Five Ways to Humanize Your Brand In Social Media

By: Guest | August 4, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 202 Today’s guest post is written by Tammy Kahn Fennell. If you haven’t already, it’s time to get real. In order to maintain relevance in the social world, brands have to interact with their community in a way that is organic and unquestioningly human. This is not easy for everyone, and many brands still don’t get it. Customers are [&hellip... Read More
Gini Dietrich

Using Guest Bloggers

By: Gini Dietrich | August 4, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 57It’s Facebook question of the week time (clap, clap, clap!). Hey Danny Brown and Nancy Davis? You’re no longer banned. But watch your Ps and Qs. I can easily reinstate it. So this week’s question comes from Erin Feldman. She’s the founder and CEO of Factotum, where she writes content for websites, blogs, and social networks. She’s fairly new [&hellip... Read More
Arment Dietrich

Defining Your Keywords

By: Arment Dietrich | August 3, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 72Today’s guest post is written by Molli Megasko. For those of you who write content for Yahoo! you’ve probably received the new “Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World.” If you don’t, then this is a great beginners’ guide for writing online (blogs, websites, enewsletters, keywords, SEO, etc.). The book [&hellip... Read More
Gini Dietrich

Four Content Ideas for Driving Inbound Leads

By: Gini Dietrich | August 3, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 128As some of you know, Marcus Sheridan, of The Sales Lion, did a fantastic job of giving an overview of inbound marketing and how to create content that drives leads. I’ll be honest. Because of my problem with authority (thanks dad), it’s very rare that I walk away from a webinar, conference, or seminar where I’ve learned something. It’s not [&hellip... Read More

Seven Ways to Change the Perception of PR

By: Guest | August 2, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 116 Today’s guest post is written by Glenn Ferrell. Last year, after a run-in with a spammer, Michael Arrington, the TechCrunch CEO, wrote an article which painted a pretty scathing picture of the PR industry: “…we consider the PR industry, for the most part, the bane of our existence. …some PR firms will lie, cheat, manipulate and then just [&hellip... Read More
Gini Dietrich

Create Your Own Media Relations Program

By: Gini Dietrich | August 2, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 94This first ran on Inkling Media, my friend Ken Mueller’s blog. If you read it there, hop to the comments, which are likely way more entertaining than this entire blog post. I’ve spent my entire career in communication. Very early on in my career, I honed the media relations skill. I spent a good three years building relationships with [&hellip... Read More

Three Tips to Becoming an Early Adopter

By: Guest | August 1, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 55Today’s guest post is written by Joe Hackman. The fast-paced evolution of technology creates opportunities for any “average Joe” with some forethought and courage. It levels the playing field, and allows those who take advantage of it, to see accelerated success for their brand or cause. Allow me to back this up with a few examples that I hope will [&hellip... Read More
Gini Dietrich

Six Tips for Using Google+ Now

By: Gini Dietrich | August 1, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 130Well, much to my chagrin, I just saw that PRNews is offering Google+ training for $329. This is so disappointing to me. Clearly they haven’t read that the new tool is in a sophomore slump and that it’s not yet available for businesses. But it’s not stopping my own industry from trying to make money teaching people how to get in there, [&hellip... Read More
Gini Dietrich

Gin and Topics: Righting Yourself In This Crazy World

By: Gini Dietrich | July 29, 2011 | 
Tweet Share Share +1 Pin EmailTotal Shares 46Well, for the second time EVER, Spin Sucks has beat Danny Brown in the AdAge rankings. Today we are #35 and he is #36. Because the universe will have righted itself by Monday and he’ll jump back ahead of us, I have to take advantage and brag today! My mom would say, “You’re going to break your arm patting [&hellip... Read More