Gini Dietrich

Eight Digital Marketing Trends

By: Gini Dietrich | August 22, 2012 | 
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Tweet185 Buffer Share14 Share34 +115 PinShares 248One more day of vacation! I thought we could take a look at our predictions for 2012 trends – now that we’re nearly 3/4 of the way through the year – and see how we did! Following is a list of of trends we predicted for 2012 last November. Of particular interest is the second one, seeing as I just [&hellip... Read More
Guest

Five Steps to Finding Your Best Kind of Marketing

By: Guest | August 21, 2012 | 
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Tweet134 Buffer Share11 Share13 +137 Pin3Shares 198 Today’s guest post is written by Mana Ionescu. At a recent networking event, someone asked me about my favorite type of marketing…and then he clarified, “What is the BEST type of marketing?” I’ll have to admit I’ve never thought of it that way, not even of the best type of online marketing. “Best” assumes a comparison, and it’s never occurred [&hellip... Read More
Gini Dietrich

Jeans Not Appropriate for Business Meetings

By: Gini Dietrich | August 21, 2012 | 
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Tweet129 Buffer Share27 Share16 +18 PinShares 180Don’t worry…I’m on vacation only one more day after today. I’ll be back on Thursday. In the meantime, check out this hugely controversial blog post from 2010. My stance still hasn’t changed (I will never wear jeans when I speak), though I’ve decided if your jeans are dark, fit well, and are accompanied with something suitable on top, it’s not [&hellip... Read More
Guest

How to Select Keywords for Pay-Per-Click Campaigns

By: Guest | August 20, 2012 | 
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Tweet108 Buffer Share8 Share11 +111 PinShares 138Today’s guest post is written by Brent Carnduff. Search engine marketing (a.k.a. pay-per-click or PPC advertising) is an often-ignored element in small business Internet marketing. When asked, small business owners typically give one of two reasons for not using PPC advertising: They have already tried it, lost money, and given up on it or they have considered trying it, think [&hellip... Read More
Gini Dietrich

50 Tips to Make Your Company’s Blog Rock

By: Gini Dietrich | August 20, 2012 | 
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Tweet315 Buffer Share27 Share62 +134 Pin7Shares 445I’m taking a few days of vacation time (before Patti Knight kills me) so we went through the 2010 most popular blog posts and updated a couple to run here again. Enjoy! It’s interesting to go back and look at both what I was reading two years ago and where I was getting blogging ideas. This blog post idea was [&hellip... Read More
Gini Dietrich

Gin and Topics: The Chatroulette Version of Call Me, Maybe?

By: Gini Dietrich | August 17, 2012 | 
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Tweet62 Buffer Share7 Share7 +110 Pin1Shares 87A long, long time ago, when I switched my Twitter handle from BearsFan07 to ginidietrich, I met a handful of people who’ve become in real life friends. One of those people is Justin Brackett. Justin celebrated a birthday yesterday so I thought to honor him I would show you what he did last week and posted to Facebook (which was [&hellip... Read More
Guest

Ring! Your Best Web Marketing Tool is Calling

By: Guest | August 16, 2012 | 
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Tweet113 Buffer Share8 Share35 +124 PinShares 180Today’s guest post is written by Andy Crestodina. The best web marketing tool is sitting right in front of you. It’s on your desk. It’s in your pocket. It’s your phone. Great online networking seeks to build even stronger connections. But stay online and you’ll eventually reach the “post of diminishing returns.” Ask yourself: 1. How often do you upgrade [&hellip... Read More
Gini Dietrich

What Social TV Means for Marketers

By: Gini Dietrich | August 16, 2012 | 
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Tweet178 Buffer Share15 Share35 +131 Pin9Shares 268 Last week, I was invited to speak on a panel at the Association for Education in Journalism and Mass Communicators conference. All in, there were about 1,000 journalism professors in Chicago for the annual conference, here to learn about new technologies, how business will affect their student’s future careers, and ethics in new media. There were five of us [&hellip... Read More
Arment Dietrich

How Media Training Could Have Saved Five Olympic Athletes

By: Arment Dietrich | August 15, 2012 | 
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Tweet100 Buffer Share10 Share21 +112 PinShares 143Today’s guest post is written by Allen Mireles. Media training, long considered a mainstay of public relations, is more important today than ever before, but must include the appropriate use of social media. Recently, no fewer than five Olympic athletes have demonstrated poor judgement in their online communications, several of which resulted in harsh penalties. British cyclist, Bradley Wiggins, showed [&hellip... Read More
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