Gini Dietrich

Trust Me I’m Lying: How One Person is Hurting an Entire Industry

By: Gini Dietrich | July 23, 2012 | 
Tweet214 Buffer Share103 Share29 +131 Pin4Shares 381Last week, some news came to a head. Some very disappointing news that makes me really wonder about people. A new author, Ryan Holiday, has written a book called, “Trust Me, I’m Lying.” And, with it, a gaggle of blog posts and articles are coming out about how reporters and bloggers have been duped by the 25-year-old claiming to be [&hellip... Read More
Gini Dietrich

Gin and Topics: Kids Hate Social Media and Robert Downey Jr.

By: Gini Dietrich | July 20, 2012 | 
Tweet61 Buffer Share7 Share2 +17 Pin2Shares 79How is it Friday again already? Lisa Gerber and I were chatting earlier this week about how quickly time is going by. Does it not feel like we were just setting New Year’s resolutions? And yet, here we are, nearly at August. Man. So, in honor of one of the last few weeks of summer, I give you some very [&hellip... Read More

Gaining a Formal Social Media Education in a DIY World

By: Guest | July 19, 2012 | 
Tweet118 Buffer Share19 Share8 +113 PinShares 158 Today’s guest post is written by Martin Waxman. Social media education started off DIY. That’s what differentiates it from many other forms of marketing communications. In social media, anyone can try the platforms, learn enough to be dangerous and, with a few clicks, become a video producer, community manager, content curator, published writer, or any combination of the above. [&hellip... Read More
Gini Dietrich

Marissa Mayer: Why Are We Still Having this Conversation?

By: Gini Dietrich | July 19, 2012 | 
Tweet150 Buffer Share191 Share46 +123 Pin3Shares 413I have a question. Why are so many journalists and bloggers writing with advice for Marissa Mayer? Risking the fact that you might be tired of the “women rule” trip I’m on lately, I really want to know what the heck is going on. If this were a 37-year-old man whose wife was pregnant, we wouldn’t be talking about this. [&hellip... Read More

Communicate the Value of Social Media to the C-Suite

By: Guest | July 18, 2012 | 
Tweet133 Buffer Share32 Share23 +113 PinShares 201Today’s guest post is written by Tyler Orchard.  It is a precarious journey when it comes to communicating the value proposition of social media to the C-suite. Often, this is because there is a gap between social media’s perceived benefits and traditional business measurement. This has led us to attempt to quantify our sales pitch. However, to be successful in persuading [&hellip... Read More
Gini Dietrich

Five Ways Marketers Should Use Foursquare

By: Gini Dietrich | July 18, 2012 | 
Tweet236 Buffer Share49 Share22 +171 Pin19Shares 397A few weeks ago, after I rode 63 miles, I was craving eggs like nobody’s business. So Mr. D and I set out to have brunch at Schuba’s, a little restaurant down the street. It was 1:45 p.m. and, after sitting there for 10 minutes without service, the waitress finally came by and said they were turning the kitchen over [&hellip... Read More

Build an Organizational Culture that Deconstructs Silos

By: Guest | July 17, 2012 | 
Tweet95 Buffer Share10 Share11 +116 PinShares 132Today’s guest post is written by John Trader.  Working directly with international markets during the past few years has broadened my perspective on a number of things. It’s given me the opportunity to learn and understand the structure and nuances of many different business cultures outside of my own. And I’ve noticed something about the way some companies are built in [&hellip... Read More
Gini Dietrich

Women Can’t Have it All? Change the Conversation!

By: Gini Dietrich | July 17, 2012 | 
Tweet162 Buffer Share102 Share34 +117 Pin199Shares 514The number of self-employed women has been on a steady increase during the past 30 years. Women are starting new firms at twice the rate of all other businesses. Female-owned firms number 9.1 million, or nearly 40 percent of all U.S. businesses. Together they employ 27.5 million people and generate more than $3.6 trillion in sales, according to the National [&hellip... Read More

A Tale of Organizational Change

By: Guest | July 16, 2012 | 
Tweet78 Buffer Share17 Share15 +110 PinShares 120Today’s guest post is written by Krista Giuffi. Do you remember reading fairy tales as a child? They were usually steeped in a life lesson that was subtly engrained into our psyches. Like don’t judge others by external appearances (Beauty and the Beast). Or don’t take candy (apples) from strangers (Snow White). Or don’t break into a bear family’s house [&hellip... Read More