Gini Dietrich

How to Limit Time Spent on Social Media

By: Gini Dietrich | September 23, 2010 | 
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It’s the Arment Dietrich Facebook fan question of the week time! This week, Dallas Kincaid asks, “How do you limit the amount of time employees spend on social media?” I answer him in the video and invite you to provide your insights, tips, and comments below! (If you’re receiving this in your RSS feed and can’t see the video, please click here)... Read More
Arment Dietrich

Five Signs A Social Media Star’s Reputation Is Spin

By: Arment Dietrich | September 22, 2010 | 
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Guest post by Liz Strauss, founder of SOBCon. The social business space has made me many lifelong friends. Standup humans who I would stake a claim for, people who know business, strategy, and the unique art of relating to humans as humans. Yet as I move through the social space, I’ve watched a few stars lose sight of the relationships they’ve made. In these few cases, [&hellip... Read More
Gini Dietrich

PR Pros: Stop Treating Bloggers Like Second-Class Media

By: Gini Dietrich | September 22, 2010 | 
113
How many of you go to cocktail parties and, when you say you’re in public relations, the person you’re speaking with says something along the lines of, “Oh. You’re a spin doctor.”?  And how many of you own businesses that need external PR help but have spent way too much money for nothing in return? I don’t have proof of this, but I believe, as industries [&hellip... Read More
Arment Dietrich

Laughing to the Bank: Stand-Up Comedy Helps Win More Clients

By: Arment Dietrich | September 21, 2010 | 
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Guest post by Steve Cody, co-founder and managing partner of Peppercom. This may sound crazy, but stand-up comedy has helped win more clients for my business. Humor is a powerful differentiator in life. Think about it. You choose your friends, business “buddies,” and significant other based upon how much you like them. So, it should come as no surprise that humor, when properly leveraged, can provide [&hellip... Read More
Gini Dietrich

Innovation and Creativity As Part of Everyone’s Jobs

By: Gini Dietrich | September 21, 2010 | 
33
Last week we conducted a mini poll to see how many of you have skunkworks teams at work. Turns out, with the exception of one, none of us formally have skunkworks teams, or a team of people whose sole job is to come up with new and innovative products or services. The reason I wanted to know is because I’ve been reading a lot about skunkworks [&hellip... Read More
Arment Dietrich

What Bristol Palin Can Teach Us About Personal Branding

By: Arment Dietrich | September 20, 2010 | 
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Guest post by Sima Dahl, president of Parlay Communications. I’m passionate about personal branding and social networking. As a blog topic, it gets a lot of digital ink. So why is it that so many of the business professionals still know so little about it? Networking is an essential skill for everyone, but if you’re in sales or own a business-to-business company, it is critical. Remember [&hellip... Read More
Gini Dietrich

The American Dream: Growing a Business

By: Gini Dietrich | September 20, 2010 | 
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This was first published on Mark Schaefer’s blog, Businesses Grow. So if you’ve already read it there, it won’t hurt my feelings if you ignore me today. Ah…the American dream. We all want to work for ourselves, in some fashion. If we work for The Man, it’s to have autonomy to do what we think best for the company. If we work for ourselves, it’s to [&hellip... Read More
Gini Dietrich

Top Five Stories for Week Ending Sept. 17, 2010

By: Gini Dietrich | September 17, 2010 | 
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It’s definitely fall in Chicago (which I love). Crisp, cool mornings, football games, homemade soup, and fabulous clothes and shoes! Speaking of football, how about that great gift we got on Sunday against the Lions?! I really can’t believe they didn’t count that last catch as a touchdown. But it’s very Chicago – we win, even if it means we have to cheat to get it. [&hellip... Read More
Arment Dietrich

A Rose By Any Other Name…Might Not Be As Marketable

By: Arment Dietrich | September 16, 2010 | 
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Guest post by Dana Hughens, CEO of Clairemont Communications. While Juliet surely meant well when she said to Romeo, “What’s in a name? That which we call a rose by any other name would smell as sweet,” she might not have been very concerned about how marketable the flower was. In a few weeks, I’ll experience my annual ritual of kicking off Fall Furniture market by [&hellip... Read More