Martin Waxman

Publicity: Confessions of a Publicist

By: Martin Waxman | September 23, 2013 | 
By Martin Waxman I started my career in PR as an entertainment publicist. That’s what it said on my business cards and I was so proud of that title. I was no Sidney Falco, but Sweet Smell of Success has always been one of my favorite movies. As a publicist, my job was getting things noticed by the mainstream media. And because I was dealing with [&hellip

... Read More
Gini Dietrich

Content Marketing: How SEO Affects What You Write

By: Gini Dietrich | September 23, 2013 | 
By Gini Dietrich It’s no surprise Google continues to change its algorithms to prevent people from gaming the system. Panda, Penguin, in-depth articles, death of news releases…the constant changes are confusing and hard to keep up with even if you’re not a content farm or practice black hat search engine optimization. If you consistently produce relevant and interesting content, the good news is a tweak to [&hellip

... Read More
Lindsay Bell

The Three Things, Edition 49

By: Lindsay Bell | September 22, 2013 | 
By Lindsay Bell-Wheeler Welcome to the 49th edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from  Michael Schechter (A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and yours truly, Lindsay Bell. For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t subscribe, but that can [&hellip

... Read More
Yvette Pistorio

Gin and Topics: Star Wars, Broadway Rap Songs, and End Zone Dancing

By: Yvette Pistorio | September 20, 2013 | 
By Yvette Pistorio Another week comes and goes…do weeks seem to be going by really, really fast or is it just me? You know what, don’t answer that! Labor Day weekend has come and gone, my tan is fading, but my favorite season is upon us! Although we did have a few 90 degree days in Chicago a few weeks ago, which was a nice, last [&hellip

... Read More
Kate Finley

Five Tips to Get Last Minute Media Coverage

By: Kate Finley | September 19, 2013 | 
By Kate Finley If you’re a PR professional and an idealist, please stand up. You’re not alone. Most of us are, and that’s part of why we are so good at what we do. We see the bright side in order to add sunshine and joy to our clients lives through reputation building, increased awareness, tangible results, and bright, shiny, media coverage. Unfortunately, when it comes [&hellip

... Read More
Arment Dietrich

Work/Life Balance: The Cost of Always Being On

By: Arment Dietrich | September 19, 2013 | 
By Jason Konopinski I have a confession: I despise business travel. As someone who values their routine, shuffling through security, subjecting myself to scans of my private bits, and wrangling itineraries and bookings just isn’t my idea of a good time. Forced downtime doesn’t jive with my personality. It’s also why I choose Amtrak for business travel over planes three to one. Free WiFi and comfortable [&hellip

... Read More
Unmana Datta

Why Paper is Still My Favorite Productivity Tool

By: Unmana Datta | September 18, 2013 | 
By Unmana Datta In many ways, I’m a denizen of this age. I scoff when others lament the demise of paper and print. It’s all very well to talk about the smell and feel of new books when you buy two books a year. I buy several a month, and in the good old days before handheld readers, would give away dozens of books to friends [&hellip

... Read More
Lindsay Bell

Join DJ Waldow for a Special Livefyre Q&A Today

By: Lindsay Bell | September 18, 2013 | 
By Lindsay Bell-Wheeler Well, guess what…the cat’s away again today! Gini Dietrich dragged her flu-ridden body to another speaking engagement (she’s wearing a surgical mask, surely!) so I have the great pleasure to play host to the incredible Mr. DJ Waldow! According to DJ, email marketing is NOT dead and if anyone should have an educated opinion on the subject it’s him. He eats, sleeps, and [&hellip

... Read More
Rohan Ayyar

Networking: How to Hustle Your Social Network with Grace

By: Rohan Ayyar | September 17, 2013 | 
By Rohan Ayyar Social media, if you filter out the useful versus useless battle raging over it, is the ultimate channel for networking. For once, it takes silly handshakes, pretentious nods, and “working the game” out of the equation. With social media, there is no game; there’s just the real you. What comes forth is your real self. Social media is also a great leveller. It brings [&hellip

... Read More