Gini Dietrich

The Three Things, Edition 14

By: Gini Dietrich | January 6, 2013 | 
17
Happy New Year! Welcome back to The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter, Howie Goldfarb, and me! This is the 14th edition and you may notice I’ve added “books” to what you can expect here. You’ll see why when you get to my selection. For those of you new to this series, The Three Things arrives [&hellip
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Gini Dietrich

Gin and Topics: Rap Songs, Royal Doctor, and Social Media

By: Gini Dietrich | January 4, 2013 | 
36
Happy New Year! Did anyone else feel like this was the longest short week of their life? One of my goals this year is to work no more than 12 hours a day and I blew that on Wednesday, my first day back. But I managed only 12 hours yesterday. Baby steps! Hopefully your New Year’s resolutions are going better than that. I’m sorry for those [&hellip
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Guest

Five Reasons to Add a Content Budget to Your SEO Campaign

By: Guest | January 3, 2013 | 
12
Today’s guest post is by George Zlatin. There has been a paradigm shift in the SEO community during the last year. Google has made their algorithm more favorable for companies that focus on creating unique quality content. This content can be created in many forms (blogs, infographics, videos, etc) and can be leveraged in different ways. Google has always preached about content, but now they have actually [&hellip
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Gini Dietrich

Spin Sucks: The Book

By: Gini Dietrich | January 3, 2013 | 
161
It’s official! During the holidays, I submitted and signed a contract to write Spin Sucks. I know I said I wasn’t going to write another book so quickly, but the opportunity presented itself and this is the book I’ve always wanted to write (at least for the past six years). It’ll come out in December of this year, but my first deadline is one month away! [&hellip
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Yvette Pistorio

Blogging 101: Five Lessons to Take into the New Year

By: Yvette Pistorio | January 2, 2013 | 
32
Today’s guest post is by Yvette Pistorio. When I was in journalism school I wanted to be Andy Andersen, the how-to girl in “How to Lose a Guy in 10 Days.” My plan was to move to New York City and work for Cosmo or one of the Condé  Nast publications. None of it happened. At the time, I never even considered becoming a blogger. I [&hellip
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Gini Dietrich

Six Tips to Improve Your Leadership through Communication

By: Gini Dietrich | January 2, 2013 | 
55
It’s a new year. The Mayans were wrong. That means it’s time to buckle down and be an even better leader this year. Study after study has been done that shows the very best leaders are great communicators. And, as a communications professional, I run into people all the time who think everyone communicates so there must be nothing to do it. Right? Wrong! Being a [&hellip
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Guest

Nine Quasi-Crazy Predictions for the Communications Industry in 2013

By: Guest | December 27, 2012 | 
15
Today’s guest post is by Lou Hoffman.  Looking into the communications crystal ball is fraught with peril. Who could have predicted HP would buy a company for $10.3 billion only to discover they misread the price tag by a few billion? And yes, this does fit under the communications umbrella, as you’ll see in a moment. Still, my crack research team of one – that would be me [&hellip
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Gini Dietrich

Tips for Using Evernote Effectively

By: Gini Dietrich | December 27, 2012 | 
38
I’m taking a few days off to recharge before hitting it hard again next week. But in order to not go completely dark here, I took a look at some of the most popular blog posts of 2011. This blog post about Evernote was in the top five AND I have some things to add to it that will be helpful for you each month in [&hellip
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