Gini Dietrich

Advice from Authors on Focusing at Work

By: Gini Dietrich | November 6, 2012 | 
55
As many of you know, I’m in the middle of National Novel Writing Month (aka NaNoWriMo) and, as of this writing, I have more than 10,000 words written. I thought writing a novel wouldn’t be a big deal. I do, after all have a published book (cough, Marketing in the Round, cough) and I write here every, single day. I even spent three months outlining the [&hellip
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Guest

Social Media: You Can’t Be Everywhere

By: Guest | November 5, 2012 | 
15
Today’s guest post is by Amy McCloskey Tobin. When I first delved into the world of social media I was overwhelmed with the possibilities. For the first time in history, a small business could communicate directly with its target audience. I was thunderstruck by the realization that small marketing budgets, the bane of growth for most small businesses, were practically irrelevant. A smart plan and time to [&hellip
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Gini Dietrich

Facebook Promoted Posts Remove the Level Playing Field

By: Gini Dietrich | November 5, 2012 | 
127
The awesome thing about the web and social media, in particular, is it levels the playing field. No longer do you need millions of dollars to spend on PR firms and ad agencies in order to build your brand and reputation among the masses. Today all you need is a good writer, a self-hosted website and/or blog, and organically grown social networks. With those three things, [&hellip
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Gini Dietrich

The Three Things, Edition 6

By: Gini Dietrich | November 4, 2012 | 
21
Welcome to the sixth edition of The Three Things, brought to you by Michael Schechter, Howie Goldfarb, and me. Before we get started, everyone send well wishes to Shrek. Because he’s in New York, he’s had to work from home all week, plus he’s creating a big new writing project as part of NaNoWriMo. He’s a little busy, flustered, and probably a bit ADD from all the extra [&hellip
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Gini Dietrich

Gin and Topics: Puppies, Farm Animals, and Introverts

By: Gini Dietrich | November 2, 2012 | 
38
Before I give you Gin and Topics, I want to talk to you about my friend Jennifer Stauss Windrum. At least a year ago (if not longer), she began her quest to build a non-profit to support lung cancer research. You see, her mom – who has never smoked a day in her life – has lung cancer and to say it’s been an eye-opening experience [&hellip
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Guest

Social Content and Halloween Candy: Don’t Gorge On Either

By: Guest | November 1, 2012 | 
16
Today’s guest post is by Martin Waxman. November 1: Halloween plus one. Pumpkins are smashed or become a raccoon feast. Morbid decorations are laid to rest. And our ghoulish tendencies are put under wraps for another year. But for kids, Halloween is far from over. Now comes the time they’ve been waiting for: A much anticipated sugary feast. When kids dump their candy collection on the floor, [&hellip
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Gini Dietrich

National Novel Writing Month Begins Today and We’re Participating

By: Gini Dietrich | November 1, 2012 | 
134
I have been prepping for today since August. November 1. A Thursday. What’s the big deal? Well, I let Debra Caplick talk me in to (challenge me?) participating in NaNoWriMo. Say what? It’s National Novel Writing Month, which gives you 30 days to write 50,000 words. And it starts today! As it turns out, though, you can’t write the same word 50,000 times (I checked). You [&hellip
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Lindsay Bell

1984 Redux: The Social Media Thought Police

By: Lindsay Bell | October 31, 2012 | 
69
Today’s guest post is by Lindsay Bell. If we could take two of the modern world’s most innovative and forward-thinking minds, stuff them in a blender, and press puree, you wouldn’t only have a bit of a mess on your hands, you would have a fairly good representation of where we sit in today’s insane digital world. George Orwell got the ball rolling with his satirical [&hellip
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Gini Dietrich

AT&T Loses Case; News Release Held Under Paid Advertising Laws

By: Gini Dietrich | October 31, 2012 | 
93
How many of you have ever referred to something historical in a news release? I know we have. It helps you tell a story about something that might otherwise be boring. That’s what AT&T (then doing business as Cingular Wireless) did when they issued a news release about their MACH 1 and MACH 2 command centers that allow them to quickly respond to natural disasters so [&hellip
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