Gini Dietrich

January 29 #FollowFriday

By: Gini Dietrich | January 28, 2010 | 
8
I have been really bad at my #FollowFriday lists since the holidays. But I’m back! @DashalGroup Nick might very well be one of the funniest (is that a word) people I know. The things that come out of his mouth (or fingers) make you stop and think, “Where the heck did that come from?” He also is not shy, at all, at making fun of me, [&hellip... Read More
Gini Dietrich

Are Service Businesses Now Facilitators of Conversation?

By: Gini Dietrich | January 27, 2010 | 
0
Today’s digital age is about connection, conversation, and candy. Alright, not candy. I couldn’t think of another C word and I love candy. Connection, conversation, and engagement. Even transparency and honesty. Open your door, pull up your windows, let people in and take a peek around, and decide if they want to work with you or, better, want to refer their communities to you. It’s changing [&hellip... Read More
Gini Dietrich

Introducing the Arment Dietrich Tagline Contest

By: Gini Dietrich | January 25, 2010 | 
0
Last week we launched a Facebook fan page contest to create a new tagline for our newly designed Web site, set to launch late this week. We’ve had some great entries, but want to also open it to our blog readers. Following are a couple of our favorites. But they are totally unprofessional, which is why we need your help. * Arment Dietrich. Better Than Sex. [&hellip... Read More
Gini Dietrich

Social Media Boundaries

By: Gini Dietrich | January 20, 2010 | 
29
Yesterday I was friended on Facebook by someone I don’t know. We have a lot of mutual friends, so the friend request makes sense, but I don’t like to let people on my personal Facebook page who I don’t know in real life. This happens often, especially because of all of the speaking that I do, and I always thank the person for the invite and [&hellip... Read More
Gini Dietrich

Blogging Tips: How to Promote and Publicize

By: Gini Dietrich | January 18, 2010 | 
35
Before the holidays, we spent some time here talking about blogs – how to create them,  how to attract readers, and how to optimize your content. One thing, however, we didn’t discuss is how to promote and publicize your blog posts, after they’ve been published, in order to attract readers who don’t yet know about you. This is the process I follow every time I hit [&hellip... Read More
Gini Dietrich

Changing Our Habits for a Car?

By: Gini Dietrich | January 17, 2010 | 
0
Alright. I know this isn’t a typical blog post for me. But I need some help. And I thought, “Who better to ask than the blog readers?” I was in Atlanta last week. I rented a nice little Nissan Altima. It was a hybrid car. I liked it. But I’m having a problem with the car keys and I can’t get past it. The car doesn’t [&hellip... Read More
Gini Dietrich

Social Media Do’s and Don’ts

By: Gini Dietrich | January 12, 2010 | 
42
I wrote this for a client today and thought it would be valuable for you. The do’s and don’ts of social media, according to Gini Dietrich. DO * Target your market to follow the right people. * Offer actionable advice. * Use your time wisely. * Have an offer and call to action. * Define your goals. * Track results. * Be respectful. * Submit original [&hellip... Read More
Gini Dietrich

How-To: Use Google Alerts

By: Gini Dietrich | January 11, 2010 | 
29
Yesterday I spoke to the WIN Home Inspection franchisees at their annual conference. As is typical, I had a few people tell me before the session began that social media is for their kids and they just don’t get it. One partner even told me that I had better have enough energy to keep him awake because he was really tired and, besides, he has kids [&hellip... Read More
Gini Dietrich

Get Organized: Streamlining News, Articles, and Blogs for Time Efficiency

By: Gini Dietrich | January 5, 2010 | 
0
Sometimes you have to hit me over the head with a 2 x 4 to get me to realize what I do every day A LOT of people would love to know. That’s what Robin Scott did when she direct messaged me about a comment I left on Julio Varela’s blog this afternoon (watch his vlog here - it’s about the importance of commenting on other’s [&hellip... Read More
Gini Dietrich

Arment Dietrich Is No Longer a PR Firm?

By: Gini Dietrich | January 4, 2010 | 
85
I’ve written, and rewritten, this blog post in my head the past two months and, now that the time is here to announce our news, I don’t have the perfect post yet. So…I’m just going to write it. Arment Dietrich is no longer a PR firm. Yes, I’m serious. We are no longer a PR firm. So what happened? Well, a few things (including the economy), [&hellip... Read More