Gini Dietrich

The Special Holiday #FollowFriday Edition

By: Gini Dietrich | July 3, 2009 | 
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As I mentioned yesterday, I’m on vacation (and less than 24 hours from hiking Pike’s Peak!) so I’m being semi-lazy. Following are my #FollowFriday lists for the past six weeks. I love #FollowFriday on Twitter. It’s fun to see what crazy things people will say about you (i.e. @StayBankdotCom today said people should follow me because I put words in people’s mouths for a living…to which [&hellip... Read More
Gini Dietrich

Talking PR, Franchising and Social Media

By: Gini Dietrich | July 2, 2009 | 
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It’s a holiday weekend and I’m taking today off, too. Four days of Gini time to cycle, hike, and be with my family and friends. But what that means to you is I’m going to be lazy with the blog today and tomorrow. But don’t stop reading! Today is a link to the interview I did with my friend Paul Segreto, CEO of FranchisEssentials. So I [&hellip... Read More
Gini Dietrich

Should CEOs Spend Time On Social Networking?

By: Gini Dietrich | June 30, 2009 | 
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Did anyone else see the Newsweek article that discusses all the reasons why a CEO should not be on the social networks? The one that says, “the social media advocates have reached the point where they believe that the sun rises and sets on the interactions among their members“? If not, read it here. While fully realizing I am not a Fortune 100 CEO (yet), I [&hellip... Read More
Gini Dietrich

The June 26 #FollowFriday List

By: Gini Dietrich | June 26, 2009 | 
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It’s that time of the week…already! Man, this week went by quickly! Following are my 20 recommendations for following this week. And don’t forget to check back (at the bottom of the post) on others from weeks past you might have missed. @PeteTheTapeWorm When my season cycling began in full force again in March, I started complaining that my stomach had a mind of its own.  [&hellip... Read More
Gini Dietrich

The Best Advice I've Ever Received

By: Gini Dietrich | June 25, 2009 | 
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I was reading Fortune’s “Best Advice I Ever Got” story and it got me thinking. What’s the best advice I’ve gotten as I’ve journeyed through my career? 1. Never be afraid to get your hands dirty. 2. Lead by example. 3. If you write down your dreams, you’re more likely to accomplish them (those of you who have been in my office know I live this [&hellip... Read More
Gini Dietrich

Should Apple Have Disclosed Jobs's Liver Transplant?

By: Gini Dietrich | June 22, 2009 | 
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When I learned Steve Jobs had a liver transplant two months ago, my first thought was, “Wow! If I were on his PR team, I’d quit.” Talk about no transparency or honesty. So I decided to look into the reasons behind Apple not disclosing his health issues before jumping to conclusions. Turns out I still feel the same way I did initially…and following is why. * [&hellip... Read More
Gini Dietrich

The June 19 #FollowFriday List

By: Gini Dietrich | June 19, 2009 | 
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I love Fridays…not just because it means the weekend is upon, but also because I get to blog about how much I love my Twitter friends. Following is today’s list of people you should follow and the reasons why I love them. @JonathanManske I met Jonathan in Denver before I started following him. It was February and he was raising money for cancer research…with the ultimate [&hellip... Read More
Gini Dietrich

Want to Be Our Facebook Fan of the Week? We Tell You How.

By: Gini Dietrich | June 17, 2009 | 
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Some of you know that we have a fan of the week of our Facebook page. I know that you know because yesterday I received several direct messages on Twitter asking me how YOU can be fan of the week. If you don’t already know about this, read on because you, too, can be fan of the week! First things first. If you’re not already a [&hellip... Read More
Gini Dietrich

How Social Media Is Changing the Way We Do Business

By: Gini Dietrich | June 16, 2009 | 
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Last week, I chatted with Sara Wilson, who writes for AllBusiness.com. We talked about how social media is changing the face of franchising, which she then turned into a story. See it here. But social media isn’t changing just the face of franchising. It’s changing the way we do business. All of us. Every business. It doesn’t matter if you sell to consumers or if you [&hellip... Read More
Gini Dietrich

The Retainer Vs. Hourly Rates Debate Continues

By: Gini Dietrich | June 14, 2009 | 
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I was interested to read a June 1 article in PRWeek that was a debate between Steve Cody, the founder of Peppercom (and someone I got to cycle with in Palm Springs a couple of weeks ago) and Sean Cassidy, president of DKC (someone I’ve never met) about fixed retainer versus hourly rates. When I started Arment Dietrich four years ago, a business coach told me [&hellip... Read More