Dave Link

How to Create a Social Media Policy that Works

By: Dave Link | November 12, 2013 | 
By Dave Link During the past several years, those of us with careers as social media, marketing, and public relations professionals have seen some crazy changes to the way we all conduct business – the rise and fall of numerous platforms, continual search algorithm updates, and constant upheaval in how we choose to interact with consumers. The one unchanging variable through all of that chaos has [&hellip

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Gini Dietrich

Home Depot Crisis: Social Media Requires Being Human

By: Gini Dietrich | November 12, 2013 | 
By Gini Dietrich Last Thursday, Home Depot did some clean-up after an offensive tweet went out from their account. Sponsors of College GameDay on ESPN, the tweet was meant to drive some engagement and have some fun. Instead, it was racist and insulting. The corporation’s main account tweeted, “Which drummer is not like the other?” and accompanied a photo of two African-American men flanking a man [&hellip

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Jason Dykstra

Crisis Management: Plan for the Worst

By: Jason Dykstra | November 11, 2013 | 
By Jason Dykstra Crisis management is important – especially when dealing with children. Heart pounding, I took off after him – dragging the dog on the leash with one hand and trying not to spill my travel mug of freshly brewed coffee all over myself – towards the busy intersection. Seconds before he went barreling across the car-infested road, I stuck my foot out and brought [&hellip

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Gini Dietrich

Pivot Your Business: What Hitchcock Can Teach Entrepreneurs

By: Gini Dietrich | November 11, 2013 | 
By Gini Dietrich In the movie Hitchcock, there is a scene where he is lamenting to his wife, Alma, that no one wants to make the movie Psycho because it was a large departure from his previous movies. Though he suggested an inexpensive budget and a fast timeline, Paramount Pictures still rejected him, claiming their sound stages were booked, though the industry was in a slump. So Hitchcock [&hellip

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Lindsay Bell

The Three Things, Edition 55

By: Lindsay Bell | November 10, 2013 | 
Welcome to the 55th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss. We’ve been doing this for over a year now, and have a new weekly contributor to introduce you to. Welcome Joe Cardillo, a smarty-pants friend of Spin Sucks who works for Visual.ly in project & business development. So, this week, we bring you three things [&hellip

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Gini Dietrich

Gin and Topics: A Storm Hits Nova Scotia and Moms are Wow

By: Gini Dietrich | November 8, 2013 | 
By Gini Dietrich Big game this Sunday! The Bears, Lions, and Packers are tied for first place in our division…and we play the Lions. As is tradition, Patrick Reyes is driving down from Detroit to go to the game with us. Let’s hope his trip is for naught. For good luck, please join in singing the Bears fight song. Bear down, Chicago Bears. Make every play clear [&hellip

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Shanna Mallon

Seven Pinterest Content Marketing Tips

By: Shanna Mallon | November 7, 2013 | 
By Shanna Mallon As it turns out, there’s more to Pinterest than pretty pictures. For brands, Pinterest is a great resource for spreading the word about what you make, and who you are. In fact, when used strategically, Pinterest not only helps you promote your brand, but also observe what’s popular, enhance your branding, and more. With that in mind, here are some tips for making [&hellip

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Gini Dietrich

Fiction, Write Club, and Content Creation

By: Gini Dietrich | November 7, 2013 | 
By Gini Dietrich If you’ve been hanging out around Spin Sucks for a year or more, you’ll know I’m a big fan of reading fiction to help your writing. I don’t talk about it a ton, but it comes out every once in a while, particularly after I’ve read a really good book (cough, Defending Jacob, cough). That’s why, during Content Jam, I was so excited to see [&hellip

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Tom Elgar

Educate Using Content Because No One Reads the Manual

By: Tom Elgar | November 6, 2013 | 
By Tom Elgar The amount of time an Internet user devotes to the content of a particular webpage has been decreasing steadily over time: From one minute 30 seconds per page in 1998, to 1.2 nanoseconds in 2013. Bottom line? The amount of time available to engage your customers on your home page is falling fast. This makes the job of web designers and developers steadily [&hellip

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