Arment Dietrich

Managing An Online Community

By: Arment Dietrich | July 7, 2010 | 
40
Well, I’m three weeks into my job here as community manager of Spin Sucks. It’s an exciting position that brings new interactions with different people every day. It’s so much fun playing in the sandbox with you all that it doesn’t feel like a job at all! As I continue to wrap my head around what exactly it means to “manage” an online community and what/who [&hellip... Read More
Gini Dietrich

Spin Sucks Relaunches!

By: Gini Dietrich | July 7, 2010 | 
74
A few of you have been dying for today to arrive (cough, Courtney Dial and Valerie Simon, cough) and it’s finally here! Spin Sucks relaunches with a new design, look, and feel! But that’s not all…check out what’s to come! As a recap, what you can expect to see every day: * More content under communication, advertising, marketing, social media, SEO, and business growth * Guest [&hellip... Read More
Guest

Blog List Posts: Popularity Contests or Effective Community-Building Tools?

By: Guest | July 6, 2010 | 
15
Guest post by Arik Hanson, APR, the principal of ACH Communications If you’re a regular reader of this blog, you know it recently won Blog of the Year in annual PR Readers’ Choice Awards. Quite an honor, right? An award solely based on votes and nominations from your blogging peers. Well, not everyone sees it that way. Some see lists like this as popularity contests – [&hellip... Read More
Gini Dietrich

Who Are We to Judge?

By: Gini Dietrich | July 6, 2010 | 
38
During our Independence Day festivities, I had a conversation with four-year-old Ellie, the daughter of a family friend. It went like this… Gini: Ellie, what do you want to be when you grow up? Ellie: I’m not sure yet. I don’t have to decide until my birthday. Gini: You don’t have to decide until your birthday? When is your birthday? Ellie: November. I will be five. [&hellip... Read More
Gini Dietrich

Successful PR Pitches: Don’t Be a Goofus

By: Gini Dietrich | July 1, 2010 | 
18
Guest blog by Paige Worthy, a magazine editor for three horticultural trade publications Remember Highlights magazine? It was in every single doctor’s office when I was kid. There was a black-and-white cartoon in each issue called “Goofus and Gallant” that was about two very different little boys. Goofus was bad: He pulled on puppies’ tails and played pranks. Gallant was great: He spent his free time [&hellip... Read More
Gini Dietrich

Create a Business Blogging Strategy While You’re On Vacation

By: Gini Dietrich | July 1, 2010 | 
16
On today’s video…I am a total dork, three housekeeping items (including something BIG coming here next week), and (the real meat) how to create a business blogging strategy while you’re on vacation... Read More
Gini Dietrich

Do You Have a Conversation Strategy?

By: Gini Dietrich | June 30, 2010 | 
6
Guest post by Dr. Jon Buscall, an online communications consultant based in Sweden. Forget about thinking in terms of communications, marketing or PR for a moment. What’s your conversation strategy? How are you setting out to talk to the people that matter for your business – whether it’s prospects or even mainstream media... Read More
Gini Dietrich

People Protesting Peacefully at the G20

By: Gini Dietrich | June 30, 2010 | 
12
On this week’s InsidePR, Martin, Joe, and I spend a bit of time talking about the G20, how it was perceived to the U.S., how people protested peacefully, and not so peacefully, and where we were getting our news surrounding the conference. But, as Martin and Joe continued the conversation about what G20 meant to Toronto and how the “news” was coming via Twitter from people not [&hellip... Read More
Gini Dietrich

Why Is Generation Y Not Into Twitter?

By: Gini Dietrich | June 29, 2010 | 
48
Guest blog written by Courtney Dial, the editor of the entertaining inspiration site Pizzazzerie. According to a study by Pingdom, the average age of the Twitter user is 39 and more than 60 percent of all Twitter users are 35 or older. Why is Generation Y not into Twitter? As a Gen Y’er myself, I have found Twitter useful both personally and professionally, but I’m in the [&hellip... Read More