Arment Dietrich

The Value of a Raving Fan

By: Arment Dietrich | August 8, 2012 | 
36
Today’s guest post is written by Lisa Gerber. Two weeks ago, I spent the weekend up in British Columbia for a mountain biking trip. If you’ve never been to Southeastern, British Columbia, please add it to your list. I think it is one of the most beautiful places on earth. We had reserved a studio in The Sutton Place Hotel at the base of Revelstoke Mountain Resort. [&hellip
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Gini Dietrich

London Olympics Show Female Athletes Fighting Stereotypes

By: Gini Dietrich | August 8, 2012 | 
125
Growing up, I was taught girls don’t do certain things. They don’t burp, they don’t toot, they don’t snore, they don’t swear, and, by all means, they don’t sweat. I vividly remember doing something unladylike to make my brothers laugh (probably burping) and my dad pulling me aside to lecture me. I remember him saying, “Have you ever heard your mom do that? Girls don’t act like [&hellip
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Guest

Five Priorities for Your Online Advertising

By: Guest | August 7, 2012 | 
13
Today’s guest post is written by Dominick Frasso.  Every company knows they need to devote some of their advertising resources to the web. The question isn’t whether or not you need to be using it, it’s “how?” The fact is, you can spend a lot of money on techniques that produce little to nothing in the way of results. Moreover, what works for one business won’t necessarily [&hellip
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Gini Dietrich

Pintology Tests Pinterest Ideas to Save You Time

By: Gini Dietrich | August 7, 2012 | 
37
For most of the second half of last year, my only sister (I also have four brothers) kept asking me if I was on Pinterest yet. Not needing yet another addiction, I kept telling her no. So, when I was home for the holidays, not only did she make me get on there, she got me completely addicted. I’m pretty sure I spent at least 30 [&hellip
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Guest

The Challenges of Cross-Cultural Communications

By: Guest | August 6, 2012 | 
5
Today’s guest post is written by Bhaskar Sarma. In 1969 and 1970, a large part of Iraq was hit by a severe drought and famine causing a shortage of wheat. With seed reserves running low, the Iraqi government imported nearly one hundred thousand tons of high yielding Mexipak wheat from Mexico and the United States. The wheat, however, was laced with a fungicide called methylmercury, which was [&hellip
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Gini Dietrich

Blogging Mistakes Equal Lessons Learned

By: Gini Dietrich | August 6, 2012 | 
111
A couple of weeks ago, I made a blogging mistake. I didn’t do all of my research before I posted something and it came back to bite me in the butt. You see, I’ve been traveling. A ton. And I was getting ready to go on stage for the fourth time in as many days, in another country, and I was tired and missing home and trying [&hellip
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Gini Dietrich

Gin and Topics: Nationals Bullpen Reads Fifty Shades of Grey

By: Gini Dietrich | August 3, 2012 | 
34
Happy full Olympics week! I have to say, even among all the controversy with NBC and tape delays and Twitter accounts being suspended, I’ve really enjoyed the Games this year. This morning, I started to cry when they told the story of Oscar Pistorius running the 400 meter race for South Africa…on prosthetic legs. It’s pretty freaking amazing what human beings can do when they put their minds [&hellip
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Guest

Three Ways To Drive Revenue With Content

By: Guest | August 2, 2012 | 
7
 Today’s guest post is written by Rusty Speidel.  Businesses today are under a great deal of pressure to create more efficient sales engines, especially online. With all the competition and noise in the space, it isn’t easy to differentiate . Sales reps must make their funnel of prospects perform better with less, while the gaps between product features are constantly shrinking and prices are cut as much [&hellip
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Gini Dietrich

Convergence is the Name of the Game for PR Pros of Tomorrow

By: Gini Dietrich | August 2, 2012 | 
36
Earlier this year, PRSA undertook the big task of redefining public relations. Before that, the industry was working with a definition that was 40 years old. A lot has changed since 1982. Social media has turned the industry on its head. And technology is changing more quickly than ever before
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