Lindsay Bell

The Cold Pitch and How to Nail One

By: Lindsay Bell | November 14, 2013 | 
By Lindsay Bell In the last year and a half of being the boss-lady of this blog (I mean, second to Gini Dietrich, of course), I’ve learned a ton. I’ve learned about SEO and programming. I’ve learned about planning and patience (lots of patience!). And I’ve learned a thing or two about following my gut. I’ve always been a big ‘gut-follower.’ Whether people, possibilities, or a [&hellip

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Jacques van der Wilt

Google Shopping: Four Reasons to Focus on the Feed

By: Jacques van der Wilt | November 13, 2013 | 
By Jacques van der Wilt Google Shopping is rapidly becoming the best-selling channel for many merchants. When it moved to a paid model, product listings ads (PLAs) got a top spot in search results. These image-driven ads have higher conversion rates and lower cost per clicks. RKG reported a 22 percent higher ROI for PLAs compared to non-branded text ads last April. Creating the right product targets and [&hellip

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Gini Dietrich

Join Ahava Leibtag for a Special Livefyre Q&A Today

By: Gini Dietrich | November 13, 2013 | 
By Gini Dietrich Raise your hand if you create content every day. (My hand is raised.) Raise your hand if there are days you have absolutely no idea what you’re going to write. (My hand is raised.) Raise your hand if your boss or your client wants you to write content for the web that is too self-serving or promotional. (My hand is raised.) I have [&hellip

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Dave Link

How to Create a Social Media Policy that Works

By: Dave Link | November 12, 2013 | 
By Dave Link During the past several years, those of us with careers as social media, marketing, and public relations professionals have seen some crazy changes to the way we all conduct business – the rise and fall of numerous platforms, continual search algorithm updates, and constant upheaval in how we choose to interact with consumers. The one unchanging variable through all of that chaos has [&hellip

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Gini Dietrich

Home Depot Crisis: Social Media Requires Being Human

By: Gini Dietrich | November 12, 2013 | 
By Gini Dietrich Last Thursday, Home Depot did some clean-up after an offensive tweet went out from their account. Sponsors of College GameDay on ESPN, the tweet was meant to drive some engagement and have some fun. Instead, it was racist and insulting. The corporation’s main account tweeted, “Which drummer is not like the other?” and accompanied a photo of two African-American men flanking a man [&hellip

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Jason Dykstra

Crisis Management: Plan for the Worst

By: Jason Dykstra | November 11, 2013 | 
By Jason Dykstra Crisis management is important – especially when dealing with children. Heart pounding, I took off after him – dragging the dog on the leash with one hand and trying not to spill my travel mug of freshly brewed coffee all over myself – towards the busy intersection. Seconds before he went barreling across the car-infested road, I stuck my foot out and brought [&hellip

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Gini Dietrich

Pivot Your Business: What Hitchcock Can Teach Entrepreneurs

By: Gini Dietrich | November 11, 2013 | 
By Gini Dietrich In the movie Hitchcock, there is a scene where he is lamenting to his wife, Alma, that no one wants to make the movie Psycho because it was a large departure from his previous movies. Though he suggested an inexpensive budget and a fast timeline, Paramount Pictures still rejected him, claiming their sound stages were booked, though the industry was in a slump. So Hitchcock [&hellip

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Lindsay Bell

The Three Things, Edition 55

By: Lindsay Bell | November 10, 2013 | 
Welcome to the 55th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss. We’ve been doing this for over a year now, and have a new weekly contributor to introduce you to. Welcome Joe Cardillo, a smarty-pants friend of Spin Sucks who works for in project & business development. So, this week, we bring you three things [&hellip

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Gini Dietrich

Gin and Topics: A Storm Hits Nova Scotia and Moms are Wow

By: Gini Dietrich | November 8, 2013 | 
By Gini Dietrich Big game this Sunday! The Bears, Lions, and Packers are tied for first place in our division…and we play the Lions. As is tradition, Patrick Reyes is driving down from Detroit to go to the game with us. Let’s hope his trip is for naught. For good luck, please join in singing the Bears fight song. Bear down, Chicago Bears. Make every play clear [&hellip

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