Guest

Big Data: Why PR Pros Need to Harness its Power

By: Guest | February 7, 2013 | 
13
Today’s guest post is by Jim Delaney. During the last few months, we’ve heard a lot of chatter about big data and how to leverage it for public relations. Armed with intelligence from the millions of status updates, photos, videos, check-ins, and other digital breadcrumbs on the Internet, PR pros can uncover meaningful, valuable insights. But it can be an overwhelming task to sift through mountains [&hellip
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Gini Dietrich

Five Things You Can Do to Be Successful in PR

By: Gini Dietrich | February 7, 2013 | 
85
I was trolling through our Google analytics the other day and found several people had come here by Googling,”How to be successful in PR.” Spin Sucks is the first listing in search rankings for that phrase. Which is great! But it isn’t. You see, the post is more than two years old and it’s written by a guest author. Not that that’s bad. It isn’t. We [&hellip
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Lindsay Bell

The Top 10 Guest Blog Posts of 2012 (July – December)

By: Lindsay Bell | February 6, 2013 | 
32
Today’s guest post is by Lindsay Bell. Here at Spin Sucks we highly value our amazing community (the crazies, as Gini Dietrich affectionately calls you), and our incredible (and ever growing) roster of guest bloggers provide an invaluable resource to each and every one of us. That old adage “you learn something new every day” certainly rings true for me as I get to work with each [&hellip
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Gini Dietrich

One Compelling Video Idea for You to Steal

By: Gini Dietrich | February 6, 2013 | 
128
Several years ago, I was leaving the office. I had on my coat and hat; I was holding my gloves until the moment right before I stepped outside. My bags were full of things to take home to work on. And I stopped in one of our account executive’s offices to say goodnight. She was sitting there with two other colleagues and they were talking about [&hellip
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Guest

Office Life: Google Hits it Out of the Park

By: Guest | February 5, 2013 | 
42
Today’s guest post is by Ralph Dopping.  When you think of Google, the last thing you probably consider is how their office space looks. We have all heard about the crazy stuff they do for their people. I had an opportunity to tour their new Toronto offices recently and got a firsthand peek behind the curtain. As of today, Google has approximately 53,546 employees. That’s a jump [&hellip
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Gini Dietrich

Creativity in PR: Three Ways to Feed the Inner Beast

By: Gini Dietrich | February 5, 2013 | 
50
Growing up in the traditional PR firm world, I learned there were (at the time) two types of agencies: Public relations and advertising. At the ad agencies were the creative guys. They were the ones who had the colorful markers and the cool computers and the fancy software. They got to wear jeans to work and arrive late and stay late. They got to have three [&hellip
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Guest

The State of the New York Startup Scene

By: Guest | February 4, 2013 | 
5
Today’s guest post is by Andre Archimbaud. As they say, if you can make it here, you can make it anywhere. In my 15 years of living in New York City, I’ve seen just this time and again. In days gone by, this statement applied to actors, dancers, singers. While it still holds for that crowd, it now applies to coders and tech geeks. In New [&hellip
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Gini Dietrich

Six Tips for Managing an Out-of-Control Social Media Crisis

By: Gini Dietrich | February 4, 2013 | 
137
One would think, in 2013, anyone who does social media professionally has this whole social web figured out. Particularly when one works for a big brand that has hundreds of thousands of customers who know how to use Facebook and Twitter. But I guess we know what happens when one assumes. To prove the “assume” point, let’s take Applebee’s as case in point. The Mercury News [&hellip
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Gini Dietrich

The Three Things, Edition 18

By: Gini Dietrich | February 3, 2013 | 
4
Welcome to 18th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter, Howie Goldfarb, and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you hurry over and enter your email address or add to your RSS feed) [&hellip
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