Philip Given

Social Photography: Shoot More, Share More

By: Philip Given | December 3, 2013 | 
By Philip Given There is a perennial divide between gear-obsessed hobbyists and seasoned photography pros. “It’s not about the equipment,” the pros say, “just get out there and shoot.” This is truer than ever before as we’re armed with an incredibly powerful photographic tool right here in our pockets – the camera attached to our mobile device of choice. In an Instagram-heavy world, you might be [&hellip

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Gini Dietrich

PR Spam: The Haggler Takes the PR Industry to Task

By: Gini Dietrich | December 3, 2013 | 
By Gini Dietrich It’s always fun when a media outlet – such as the New York Times – takes a swat at the PR industry. That’s exactly what they did a couple of weeks ago when David Segal, the writer of The Haggler column, wrote “Swatting at a Swarm of Public Relations Spam.” The good news is he took a bigger swipe at the media list compilation companies [&hellip

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Joe Cardillo

Email Marketing is a Conversation

By: Joe Cardillo | December 2, 2013 | 
By Joe Cardillo The recent redux of Gmail had a lot of people worrying about where their marketing emails were ending up. Did that important, four-alarmer crisis email get buried in the Promotions tab or get flagged as spam? What about the beautifully designed newsletter your team spent days editing and laying out? Where did it go? Once the alarm bells rang, most people got around to agreeing that the [&hellip

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Gini Dietrich

Social Media: Six Ways to Evolve in 2014

By: Gini Dietrich | December 2, 2013 | 
By Gini Dietrich I hope everyone in the U.S. had a really good Thanksgiving! If you follow me on Facebook, you already know that we made bracelets on the Rainbow Loom, took a cycling “class” in my basement, cooked and ate Thanksgiving dinner, saw Frozen, went ice skating, made our own pizzas, and visited The Bean at Millennium Park. All-in-all a very successful holiday weekend (and [&hellip

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Kate Finley

Why Newswire Services Don’t Work (and When They Do)

By: Kate Finley | November 27, 2013 | 
By Kate Finley I have a confession to make. It’s hard to say this in front of everyone and I’m hoping you won’t judge me harshly but it has to be said: I don’t use newswire distribution services. I also don’t think “putting a news release on the wire” is earned media (aka organic PR.) Instead, I think it’s advertising (aka paid media). Yikes. There. I said [&hellip

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Martin Waxman

Six Digital Media and PR Lessons From 2013

By: Martin Waxman | November 27, 2013 | 
By Martin Waxman OK – maybe I’m jumping the gun – but I’ve been caught up in the U.S. Thanksgiving/holiday spirit and I must have fast-forwarded to the end of 2013. Have no fear, it’s not my final post of the year for Spin Sucks. But I thought I’d kick off the annual round-up season by reflecting on six things I’ve learned in the past 11 [&hellip

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Laura Petrolino

Human Connection Creates Stronger Businesses

By: Laura Petrolino | November 26, 2013 | 
By Laura Petrolino I once worked on a project focused on improving human connection through better communication. The communication in question was the human connection between employees and the customers they communicated with on the phone every day. The basic dilemma for them, and for many people in similar positions, is how you improve ‘connection’ when the client is a faceless individual. After a while – [&hellip

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Gini Dietrich

The 82 Things I Love

By: Gini Dietrich | November 26, 2013 | 
By Gini Dietrich I was trolling through Google+ the other day, when I saw an interesting update from Kaarina Dillabough. It was a link from Judy Dunn’s blog post called, “Can You Name 99 Things You Love in 10 Minutes?” Because this is my last post before Thanksgiving (we have our normal guest bloggers tomorrow and then we’re taking the rest of the week off), I [&hellip

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Hannah Stacey

Eight Reasons Your eBook Seriously Sucks

By: Hannah Stacey | November 25, 2013 | 
By Hannah Stacey In the bitter online battle to win the ‘thought leadership’ crown in your market niche, the eBook is one of most powerful weapons you can have in your digital marketing arsenal. Aside from demonstrating how much more clever you are than your competitors, a well-planned, well-marketed eBook can deliver the goods when it comes to lead generation, turning the casual peruser into a [&hellip

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Gini Dietrich

PR Firm Accused of Wikipedia Sockpuppetry

By: Gini Dietrich | November 25, 2013 | 
By Gini Dietrich About six years ago – almost to the date – I attended an event where the leader of one of the largest global holding companies for PR and advertising firms spoke. An attorney by trade, this man was hand picked to run the organization because of his expertise, not in one of the marketing disciplines, but because of his business skills. Of course, [&hellip

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