Gini Dietrich

Understanding PR 1.0 Before You Can Consult on PR 2.0

By: Gini Dietrich | July 28, 2010 | 
Martin Waxman, Joe Thornley, and I are finally getting our chemistry down (it only took something like 12 weeks) and we’re having a blast recording InsidePR! Well, I’m having a blast because I get to make fun of Joe’s slight accent (aboot instead of about) and Martin’s “step forward” when he delivers a punch line. They might not appreciate it, but you are sure to enjoy [&hellip... Read More
Arment Dietrich

Short and Sweet: Five Tips to a Better Blog Post

By: Arment Dietrich | July 27, 2010 | 
Guest post by Jason Verhoosky, creative director/owner of Old Beauty Design & Media. As the father of a two-year-old, I am constantly reminded that it is not always necessary to tell the long story to get your point across. In fact, my loving wife reminds me on a daily basis that my daughter tunes me out after the first four to six words. I share this [&hellip... Read More
Arment Dietrich

Why Your Customer Experience is Directly Tied to Your PR – Now More Than Ever

By: Arment Dietrich | July 26, 2010 | 
Guest post by Jeannie Walters, Principal at 360Connext. Picture a CEO in a suit, with a cigar in his mouth, saying to his PR team: “Our customers don’t know what they’re talking about.” I witnessed this reaction from a CEO (ok, sans cigar and suit) when he received unfortunate news from his PR team. Word on the street about the current customer experience was, um, bad. [&hellip... Read More
Gini Dietrich

Marketing Your Business through the Use of Podcasts

By: Gini Dietrich | July 26, 2010 | 
I’m an English major. I love to read. I consume a ton of media – business books, fiction, articles, blog posts, tweet streams, e-Books, pretty much anything I can get my hands on. So the idea that video and audio work as marketing tools better than the written word scared me. I don’t watch many online videos. I don’t listen to many podcasts. So the rest [&hellip... Read More
Arment Dietrich

A Letter to LinkedIn

By: Arment Dietrich | July 25, 2010 | 
Dear LinkedIn programmers, We all know the purpose of LinkedIn is for business connections, either client prospects or job referrals, but I have an idea that can help boost LinkedIn to become more of an interactive Rolodex... Read More
Gini Dietrich

Geo-Location Marketing

By: Gini Dietrich | July 22, 2010 | 
Guest post by Danny Brown, the social sensei at Bonsai Interactive Ah, geo-location marketing. It’s getting a huge amount of buzz at the minute, as Twitter apps connect location tweets to its service, Foursquare is credited with Domino’s Pizza’s UK success and smartphone users get ready for augmented reality to guide their leisure time. All good stuff. And yet&#... Read More
Gini Dietrich

Skills PR Pros Need

By: Gini Dietrich | July 22, 2010 | 
Coming to you from Modesto, Calif., the city of “water, wealth, contentment, and health”, I pay homage to Lois Arbogast, a freshly minted U.S. citizen, and answer a question from Alex Parker. Alex asks, “What new skills and initiative do new and mid-level PR pros need now and in the future?” Watch the video and see if you agree. What skills do YOU think PR pros [&hellip... Read More
Arment Dietrich

Creating Your Own Facebook Community

By: Arment Dietrich | July 21, 2010 | 
After reading an interesting article about another social website that popped up, I had this yearning feeling to share and discuss it, but with whom? I didn’t want to share it on my personal Facebook page, as most of my friends and family couldn’t care less.  I thought about Twitter, but I only check that once a day so the conversation would mostly stop after one [&hellip... Read More
Gini Dietrich

Live the Golden Rule

By: Gini Dietrich | July 21, 2010 | 
I first published this on Sarah Robinson’s blog, Escaping Mediocrity. So if you read it there last week, you won’t learn anything new by reading it here today. But, by all means, don’t be shy about leaving a comment! On June 30,  Matt Lauer had  Elizabeth Edwards onThe Today Show to talk about life, family, her revised book as it comes out in paperback, criticism she’s received, and [&hellip... Read More