Arment Dietrich

Walking a Fine Line

By: Arment Dietrich | January 21, 2009 | 
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US Airways’ unfortunate incident last week has the marketing world talking, predicting and weighing in with opinions on how to use or not use the event in future communications with the public... Read More
Gini Dietrich

President Barack Obama's Inauguration

By: Gini Dietrich | January 20, 2009 | 
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I’ve always wanted to be a rock star.  I mean, how cool would it be to be playing to thousands of people and hear them sing every word to all of your songs? But today’s inauguration beats that feeling.  I’ve never experienced the excitement, passion, and belief that nearly 1.8 million people held as they watched as President Barack Obama was sworn in. Despite the freezing [&hellip... Read More
Arment Dietrich

Facebook and social networks have multiple talents

By: Arment Dietrich | January 16, 2009 | 
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Who thought Facebook was just a social network for teenagers keeping up with one another through messaging, funny photos, and even videos? The social network should not be held to those limits or categorized as well. Facebook was created for one thing, a way to keep in touch in a new technology form, yet it is used for multiple things that were not in the initial [&hellip... Read More
Arment Dietrich

Good dad or sneaky spin doctor?

By: Arment Dietrich | January 15, 2009 | 
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Alright, so I love Barack Obama and the hope he brings to our nation’s future, but when I read this letter to his daughters, I couldn’t help but question his intensions.     What started out to be, in my mind, a sweet, light-hearted letter to his daughters about his pursuit for the White House, drastically turned into what sounded like a speech from his campaign [&hellip... Read More
Gini Dietrich

The Word "Spin" Does Not Exist!

By: Gini Dietrich | January 12, 2009 | 
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My friend Eric Seidel is a professional media trainer who has worked both on the media side and the client side.  He has Fortune 100 experience and works with top executives. He recently wrote a blog post called, “Get ‘spin’ out of your lexicon.” He goes on to say it’s bad for your business health because “reporters know when you’re spinning and they use it as [&hellip... Read More
Arment Dietrich

In response to: “New Year’s Resolutions Journalists Wish PR Practitioners Would Make.”

By: Arment Dietrich | January 7, 2009 | 
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As I read through your wish list of resolutions you would like public relations professionals to commit to — while I completely agree with and understand your frustration — I am hopeful you have ever encountered a successful relationship with a public relations practitioner. I agree with every one of your resolutions, especially those regarding knowing who you are talking to and what beat the journalist [&hellip... Read More
Arment Dietrich

John Lennon … endorsing from above

By: Arment Dietrich | January 6, 2009 | 
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I am a Beatles fan — not an over-the-top fan — but I have traveled to Beatles Fest, I own a few books and some memorabilia, and I did brag about having a two-minute conversation with George Harrison’s sister for about six months.  So why am I just now hearing about John Lennon coming back to life to endorse The One Laptop Per Child Foundation? The creepy thing [&hellip... Read More
Arment Dietrich

Is "Just Enough" Good Enough?

By: Arment Dietrich | January 5, 2009 | 
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It may not be national news but for some allergy sufferers, it’s huge news.  Last November, the Chicago Tribune did another investigative report similar to one from several years ago during the height of the stories about lead paint on children’s toys. This time, the testing and subsequent report was on various food products labeled “gluten-free” that are on the shelves of several Chicagoland grocery stores. ... Read More
Arment Dietrich

A Litte Positive PR for the Holiday Season!

By: Arment Dietrich | December 23, 2008 | 
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As a native East Coaster, I was known to make the off-handed, “Go back to Iowa Pollyanna” comment towards tourists as they slowly make their way down the sidewalks of DC, my hometown.  Now that I am a mid-westerner though, I finally realize what a bad rap we get!  Recently Nancy Coyne, a major theatre critic from NYC was quoted saying, “We hate tourists from Cleveland.”  Well as anyone can [&hellip... Read More
Arment Dietrich

Does it work? Does it matter?

By: Arment Dietrich | December 15, 2008 | 
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A few weeks ago, Stove Top launched a new ad campaign by installing heated light bulbs into 10 CTA bus stops around Chicago. These hot signs allowed patient pedestrians to feel the warmth as they developed a strong craving for Stove Top Stuffing.   However, in Kyra Kyles’ RedEye article last week, she unveiled a shocking truth about the highly anticipated hotspots – they’re not hot! [&hellip... Read More