Gini Dietrich

In the Midwest? Get Involved Locally with HAPPO

By: Gini Dietrich | February 10, 2010 | 
Last January I had to make a really tough decision – keep people employed for a few more months and close the business or lay them off right then and save the business. Then (last year sucked), when we realized the business model was completely changing, I had to make another hard decision: Keep people who I really liked having around or let them go so [&hellip... Read More
Gini Dietrich

Toyota Recall: A PR Crisis?

By: Gini Dietrich | February 7, 2010 | 
Throughout my career, I’ve had opportunity to work on some pretty big crisis. My stance has always been, if a crisis develops from a PR perspective, someone should get fired (think Tiger Woods). Either the PR firm for not counseling correctly or the client for not listening. And you’d be surprised how often the client doesn’t listen... Read More
Gini Dietrich

Help a PR Pro Out

By: Gini Dietrich | February 5, 2010 | 
A couple of weeks ago, I received an email from my friend Arik Hanson. He had an idea that he thought would help out-of-work PR professionals network with the jobs that are becoming more readily available at both agencies and companies. The big idea: On Friday, February 19, from 10 am – 2 pm CT, PR bloggers, agency leaders, and PR professionals from across the country will [&hellip... Read More
Gini Dietrich

Crisis: Dealing With Negative Comments Online

By: Gini Dietrich | February 1, 2010 | 
Last week, I was talking to my friend, and client, Lorri Wyndham about negative comments online. It was a timely conversation because, when I speak, at least one person asks me what happens when someone says something negative about them or the company online. I like to use the story from when I first began speaking. Someone in the audience really pushed back on me and [&hellip... Read More
Gini Dietrich

January 29 #FollowFriday

By: Gini Dietrich | January 28, 2010 | 
I have been really bad at my #FollowFriday lists since the holidays. But I’m back! @DashalGroup Nick might very well be one of the funniest (is that a word) people I know. The things that come out of his mouth (or fingers) make you stop and think, “Where the heck did that come from?” He also is not shy, at all, at making fun of me, [&hellip... Read More
Gini Dietrich

Are Service Businesses Now Facilitators of Conversation?

By: Gini Dietrich | January 27, 2010 | 
Today’s digital age is about connection, conversation, and candy. Alright, not candy. I couldn’t think of another C word and I love candy. Connection, conversation, and engagement. Even transparency and honesty. Open your door, pull up your windows, let people in and take a peek around, and decide if they want to work with you or, better, want to refer their communities to you. It’s changing [&hellip... Read More
Gini Dietrich

Introducing the Arment Dietrich Tagline Contest

By: Gini Dietrich | January 25, 2010 | 
Last week we launched a Facebook fan page contest to create a new tagline for our newly designed Web site, set to launch late this week. We’ve had some great entries, but want to also open it to our blog readers. Following are a couple of our favorites. But they are totally unprofessional, which is why we need your help. * Arment Dietrich. Better Than Sex. [&hellip... Read More
Gini Dietrich

Social Media Boundaries

By: Gini Dietrich | January 20, 2010 | 
Yesterday I was friended on Facebook by someone I don’t know. We have a lot of mutual friends, so the friend request makes sense, but I don’t like to let people on my personal Facebook page who I don’t know in real life. This happens often, especially because of all of the speaking that I do, and I always thank the person for the invite and [&hellip... Read More
Gini Dietrich

Blogging Tips: How to Promote and Publicize

By: Gini Dietrich | January 18, 2010 | 
Before the holidays, we spent some time here talking about blogs – how to create them,  how to attract readers, and how to optimize your content. One thing, however, we didn’t discuss is how to promote and publicize your blog posts, after they’ve been published, in order to attract readers who don’t yet know about you. This is the process I follow every time I hit [&hellip... Read More