Gini Dietrich

Brainstorming: “Yes, and” Like an Improviser

By: Gini Dietrich | July 15, 2010 | 
18
Guest post by Liz Caradonna, an associate at Zócalo Group and a lifelong improviser In improv, “yes, and” is shorthand for the state of being completely open, accepting and uncritical toward the contributions of your scene partner. So accepting, in fact, that you’re able to embrace and extend your partner’s ideas as if they were your own. Someone on stage just called you “Grandpa”? Accept and [&hellip... Read More
Gini Dietrich

Twitter Handles: My Name or a Nickname?

By: Gini Dietrich | July 15, 2010 | 
61
It’s a Twitter week! My friend Jennifer MacDonald asks, “I have been pondering and asking many people their opinion on Twitter handles. If you are a professional in the social media space, should your Twitter handle be your real name, or is it ok to use a nickname/hobby? If you use a nickname, do you still appear as a professional to those who do not know [&hellip... Read More
Gini Dietrich

Either You Love or Hate Twitter

By: Gini Dietrich | July 14, 2010 | 
44
On this week’s InsidePR, Martin Waxman, Joe Thornley, and I discuss the resistance people have to using social media. We thought we were solely going to talk about Ivor Tossell’s article about Twitter in The Globe and Mail, but we ended up discussing social media as a whole. You can listen to it here. Our conversation led me to thinking about a comment I made a [&hellip... Read More
Gini Dietrich

Expert Q&A: David Olson from ARANet

By: Gini Dietrich | July 14, 2010 | 
0
As part of our expert Q&A series, we chatted with David Olson, vice president at ARANet, about what’s happening in the more traditional media relations world with the changes in our industry. We’ve used them for many years and have watched them change with the times, by adding links and SEO, which have been very beneficial for us and our clients. But we’ve been a little [&hellip... Read More
Gini Dietrich

LeBron James: A PR Nightmare

By: Gini Dietrich | July 13, 2010 | 
42
I know none of us want to give any more ink to LeBron James, but I have something to say about the PR nightmare he created for himself. Look, I wanted him to come to Chicago just as much as the next guy (but maybe not as much as Philip Nowak). I wanted him to take the challenge the Bulls created, with help from Leo Burnett, [&hellip... Read More
Gini Dietrich

Ten Tips to Improve Your Writing

By: Gini Dietrich | July 13, 2010 | 
14
Guest blog written by Susan Hart, APR, the founder of Hart Public Relations I knew I’d be a writer when my eighth-grade English teacher told me to read aloud my essay on her two-page assignment called “If I could go anywhere in the world, where would that be and why?” While everybody else tried to stretch into two pages dreams of DisneyWorld, Six Flags, or the [&hellip... Read More
Gini Dietrich

Begin to Move Out of Your Comfort Zone

By: Gini Dietrich | July 12, 2010 | 
61
I rode my first ever time trials yesterday morning…a scary and nerve-wrecking experience. It was 50K (just a bit more than 31 miles) and it was two loops in the corn and soybean fields. The sun was fierce, the blacktop was radiating heat up, the wind was blowing right into our faces in at least two directions, it was hilly, and I had no idea what to [&hellip... Read More
Gini Dietrich

Why Social Media Isn’t Dying

By: Gini Dietrich | July 8, 2010 | 
13
Guest post by Jelena Woehr, community coordinator for Associated Content by Yahoo! What Would Juvenal Tweet? Last week, Patrick Reyes asked “Is Social Media Dying?” Although Patrick’s post was insightful, I must disagree with its premise. In order to ask whether or not social media is dying, one must agree that social media was born, that social media currently lives, and that social media can die... Read More
Gini Dietrich

The Predictable Success Contest

By: Gini Dietrich | July 8, 2010 | 
1
Did I mention we’re going to have more contests and giveaways? I think I did! It will come as no surprise, to those of you who read Spin Sucks daily, that I am a big fan of Les McKeown and that I love his book, Predictable Success. He has been kind enough to donate 10 books to us to giveaway to you! So we bring you…The [&hellip... Read More