Building Trust Behind a Company’s Social Media Account

By: Guest | May 23, 2012 | 
Tweet75 Buffer Share5 Share19 +1 PinShares 99Today’s guest post is written by Mat Powers.  We never really think about who is behind the social media accounts of our favorite companies. It’s not as if the real Old Spice guy is sending out tweets… “Collegiate athletes do more than play basketball, they also learn math and kissing techniques that can’t be found in the private sector” “Can [&hellip... Read More
Gini Dietrich

Social Media to Replace Traditional Media Says CEO Study

By: Gini Dietrich | May 23, 2012 | 
Tweet393 Buffer Share61 Share167 +144 Pin1Shares 666Four years ago, I was invited to do my very first webinar. It was for Vistage and it launched my speaking career. I’ll never forget the very first speaking engagement I did for them. It was in Washington, D.C. I was 30 minutes late to the meeting because I got lost and traffic was worse than I expected. Then, when [&hellip... Read More

Six Step Process to Clean Up a Company’s Online Presence

By: Guest | May 22, 2012 | 
Tweet137 Buffer Share45 Share30 +120 Pin4Shares 236Today’s guest post is written by Nikki Little.  Those of us ingrained in the social media world talk a lot about what you should and shouldn’t do in the space. That’s important knowledge to share, but what happens when someone else makes the mistakes and you’re charged with fixing them? If you haven’t encountered this already, I bet there will [&hellip... Read More
Gini Dietrich

Arment Dietrich Creates Partnership with Thornley Fallis

By: Gini Dietrich | May 22, 2012 | 
Tweet100 Buffer Share103 Share34 +123 Pin3Shares 263 You know how you plan and plan and plan for something so things fall into place one big event at a time and then it never goes that way? Kind of like when you get married and suddenly you’re also moving to a new city, buying a new house, and starting a new job. Lots of changes at once [&hellip... Read More

To Grow Your Audience, Become a DJ For Your Content

By: Guest | May 21, 2012 | 
Tweet98 Buffer Share15 Share28 +17 PinShares 148Today’s guest post is written by Hilary Marsh.  For your content marketing, you may be wondering what topics to focus on for your website’s home page, as the centerpiece and subject line of your e-newsletter, highlights on Facebook or Twitter, or for your next white paper or blog post. To find the answer, consider yourself a DJ for your content. [&hellip... Read More
Gini Dietrich

Five Things Facebook Must Do Now that They’re Public

By: Gini Dietrich | May 21, 2012 | 
Tweet135 Buffer Share10 Share45 +1 Pin1Shares 191It’s been an interesting few days in the social media/tech world. Facebook went public, began trading at $42.05 (and then dropped to it’s original $38) per share, and it’s founder, Mark Zuckerberg got married in a surprise wedding that was supposed to be a celebration of his now wife’s graduation from medical school. Named the 29th richest man in America, [&hellip... Read More
Gini Dietrich

Gin and Topics: Gov. Christie Channels Seinfeld and School is Out for Summer

By: Gini Dietrich | May 18, 2012 | 
Tweet45 Buffer Share3 Share9 +1 PinShares 57It has been a crazy, but totally fun, week! Thank you to all of you who participated in the Marketing in the Round launch! Thanks to all of the photos everyone posted and the Facebook Timeline, Geoff Livingston and I have an incredible story we’ll be able to look back on for many years. I’ve had lots of people ask [&hellip... Read More

Seven Ways to Present a 360 Degree View of Your Brand

By: Guest | May 17, 2012 | 
Tweet120 Buffer Share9 Share32 +18 PinShares 169Today’s guest post is written by Heidi Cohen.  Today’s multi-platform, device-indifferent, connected world requires 360 degree branding. By increasing the value of the products, companies, and people they represent, brands are an essential element of PR. Whether you’re working with a B2B, B2C, non-profit, or are a solopreneur, the brand must be consistently represented online and off. Social media and [&hellip... Read More
Gini Dietrich

Is Facebook Making Us Lonely?

By: Gini Dietrich | May 17, 2012 | 
Tweet140 Buffer Share82 Share38 +130 PinShares 290Earlier this month, there was an article in The Atlantic written about Facebook…and it’s effect on our loneliness. The article begins by telling the story of Yvette Vickers, the former Playmate and actress who was found dead in her home a year after she died. Her computer was still on and, when they checked her phone to see who she might have talked [&hellip... Read More