Arment Dietrich

Video = Spin

By: Arment Dietrich | May 12, 2009 | 
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Michael Rogers, a blogger who was on NewsChannel 8 promoting “Outrage,” a new documentary on closet homosexual politicians and activists who “out them.” Rogers could barely get his promotional explanation out on what the video entails, which is the sole purpose he was invited on the show... Read More
Arment Dietrich

Some nerve

By: Arment Dietrich | May 11, 2009 | 
0
  In an article that ran in both the Chicago Tribune and Redeye today, I read about Zodak Yonan, a City Council contract employee, who took it upon himself to create a “44th Ward Official Business” placard for his windshield, exempting him from parking violations and fees.   ... Read More
Arment Dietrich

SmartTalk issue 2: How to get started on Twitter

By: Arment Dietrich | May 9, 2009 | 
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The latest issue of SmartTalk was released on Friday. In it we discuss how to start using the reigning king of the social media world, Twitter. If SmartTalk didn’t make it to your inbox, check out the eNewsletter here: http://www.armentdietrich.com/enewsletters/issue-... Read More
Arment Dietrich

Sometimes you just need to laugh

By: Arment Dietrich | May 8, 2009 | 
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There are very few businesses in the country that haven’t felt the effects of the current economy.  And while most employers are scrambling to maximize external communication in order to stay afloat, other businesses are focused on those closest to the company, their employees. ... Read More
Arment Dietrich

The Chicken Feud

By: Arment Dietrich | May 7, 2009 | 
0
I try to keep up with what’s happening with franchises and QSR’s for both personal and professional reasons.  However; I missed this one story that a co-worker sent to me about the ongoing KFC vs. El Pollo Loco debate/feud/stunt comparing their two versions of grilled chicken. It’s quite entertaining so I feel compelled to comment and pose a few questions... Read More
Arment Dietrich

Plagiarism or the new way of news?

By: Arment Dietrich | May 6, 2009 | 
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In the wake of the announcement that four local news stations are going to share news coverage (WMAQ-Ch. 5, WFLD-Ch. 32, WBBM-Ch. 2, and WGN-Ch. 9), the Chicago Reader is up in arms about the RedEye and The Chicago Tribune sharing stories... Read More
Arment Dietrich

Someone needs to speak up for pigs!

By: Arment Dietrich | May 5, 2009 | 
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Recently, like most Americans I have been watching the flurry of media regarding the swine flu also known as the H1N1 virus and the reference to its being a pandemic.  Fox Business recently reported http://bit.ly/gRyfQ  that officials led by U.S. Agriculture Secretary Tom Vilsack are waging a battle against bad public relations targeting the pig. ... Read More
Gini Dietrich

Lessons I’m Learning In My Journey to the Top

By: Gini Dietrich | May 5, 2009 | 
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Nearly two years ago I had to make the transition from working in the business to working on the business. It was a difficult transition (still is sometimes) because no one tells you how to do it. When I asked my peers, friends, and family what a CEO should be doing, no one could give me a straight answer. I read a ton of books.  I [&hellip... Read More
Gini Dietrich

Value-Based Fees: What Are You Going to Do?

By: Gini Dietrich | April 30, 2009 | 
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“FOR SALE! PR CAMPAIGNS! ONLY A PENNY PER IMPRESSION!” This is what Peter Kim wrote in his comment on our blog post about value-based fee structures. This is all fine and dandy if you’re a publicity firm, but the issue is that we don’t just do media relations. So how do you put a dollar amount on communication campaigns when media relations is only a small [&hellip... Read More
Gini Dietrich

Value-Based Agency Compensation Models

By: Gini Dietrich | April 27, 2009 | 
42
I’m going through this process right now, trying to decide if our financial model makes sense for the future. I feel like billable hours is so archaic, but I also think we need to track time in order to be profitable. We are paid for our time so some sort of tracking mechanism is a necessary evil. I’ve always been of the belief that you would [&hellip... Read More