Arment Dietrich

Bulls call out one of their own

By: Arment Dietrich | March 10, 2009 | 
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It’s not uncommon for professional sports teams to release media alerts or news releases for injury reports. Journalists, sportscasters and other media professionals depend on injury updates for tomorrow’s news. But last week, the Chicago Bulls media team took their injury release a step further. Luol Deng, forward for the Chicago Bulls, is criticized on a long list of things; his 71 million dollar contract, soft [&hellip... Read More
Arment Dietrich

A good review can cost you!

By: Arment Dietrich | March 9, 2009 | 
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 Yelp! exploded into the Chicago social scene a few years ago and became quite popular with reviewers and viewers alike, claiming, ”Real People.  Real Reviews.”  Similar to the other social review sites, Metromix.com and City Search.com, consumers and patrons review and possibly reccommend restaurants, nightlife, shops, and entertainment... Read More
Arment Dietrich

How's this for positive spin!

By: Arment Dietrich | March 5, 2009 | 
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As I participated in the Columbia College Creative Writing Panel yesterday afternoon, we began to dive into the reaccuring issue of the economy – how it affects students, how it effects business, and how it effects me.   The economy’s in the tank, people are losing jobs left, right, and backwards, and graduating seniors don’t know what they can do. What hope do these students actually [&hellip... Read More
Gini Dietrich

Using Social Media to Grow Your Business

By: Gini Dietrich | March 4, 2009 | 
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This week I’m guest blogging for Tom Searcy on his blog “Hunting for Big Sales.” Check today’s post here for the first in a five day series on using social media to grow your business. Let me know what you think!... Read More
Arment Dietrich

Do We or Don’t We?

By: Arment Dietrich | March 3, 2009 | 
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  I would have loved to have been a fly on the wall during the “Dump him or don’t dump him” debates held at Michel Phelps’ sponsoring companies such as Kellogg’s, Visa, Speedo, Omega watches, etc... Read More
Arment Dietrich

In tough economic times – truth is best

By: Arment Dietrich | March 2, 2009 | 
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Many consumers heard Quiznos would give away one million free subs.  Consumers were instructed to go to the Quiznos Web site and enter their contact information and a coupon for a free sub would be sent to them via e-mail.   Does this sound too good to be true... Read More
Arment Dietrich

Back at you!

By: Arment Dietrich | March 2, 2009 | 
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So what happens when a public relations professional misleads a journalist by pitching a false news hook or a story saturated in spin? Well as of late, all over the Internet, journalist are complaining about the amount of unrelated pitches they receive (rightfully so), the level of newsworthy stories, and if their source (a pr professional) is credible to write the story... Read More
Arment Dietrich

Facebook causes cancer?

By: Arment Dietrich | February 20, 2009 | 
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A report came out yesterday stating, “Social networking sites such as Facebook could raise your risk of serious health problems by reducing levels of face-to-face contact.”       What I don’t understand is why they are blaming isolation issues on sites such as Facebook and MySpace? ... Read More
Arment Dietrich

“Operation” is no game

By: Arment Dietrich | February 19, 2009 | 
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I’m guilty as charged. I love social network sites, Facebook, LinkedIn; I am on them for both my personal and professional life. But how far is going too far regarding the control social networks have on your life? Facebook is now telling us when we include content or pictures it’s on there for good, even if you delete it – is that right, legal? So, if [&hellip... Read More
Arment Dietrich

PR team makes a smooth move

By: Arment Dietrich | February 18, 2009 | 
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According to an article on Entertainment Weekly’s Web site, “Octomom,” Nadya Suleman’s PR team “gave up on her” after receiving threatening calls and letters.              ... Read More