Arment Dietrich

Search and Public Relations

By: Arment Dietrich | March 26, 2010 | 
1
Out of all the speakers I’ve seen this week, Gini is definitely at the top.  (And I’m only half saying that because she is my boss and I’m sucking up.) Quote of the day: “You only have the perception of control. YAY! She talked about our response campaign!  Be out there. Be commenting on articles, regardless if you are in them.  You can now do your [&hellip... Read More
Arment Dietrich

Storytelling, Search, and Social Media

By: Arment Dietrich | March 26, 2010 | 
3
As Wednesday was winding down, the last session I attended was about story telling.  Although it ran an hour and 15 minutes, I found only four overarching finds from the panel. 1. According to this panel, what makes a good story is shock, humor, and emotional elements. 2. No matter how you tell your story, you MUST know your audience or your risk alienating them. 3. [&hellip... Read More
Arment Dietrich

Social Media and Search

By: Arment Dietrich | March 26, 2010 | 
1
Wow.  What a popular session this one turned out to be (and my first panel with women).  Good thing I cut in line so I didn’t have to sit on the floor; the room was overflowing! “Everyone treats social media as a unicorn, but maybe it’s just a horse.”  This was not an opening statement, but something small that was on a slide and it stuck with [&hellip... Read More
Gini Dietrich

Search Engine Strategies: Yusuf Mehdi from Bing

By: Gini Dietrich | March 25, 2010 | 
2
Today is the last day of SES New York, my brain feels like it’s going to explode, and I still have my presentation this afternoon (which Molli will blog about tonight for all of you wondering what a communication person is doing at a search conference – I’m still trying to figure it out!). This morning’s keynote speaker was Yusuf Mehdi, senior vice president of the [&hellip... Read More
Arment Dietrich

Fashion Blogs and Search

By: Arment Dietrich | March 25, 2010 | 
2
Editor’s note: Molli was really looking forward to this session because she wanted to better understand how fashion bloggers maintain an audience (and the pace) when things change so quickly. Why fashion? Because everyone wears clothes... Read More
Arment Dietrich

Search Engine Strategies: Search and Integrated Marketing

By: Arment Dietrich | March 24, 2010 | 
2
The last session of the day I chose to attend the panel about mixing search and integrated marketing. This workshop each panelist gave a 10 minute presentation and then went on to questions. Most of it was what we already know so, for this post, I’ve pulled the key points from all of the presenters. • Search is a marketing tactic, just like TV, print, email [&hellip... Read More
Arment Dietrich

Search Engine Strategies: Measuring Search

By: Arment Dietrich | March 24, 2010 | 
1
This session was fun because it was all Q&A, but you could only get your questions answered by using a certain Twitter hashtag.  This sucked for me because the WiFi at the conference is terrible and I wanted to save my phone battery for my walk home (I live in NYC and it looks different at night. Trust me, you’d save your phone battery too). BUT… [&hellip... Read More
Arment Dietrich

Search Engine Stratgies: Figuring Out AdWords

By: Arment Dietrich | March 24, 2010 | 
5
I’ve never used AdWords myself, but Arment Dietrich uses paid search for clients and I have helped along the way.  What I learned today is, before using AdWords, it’s important to understand how they are measured so you can have the best success.  To do that you need to understand how the quality score comes into play. Your Google AdWord quality score is just an approximate [&hellip... Read More
Arment Dietrich

Search Engine Strategies: Avinash Kaushik

By: Arment Dietrich | March 24, 2010 | 
8
You have to love a keynote speaker who shows up in a button down and jeans. I wish I had the cajones to do that!  Avinash Kaushik, author, speaker, analytics evangelist, and Google pro, began his speech by talking about his blog Occam’s Razor by saying, “It brainwashes you into thinking like I do.” If you don’t know Avinash, he is the author of “Web Analytics: [&hellip... Read More
Arment Dietrich

Search Engine Strategies: David Meerman Scott

By: Arment Dietrich | March 23, 2010 | 
11
Besides the free stuff, I already have some good take-aways, in terms of ideas and concepts from the Search Engine Strategies conference 2010, here in New York City. The day started off with keynote speaker David Meerman Scott, social media pioneer and author of “The New Rules of Marketing and PR“.  His presentation consisted of six rules, but out of those rules I found four trends [&hellip... Read More