Gini Dietrich

Dan Abrams Forms Media-Strategy Firm

By: Gini Dietrich | November 19, 2008 | 
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Dan Abrams, the former general manager of MSNBC, is launching a media-strategy firm, according to today’s Wall Street Journal.  His advantage is using a panel of journalists if your company faces a difficult public relations isssue to “weigh in on how media outlets would likely respond to different PR strategies.” One of Abrams’s investors believes “big companies will be attracted to its ‘expert network’ and it’s [&hellip... Read More
Arment Dietrich

Er, Excuse me?

By: Arment Dietrich | November 19, 2008 | 
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Could I possibly have heard that correctly?  Did that radio announcer really just say what I think she said... Read More
Arment Dietrich

A letter to Jet Airways

By: Arment Dietrich | November 12, 2008 | 
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        Dear Jet Airways,  ... Read More
Arment Dietrich

Man’s best friend

By: Arment Dietrich | November 10, 2008 | 
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There is an old saying that a dog is a man’s best friend. Well President Bush’s “best friend,” a Scottish terrier named Barney, obviously wasn’t named after the fun-loving, purple dinosaur. During Barney’s morning walk Thursday, Reuters reporter Jon Decker made an attempt to pet Barney, who was having none of it and bit Decker’s right index finger drawing blood and medical attention... Read More
Gini Dietrich

On Election Day

By: Gini Dietrich | November 4, 2008 | 
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On election day, I’d like to discuss a memo written by McCain’s campaign manager: McCain campaign manager Rick Davis, in a memo explaining why his candidate remains confident despite trailing by an average of 6.5 in national polls: “Today, he expanded his buy into North Dakota, Georgia and Arizona in an attempt to widen the playing field and find his 270 Electoral Votes. This is a [&hellip... Read More
Arment Dietrich

Reflection

By: Arment Dietrich | November 3, 2008 | 
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As I sit here the night before the biggest presidential election our generations have seen, I reflect on all the media coverage we witnessed this past year… …Defining patriotism with a flag pin, Edwards being a baby daddy, and Sarah Palin’s daughter as a mom-to-be, and who can forget the infamous, Joe the Plumber. Yes, policies were covered as well but where would SNL or Late [&hellip... Read More
Arment Dietrich

Remember this when pitching the media

By: Arment Dietrich | October 27, 2008 | 
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We’ve heard most of these tips before, yet some PR professionals avoid them, giving the rest of us a bad rap.  I recently attended a PRSA lunch here in Chicago, and although it was supposed to be on healthcare media, it was actually more about what to do and not to do when pitching. ... Read More
Arment Dietrich

Forget the spin – I want it straight up!

By: Arment Dietrich | October 20, 2008 | 
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As the presidential election closes in on its final days, I want to look to the media for answers. I want to know who’s really in the lead. I want to know who won the debates. I want to know the facts – the accurate, clean-cut, straight-up facts. Can I get a straight answer out of anyone?!   It seems as though the media carelessly reveals [&hellip... Read More
Gini Dietrich

Employees Craving More Communication

By: Gini Dietrich | October 16, 2008 | 
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A recent survey by Weber Shandwick found more than half of working Americans said their employers have not addressed the effect of the economy either on their companies or their jobs. According to PRWeek, “In its survey of 514 employed Americans, the agency found that 70 percent expected the current economic situation to have a negative effect on the companies they work for, while 62 percent of [&hellip... Read More
Gini Dietrich

Holmes Report Agrees

By: Gini Dietrich | October 15, 2008 | 
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In a blog posting today, the Holmes Report agrees this economy will “separate the marketing wheat from the chaff.” See it here... Read More