Gini Dietrich

Five Easy Ways to Use Google+

By: Gini Dietrich | July 25, 2012 | 
Tweet192 Buffer Share13 Share45 +178 Pin37Shares 365Last summer, when Google+ launched in beta to the uber-geeky technology crowd, the industry was all a flutter. Was this an answer to Facebook? Did we finally have a way around the famous opt-out process the giant social network uses? Was Google to be more kind with our private information? Or was it going to go the way of Buzz [&hellip... Read More

SEO: Why a Focus on Rankings Is So 00’s

By: Guest | July 24, 2012 | 
Tweet157 Buffer Share13 Share25 +115 Pin1Shares 211 This week our guest posts focus on the latest trends in SEO. Today: Bringing your SEO efforts up to date by Brad Shorr.  If your firm is fixated on its search ranking positions, you are dangerously out of date with your approach to SEO. I stress “dangerously” because, while rankings have been a poor barometer of SEO effectiveness for a [&hellip... Read More
Gini Dietrich

The 10 Things I Want to Do Before I Die

By: Gini Dietrich | July 24, 2012 | 
Tweet94 Buffer Share9 Share16 +117 Pin2Shares 138Last week, Jayme Soulati wrote a blog post called, “20 Things to Do Before I Die.” It was an off-the-cuff blog post; not something she’d been thinking about for years, nor her “final” bucket list. In it she described things she can control (write a book on how to buy colored stones) and things she can’t control (never say goodbye [&hellip... Read More

Duplicate Content: Two Ways to Avoid SEO Problems

By: Guest | July 23, 2012 | 
Tweet120 Buffer Share9 Share14 +115 Pin1Shares 159This week our guest posts focus on the latest trends in SEO. Today: Duplicate content by Derek Mabie.  Duplicate content is every webmaster’s nightmare. It’s exactly what it sounds like: A portion of text that exists on multiple URLs, making it difficult for search engines to determine how to rank them in order of importance. Google will ultimately choose one URL [&hellip... Read More
Gini Dietrich

Trust Me I’m Lying: How One Person is Hurting an Entire Industry

By: Gini Dietrich | July 23, 2012 | 
Tweet214 Buffer Share103 Share29 +131 Pin4Shares 381Last week, some news came to a head. Some very disappointing news that makes me really wonder about people. A new author, Ryan Holiday, has written a book called, “Trust Me, I’m Lying.” And, with it, a gaggle of blog posts and articles are coming out about how reporters and bloggers have been duped by the 25-year-old claiming to be [&hellip... Read More
Gini Dietrich

Gin and Topics: Kids Hate Social Media and Robert Downey Jr.

By: Gini Dietrich | July 20, 2012 | 
Tweet61 Buffer Share7 Share2 +17 Pin2Shares 79How is it Friday again already? Lisa Gerber and I were chatting earlier this week about how quickly time is going by. Does it not feel like we were just setting New Year’s resolutions? And yet, here we are, nearly at August. Man. So, in honor of one of the last few weeks of summer, I give you some very [&hellip... Read More

Gaining a Formal Social Media Education in a DIY World

By: Guest | July 19, 2012 | 
Tweet118 Buffer Share19 Share8 +113 PinShares 158 Today’s guest post is written by Martin Waxman. Social media education started off DIY. That’s what differentiates it from many other forms of marketing communications. In social media, anyone can try the platforms, learn enough to be dangerous and, with a few clicks, become a video producer, community manager, content curator, published writer, or any combination of the above. [&hellip... Read More
Gini Dietrich

Marissa Mayer: Why Are We Still Having this Conversation?

By: Gini Dietrich | July 19, 2012 | 
Tweet150 Buffer Share191 Share46 +123 Pin3Shares 413I have a question. Why are so many journalists and bloggers writing with advice for Marissa Mayer? Risking the fact that you might be tired of the “women rule” trip I’m on lately, I really want to know what the heck is going on. If this were a 37-year-old man whose wife was pregnant, we wouldn’t be talking about this. [&hellip... Read More

Communicate the Value of Social Media to the C-Suite

By: Guest | July 18, 2012 | 
Tweet133 Buffer Share32 Share23 +113 PinShares 201Today’s guest post is written by Tyler Orchard.  It is a precarious journey when it comes to communicating the value proposition of social media to the C-suite. Often, this is because there is a gap between social media’s perceived benefits and traditional business measurement. This has led us to attempt to quantify our sales pitch. However, to be successful in persuading [&hellip... Read More