Arment Dietrich

A Rose By Any Other Name…Might Not Be As Marketable

By: Arment Dietrich | September 16, 2010 | 
19
Guest post by Dana Hughens, CEO of Clairemont Communications. While Juliet surely meant well when she said to Romeo, “What’s in a name? That which we call a rose by any other name would smell as sweet,” she might not have been very concerned about how marketable the flower was. In a few weeks, I’ll experience my annual ritual of kicking off Fall Furniture market by [&hellip... Read More
Gini Dietrich

Social Media Training Program

By: Gini Dietrich | September 16, 2010 | 
11
It’s supposed to be the Arment Dietrich Facebook question of the week via video, but I’m fighting some kind of flu and would rather write today than record something. Sorry. Writing is more comfortable for me…but I’ll be back next week! But that doesn’t mean I can’t answer a question and today’s comes from Carmen Krushas. Carmen and I met several years ago when she was [&hellip... Read More
Arment Dietrich

Seven Questions to Reflect On In the New Year

By: Arment Dietrich | September 15, 2010 | 
18
Guest post by Abbie S. Fink, vice president/general manager of HMA Public Relations. As Jewish people around the world welcome the year 5771, I thought I’d take this opportunity to share with the readers of Spin Sucks seven questions to reflect on in the New Year. I know, I know, it’s September. But the Jewish New Year, Rosh Hashanah, took place last week. The High Holidays, [&hellip... Read More
Gini Dietrich

Preparing Students and Young Professionals for the Business World

By: Gini Dietrich | September 15, 2010 | 
33
During the summer I fell off the InsidePR bandwagon. Not in terms of recording, but in terms of talking about it here. But I’m baaack! And this week, Martin Waxman, Joe Thornley, and I discuss preparing students and young professionals for the business world. We’ve talked here before about using the social web to find a job, but this discussion is a bit different. With school [&hellip... Read More
Arment Dietrich

Why Scale the Paywall?

By: Arment Dietrich | September 14, 2010 | 
6
Guest post by Valerie Merahn Simon, senior vice president at BurrellesLuce. There’s been a lot of debate lately about free versus paid content online. All this talk leads to one simple question. What features will motivate readers to scale the paywall? Back in college I found myself at the campus store with less than a dollar in change in my pocket. To the left of the [&hellip... Read More
Gini Dietrich

Does Your Company Have a Skunkworks Team?

By: Gini Dietrich | September 14, 2010 | 
28
I’ve been reading a lot recently about skunkworks teams and why they don’t work. If you aren’t familiar, according to Wikipedia, “skunkworks is used to describe a group within an organization given a high degree of autonomy and unhampered by bureaucracy, tasked with working on advanced or secret projects.” In other words, it’s a formal group of people who work solely on innovation – coming up [&hellip... Read More
Joe Pulizzi

Content Marketing: Yes, We’re All Media Companies. What Now?

By: Joe Pulizzi | September 13, 2010 | 
1
Yes, we are all media companies now, which means content marketing is even more difficult. Joe Pulizzi offers four tips for beating your competition... Read More
Gini Dietrich

Publicity Is Not PR. PR Is Not Publicity.

By: Gini Dietrich | September 13, 2010 | 
36
If you don’t know Sasha Muradali, go on over to her blog, Little Pink Book PR. That is where this post first was published and it came to life because we are both huge Mad Men fans. If you already read it there, by all means, ignore me today. If you didn’t read it on Sasha’s blog, welcome to my obsession of Mad Men. I love the storyline, [&hellip... Read More
Arment Dietrich

Book Review: ‘World Wide Rave’ by David Meerman Scott

By: Arment Dietrich | September 12, 2010 | 
11
When I saw David Meerman Scott, author of “The New Rules of Marketing and PR,” (affiliate link) speak at the Search Engine Strategies Conference in March, I was pretty impressed.  After learning about his six rules of the rave I was intrigued enough to wait in the long line to receive my free copy of his newest book, “World Wide Rave: Creating Triggers that Get Millions [&hellip... Read More
Gini Dietrich

Top Five Stories for Week Ending Sept. 10, 2010

By: Gini Dietrich | September 10, 2010 | 
0
Did this week feel like the longest in history…even though it was only four days? Man! Maybe it’s because I got sucked into making changes to the Arment Dietrich website last night (through the super amazing content management system Clockwork created for us) and I looked up and it was 9 p.m. I’d ask you to go check it out and tell me what you think, [&hellip... Read More