Arment Dietrich

Crisis Communications: How Chick-fil-A Weathered the Storm

By: Arment Dietrich | December 19, 2013 | 
We may not all agree with the politics of Chick-fil-A, but their crisis communications team is pretty good. Their sales were up, nearly one million people supported them, and they used influencers to spread the word. Here are some key learnings from the fast food chain

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Kerry Gorgone

Avoid This Common (and Costly) Copyright Mistake

By: Kerry Gorgone | December 18, 2013 | 
By Kerry Gorgone Not every use of copyrighted material is “fair” and one of the most commonly misunderstood areas of copyright law involves “fair use.” Many times, someone who uses a picture, some music, or a written article that doesn’t belong to them will claim “fair use” when the copyright holder contacts them about using their work without permission. First and foremost, it’s important to realize that [&hellip

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Gini Dietrich

Join Jay Baer for a Special Livefyre Q&A Today

By: Gini Dietrich | December 18, 2013 | 
Join Jay Baer to discuss his latest book, Youtility, during a live one-hour Livefyre Q&A chat. Ask him questions, read the transcript, or just stalk the page. If you leave a comment, however, you will be entered to win a copy of his book

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Kelley McGrath

Viral Videos in Social Advertising

By: Kelley McGrath | December 17, 2013 | 
By Kelley Anne McGrath Have you heard that Ylvis song “What Does the Fox Say?” I’m sure you have, or maybe you live in a van down by the river. That same parody band — in their absurdist, whimsical style — also released “Stonehenge.” Watch the video here: Here’s a question for you after you’ve finished watching the video: Did you see the Honda Civic planted [&hellip

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Gini Dietrich

Best Childhood Dream Jobs

By: Gini Dietrich | December 17, 2013 | 
When we were kids, we all had dreams of what we would be when we grew up. Unfortunately, many of us never fulfilled those dreams. Find out what nearly 200 PR and marketing professionals dreamed of being as kids

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Steff Moore

Five Social Media Lessons from the Spice Girls

By: Steff Moore | December 16, 2013 | 
Everyone loves the Spice Girls and guest blogger Steff Moore is an uber fan. When recently attending the movie made about their careers, Steff started to think how much alike they are to social media. If your brand were a Spice Girl, who would it be

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Gini Dietrich

Fourteen Greatest Villains in Literature

By: Gini Dietrich | December 16, 2013 | 
It is difficult to determine the greatest villains of all time in literature, but we took a stab at it. We started internally and then crowdsourced the topic. The rules were they had to be in literature (not movies or comic books) and there had to be a reason why. See if you agree with this list

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Lindsay Bell

The Three Things, Edition 59

By: Lindsay Bell | December 15, 2013 | 
Welcome to the 59th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss – from Howie Goldfarb (Blue Star Strategic Marketing), Joe Cardillo (, and yours truly. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t subscribe, but that can easily be fixed if you hurry over and [&hellip

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Gini Dietrich

Gin and Topics: Basketball, Baseball, and Puppies

By: Gini Dietrich | December 13, 2013 | 
This week's Gin and Topics has Titus the basketball whiz, a Mastercard ad parody for the Red Sox, dogs that won't pass cats, a WestJet Christmas miracle, and Moscow giving away free train rides in exchange for squats

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