Arment Dietrich

Thank you Quiznos!

By: Arment Dietrich | April 2, 2009 | 
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I must give credit to Quiznos.  On March 2, 2009 I shared my frustration when I tried to redeem a coupon I printed from the Quiznos Web site for a free sub offered in the Quiznos Million Sub Giveaway.  My frustration was that I couldn’t find a Quiznos that was participating in the promotion.  I received an e-mail apology from Quiznos that asked for my name and [&hellip... Read More
Arment Dietrich

2009 Final Four needs no bailout

By: Arment Dietrich | April 1, 2009 | 
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It’s no secret; Michigan is one of the 50 states that is currently experiencing the recession a little more than others. Blame it on Governor Granholm, blame it on the economy, it doesn’t matter, the state of Michigan is flat out struggling and in need of some serious bright light.  ... Read More
Arment Dietrich

Earth Day em(BARK)ing in social media

By: Arment Dietrich | March 31, 2009 | 
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  With all the flack going on in the world today leaving people questioning the boundaries of PR, it’s wonderful to see communication campaigns that are sparking good in people and creating something bigger than themselves.    When I came across the Replanting the Rainforest blogger and viral campaign I was thrilled at what they are trying to accomplish.  By reaching out to their online community [&hellip... Read More
Arment Dietrich

Great PR move in rough spending times

By: Arment Dietrich | March 26, 2009 | 
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We keep hearing about big corporations receiving money for bailouts, bonuses, and obviously as an average working American Joe, who knows where the money is or where it is going. On a brighter light, there is at least one large company, Disney, trying to do well for moviegoers and the environment... Read More
Arment Dietrich

Where's the spin now?

By: Arment Dietrich | March 24, 2009 | 
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I hate it when the media exhausts a story, talking about the same issues over and over only with different angles. Almost as bad as radio stations over-playing your favorite song until you don’t like it anymore, journalists and public relations professionals sometimes take an insignificant story, blow it out of proportion, and obsessively talk about it for weeks.  ... Read More
Arment Dietrich

Buy one get one free is not the same as free!

By: Arment Dietrich | March 19, 2009 | 
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The Quiznos one million “free” sub story continues.  On March 2, 2009 I shared my frustrating Quiznos experience.  Like many other consumers I printed a coupon from the Quiznos Web site for a “free” sub and attempted to redeem it at four (4) different Quiznos and was told at each location that they were not participating in the sub giveaway.  The most frustrating was that only [&hellip... Read More
Arment Dietrich

If you hate spin and love FADS, vote here!

By: Arment Dietrich | March 19, 2009 | 
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The rumors are true.  Your one-and-only, spin sucks blog, has been nominated for the 2009 Blogger’s Choice Awards for best marketing blog!... Read More
Arment Dietrich

The AIG Mess

By: Arment Dietrich | March 18, 2009 | 
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In today’s Washington Post, current AIG CEO Edward M. Libby has written an opinion column with an eloquent explanation about the very-much-in-the-news bonuses given to those AIG executives.  Be clear, he is not calling them performance bonuses, but rather, retention bonuses. ... Read More
Gini Dietrich

Good Counsel: Counselor's Academy 2009

By: Gini Dietrich | March 17, 2009 | 
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Ben Wheatley and I coordinated the breakout sessions for this year's Counselors Academy conference. We focused on finding the best of the best to discuss profitability, people, and potential, including other communicators, but also leaders from other industries... Read More
Gini Dietrich

Lean Thinking…A New Mantra for PR Firms

By: Gini Dietrich | March 12, 2009 | 
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My friend Matt Kurcharski, who is a SVP at Padilla Speer Beardsley posted this on his blog today. I like it so much, I asked if we could post it, too. Mike Greece, who heads Padilla’s New York Office, has long been a proponent of applying “lean” principles to professional service organizations. Here’s the abstract from a roundtable he’s delivering to the PRSA Counselors Academy Spring [&hellip... Read More