Lee Polevoi

Who Are You? How to Craft a Killer About Us Page

By: Lee Polevoi | October 1, 2013 | 
By Lee Polevoi Depending on who you ask, the About Us page on a business website is the “second-most” visited page, “among the top three pages” visited – certainly “one of the most-visited” pages of any company website.” Get the point? Sadly, a lot of businesses don’t. They spend vast amounts of time, money, and resources elsewhere on the site and at the last minute slap on a [&hellip

... Read More
Gini Dietrich

Great Companies Have Great Stories to Tell

By: Gini Dietrich | October 1, 2013 | 
By Gini Dietrich Last year we worked with a company whose goal is to become one of the greatest companies of all time. When you think about those that already hold that title, who comes to mind? Apple? GE? Starbucks? Working with that client – which is a business-to-business organization so their vision becomes even more difficult – we looked at a lot of companies that [&hellip

... Read More
Martin Waxman

Publicity Confessions: Things I Learned from Trash TV

By: Martin Waxman | September 30, 2013 | 
By Martin Waxman I never watched much trash TV or tabloid talk shows. You know the ones, broadcast in the afternoons and hosted by the likes of Jerry Springer, Jenny Jones, or Montel Williams, with people who rant, yell, cuss, punch, and otherwise expose themselves (often literally). And that’s just the audience! But one time… Publicity Confessions I was doing entertainment publicity for Yuk Yuk’s, Canada’s premier [&hellip

... Read More
Gini Dietrich

Media Relations in the Digital Age

By: Gini Dietrich | September 30, 2013 | 
By Gini Dietrich I still look in the mirror and see my 27-year-old self. It certainly doesn’t feel like I’ve been practicing communications for more than 15 years. But when I think back to how things were done at the beginning of my career versus today, it’s easy to see how that many years have flown by. We used to write news releases, advertorials, feature stories, [&hellip

... Read More
Lindsay Bell

The Three Things, Edition 50

By: Lindsay Bell | September 29, 2013 | 
By Lindsay Bell-Wheeler Welcome to the 50th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from  Michael Schechter (A Better Mess),Howie Goldfarb (Blue Star Strategic Marketing), and yours truly, Lindsay Bell. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t subscribe, but that can easily be fixed if [&hellip

... Read More
Gini Dietrich

Gin and Topics: What Does the Fox Say?

By: Gini Dietrich | September 27, 2013 | 
By Gini Dietrich I’m baaaaaaack! I snuck myself into the Gin and Topics rotation. There are some advantages to being the shallow figurehead. Can you believe it’s almost October? I need to get my Halloween stuff out this weekend and get my house ready for fall. It’s been a crazy couple of months. I had a cycling accident that landed me in the emergency room and [&hellip

... Read More
Eric Pudalov

Grovo: Welcome to Internet School

By: Eric Pudalov | September 26, 2013 | 
By Eric Pudalov Admittedly, I’m a total nerd. As some guys are hooked on football, I follow the latest social network or mobile device. Yet, working in the field of disability support, I know that for some, everyday tasks can be a challenge. This carries over into learning software and the Internet. Even for those without so-called “disabilities,” learning new programs and social networks can be [&hellip

... Read More
Gini Dietrich

Ketchum and the Putin OpEd Create Disclosure in Media Relations Debate

By: Gini Dietrich | September 26, 2013 | 
By Gini Dietrich In early 2009, the Halifax-Plympton Reporter received a letter to the editor urging, “People contact their Congressman about the Medicare Advantage program, a sort of privatized health plan paid for through the recipient’s Medicare. There may be some interest in doing away with the program.” Seems benign enough, right? The letter was signed by a local resident, but it didn’t mention the local [&hellip

... Read More
Mickie Kennedy

Five Epic Twitter PR Fails

By: Mickie Kennedy | September 25, 2013 | 
By Mickie Kennedy Twitter can be your best friend when things go right, but when they go wrong, boy do they go wrong. Sometimes you don’t just fail, you epically fail. While everyone makes mistakes, there are some Twitter PR fails that are worth highlighting. Here are five examples of what NOT to do on Twitter. Five Epic Twitter PR Fails 1. The WPMI-TV Billboard Late [&hellip

... Read More