Guest

Community Managers: Advice From the Trenches

By: Guest | February 13, 2013 | 
36
Today’s guest post is by Yvette Pistorio. It’s a mystery to many people what a community manager does. Thank goodness for Jeremiah Owyanng, who created a holiday for us…Community Manager Appreciation Day. It’s the fourth Monday, every January, and it was created to, “Recognize and celebrate the efforts community managers around the world to improve customer experiences.” It can be an exhausting job – yet it’s among [&hellip
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Gini Dietrich

The OXO/Quirky Debate: What OXO Did Really Well

By: Gini Dietrich | February 13, 2013 | 
63
We talk a lot about the things organizations do wrong and what they could have done differently to avoid backlash or a PR crisis. It’s all in the spirit of learning from other’s mistakes (although, admittedly, I do love a good train wreck as much as anyone else). What we don’t talk about a lot are the organizations that are handling things well. Perhaps that’s because [&hellip
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Guest

Kill Influence Scores; Improve Influence Marketing

By: Guest | February 12, 2013 | 
52
Today’s guest post is by Sam Fiorella. Last year will certainly be remembered by many marketers as the year social scoring was “called out.” Blog posts, articles, and conference presentations about social influence scoring platforms such as Klout, Kred, and PeerIndex were fodder for heated debate, criticisms, and rants. Aside from the common “influence cannot be measured by a numeric rank” protest, common criticisms included: Inaccurate [&hellip
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Gini Dietrich

Three Things You Can Learn about Social Media from HMV

By: Gini Dietrich | February 12, 2013 | 
119
By now you’ve probably heard the story of the HMV employee gone rogue as a group of them were let go at once. “We’re tweeting live from HR where we’re all being fired! Exciting!! #hmvXFactorFiring,” read the initial message from @HMVtweets, which has more than 70,000 Twitter followers. This happened while 60 employees at the 91-year-old company were laid off during a round of downsizing. Through seven subsequent tweets, Poppy [&hellip
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Guest

PR Pros: Freshen Your Thinking to Retain Your Best Clients

By: Guest | February 11, 2013 | 
12
Today’s guest post is by Victoria Harris. Many PR consultancies spend a significant amount of their time and resources on proactively searching for new business and developing proposals. Some larger agencies will have teams who spend all of their time on this area. However, with increased competiveness due to the challenging economic climate, agencies would be short-sighted to focus disproportionately on generating new business, while neglecting [&hellip
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Gini Dietrich

I Hate PR People: The Rules of Pitching Bloggers and Media

By: Gini Dietrich | February 11, 2013 | 
338
I hate PR people. I can say that because I am one, but also because those of you who do blogger and media relations disappoint me. Greatly. It’s rare these days for me to go out with friends without hearing a story of how a PR person didn’t do their research or prepare their client for an interview before a blogger or “social media influencer” was [&hellip
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Gini Dietrich

The Three Things, Edition 19

By: Gini Dietrich | February 10, 2013 | 
8
Welcome to 19th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Sky Pulse Media, Web Choice Consulting), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you hurry over [&hellip
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Gini Dietrich

Gin and Topics: Iron Man 3 (My Boyfriend) and YOLO

By: Gini Dietrich | February 8, 2013 | 
36
Well, here we are again. Another Friday. Another week that went by way too quickly. The storm the east coast is getting started here yesterday, but it must be picking up steam as it moves because we really just have one giant snow cone without the syrup. I’ll admit I’m insanely jealous you’ll be getting two feet of snow. I still haven’t been able to use [&hellip
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Guest

Big Data: Why PR Pros Need to Harness its Power

By: Guest | February 7, 2013 | 
13
Today’s guest post is by Jim Delaney. During the last few months, we’ve heard a lot of chatter about big data and how to leverage it for public relations. Armed with intelligence from the millions of status updates, photos, videos, check-ins, and other digital breadcrumbs on the Internet, PR pros can uncover meaningful, valuable insights. But it can be an overwhelming task to sift through mountains [&hellip
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