Gini Dietrich

Counselors Academy Nuggets of Wisdom

By: Gini Dietrich | May 24, 2010 | 
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I’m just back from Counselors Academy in Asheville, which is part of PRSA. The annual spring conference brings together agency leaders from the U.S. and Canada and, this year, there were about 120 of us. Between riding the Blue Ridge Parkway, hitting mecca at Mast General (see photo), playing Sorry on a Saturday night with seven other PR pros, Club 461, dueling pianos, a 60s party, [&hellip... Read More
Gini Dietrich

Using Social Media If You’re An Introvert

By: Gini Dietrich | May 20, 2010 | 
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On location in Asheville, N.C., I talked with Lizette Pirtle about how she uses social media to build her brand and reputation…as an introvert... Read More
Gini Dietrich

Are Conferences A Dying Breed?

By: Gini Dietrich | May 18, 2010 | 
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The fourth edition of Inside PR is in the can and this week we discuss the pros and cons of attending conferences. A bit tongue in cheek (big surprise, I know), I said the reason I attend conferences is to ride my bike in locations other than Chicago. I do, in fact, like to rent a bike wherever I’m traveling not only to get in my [&hellip... Read More
Gini Dietrich

Competitive Leader: Does It Mean You’re Not a Team Player?

By: Gini Dietrich | May 17, 2010 | 
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I’m not a team player. Yes, I will repeat myself. I am not a team player. A cycling buddy of mine convinced me to train on the velodrome track every Friday. So I do. And it is F-U-N! I mean, serious fun. Talk about a rush of adrenaline! You don’t have to worry about lights or tourists stopping to look at the tall buildings or joggers [&hellip... Read More
Gini Dietrich

Doing More with Less: Is It Time to Begin Hiring Again?

By: Gini Dietrich | May 16, 2010 | 
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Last week Ann Dwyer told me she’s been thinking about what the last 18 to 24 months have done to the mental state of entrepreneurs and whether or not they’ll be hiring again soon. Small businesses are such an important driver of employment and economic growth . . . it’s up to us to create jobs and deplete unemployment. But it seems for more than a [&hellip... Read More
Gini Dietrich

#FollowFriday: Passing Through

By: Gini Dietrich | May 13, 2010 | 
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Typically I keep my #FollowFriday recommendations to business-oriented blogs and books, but I just finished reading “Passing Through” and thought you should know about it for three reasons: 1) It was written by a friend of mine, 2) It was self-published so he has no marketing or promotion behind him, and 3) It’s REALLY good! That being said, I’m getting nothing from recommending this book to [&hellip... Read More
Gini Dietrich

Scheduling Online Interactions

By: Gini Dietrich | May 12, 2010 | 
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Today’s question from the Arment Dietrich Facebook page comes from Jason Verhoosky of Old Beauty Design who asks, “Do you schedule time on a daily basis for social media, blogging, and online interactions or do you post/interact as needed?&#... Read More
Gini Dietrich

Facebook Privacy

By: Gini Dietrich | May 11, 2010 | 
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The third podcast of Inside PR is in the can and this week we discuss Facebook privacy (listen to it here - we’re getting better at it!), which has become a pretty big topic of late as the giant continues to change its security options. At least once a day, there is something circulating that tells you which buttons to change to keep your information more [&hellip... Read More
Arment Dietrich

Three Facebook Apps No Company Should Be Without

By: Arment Dietrich | May 10, 2010 | 
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Guest blogged by Molli Megasko Last month I gave you five tips to create a Facebook page.  Now that you’ve had a chance to master the basics, it’s time to take it to the next level. Following are three Facebook apps no company should be without. Networked Blogs – If you or your company has a blog, this application is a great way to include your [&hellip... Read More
Gini Dietrich

Using Social Media for Business Growth

By: Gini Dietrich | May 6, 2010 | 
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This was published in the May issue of Franchise Times. Last year, in this column, we took a look at the online crisis that was created for Domino’s when a couple of employees posted a damaging video on YouTube that took less than 24 hours to circle the world. After the story ran, Ramon DeLeon, a Domino’s franchisee in Chicago, sent me a note to say [&hellip... Read More