Gini Dietrich

Paula Deen: A Lesson in Crisis Communications

By: Gini Dietrich | July 8, 2013 | 
89
By Gini Dietrich A couple of weeks ago, I hadn’t heard anything about the Paula Deen crisis yet, but was watching The Today Show when they announced she had canceled the morning’s appearance, citing exhaustion and the inability to physically move. Al Roker said, “I hope she reconsiders. We’re friends of hers.” And I jumped to the web to figure out what was going on. Well, reconsider [&hellip
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Alicia Lawrence

Competitor Analysis: Four Keys to Unlocking a Successful Strategy

By: Alicia Lawrence | July 3, 2013 | 
16
By Alicia Lawrence A competitor analysis provides you with the knowledge to make an informed decision on what aspect of your company gives you a competitive edge. Creating a PR or marketing plan without solid research on your competitors is like competing in a game without knowing the judging criteria. The customer is your judge, and they have done their research. So should you. Depending on [&hellip
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Lindsay Bell

The Top 10 Guest Blog Posts of 2013 (January – June)

By: Lindsay Bell | July 3, 2013 | 
72
By Lindsay Bell Well, it’s been nearly a year since I started working here at Spin Sucks and Arment Dietrich. I’m not gonna lie, it’s making me a little verklempt. And going over all of the incredible guest blogging content I’ve had the pleasure of having a hand in over that time is making me something else. Proud as H – E – Double Hockeysticks! You guys crazies [&hellip
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Unmana Datta

Eight Reasons Infographics Are Overrated

By: Unmana Datta | July 2, 2013 | 
48
By Unmana Datta Infographics have been around for a while now, and I’m afraid they are here to stay. Afraid? Overrated? You might have gathered I’m not a fan. Here’s why infographics drive me crazy
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Gini Dietrich

The Spin Sucks Summer Reading List

By: Gini Dietrich | July 2, 2013 | 
102
By Gini Dietrich I’m a huge fiction fan. My senior year in college, I took a women’s literary course to finish out my English degree, and I remember sitting in the stairwell of the creative writing department reading. No one would think to look for me there so I could read, uninterrupted, for hours. It was like I was six years old again, hiding in my [&hellip
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Lee Polevoi

Customers: Brand Ambassadors or Enemies for Life?

By: Lee Polevoi | July 1, 2013 | 
15
There’s a lot of great advice on Spin Sucks about effective marketing and public relations techniques, designed to draw customers into your store or to visit your website. But getting them there is only part of the battle. What happens during their initial experience—or with any experience along the path toward purchasing your product or service—makes all the difference between a possible brand ambassador, and a [&hellip
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Gini Dietrich

Startup PR: Tips for Getting Started

By: Gini Dietrich | July 1, 2013 | 
36
My friend John Corrigan is one of those guys who can sell anything to anyone. He’s so likable, everyone wants to be around him. He has no qualms introducing himself to a celebrity with their entourage hanging around, or to the recent immigrant who is working hard to gain her citizenship and make a living for her family. Because of his innate ability to make people [&hellip
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Gini Dietrich

The Three Things, Edition 38

By: Gini Dietrich | June 30, 2013 | 
3
Welcome to the 38th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you hurry over and enter [&hellip
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Gini Dietrich

Gin and Topics: The Baby and Pet Edition

By: Gini Dietrich | June 28, 2013 | 
16
Yay! Sunshine! That means I can get a long ride in this afternoon. Woo hoo! As we prepare in our offices for Canada Day on Monday, Independence Day on Thursday, and Yvette Pistorio’s week off, it’s kind of a crazy time. Lots to do, people to see, clients to service, projects to finish, invoices to send, and steps to take (I’m winning our “Get Up and [&hellip
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