Gini Dietrich

Experience: The One Business Regret I Have

By: Gini Dietrich | October 10, 2013 | 
By Gini Dietrich Kate Finley and I were having a conversation the other day about owning a business. She asked me if I have any regrets. I thought for a minute and then told her my biggest regret is not getting more experience before going out on my own…not understanding the business side of the PR business before I ventured out. Of course, if we know [&hellip

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Steff Moore

Difficult Clients: The Clint Eastwood Guide to Managing Them

By: Steff Moore | October 9, 2013 | 
By Steff Moore “Now remember, things look bad and it looks like you’re not gonna make it, then you gotta get mean. I mean plumb, mad-dog mean. ‘Cause if you lose your head and you give up then you neither live nor win. That’s just the way it is.” – Clint Eastwood. As professionals, we talk a lot about how to satisfy our clients. How to [&hellip

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Yvette Pistorio

Instagram: How to Use it to Build Your Brand

By: Yvette Pistorio | October 9, 2013 | 
Sharing images with your community is fun, which is why Instagram is such a popular app. It makes all photos look good, photographer or not. With  more than 150 million active users, I’m not the only one who enjoys the photo sharing site. Brands have been hopping on board and trying to master the social network. In comes TrackMaven, a competitive analysis firm, that recently released a report to [&hellip

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Joe Forte

Four Video Marketing Tips for PR Professionals

By: Joe Forte | October 8, 2013 | 
By Joe Forte Editor’s Note: Yesterday we talked about the types of videos every organization should produce. Today we bring you more great tips! In today’s global economy, one medium of marketing has transcended all others because of its affect across every industry: Video marketing. Video marketing refers to the promotional strategies of companies through the use of short, engaging visuals. From changing the game of [&hellip

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Gini Dietrich

Fake Reviews Fined; PR Firms Beware

By: Gini Dietrich | October 8, 2013 | 
By Gini Dietrich I have a friend who leads a team of attorneys that are the lawyers for the PR field. Michael Lasky and his team at Davis & Gilbert know anything and everything there is to know about the law and PR and they keep up on what’s happening in the social space, from a legal perspective. Whenever there is an issue about doing business online (employees [&hellip

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Tony Gnau

The Four Videos Every Company Should Produce

By: Tony Gnau | October 7, 2013 | 
By Tony Gnau Hey everyone… let’s do a video! It sounds like so much fun, and I have it say… it is. More and more companies are producing PR and marketing videos, and thanks to the web and social media, they have become easily shared pieces of content. Video allows company leaders to share their stories with customers and prospects. The About Us video is the [&hellip

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Gini Dietrich

Mobile Marketing: Use the Four Media Types in Promotion

By: Gini Dietrich | October 7, 2013 | 
By Gini Dietrich In the agency world, we talk a lot about the four media types: Paid, earned, owned, and shared. There is lots of content written about how to use each of the four, how to integrate them, and what they mean for increased revenue. But, unless you live and breath mobile marketing, it’s rare for that conversation to leave an organization’s website and reach [&hellip

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Gini Dietrich

The Three Things, Edition 51

By: Gini Dietrich | October 6, 2013 | 
By Gini Dietrich Welcome to the 51st edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from  Michael Schechter (A Better Mess),Howie Goldfarb (Blue Star Strategic Marketing), and me (Lindsay is out sick so I’m taking the reigns again). For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t [&hellip

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Gini Dietrich

Gin and Topics: An Interpretive Dance and Prancercise (Again)

By: Gini Dietrich | October 4, 2013 | 
By Gini Dietrich You all are so nice. The warm welcome back I received last week made me go running to Lindsay Bell and said, “I want to do Gin and Topics again this week!” She rolled her eyes at me and said, “Fine.” So I’m back for a second week! Let’s not talk about the fact I totally got it by her because she’s sick. [&hellip

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