Guest

Are Blog Subscribers the Only Success Metric?

By: Guest | October 4, 2012 | 
95
Today’s guest post is by Jayme Soulati  If your blog was ranked (how does that even happen?) and suddenly had a ton of subscribers, would that change your outlook on blogging? Would you love every minute of it and revel in your success? Or would it suck the joy out of it for you? Let’s back up…when you launched your blog, was it your goal to [&hellip
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Gini Dietrich

KitchenAid Handles Offensive Tweet Crisis Extraordinarily Well

By: Gini Dietrich | October 4, 2012 | 
191
I woke up this morning to a flurry of emails about KitchenAid. Apparently, whomever runs their Twitter account made the fatal mistake others before have done. Brands such as Chrysler, Kenneth Cole, and CelebBoutique have all made the mistake of tweeting something offensive from the business account, when it clearly was meant for the person’s personal account. It should be old news by now. The stray [&hellip
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Arment Dietrich

Tips for Creating a Profitable Trade Show Experience

By: Arment Dietrich | October 3, 2012 | 
30
Today’s guest post is by Allen Mireles Have tradeshows become obsolete? Our digital world makes so many things possible today. Online and mobile tools facilitate communication and help us meet new people, develop relationships, and share information. We now reach across geographic and cultural boundaries easily and inexpensively–in real time. Makes old-school marketing tactics such as events and trade shows seem…almost outdated. We don’t need to [&hellip
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Gini Dietrich

Traditional Book Publishing vs. Self-Publishing

By: Gini Dietrich | October 3, 2012 | 
108
On Inside PR, Martin Waxman, Joe Thornley, and I took what was supposed to be a one month summer break. Two months later, we got the band back together to get back in the groove and restart our weekly recordings. One of the questions they asked me yesterday was how six months of book tour travel and speaking had gone and whether or not I’d self-publish [&hellip
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Guest

The Game Show Guide to Life and Business

By: Guest | October 2, 2012 | 
7
Today’s guest post if by Carmelo Bryan. Don’t you hate it when you get shafted on a business transaction? It sucks. But it seems to happen all too often. The mechanic takes advantage, the refund doesn’t come through, or promises far exceed the product delivered. Remember that 60’s show “Let’s Make a Deal” with Monty Hall? Or maybe you know the new version with Wayne Grady. The [&hellip
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Gini Dietrich

What the Changing World of PR Means to Today’s Organizations

By: Gini Dietrich | October 2, 2012 | 
55
Last week was an interesting week in the high-tech, social media, Internet geek world. First, Twitter is trying to figure out how to clean up its act, have a consistent brand, and make money, so it’s shutting out third-party app developers. Then, Justin Timberlake announced a new MySpace, taking advantage of the hits Facebook has had on Wall Street. And rage on the social networks helped get the NFL referees [&hellip
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Guest

On Crashing Weddings and Online Conversations

By: Guest | October 1, 2012 | 
87
Today’s guest post is by Geoff Reiner.  I crashed my first wedding in my late teens. I was with my older cousin who was rather intoxicated. A few minutes after our grand entrance, we were kindly asked to leave. I crashed my second wedding a few years later. This time, I went alone. Let me rephrase – when I say I crashed weddings, I actually just [&hellip
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Gini Dietrich

Apologies in a Crisis and Other Lessons from Apple

By: Gini Dietrich | October 1, 2012 | 
93
On Saturday morning, Mr. D and I made our way to Michigan Avenue to visit the flagship Apple store. I would have preferred the less touristy store in Lincoln Park, but we were there to get his new iPhone 5 and it was where they sent us (in other words, we had no choice). Because he’s never upgraded his phone (he still had the very first [&hellip
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Gini Dietrich

The Three Things Edition 1

By: Gini Dietrich | September 30, 2012 | 
37
One of my very favorite blog posts of the week is Six Links Worthy of Your Attention that Mitch Joel does with  Hugh McGuire and Alistair Croll every week. It typically has links I wouldn’t otherwise read because they’re outside my scope of work and personal passions. But I learn something every week and I appreciate the work these guys put behind each blog post. After [&hellip
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Gini Dietrich

Gin and Topics: A New MySpace and a Toy Train in Space

By: Gini Dietrich | September 28, 2012 | 
41
I am so excited! After 25 weeks (yes, more than six months) of back-to-back travel, I am home for 24 glorious days! If any of you want me to travel, pack, or drive anywhere in the next 24 days, the answer will categorically be no. Ken Mueller asked me what I’m going to do with all that extra time. As a matter of fact, I’m going [&hellip
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