Gini Dietrich

Doing More with Less: Is It Time to Begin Hiring Again?

By: Gini Dietrich | May 16, 2010 | 
Last week Ann Dwyer told me she’s been thinking about what the last 18 to 24 months have done to the mental state of entrepreneurs and whether or not they’ll be hiring again soon. Small businesses are such an important driver of employment and economic growth . . . it’s up to us to create jobs and deplete unemployment. But it seems for more than a [&hellip... Read More
Gini Dietrich

#FollowFriday: Passing Through

By: Gini Dietrich | May 13, 2010 | 
Typically I keep my #FollowFriday recommendations to business-oriented blogs and books, but I just finished reading “Passing Through” and thought you should know about it for three reasons: 1) It was written by a friend of mine, 2) It was self-published so he has no marketing or promotion behind him, and 3) It’s REALLY good! That being said, I’m getting nothing from recommending this book to [&hellip... Read More
Gini Dietrich

Scheduling Online Interactions

By: Gini Dietrich | May 12, 2010 | 
Today’s question from the Arment Dietrich Facebook page comes from Jason Verhoosky of Old Beauty Design who asks, “Do you schedule time on a daily basis for social media, blogging, and online interactions or do you post/interact as needed?&#... Read More
Gini Dietrich

Facebook Privacy

By: Gini Dietrich | May 11, 2010 | 
The third podcast of Inside PR is in the can and this week we discuss Facebook privacy (listen to it here - we’re getting better at it!), which has become a pretty big topic of late as the giant continues to change its security options. At least once a day, there is something circulating that tells you which buttons to change to keep your information more [&hellip... Read More
Arment Dietrich

Three Facebook Apps No Company Should Be Without

By: Arment Dietrich | May 10, 2010 | 
Guest blogged by Molli Megasko Last month I gave you five tips to create a Facebook page.  Now that you’ve had a chance to master the basics, it’s time to take it to the next level. Following are three Facebook apps no company should be without. Networked Blogs – If you or your company has a blog, this application is a great way to include your [&hellip... Read More
Gini Dietrich

Using Social Media for Business Growth

By: Gini Dietrich | May 6, 2010 | 
This was published in the May issue of Franchise Times. Last year, in this column, we took a look at the online crisis that was created for Domino’s when a couple of employees posted a damaging video on YouTube that took less than 24 hours to circle the world. After the story ran, Ramon DeLeon, a Domino’s franchisee in Chicago, sent me a note to say [&hellip... Read More
Gini Dietrich

Rewards and Challenges of Owning a Business

By: Gini Dietrich | May 6, 2010 | 
My friend Laura Scholz in Atlanta asks, “What is the most rewarding aspect of owning your own business? The most challenging?” I answer it here. But before you watch…let it be known there is a contest for a free copy of Les McKeown’s soon-to-be-published book, “Predictable Success.” Good luck!... Read More
Gini Dietrich

It’s Time to Rid PR Firms of the Billable Hour

By: Gini Dietrich | May 5, 2010 | 
Yesterday Martin Waxman, Joe Thornley, and I were recording our second podcast for Inside PR and our topic was the evil billable hour in PR firms. It’s live today and you can listen to it here. But, because a podcast is so one-sided and because we went off on a tangent that I want to explore further, I thought we could discuss it here... Read More
Gini Dietrich

Using the Internet for Business Growth

By: Gini Dietrich | May 3, 2010 | 
This was first published in my weekly blog on Crain’s this past Friday. An interesting survey was released a couple of weeks ago by Citibank that asked 552 small business owners if they use the Internet for business growth. Some highlights: · 81 percent of small businesses surveyed are not using social media; · 37 percent are not using their website to expand their business; · 84 percent [&hellip... Read More
Gini Dietrich

Using Social Media to Find a Job

By: Gini Dietrich | April 28, 2010 | 
On Tuesday I moderated a PRSA social media panel and the conversation has me thinking. While we didn’t spend a lot of time talking about how to find a job through social media, we did touch on it and the message was clear. I wanted to share it with you today to prepare you for Help A PR Pro Out (#HAPPO) day on Friday. First, to [&hellip... Read More