Arment Dietrich

Is "Just Enough" Good Enough?

By: Arment Dietrich | January 5, 2009 | 
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It may not be national news but for some allergy sufferers, it’s huge news.  Last November, the Chicago Tribune did another investigative report similar to one from several years ago during the height of the stories about lead paint on children’s toys. This time, the testing and subsequent report was on various food products labeled “gluten-free” that are on the shelves of several Chicagoland grocery stores. ... Read More
Arment Dietrich

A Litte Positive PR for the Holiday Season!

By: Arment Dietrich | December 23, 2008 | 
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As a native East Coaster, I was known to make the off-handed, “Go back to Iowa Pollyanna” comment towards tourists as they slowly make their way down the sidewalks of DC, my hometown.  Now that I am a mid-westerner though, I finally realize what a bad rap we get!  Recently Nancy Coyne, a major theatre critic from NYC was quoted saying, “We hate tourists from Cleveland.”  Well as anyone can [&hellip... Read More
Arment Dietrich

Does it work? Does it matter?

By: Arment Dietrich | December 15, 2008 | 
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A few weeks ago, Stove Top launched a new ad campaign by installing heated light bulbs into 10 CTA bus stops around Chicago. These hot signs allowed patient pedestrians to feel the warmth as they developed a strong craving for Stove Top Stuffing.   However, in Kyra Kyles’ RedEye article last week, she unveiled a shocking truth about the highly anticipated hotspots – they’re not hot! [&hellip... Read More
Arment Dietrich

Holiday party accessories – Black people, seriously?

By: Arment Dietrich | December 11, 2008 | 
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We all know the significance of the recent presidential elect, or do we? I couldn’t believe when I came across this blog post on Gawker.com, it took a couple of minutes for my mouth to close... Read More
Gini Dietrich

Leaders Must Be Present

By: Gini Dietrich | December 9, 2008 | 
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Last night I attended the PRSA Chicago senior leaders event, where Helen Ostrowski, the chairman and CEO of Porter Novelli, was honored. She discussed an Arthur Page Society meeting at which Jeff Immelt spoke and said the most important thing leaders can do right now is be present. Be present. That means all of the advice we give our clients… Get out of your office and [&hellip... Read More
Gini Dietrich

The World's Best, Biggest, Greatest

By: Gini Dietrich | December 8, 2008 | 
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We have a running game with our out-of-state friends; we stop at every Mexican place that says, “The world’s {insert adjective} margaritas!”  In Chicago, that’s quite a game as you only have to get in a cab and drive up and down Lincoln before you’ve had a few too many. My good friend Martin Waxman last week blogged about this very topic, but in terms of [&hellip... Read More
Arment Dietrich

Suspended indefinitely?

By: Arment Dietrich | December 3, 2008 | 
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If only we were all famous enough to bash our ex’s to the world.  I have to admit, it would feel pretty good to stab those relationship cheaters, liars, and lazy mama’s boys where it counts — across national headlines!  But I would like to think if it was going to jeopardize my career … I could get over it in other ways.    Not Sean [&hellip... Read More
Arment Dietrich

Lovie Smith—A Class Act

By: Arment Dietrich | December 2, 2008 | 
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Are you a Lovie Smith fan?  I am.  Maybe not for the reasons one might think, considering he is an NFL coach of a very popular team in one of the largest cities in the good ole’ US of A.  Sure, there is that important fact that he coached the Bears to a Super Bowl, and he won the Associated Press NFL Coach of the Year [&hellip... Read More
Arment Dietrich

Was this a hoax or is "mean" a more accurate description?

By: Arment Dietrich | December 1, 2008 | 
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The United States recently experienced a historical election that captivated the entire nation.  Barak Obama was elected as our next commander and chief.  It was hard not to get swept into the candidate debates, the many news stories and various opinions.  Both sides spoke passionately of their plans for the current ailing economy and I personally was undecided to the bitter end. ... Read More
Arment Dietrich

Is your company cutting back on your holiday party? – Suck it up.

By: Arment Dietrich | November 24, 2008 | 
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We can’t have a Grey Goose fountain or limo transportation? It’s devastating when I read the news and come across entertainment and celebrity news about how it’s a bummer that companies that usually go all out for their holiday parties have to cut back due to the economy this year... Read More