analytics for Arment Dietrich, Spin Sucks, and some of our clients. I am, after all, a business [&hellip... Read More

Breaking Down the Communication Silos

By: Guest | September 20, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 37This guest post is written by Frank Strong. It has been said the sales function is about as far away as can be from public relations on the business spectrum. PR pros should not develop campaigns to drive sales. They should not use calls-to-action. Campaigns should not be measured by leads. Most importantly, PR should not be measured by sales. [&hellip... Read More
Gini Dietrich

Netflix: A Lesson In Communication and What Not to Do

By: Gini Dietrich | September 20, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 79Oh Netflix. What are we to do with you? On one hand, we’re pleased that your CEO, Reed Hastings, apologized by saying he “messed up.” On the other hand, we’re disturbed that you, by now, don’t understand the online world well enough to know you should have checked to see if the name you’ve chosen for your DVD business [&hellip... Read More

How to Sell a Rocket to a Guy Looking to Buy a Rocket

By: Guest | September 19, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 30 Today’s guest post is written by Peter Fleming. Or – How to get clients to commit to the innovation they say they want. A dream client (or your employer) comes to you and says “we need innovation, the sky’s the limit on creativity.” You pour your heart and soul into crafting the perfect design/campaign/strategy that exudes an effortless [&hellip... Read More
Gini Dietrich

Measuring PR Success: Seven Metrics to Consider

By: Gini Dietrich | September 19, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 36Last week Eric Wittke wrote a blog post on Flames on Fifth Avenue about the perception of the PR industry. He described the answers he receives (the same we’ve all experienced) when he tells someone he’s in PR…and how irritating it is that people assume we lie or spin for a living. And now, a new sitcom on NBC [&hellip... Read More