Guest

What B2B Marketers Learned in 2011 and What’s Next

By: Guest | December 20, 2011 | 
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Tweet Share Share +1 Pin EmailShares 43Today’s guest post is written by Ardath Albee. I was invited to join the panel of a roundtable over on Focus last week to share my thoughts on what B2B marketers learned in 2011 and make a few “bold” predictions about what’s coming at them in 2012. I was joined by Adam Needles, Michael Brenner and Craig Rosenberg. The discussion got [&hellip... Read More
Gini Dietrich

Six Skills Every PR Pro Needs

By: Gini Dietrich | December 20, 2011 | 
93
Tweet Share Share +1 Pin EmailShares 455If you missed it a few weeks ago, the New York Times wrote a piece about redefining public relations. You see, the last time PR was defined was in 1982. Yes, 30 years ago. And, in the last five years, our industry has completely been turned on its head. All of the journalists we spent our entire careers building relationships with [&hellip... Read More
Guest

5 Ways Hybrid Marketing Agencies Will Transform the Industry

By: Guest | December 19, 2011 | 
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Tweet Share Share +1 Pin EmailShares 159Today’s guest post is written by Paul Roetzer.  Hybrid agencies will come to rule the marketing services world. These emerging firms are tech savvy, offer integrated services, hire and retain versatile talent, and profit from diversified revenue streams. They also build scalable infrastructures that enable them to readily adapt their business models and services to changes in technology, consumer behavior, [&hellip... Read More
Gini Dietrich

The Spin Sucks Holiday Gift Guide

By: Gini Dietrich | December 19, 2011 | 
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Tweet Share Share +1 Pin EmailShares 99There are some of us who wait until Christmas Eve to shop (cough, Martin Waxman, cough). Of course, I have no room to talk this year. I’ve been traveling and speaking so much that I still have most of my side of the family to get. Hope my mom doesn’t mind taking me shopping later this week! For people like [&hellip... Read More
Gini Dietrich

Gin and Topics: Bathing Dogs, Baby Seals, and Bratty Kids

By: Gini Dietrich | December 16, 2011 | 
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Tweet Share Share +1 Pin EmailShares 51 It is the last work Friday of the year…WOO HOO!! I finished the last of my speaking and business travel last night. The light at the end of the tunnel is getting very bright. Of course, I have that book thing I have to finish (it’s due Dec. 30) and I have some reading to catch up on. But no [&hellip... Read More
Guest

An Open Letter to WordPress Experts

By: Guest | December 15, 2011 | 
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Tweet Share Share +1 Pin EmailShares 88Today’s guest post is written by Jay Pinkert. Dear WordPress Expert, Thank you for helping me migrate my blog from WordPress.com to my own self-hosted site. You satisfactorily met all the deliverables enumerated in our service agreement. If you infer from that statement a recommendation or endorsement, please don’t. It’s a shame, too, because with a bit more transparency and salesmanship [&hellip... Read More
Gini Dietrich

One Social Media Trend

By: Gini Dietrich | December 15, 2011 | 
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Tweet Share Share +1 Pin EmailShares 94It’s Facebook question of the week time (clap, clap, clap)! This week, I have a little contest for you. During the video, I show you the view from my hotel room. The first person to correctly guess where I am will receive a free copy of No Bullshit Social Media by Jason Falls and Erik Deckers. And, as an extra bonus, if [&hellip... Read More
Arment Dietrich

How Chicago Cabbie Grows Business Using Social Media

By: Arment Dietrich | December 14, 2011 | 
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Tweet Share Share +1 Pin EmailShares 251 Today’s guest post is written by Lisa Gerber.  My first real job in the PR industry was working with downtown Seattle retailers assisting them with cooperative branding and marketing initiatives. Right away, I noticed two types of business owners: The type who are passionate about their business and curious about how to apply new ideas to their models; and [&hellip... Read More
Gini Dietrich

Five Tips for Preparing for 2012

By: Gini Dietrich | December 14, 2011 | 
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Tweet Share Share +1 Pin EmailShares 223I’m not going to lie. 2011 has been a terrible year. I’m thankful it’s nearly over. But 2012? It’s shaping up to be a good year. A really good year. Sure, we’ve hit the double dip recession and the economy doesn’t look like it’ll rebound until 2013. But it’s still going to be a good year. Why? Because we’ve gotten [&hellip... Read More
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