Guest

Key Points About Integrating Traditional and New Mediums

By: Guest | March 13, 2012 | 
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Tweet Share Share +1 Pin EmailShares 112Today’s guest post is written by Michael Schechter. Note – This post was inspired a while back by this post from John Falchetto and our ensuing conversation in the comments. A while back, I was called out on this very site. Shown for who I really am. A truth I had long tried to hide was brought to light. Worse yet, this public unmasking was [&hellip... Read More
Gini Dietrich

Making the Leap from Executive to Entrepreneur

By: Gini Dietrich | March 13, 2012 | 
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Tweet Share Share +1 Pin EmailShares 263In 2005, I took the plunge from climbing the corporate ladder to entrepreneurship. It wasn’t a conscious decision. More done out of frustration with the way communication results were handled (or not handled) inside agencies. I thought I had a better way. I did have a better way, but it took me five years to get the business to a point [&hellip... Read More
Guest

Social Service: It Takes a Village

By: Guest | March 12, 2012 | 
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Tweet Share Share +1 Pin EmailShares 98Today’s guest post is written by Beth Kribs-LaPierre. In 2007, Valeria Maltoni of Conversation Agent wrote a blog post titled “Customer Service is the New Marketing.” In her post, she suggested interruption marketing is broken and that we are still figuring out how to do the permission part. Well, it’s five years later and I’m afraid we’re still working on [&hellip... Read More
Gini Dietrich

Learn About Digital Media from Circus Performers

By: Gini Dietrich | March 12, 2012 | 
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Tweet Share Share +1 Pin EmailShares 118On Saturday night, Mr. D and I attended a fundraiser for Riverside Hospital. Our third attendance at this event, it has grown from a nice dinner put on for/by friends to nearly 1,000 people, more than $400,000 raised, and some really great entertainment. This year? A Cirque de Soleil-type troupe called the Anastasini Circus Performers. A show full of variety, [&hellip... Read More
Gini Dietrich

Gin and Topics: Strawberry Pie and a Gun Leaving People Speechless

By: Gini Dietrich | March 9, 2012 | 
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Tweet Share Share +1 Pin EmailShares 62I really thought yesterday was Friday. I got up to write Gin and Topics and got halfway through before I realized it was only Thursday. What a disappointment! But that’s OK. Friday is here now. Only one thing…it’s daylight savings this weekend. So you’re going to lose an hour. Try not to be too grouchy about it. And…for all of [&hellip... Read More
Guest

Five Inappropriate Ways to Respond to Criticism

By: Guest | March 8, 2012 | 
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Tweet Share Share +1 Pin EmailShares 163Today’s guest post is written by Margie Clayman. A large part of marketing, PR, and online communication rests upon how you respond to criticism. Some respond to criticism with grace, understanding, and a desire to improve, or at least a desire to see the world from someone’s perspective other than their own. Others, however, respond to criticism in ways that [&hellip... Read More
Gini Dietrich

Five Ways to Measure Social Media Efforts

By: Gini Dietrich | March 8, 2012 | 
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Tweet Share Share +1 Pin EmailShares 587A couple of weeks ago, I was standing in line at security in the Ft. Lauderdale airport. I was fascinated at the three and a half hour line (which I thankfully didn’t have to go through) and commented on it to the guy standing behind me. We started to talk and he asked me what I was doing in Florida. [&hellip... Read More
Arment Dietrich

The Two Missing Links in Your Content Strategy

By: Arment Dietrich | March 7, 2012 | 
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Tweet Share Share +1 Pin EmailShares 85Today’s guest post is written by Lisa Gerber. I’ve had a very challenging week leaving me with only one thing on my mind I can write about: My dog Jackson. Jackson is very big and grew fast so he has bad joints causing him a lot of pain. When the bones don’t grow at the right pace compared to each [&hellip... Read More
Gini Dietrich

Rush Limbaugh’s Non-Apology Creates Bigger PR Crisis

By: Gini Dietrich | March 7, 2012 | 
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Tweet Share Share +1 Pin EmailShares 178Can we give the Moron Award to Rush Limbaugh? For those of you who haven’t heard, last week Limbaugh called a Georgetown law student a “slut” and a “prostitute” for speaking at a Democratic House of Representatives event. She called for  religion-affiliated institutions, such as Georgetown, to cover contraception in their health plans. Because it’s not covered, she said some [&hellip... Read More
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