Lindsay Bell

Three Business Lessons Learned from Bell’s Palsy

By: Lindsay Bell | May 15, 2013 | 
55
During the recent Boston Marathon tragedy and ensuing chaos, a friend of mine made a comment about content. It went something like this: “The first time I see a blog post titled ‘What I learned about business from the Boston Marathon Tragedy’ I’m going to gouge both my eyeballs out with a dull spoon.” I’m paraphrasing, of course. I’m pretty sure there were lots of swears. [&hellip
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Gini Dietrich

The PR Industry Does Need Better PR

By: Gini Dietrich | May 15, 2013 | 
140
It’s 5:23 a.m. and I’m sitting at my desk, watching the neighborhood start to light up as the sun rises. The birds are chirping, squirrels (I hate those little rats with fuzzy tails) are running across the telephone wires, and people are beginning to walk their dogs. As is my ritual, I start my day reading, particularly if I don’t already know what I’m going to [&hellip
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Christine Larade

The Comfort of Strangers: Human Social Media

By: Christine Larade | May 14, 2013 | 
14
There exists a special tool that can comfort people, share both good news and bad, and connect kindred spirits in a way that simply was not possible a few short years ago. While giving comfort has always been around, the ability to comfort strangers is still new. Let’s call it human social media. When my daughter was born 16 years ago, I was young, exhausted, and [&hellip
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Gini Dietrich

A Blogging Community: Why it’s Important to Have One

By: Gini Dietrich | May 14, 2013 | 
119
In a couple of weeks, I am keynoting Social Capital in Ottawa (love my Canadians!) and my topic is Blogging, Community, and Making it Work. As I begin to think about what I’ll present during that hour, I’ve been thinking about our community here and how proud I am of each and every one of you. Last week, we had a situation where you came to [&hellip
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DJ Waldow

Email Marketing: One Trick will Boost Engagement

By: DJ Waldow | May 13, 2013 | 
37
Are you ready for the one thing – the one trick – to get more engagement with your email marketing campaigns? Unlike Curly, I’m actually going to share it with you now. The one thing to boost email marketing engagement is to be human. At this point, it’s quite possible you are now standing up … shouting something like the following: “What? Really? That’s it? That’s [&hellip
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Gini Dietrich

The Best of the Least Engaged Brands on Twitter

By: Gini Dietrich | May 13, 2013 | 
61
A couple of weeks ago, Brian Tudor tweeted DJ Waldow and me and said, “What makes an engaged brand on Twitter?” We had a back-and-forth discussion about what it entails: Conversation, shares, retweets, and shares of others’s content. Brian said, “Okay, then. Why does Nestivity say the 25 most engaged brands on Twitter do none of those things?” We looked at what he was describing and [&hellip
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Gini Dietrich

The Three Things, Edition 32

By: Gini Dietrich | May 12, 2013 | 
2
Welcome to 32nd edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you hurry over and enter your email [&hellip
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Gini Dietrich

Gin and Topics: Lip-Sync Contest and Silly Men

By: Gini Dietrich | May 10, 2013 | 
21
It’s Friday. It’s spring time. Cycling season officially began this week. It’s happy time! First things first, did you see Iron Man 3 last weekend? If you haven’t yet seen it, it’s definitely a big screen movie. I saw it in 3D (mmmmm…RDJ in 3D) and it was worth the few extra bucks. Also, Gwyneth Paltrow is stunning in it. I have a crush on her, [&hellip
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Alicia Lawrence

Writing Pixelated: Visual Content for Generation Y

By: Alicia Lawrence | May 9, 2013 | 
48
The busy, digital lifestyles of Generation Y are forcing the web to become more visual. Visual content is processed in the brain 60,000 times faster than text, according to 3M Corporation. Social media, the driving force of the digital world, thrives on visuals because they are easy to share on major networks such as Instagram, Twitter, Facebook, and Pinterest. Catchy headlines, bulleted lists, and content written [&hellip
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