Gini Dietrich

Gin and Topics: Eels, Bites, and Beef Fat Hurt People

By: Gini Dietrich | September 16, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 15It’s been a crazy travel week. Now I’m in Phoenix doing media training with a client. The one really great thing about all this west coast travel is I have a TON of uninterrupted plane time to write. I hope Geoff Livingston can keep up! I probably just jinxed myself and will be way too tired to do any [&hellip... Read More

7 Ways to Turn Employees into Brand Ambassadors

By: Guest | September 15, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 181Today’s guest post is written by Amber Avines. Want your company to attract more business, secure greater exposure, and reach new customers? Look no further than your employee base to give you that critical advantage! Empowering your staff with the inside scoop on what’s happening, why it’s important, and how it benefits customers can be a powerful way to [&hellip... Read More
Gini Dietrich

QR Codes: Effectiveness and Use

By: Gini Dietrich | September 15, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 71It’s Facebook question of the week time ! I’m coming to you from LA (again) today, but I recorded the video before I left, which is why you’ll recognize the background. It’s a QR code day, with questions coming from both Deb Evans and Jon Buscall. Tweet Share Share +1 Pin EmailTotal Shares ... Read More
Arment Dietrich

Music Lovers Unite … Through Facebook

By: Arment Dietrich | September 14, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 26This post is written by Molli Megasko. There is a new digital connectivity endeavor that I’m really excited to talk about here. Ticketmaster is going social by creating new features that allow music lovers to see where their friends on Facebook are sitting at concerts. A good friend of mine, Kyle Kiefer, pointed this out to me (through Facebook [&hellip... Read More
Gini Dietrich

Old PR Stunts Don’t Drive Sales

By: Gini Dietrich | September 14, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 62If you regularly read Spin Sucks, it won’t come as a surprise to you that I’m a really big believer in using PR and marketing to build income (and, in some cases, profits and higher margins). Measuring results has become even easier during the past five years and, because of that, we have to stop doing things that grab [&hellip... Read More

Operation Name Drop: A New Communication Method

By: Guest | September 13, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 20Today’s guest post is written by Laura Petrolino. Today, with endless ways to communicate, we are producing messages thrown into a sea of faceless consumers. The challenge for any business is to make sure their message resonates and find its way through the clutter. I’ve discovered, in working with clients, many need to re-learn what ‘communications’ actually is. So, [&hellip... Read More
Gini Dietrich

PR for Products vs. Services: Do They Work the Same?

By: Gini Dietrich | September 13, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 33A couple of weeks ago, Marcus Sheridan hosted his second webinar for Spin Sucks Pro. It was a follow-up to his first webinar on creating content for pull PR and marketing. As is typical of anything Marcus does, the webinar was really good. He talked about how to force feed prospects your content so, by the time you meet [&hellip... Read More

Roadmap to a Bloggers’ Roundtable

By: Guest | September 12, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 13 Bloggers’ roundtables have been around for a while. They’re especially popular for book clubs, with the Department of Defense, and among politicians. (One wag even asked John McCain if he knew the difference between YouTube and MySpace.) Yet roundtables never really took off as a form of outreach. That’s too bad, because as a vehicle for companies to engage many customers at [&hellip... Read More
Gini Dietrich

Blogger Relations: Know Your Audience

By: Gini Dietrich | September 12, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 36In the 1970s and 1980s, Folgers ran an advertising campaign that had hidden cameras showing diners enjoying coffee in high-end restaurants. The catch? The coffee was actually Folgers and not some hoity toity brand you’d expect in a white tablecloth restaurant. Many other companies have replicated the campaign, including Domino’s, Pizza Hut, Coke, Pepsi, and now Marie Callender’s. Last [&hellip... Read More