Gini Dietrich

Apple Should Not Buy Twitter

By: Gini Dietrich | March 26, 2012 | 
100
Tweet Share Share +1 Pin EmailShares 136I was just reading a GigaOm article titled, “Should Apple Buy Twitter?” It likely comes as no surprise to you that I’m shocked Twitter is still around. While I love it and spend a good amount of time on it, I have no idea how they’re surviving. Yes, they were just valued at $9 billion. Yes, they have tons of [&hellip... Read More
Gini Dietrich

Gin and Topics: Explaining MPH In Blond Terms and Bacon

By: Gini Dietrich | March 23, 2012 | 
26
Tweet Share Share +1 Pin EmailShares 63It’s Friday! It’s Friday! Is it warm where you are as it is in Chicago? I already have the start of my cycling tan. In March. Three months early. As much as I love snow, I’m pretty happy being outside on my bike this early. Maybe Chicago is the new San Diego? Perhaps, with Global Warming, the Great Lakes will [&hellip... Read More
Guest

Seven Simple Steps to Become a Trusted Advisor

By: Guest | March 22, 2012 | 
78
Tweet Share Share +1 Pin EmailShares 172Today’s guest post is written by Bill Dorman. You work in an industry which fits your personality like a glove; the work is fun and rewarding. You truly help your customers become better businesses. But your ‘industry’ has a perception problem and, at times, it can be less than flattering. The ‘misconceptions’ certainly don’t apply to you because you have [&hellip... Read More
Gini Dietrich

Book Review: The Power of Unpopular

By: Gini Dietrich | March 22, 2012 | 
89
Tweet Share Share +1 Pin EmailShares 188I was not popular in high school. I was not popular in college. It took me well into my career before I had enough confidence to speak without mumbling because I was so painfully shy. We also moved around so much that I didn’t have a set group of friends. So I’d move into a new school (particularly in high [&hellip... Read More
Arment Dietrich

The KONY Video: What Worked and What Didn’t Work

By: Arment Dietrich | March 21, 2012 | 
22
Tweet Share Share +1 Pin EmailShares 98 Today’s guest post is written by Molli Megasko. The “capture Kony” message has been all over Facebook. It’s been dissected by the media. Everyone is praising the video gone viral. If, for some reason, you’ve been in outer space or under a big rock these past weeks, you can watch the video here. I wanted to write this post [&hellip... Read More
Gini Dietrich

10 Additional Ideas to Generate Comments and Shares

By: Gini Dietrich | March 21, 2012 | 
79
Tweet Share Share +1 Pin EmailShares 320Nearly two months ago, we talked about 10 content ideas that generate comments and shares. Apparently the seventh idea in that blog post (lists) worked because it had 190 comments and a gazillion shares on all of the networks. The moral of the story? Write lists! But that’s not my point. In the comments, there were a lot of really [&hellip... Read More
Guest

Five Examples of Blogging Voices

By: Guest | March 20, 2012 | 
95
Tweet Share Share +1 Pin EmailShares 220 Today’s guest post is written by Jayme Soulati. What the heck is voice? The honest-to-goodness answer is … I have no idea! I’ll attempt a few tips and provide examples of bloggers’ styles that contribute to voice. Afterwards, I hope you’ll have a better understanding on the quest to find yours. It takes the better part of a year [&hellip... Read More
Gini Dietrich

Five Ways to Build the Perfect Web Marketing Storm

By: Gini Dietrich | March 20, 2012 | 
55
Tweet Share Share +1 Pin EmailShares 254I hate to admit this out loud, but I know only a fraction about content marketing for the web. I learned this flaw last night, as I watched the webinar Andy Crestodina is doing for us on Thursday – Build the Perfect Web Marketing Storm. He talks about five weather systems in building the perfect storm: Blogging, email marketing, search [&hellip... Read More
Guest

Videos Done Right: Dollar Shave Club & Invisible Children

By: Guest | March 19, 2012 | 
23
Tweet Share Share +1 Pin EmailShares 94Today’s guest post is written by Gregg Jaffe. March 5, 2012. A day that will live in vidfamy (patent pending). That’s the day startup Dollar Shave Club and NGO Invisible Children enchanted the web and the world by using video to deliver their messages – both quickly achieving the Shangri-la of web cred – “going viral.” If you’re a PR or [&hellip... Read More
[postmatic_subscribe_widget]