Arment Dietrich

Search Engine Strategies: David Meerman Scott

By: Arment Dietrich | March 23, 2010 | 
Besides the free stuff, I already have some good take-aways, in terms of ideas and concepts from the Search Engine Strategies conference 2010, here in New York City. The day started off with keynote speaker David Meerman Scott, social media pioneer and author of “The New Rules of Marketing and PR“.  His presentation consisted of six rules, but out of those rules I found four trends [&hellip... Read More
Gini Dietrich

Search Engine Strategies

By: Gini Dietrich | March 22, 2010 | 
I am speaking on Thursday at SES (search engine strategies) NY. Part of the package of speaking is I have the opportunity to attend the sessions. Not being a search person by trade, some of the sessions are really interesting to me and I’m anxious to learn more. Molli Megasko is joining me and we’ll both be blogging from the sessions... Read More
Gini Dietrich

@anywhere: Twitter Unveils Its Advertising Platform

By: Gini Dietrich | March 17, 2010 | 
A year ago, I cautioned people that if we aren’t careful, Twitter was going to eventually be a bunch of PR people talking to a bunch of PR people. Then, last week, I boldly predicted that I think Twitter is going to die if they don’t quickly figure out how to make money. So I was anxious to hear the big advertising announcement by Twitter earlier [&hellip... Read More
Gini Dietrich

SxSW: Why I’m Not There

By: Gini Dietrich | March 16, 2010 | 
I’ve had a ton of people ask me why I’m not at SxSW and, rather than repeating myself via direct message, I figure I talk about transparency all the time so I should tell you why I’m not there. I run a business. Granted, it’s a small business, but I have employees, I have payroll to cut, I have checks to sign, I have clients to [&hellip... Read More
Gini Dietrich

iPhone Apps: My Top 10 Favorites

By: Gini Dietrich | March 15, 2010 | 
When I moved from a BlackBerry to an iPhone, my life was changed. Those of you who know me well know that I wasn’t super keen on switching, mostly because I was super efficient on my BlackBerry and was afraid the learning curve on typing on the iPhone would be too much. Well, I was wrong! I’ve often joked on Facebook that I’d love to marry [&hellip... Read More
Gini Dietrich

Kevin Smith and Southwest Airlines: Crisis via Twitter

By: Gini Dietrich | March 10, 2010 | 
I  published this on Associated Content last week and thought it is a good post for Spin Sucks, as well. Enjoy! By now, everyone has heard about Kevin Smith throwing a fit, and telling his more than one and a half million Twitter followers about his experience with Southwest Airlines. Two weeks ago, the filmmaker was flying from Oakland to Burbank on Southwest Airlines. Smith is [&hellip... Read More
Gini Dietrich

HAPPO: A Few Winners

By: Gini Dietrich | March 8, 2010 | 
It’s been a couple of weeks since our launch of HAPPO (Help a PR Pro Out) and, after digging through 131 incredible blog posts we received just in Chicago, and sending them to potential employers, it’s time to draw the winners of some of the free giveaways our industry organizations have so kindly donated. Before the giveaways, though, please note that potential employers may contact you [&hellip... Read More
Gini Dietrich

Twitter Business: Case Studies for Using Twitter in B2B Companies

By: Gini Dietrich | March 4, 2010 | 
Spending as much time as I do speaking, writing, and counseling clients on the shift in how we communicate, Twitter invariably comes up at least once a day (if not more). People don’t understand why they’d want to read about what someone had for lunch. Or, sometimes, someone will tell me they HAVE to get on Twitter because it’s all everyone talks about and they need [&hellip... Read More