Guest

The Trouble with PR Links

By: Guest | February 14, 2012 | 
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Tweet Share Share +1 Pin EmailShares 144Today’s guest post is written by John-Henry Scherck. He apologizes today’s post isn’t very romantic, but he hopes it woos some PR hearts.  There has been a great deal of chatter in the search community about PR vs. SEO, or how PR campaigns can supplement the link building done by SEO. The idea that a PR campaign can take the [&hellip... Read More
Gini Dietrich

Facebook Timeline Coming for Businesses

By: Gini Dietrich | February 14, 2012 | 
59
Tweet Share Share +1 Pin EmailShares 314Happy Valentine’s Day! I have a secret. Nothing I write today is going to outdo Shonali Burke’s Valentine’s Day blog post. So please go over there, get it out of the way, and come back. It’s OK. I’ll wait. Now, wasn’t it worth it? I, for one, am pleased to finally see the movie star’s talents coming through. Enough of [&hellip... Read More
Guest

Shift from a Tactical to a Strategic Approach

By: Guest | February 13, 2012 | 
4
Tweet Share Share +1 Pin EmailShares 76Today’s guest video is by Deirdre Breakenridge.  There is a great deal of discussion lately about redefining public relations. The shift in communication has changed the way we do our jobs. In fact, it has expanded our roles and is an exciting time for those of us who are able to adapt. The funny thing is, we still hear about organizations [&hellip... Read More
Gini Dietrich

Redefining Public Relations

By: Gini Dietrich | February 13, 2012 | 
173
Tweet Share Share +1 Pin EmailShares 187Right before the holidays, PRSA embarked on a new initiative: Redefining public relations. An admirable undertaking and one that surely was not to please everyone, they made an impressive decision to have the definition crowdsourced. There were, of course, some flaws in how you could submit your definition. In an effort, I would guess, to make everything uniform and make [&hellip... Read More
Gini Dietrich

Gin and Topics: Future Hipsters, Butterfingers, and Unlucky People

By: Gini Dietrich | February 10, 2012 | 
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Tweet Share Share +1 Pin EmailShares 43Guess what? It’s my birthday and Mother Nature sent me a HUGE gift! Yes, that’s right! It’s snowing on my birthday. I must have done something really, really good to deserve that. YAY! I told Jack Bauer we’ll go skiing tomorrow. He won’t really know what that means until I put my ski pants on. Then the whining will begin. [&hellip... Read More
Gini Dietrich

Happy Birthday to Me from Jack Bauer

By: Gini Dietrich | February 10, 2012 | 
107
Tweet Share Share +1 Pin EmailShares 84Today’s guest post is written by Jack Bauer. It’s my birthday and Mr. D thought it would be funny to have Jack Bauer “write” today’s blog post. So, um, here it is.  Hello, my name is Jack Bauer. The rumors are true. I love food. Technically, I believe our definitions of “food” may be slightly different, but that’s not why [&hellip... Read More
Guest

Advice From One Millennial to Another

By: Guest | February 9, 2012 | 
23
Tweet Share Share +1 Pin EmailShares 188 Today’s guest post is written by Adam Justice. I’m going to let you in on a secret: I’m not a social media marketing expert. I’m a web developer and online marketing strategist. When I first started in web development it was strictly for fun. When I learned how to code in HTML I thought it was cool, and within [&hellip... Read More
Gini Dietrich

Five Skills You Need You Won’t Learn In PR Class

By: Gini Dietrich | February 9, 2012 | 
66
Tweet Share Share +1 Pin EmailShares 464In our quest to continue experimenting and mix things up a bit, we are going to continue Facebook question of the week (clap, clap, clap), but we are not going to devote a blog post to it. Instead, it will air every Thursday and you can find it in the sidebar of the blog, on YouTube, on Facebook, on Google+, [&hellip... Read More
Arment Dietrich

Seven Steps to Better Media Relations

By: Arment Dietrich | February 8, 2012 | 
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Tweet Share Share +1 Pin EmailShares 140Today’s guest post is written by Lisa Gerber. It’s been awhile, but recently, I’ve been reacquainted with a long lost love. Yes, media relations. That long lost love? Media relations. As the chief content officer for Spin Sucks and Spin Sucks Pro, I have been mostly on the receiving end of pitches, not on the pitching side. It’s been very [&hellip... Read More
Gini Dietrich

The Difference Between PR and Advertising

By: Gini Dietrich | February 8, 2012 | 
221
Tweet Share Share +1 Pin EmailShares 478A couple of weeks ago, Steve Cody wrote “You Don’t Know Jack About Public Relations” in his Inc. column. I know Steve. He and I both are cyclists and favor shipping our bikes to Counselors Academy every year so we can ride with a small group of friends. I like him. A lot. I respect the heck out of him [&hellip... Read More
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