Arment Dietrich

Reality TV makes me ill

By: Arment Dietrich | April 9, 2009 | 
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New York Times: “663,000 Jobs Lost in March; Total Tops 5 Million” and “The U.S. unemployment rate reached 8.5 percent, its highest level in a quarter-century, in a sign of the severity of the downturn.”  ... Read More
Gini Dietrich

Astroturfing Is WORSE than Spin!

By: Gini Dietrich | April 8, 2009 | 
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As one of the leaders in the fight against destructive spin within the public relations community, I am astounded to see Dewey Square Group astroturfing for one of their clients. What’s astroturfing, you ask? It’s a political, public relations, or advertising campaign designed to create the impression of being spontaneous, or grassroots, behavior (hence the reference to artificial grass).  According to Wikipedia, the goal is to [&hellip... Read More
Arment Dietrich

2016 "O"lympics

By: Arment Dietrich | April 7, 2009 | 
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When asked, “What does public relations success look like to you?” many clients respond, “I want to be on Oprah.”  And, we understand why — she is the driving force behind almost every product that she backs.  And, if that product ends up on her “favorite things” episode — you can pretty much guarantee your sales will soar... Read More
Arment Dietrich

"No Spin" Simon

By: Arment Dietrich | April 6, 2009 | 
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Talk about no spin at all.  Simon Cowell, judge and one of the minds behind the hugely popular American Idol show can never be accused of putting spin on anything he says. ... Read More
Arment Dietrich

Thank you Quiznos!

By: Arment Dietrich | April 2, 2009 | 
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I must give credit to Quiznos.  On March 2, 2009 I shared my frustration when I tried to redeem a coupon I printed from the Quiznos Web site for a free sub offered in the Quiznos Million Sub Giveaway.  My frustration was that I couldn’t find a Quiznos that was participating in the promotion.  I received an e-mail apology from Quiznos that asked for my name and [&hellip... Read More
Arment Dietrich

2009 Final Four needs no bailout

By: Arment Dietrich | April 1, 2009 | 
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It’s no secret; Michigan is one of the 50 states that is currently experiencing the recession a little more than others. Blame it on Governor Granholm, blame it on the economy, it doesn’t matter, the state of Michigan is flat out struggling and in need of some serious bright light.  ... Read More
Arment Dietrich

Earth Day em(BARK)ing in social media

By: Arment Dietrich | March 31, 2009 | 
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  With all the flack going on in the world today leaving people questioning the boundaries of PR, it’s wonderful to see communication campaigns that are sparking good in people and creating something bigger than themselves.    When I came across the Replanting the Rainforest blogger and viral campaign I was thrilled at what they are trying to accomplish.  By reaching out to their online community [&hellip... Read More
Arment Dietrich

Great PR move in rough spending times

By: Arment Dietrich | March 26, 2009 | 
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We keep hearing about big corporations receiving money for bailouts, bonuses, and obviously as an average working American Joe, who knows where the money is or where it is going. On a brighter light, there is at least one large company, Disney, trying to do well for moviegoers and the environment... Read More
Arment Dietrich

Where's the spin now?

By: Arment Dietrich | March 24, 2009 | 
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I hate it when the media exhausts a story, talking about the same issues over and over only with different angles. Almost as bad as radio stations over-playing your favorite song until you don’t like it anymore, journalists and public relations professionals sometimes take an insignificant story, blow it out of proportion, and obsessively talk about it for weeks.  ... Read More
Arment Dietrich

Buy one get one free is not the same as free!

By: Arment Dietrich | March 19, 2009 | 
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The Quiznos one million “free” sub story continues.  On March 2, 2009 I shared my frustrating Quiznos experience.  Like many other consumers I printed a coupon from the Quiznos Web site for a “free” sub and attempted to redeem it at four (4) different Quiznos and was told at each location that they were not participating in the sub giveaway.  The most frustrating was that only [&hellip... Read More