Arment Dietrich

Cause Marketing–A Win-Win

By: Arment Dietrich | February 9, 2009 | 
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I’m not in that category of people described as cynics so I tend to see the positive in almost everything. Excuse me for a minute while I tout what I think is a pure win-win and thank the folks at American Express for coming up with the idea more than 20 years ago. Which idea? Cause marketing, also known as cause-related marketing... Read More
Arment Dietrich

Enough said…

By: Arment Dietrich | February 4, 2009 | 
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http://lateshow.cbs.com/latenight/lateshow/video_player/index/php/977181.phtml... Read More
Arment Dietrich

Sex doesn’t sell this time around

By: Arment Dietrich | February 2, 2009 | 
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With all the talk about living healthier lives by eating right, PETA, People for the Ethical Treatment of Animals, took a large step over the line. In a video created for one of the ever-so-pricey and popular Super Bowl spots, PETA mixed sexy girls in lingerie with vegetables. Great combination to educate people on how to keep their new year’s resolutions going, but do models live [&hellip... Read More
Arment Dietrich

On a BROADER issue

By: Arment Dietrich | January 30, 2009 | 
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Two days ago, as I reminisced with one of my colleagues, I was reminded of a course I took my senior year in college called advanced public relations writing. Throughout the semester, the focus of our class was food – How it’s made? What’s it made with? Is it good for you?  ... Read More
Arment Dietrich

Old news dies hard.

By: Arment Dietrich | January 28, 2009 | 
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Three years ago, Matt Leinart was at the top of his game.  Selected in the top 10 of the 2006 draft, winner of the coveted Heisman Trophy as a junior, and had acheived celebrity status.  Now, three years later, he’s going to Super Bowl XLIII.  Just not in the exact position he hoped... Read More
Arment Dietrich

$1,400 for a trash can???

By: Arment Dietrich | January 26, 2009 | 
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It is difficult not to become outraged when reading the article reporting that John Thain; CEO at Merrill Lynch spent $1.2 million to lavishly decorate his office early last year while the firm was fighting to survive and that he also doled out executive bonuses a month ahead of schedule; days before the struggling Merrill Lynch firm was acquired by Bank of America. ... Read More
Gini Dietrich

Perception or Reality?

By: Gini Dietrich | January 23, 2009 | 
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It makes me sad that Chicago has lost a few great boutique PR firms in the past 12 months.  But it’s hard to sympathize when there is spin surrounding the closing of a shop. On Sept. 11, 2008, Crain’s Chicago Business reported that Lannon Communications was “closing its office and laying off staff while it restructures from the economy’s thumping of the retail industry.”  This made [&hellip... Read More
Arment Dietrich

Walking a Fine Line

By: Arment Dietrich | January 21, 2009 | 
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US Airways’ unfortunate incident last week has the marketing world talking, predicting and weighing in with opinions on how to use or not use the event in future communications with the public... Read More
Gini Dietrich

President Barack Obama's Inauguration

By: Gini Dietrich | January 20, 2009 | 
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I’ve always wanted to be a rock star.  I mean, how cool would it be to be playing to thousands of people and hear them sing every word to all of your songs? But today’s inauguration beats that feeling.  I’ve never experienced the excitement, passion, and belief that nearly 1.8 million people held as they watched as President Barack Obama was sworn in. Despite the freezing [&hellip... Read More
Arment Dietrich

Facebook and social networks have multiple talents

By: Arment Dietrich | January 16, 2009 | 
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Who thought Facebook was just a social network for teenagers keeping up with one another through messaging, funny photos, and even videos? The social network should not be held to those limits or categorized as well. Facebook was created for one thing, a way to keep in touch in a new technology form, yet it is used for multiple things that were not in the initial [&hellip... Read More