Arment Dietrich

New Grads: Five Tips for Success in PR and Marketing

By: Arment Dietrich | April 3, 2013 | 
35
It’s April. They say April showers bring May flowers. April also brings waves of students about to graduate, filled with anticipation, pounding the pavement in search of that first job in PR and marketing. But this year, finding that first job will require a combination of digital and practical skills. The competition is fierce. The economy is just now beginning to turn. You have to stand [&hellip
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Gini Dietrich

Seven Reasons You’re Not Ready to Hire a PR Firm

By: Gini Dietrich | April 3, 2013 | 
120
We get lots of phone calls and emails from people wanting to work with us. It’s a great position to be in and certainly helps my introverted self from having to sell in a way that makes me uncomfortable. Sometimes the prospects are start-ups and they want to trade services for equity. While I’d love to be able to do that (Jay Baer does some angel investing [&hellip
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Mauro D'Andrea

A Month to Build a Blog Post: Crazy? Or Brilliant?

By: Mauro D'Andrea | April 2, 2013 | 
36
Have you ever spent 30 days on a blog post? I know, it seems crazy. With that amount of time you could easily write many, many blog posts. Why did I do that? Let me tell you about my experiment, and you’ll understand why I spent an entire month on a single blog post. And why you might want to as well
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Christian Arno

How to Approach Social Media Internationally

By: Christian Arno | April 1, 2013 | 
6
Back in October, Mark Zuckerberg announced Facebook had broken the one billion landmark for active monthly users. The company’s end of year report revealed there were in fact, 1.06 billion monthly active users (MAUs), as of December 2012. To put that in perspective, more than one in seven of the world’s population are now hooked up to the social media behemoth. And the social media market [&hellip
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Gini Dietrich

Lots of Changes at Google: What it Means for You

By: Gini Dietrich | April 1, 2013 | 
123
All of the changes at Google are enough to make you want to cry over spilled milk. As if it wasn’t enough to hear rumors Feedburner is shutting down, then they announce Reader is retiring and now Alerts is next? I’ve always said we’re not the user of Google – we’re the product – so it shouldn’t be so devastating when they take away our free products, [&hellip
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Gini Dietrich

The Three Things, Edition 26

By: Gini Dietrich | March 31, 2013 | 
2
Welcome to 26th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Sky Pulse Media), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you hurry over and enter your email address or [&hellip
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Gini Dietrich

Gin and Topics: The Truth Fairy and a Dump Truck

By: Gini Dietrich | March 29, 2013 | 
25
Our office is officially closed today, but I am taking a writing vacation in exactly nine days so have lots to do! Yes, it’s true. I will be away from here for two whole weeks! But it means I’m taking advantage to most people being off today and getting some work done. That means you get the regularly scheduled Gin and Topics. I didn’t really want [&hellip
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Guest

Why Counselors Academy is a Must for PR Firm Leaders

By: Guest | March 28, 2013 | 
5
Today’s guest post is by Deborah Weinstein. Leading a successful PR firm is a delicate balancing act. I speak from experience as an entrepreneur and president of Toronto PR firm, Strategic Objectives. Founded in 1983, we remain proudly independent and prove the power of PR to build brands, change minds, and sell stuff, everyday. Balancing your people, clients, and communities with growth, creativity, and the bottom [&hellip
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