Rebecca Todd

Life on the Road, the Upward Spiral, and the Spin Sucks Community

By: Rebecca Todd | June 4, 2013 | 
56
The night is late. The sign reads “Blondie’s Wet Spot Bar” and I am seated between two very handsome men. I probably do not need this vodka in front of me, but Bacchus needs appeasing. There is a taqueria. We came here on the BART. I really do not know where I am. This is not unusual for me – I often do not really know [&hellip
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Gini Dietrich

Scale-Up Entrepreneur: Do You Have What it Takes?

By: Gini Dietrich | June 4, 2013 | 
96
I fell into running my own business quite accidentally. I was never one of those people who thought, “I have to have my own thing someday.” Of course, if you know me, it makes sense. I’m a double type A personality who is very competitive (I can hear my team laughing out loud at that right now) and always strives for the best. But I’m also [&hellip
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Jeriann Watkins

Anchor Text Analysis: Imperfections are OK

By: Jeriann Watkins | June 3, 2013 | 
6
There are days guest blogging is a rewarding process. Someone actually appreciates your content and doesn’t mind putting in some backlinks for you. But there are other days when all you seem to meet is frustration. No one wants your articles because you’re associated with a company. When they do take your articles, they might take out your links or claim the article as their own. They [&hellip
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Gini Dietrich

The PR Firm of the Future

By: Gini Dietrich | June 3, 2013 | 
138
As a business owner, I spend a lot of time thinking about what’s to come. In the digital information age, will more and more organizations become virtual? Will people create jobs for themselves that allow them to work to live instead of the other way around? With the Affordable Care Act coming to the U.S. workforce as early as this fall, will more organizations look for [&hellip
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Gini Dietrich

Gin and Topics: Dancing, Rapping, and Prancing

By: Gini Dietrich | May 31, 2013 | 
38
I kind of can’t believe it’s Friday already. I guess that’s what a short week does. Of course, not a short week for me because I’m speaking at Social Capital tomorrow morning, but I’m super excited about it because I get to see a lot of my Canadian friends and I make fun of Danny Brown in my keynote. I can’t wait! There were so many [&hellip
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Matt Hixson

Influencer Marketing: Stop Looking for the Pied Piper

By: Matt Hixson | May 30, 2013 | 
21
One of the big focuses in social marketing today is influencer marketing. The idea being that if you can get one person to tell something to their large audience, their audience will listen. For organizations this is seen as less effort and potentially high response. In reality, things aren’t that simple. Let’s take a look at a few things to keep in mind when you approach [&hellip
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Gini Dietrich

Building a Community: What’s the Secret Sauce?

By: Gini Dietrich | May 30, 2013 | 
104
In just two days, I will be joining Karen Wilson, Lara Wellman, and all of my Canadian friends at Social Capital and I cannot wait (though I think Lindsay Bell might be just a tad more excited than me)! My keynote topic this year is Blogging, Community, and Making it Work and we’re going to spend some time talking about building a community and the secret sauce. [&hellip
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Kate Finley

Five Ways YOU Can Be a Dream PR Intern

By: Kate Finley | May 29, 2013 | 
24
Interns and internships. Despite high hopes and the best laid plans, chances are those are two words that induce stomach knots and noticeable cringes for the majority of us. It’s not that your first PR internship was intended to blow up in your face, and it’s not that we don’t want our interns to succeed. It’s just that somehow… there seemed to be a disconnect, leaving all [&hellip
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Gini Dietrich

What is PR? Tactics a PR Pro Will Use Today

By: Gini Dietrich | May 29, 2013 | 
52
Remember a couple of weeks ago that blog post that suggested you use your PR skills when networking? Remember one of the tips they recommended was to know when it’s appropriate to show your bra strap? At a networking event. In a business setting. And somehow this is a PR skill? Clearly, I’m astounded (I’m still not over it), but it got me thinking. Why do people think [&hellip
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