Gini Dietrich

Should Interns Run Your Social Media Program?

By: Gini Dietrich | July 13, 2009 | 
28
Last week, Caitlin McDevitt from Slate and The Big Money called, wanting to know if I have an opinion on the Pizza Hut twintern. Do I have an opinion?!? You can read the article here, along with my opinion. There also was a blog written by BFG Communications about the topic. It seems we all have opinions about it. I’m a public relations professional. I know [&hellip... Read More
Gini Dietrich

The July 10 #FollowFriday Recommendations

By: Gini Dietrich | July 10, 2009 | 
13
@TransitionalTee Teresa has spent some time in Chicago because she wants to move here, but I’ve never met her IRL. That being said, I am really impressed with her ability to network, learn, and engage. She writes a daily blog, she uses social media effectively, she has great experience, and she’s really smart. Follow her and let’s get her to Chicago soon (and don’t tell her [&hellip... Read More
Arment Dietrich

Using Facebook to build your brand? Duh, but we offer tricks of the trade.

By: Arment Dietrich | July 8, 2009 | 
0
To give you a little background, I started using Facebook in 2005 when it was only available to a handful of colleges with working student e-mail addresses.  Like most of my classmates, I used it for photos and keeping in touch with long-distance friends.  In 2007, things started changing.  It was no longer a private forum and outlet for students to connect; we were seeing teachers, [&hellip... Read More
Gini Dietrich

Isn't PR About Developing and Fostering Relationships?

By: Gini Dietrich | July 7, 2009 | 
0
Even though I tweeted the July 4 New York Times article, “Spinning the Web: PR In Silicon Valley”, it’s created quite a stir in our industry and I’d be remiss in not commenting on it. The PR industry is changing. That’s right. I said it. The PR industry is changing. We need to get on the bandwagon already. A survey by IABC showed that two out [&hellip... Read More
Gini Dietrich

Does Vacation Mean No Access to the Outside World?

By: Gini Dietrich | July 6, 2009 | 
0
My friend Amber Naslund went on vacation last week (the first in more than a year and very well deserved) and, as she left, she wrote a blog post about how vacation can be digital, too. Read the post here. As most of you know, I hiked Pike’s Peak on Saturday. It’s the second time I’ve hiked it, and before Saturday I remembered it as being [&hellip... Read More
Gini Dietrich

The Special Holiday #FollowFriday Edition

By: Gini Dietrich | July 3, 2009 | 
3
As I mentioned yesterday, I’m on vacation (and less than 24 hours from hiking Pike’s Peak!) so I’m being semi-lazy. Following are my #FollowFriday lists for the past six weeks. I love #FollowFriday on Twitter. It’s fun to see what crazy things people will say about you (i.e. @StayBankdotCom today said people should follow me because I put words in people’s mouths for a living…to which [&hellip... Read More
Gini Dietrich

Talking PR, Franchising and Social Media

By: Gini Dietrich | July 2, 2009 | 
0
It’s a holiday weekend and I’m taking today off, too. Four days of Gini time to cycle, hike, and be with my family and friends. But what that means to you is I’m going to be lazy with the blog today and tomorrow. But don’t stop reading! Today is a link to the interview I did with my friend Paul Segreto, CEO of FranchisEssentials. So I [&hellip... Read More
Gini Dietrich

Should CEOs Spend Time On Social Networking?

By: Gini Dietrich | June 30, 2009 | 
0
Did anyone else see the Newsweek article that discusses all the reasons why a CEO should not be on the social networks? The one that says, “the social media advocates have reached the point where they believe that the sun rises and sets on the interactions among their members“? If not, read it here. While fully realizing I am not a Fortune 100 CEO (yet), I [&hellip... Read More
Gini Dietrich

The June 26 #FollowFriday List

By: Gini Dietrich | June 26, 2009 | 
0
It’s that time of the week…already! Man, this week went by quickly! Following are my 20 recommendations for following this week. And don’t forget to check back (at the bottom of the post) on others from weeks past you might have missed. @PeteTheTapeWorm When my season cycling began in full force again in March, I started complaining that my stomach had a mind of its own.  [&hellip... Read More
Gini Dietrich

The Best Advice I've Ever Received

By: Gini Dietrich | June 25, 2009 | 
0
I was reading Fortune’s “Best Advice I Ever Got” story and it got me thinking. What’s the best advice I’ve gotten as I’ve journeyed through my career? 1. Never be afraid to get your hands dirty. 2. Lead by example. 3. If you write down your dreams, you’re more likely to accomplish them (those of you who have been in my office know I live this [&hellip... Read More