Gini Dietrich

Gin and Topics: Lollipops, Donkeys, and Misrepresentations

By: Gini Dietrich | October 28, 2011 | 
43
Tweet Share Share +1 Pin EmailTotal Shares 13It’s Friday! And it’s the weekend before Halloween, which means you have today and tomorrow to get your pumpkin entry in on our Facebook wall. I saw some of the prizes yesterday and I may have to enter myself! They’re goooood! We’ll be announcing the winners on Monday. So do that sometime before midnight on Saturday and read (and [&hellip... Read More
Guest

Are Schools Killing Creativity?

By: Guest | October 27, 2011 | 
120
Tweet Share Share +1 Pin EmailTotal Shares 58Today’s guest post is written by Craig McBreen. Years ago, there was a boy who spent much of his school day staring out the window, daydreaming. To him, school was like the clink – a penitentiary so void of inspiration his imagination often left the room. His creative spirit needed an outlet, but it was so stifling in there. [&hellip... Read More
Gini Dietrich

Producing Business Videos: Shooting, Editing, and Embedding

By: Gini Dietrich | October 27, 2011 | 
131
Tweet Share Share +1 Pin EmailTotal Shares 41It’s Facebook question of the week time (clap, clap, clap)! Sorry, John Trader…I can’t seem to get the whistle down. This week’s question comes from Christina Pappas, the author of The Content Cocktail, about producing videos and how I do them. She asks: Tweet Share Share +1 Pin EmailTotal Shares ... Read More
Arment Dietrich

Boost your Yelp Rating…and Your Sales With These Six Steps

By: Arment Dietrich | October 26, 2011 | 
23
Tweet Share Share +1 Pin EmailTotal Shares 30 Today’s guest post is written by Molli Megasko.  I live in New York City and finding a spot for dinner can be a daunting task.  With about 25,000 restaurants an easy cab ride away, Google just doesn’t cut it. If my husband and I feel like eating out (which is most of the time), we have a process.  We choose [&hellip... Read More
Gini Dietrich

Six Ways to Integrate Marketing and Sales

By: Gini Dietrich | October 26, 2011 | 
65
Tweet Share Share +1 Pin EmailTotal Shares 62I’m a big believer in integration. Not integration from the perspective that you’re saying the same thing through every communication channel, but from a “breaking down the silos” point-of-view. You see, marketing, public relations, advertising, HR, IT, customer service, and all of the other disciplines are supposed to work in tandem with sales. Not in silos, but together. But [&hellip... Read More
Guest

Crisis Management: Six Keys to a Great Apology

By: Guest | October 25, 2011 | 
64
Tweet Share Share +1 Pin EmailTotal Shares 75Today’s guest post is written by Anne Weiskopf. Apologizing is hard to do. As Elton John so memorably summed up; “Sorry seems to be the hardest word.” But sorry can be the smartest word for your brand if it’s sincere, delivered in a timely fashion, and if concrete steps are outlined to right the wrong. What makes one apology [&hellip... Read More
Gini Dietrich

Six Reasons Social Media Doesn’t Work

By: Gini Dietrich | October 25, 2011 | 
163
Tweet Share Share +1 Pin EmailTotal Shares 110When I speak, I tend to hear the same excuses as to why company leaders aren’t approving the use of the web for business development. It’s like my own private joke when I ask them to put their baggage on the table and they say things they think no one else has ever said. But my ultimate favorite? “My [&hellip... Read More
Guest

Three Ways to Increase Engagement On Your Website

By: Guest | October 24, 2011 | 
31
Tweet Share Share +1 Pin EmailTotal Shares 60Today’s guest post is written by Lief Larson. Why do people (ethical PR and marketing professionals in particular) generally hate “spin” so much? Because spin is not honest and people don’t want to feel they are being deceived. PR professionals (the good ones) disdain it because the spin-like practices of the few reflect badly on the entire profession. And marketing [&hellip... Read More
Gini Dietrich

Three Examples of Social Media Gone Bad

By: Gini Dietrich | October 24, 2011 | 
314
Tweet Share Share +1 Pin EmailTotal Shares 158I feel like a broken record, but clearly people are not getting this whole social media thing. You see, it’s called SOCIAL because it’s just that…it’s not marketing, it’s not sales, it’s not advertising. It’s SOCIAL. Sure, it can help you increase sales and drive new business and nurture leads and do all of those things pertinent to making [&hellip... Read More