Gini Dietrich

Gin and Topics: Talking Animals and Sexy Farm Boys

By: Gini Dietrich | June 29, 2012 | 
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Tweet46 Buffer Share14 Share8 +17 PinShares 75So, is it hot where you are? I’ve been getting a kick out of everyone posting the temperatures in their city. It turns out, it’s hot EVERYWHERE. Yesterday, Chicago had its first 100 degree in seven years. Think global warming is a farce? Explain this! I hate to see what August is going to bring. But the good news, I [&hellip... Read More
Guest

Seven Ways Starting a Company is Like the Hunger Games

By: Guest | June 28, 2012 | 
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Tweet105 Buffer Share4 Share12 +112 PinShares 133Today’s guest post is written by Meridith Dennes and Kim Oksenberg. Launching a business is always an adventure. In fact, it has a lot of similarities to competing in the Hunger Games. Sure, you don’t have to fight for your life and no one dies, but things you don’t think about – payroll taxes, lawsuits, bad clients – can take [&hellip... Read More
Gini Dietrich

Social Media Campaigns Don’t Match When Consumers Are Online

By: Gini Dietrich | June 28, 2012 | 
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Tweet190 Buffer Share45 Share34 +128 Pin42Shares 339Ever wonder how much content you should be producing? What about how many times you should be posting to the social networks? I was just asked this question during a speaking engagement yesterday, “How many times should I be posting to Facebook every day?” According to the Engagement and Interaction White Paper, where they analyzed the top 20,000 Facebook fan [&hellip... Read More
Arment Dietrich

Five Ways to Become a PR Technologist

By: Arment Dietrich | June 27, 2012 | 
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Tweet173 Buffer Share9 Share38 +115 Pin2Shares 237 This week our guest posts focus on adapting the traditional to the new. The week will culminate tomorrow with a webinar on How to Socialize Your Newsroom. Today: The Role of the PR Professional by Lisa Gerber. We have a joke around the office: Gini Dietrich is a junior programmer, vying for a senior programmer position. Patti Knight is the webinar production [&hellip... Read More
Gini Dietrich

Marketing for Victory with Four Different Approaches

By: Gini Dietrich | June 27, 2012 | 
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Tweet79 Buffer Share5 Share22 +128 Pin1Shares 135When carpenters build a house, they create a plan, get the materials, and gather their tools – from saws and sandpaper to hammers and screwdrivers. The carpenters carefully sequence their activities. First they lay the foundation, then the frame. Then they install drywall, and finish with paint, carpet, and appliances. It’s the same with your marketing program. You create your plan, [&hellip... Read More
Guest

Online vs. Offline Relationships: Build Them Before You Need Them

By: Guest | June 26, 2012 | 
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Tweet124 Buffer Share42 Share23 +119 PinShares 208This week our guest posts focus on adapting the traditional to the new. The week will culminate on Thursday with a webinar on How to Socialize Your Newsroom. Today: Relationships by Pat Rhoads. Last month Gini Dietrich asked, “Is Facebook making us more lonely?” Her post was based on a study in The Atlantic, concluding that indeed people seem to be more lonely in [&hellip... Read More
Gini Dietrich

Six Steps to Creating Content that Generate Leads

By: Gini Dietrich | June 26, 2012 | 
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Tweet178 Buffer Share35 Share57 +121 Pin5Shares 296There is an interesting statistic that shows how effective content is in generating leads for companies vs. those who don’t use content at all. The stat, from a study conducted by HubSpot and MarketingProfs, shows consumer businesses gain 88 percent more leads and B2B organizations gain 67 percent more leads. It stands to reason then, the more content you create, [&hellip... Read More
Guest

Add User-Generated Sites to Your PR Toolkit

By: Guest | June 25, 2012 | 
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Tweet72 Buffer Share8 Share23 +1 PinShares 103 This week our guest posts focus on adapting the traditional to the new. The week will culminate on Thursday with a webinar on How to Socialize Your Newsroom.  Today: News release distribution by Abbie Fink.  I’ve been doing public relations for a very long time. Since 6th grade, actually, when I helped organize a picket in front of the elementary school to [&hellip... Read More
Gini Dietrich

Top 10 Favorite Books of All-Time

By: Gini Dietrich | June 25, 2012 | 
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Tweet109 Buffer Share54 Share26 +119 Pin11Shares 219If you read this on Margie Clayman’s blog, it won’t be new to you so you can either skip to the comments or go on about your day. But if you didn’t, I throw down the challenge to you, as well.  Last summer I challenged Margie Clayman to write a blog post of her 10 favorite books. She did. And [&hellip... Read More
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