Guest

How to Get Results with Facebook Ads

By: Guest | September 13, 2012 | 
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Tweet146 Buffer Share54 Share22 +115 Pin3Shares 240Today’s guest post is written by Jennifer MacDonald. It seems one can hardly market their business on Facebook without paying for something. Yes, a business page is free, but because only 16 percent of your followers see your posts, turning them into a sponsored post ad is an excellent way to get better visibility and gain more followers. Facebook sponsored [&hellip... Read More
Gini Dietrich

Women Rule the Social Web and Your Sales

By: Gini Dietrich | September 13, 2012 | 
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Tweet221 Buffer Share45 Share60 +153 Pin5Shares 384There is an older blog post (from January 2010) that keeps making the rounds via the web. “A Rant About Women” by Clay Shirky is based on the premise that women are not self-promotional, which holds us back. He quotes a magazine editor who tells a friend of his that men promote themselves all the time, but women wait for people to [&hellip... Read More
Yvette Pistorio

How to Make Social Media Less of a Time Suck

By: Yvette Pistorio | September 12, 2012 | 
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Tweet227 Buffer Share38 Share34 +129 PinShares 328Today’s guest post is written by Yvette Pistorio.  Because of the fast pace of social media, we are constantly bombarded with distractions from one social network or another. You have to participate and engage consistently, Facebook seems to change something on a weekly basis, Google has all of these animal-named announcements, new social networks pop up all the time…it’s exhausting [&hellip... Read More
Gini Dietrich

Six Things You Can Learn about Blogger Relations from Apple

By: Gini Dietrich | September 12, 2012 | 
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Tweet162 Buffer Share14 Share24 +128 Pin7Shares 235Today is the day! The highly anticipated release of the iPhone 5. It’ll be interesting to see if any of the rumors are true, including the one that says none of your accessories will  work with the new phone because they’ve changed the connectors. But the big “secret” event is today and bloggers, far and wide, have been invited to [&hellip... Read More
Guest

Social Media Isn’t Rocket Science; It’s Social

By: Guest | September 11, 2012 | 
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Tweet145 Buffer Share27 Share22 +132 PinShares 226Today’s guest post is written by Leslie McLellan.  It seems to happen every time you talk to small business people about social media, doesn’t it? Eyes gloss over, hands start to flutter, attention wanes. You hear “I know it’s important, but it’s so complicated.” Since when is being social complicated? Social media is another form of simple conversation and if you’re [&hellip... Read More
Gini Dietrich

Four Ways to Break the Overservice Habit

By: Gini Dietrich | September 11, 2012 | 
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Tweet152 Buffer Share21 Share66 +131 Pin4Shares 274Today is the 11 year anniversary of 9/11 and the six year anniversary of Spin Sucks. I’m not sure why we launched a new blog on the anniversary of one of the greatest tragedies our country has ever seen. Perhaps it was our way of healing; letting life go on. There will be plenty of tributes and memorials written and [&hellip... Read More
Guest

Storytelling Learned from Ann Romney

By: Guest | September 10, 2012 | 
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Tweet78 Buffer Share10 Share10 +1 PinShares 98 Today’s guest post is written by Barbara Sawyers.  I’m a Canadian and have no vested interest in the Republican National Convention. But as a speechwriter and storyteller, I watched. And I learned a lot by listening to the personal stories told from the podium. Storytelling is a smart tactic to win the hearts of audiences, and therefore, their votes. [&hellip... Read More
Gini Dietrich

Spin Sucks…Even in Political Ads

By: Gini Dietrich | September 10, 2012 | 
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Tweet103 Buffer Share14 Share32 +1 Pin1Shares 150This is not a political post. Let me repeat: This is not a political post. Before I begin, allow me to remind everyone the vision of this blog is to change the perception of the PR industry by highlighting both the good and the bad. The bad, unfortunately, happens a lot in politics, so we can’t avoid talking about them. [&hellip... Read More
Gini Dietrich

Gin and Topics: Celebrities Fake and Real

By: Gini Dietrich | September 7, 2012 | 
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Tweet56 Buffer Share10 Share10 +116 PinShares 92How about that short work week? I think every week should be four days. Perhaps I’ll run for President on that platform. It wouldn’t matter which “side” I”m on, everyone would vote for me! Am I right? Then Secret Service would have to road bike with me and I would LOVE that. This is sounding like a great idea. While [&hellip... Read More
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