Arment Dietrich

A Digital Advertising Future without Clicks?

By: Arment Dietrich | December 31, 2013 | 
By Jason Konopinski Once upon a time, marketers working on behalf of agencies or as part of an in-house team really had no idea if their ad buys were working. Print and broadcast campaigns were notoriously difficult to measure. At best, you could correlate the increased visibility with a corresponding uptick in sales, but more often that not, it came down to some fuzzy math, and [&hellip

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Chris Norton

Experiential Marketing Needs to Get Social

By: Chris Norton | December 30, 2013 | 
By Chris Norton Experiential marketing has always been charged with the creation of an experience that results in some kind of emotional connection with an idea, campaign, or brand. Ten years ago, this was mostly in-store promotions and events, but now these activations have to be much bigger in scope, and reach with many more touch points, enabling the consumer to like, share, or comment on [&hellip

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Arment Dietrich

Using Dayparting to Grow Readership of Your Content

By: Arment Dietrich | December 30, 2013 | 
Dayparting is typically reserved for broadcast mediums, but Clay Morgan shows you how bloggers can use it, too. Think about it as an important part of your content strategy. Dig into your analytics, experiment, and see how your audiences responds

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Lindsay Bell

The Three Things, Edition 61

By: Lindsay Bell | December 29, 2013 | 
Welcome to the 61st edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss – from Howie Goldfarb (Blue Star Strategic Marketing), Joe Cardillo (, and yours truly. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t subscribe, but that can easily be fixed if you hurry over and [&hellip

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Lindsay Bell

Gin and Topics: What DID 2013 Say?

By: Lindsay Bell | December 27, 2013 | 
It's the last Gin and Topics of 2013, and today we take a look back at the year in viral video. And yes, there's Robin Thicke and the Prancercise lady. Kid President and Rhett and Link.

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Dave Link

Native Advertising is Just Good Advertising

By: Dave Link | December 26, 2013 | 
By Dave Link There has been an immense amount of discussion in the marketing and public relations industries surrounding “native advertising” during the past few months. In case you’ve missed the deluge of posts, this new and groundbreaking type of advertisement is set to change the way we all market our products. Or is it? Native advertising is just well thought-out content with a focus on [&hellip

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Lindsay Bell

Boxing Day: Respite and Resolutions

By: Lindsay Bell | December 26, 2013 | 
It's Boxing Day in Canada and the day after Christmas in the rest of the world. It should be one of rest, relaxation, and planning New Year's resolutions!

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Michael Cahill

The Solopreneur’s Guide to the Affordable Care Act

By: Michael Cahill | December 23, 2013 | 
Running a business - even if you don't have employees - is full of lots of duties that aren't within your core expertise. Michael Cahill has tips on what solopreneurs and small business owner should follow when working with the Affordable Care Act

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Laura Petrolino

The Inside-Out Strategy for Reaching Business Goals

By: Laura Petrolino | December 23, 2013 | 
When setting business goals aligned around cultural change, taking an inside-out approach is most effective. Laura Petrolino outlines four questions you should ask yourself as you embark on a new year and a new plan

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