Guest

Five Reasons QR Codes Suck

By: Guest | January 24, 2012 | 
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Tweet Share Share +1 Pin EmailShares 156 Today’s guest post is written by John Fitzgerald.  A recent study revealed 79 percent of college students have no idea how to scan a QR code. Let that sink in for a second. Four out of five 18- to 22-year-olds don’t know what to do when they see an ugly barcode slapped on a print ad targeted at them. [&hellip... Read More
Gini Dietrich

Privacy and Autonomy for Introverts at Work

By: Gini Dietrich | January 24, 2012 | 
127
Tweet Share Share +1 Pin EmailShares 196Late last year, Lisa Petrilli published The Introvert’s Guide to Success. It popped into my brain when I saw, “The Rise of the New Groupthink” in the New York Times last week. Combine those two pieces of content and you may have actually heard me yell, “Hurrah!” You see, I’m an introvert. And, until about two years ago, I thought [&hellip... Read More
Arment Dietrich

Google Search Plus Your World: The Debate

By: Arment Dietrich | January 23, 2012 | 
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Tweet Share Share +1 Pin EmailShares 101Today’s guest post is written by Molli Megasko. I’m sure you’re as overwhelmed as I am with all Google+ search and looming FTC investigation stuff, but as marketers, it’s our jobs to stay on top of what is happening and how it can affect our clients or our companies. If we break it down, I see two different debates going [&hellip... Read More
Gini Dietrich

Ocean Marketing Fired and Crisis Managed

By: Gini Dietrich | January 23, 2012 | 
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Tweet Share Share +1 Pin EmailShares 112As most of you know, N-Control recently was the brunt of a social media consultant gone rogue. The issue was a N-Control customer sent an email asking why his delivery was delayed and, taking the role of customer service, the company’s social media firm, Ocean Marketing, responded, IN WRITING, in ways most of us would never even think to do. The issue [&hellip... Read More
Gini Dietrich

Gin and Topics: Aunt Carol, Old Men, and Star Wars Dogs

By: Gini Dietrich | January 20, 2012 | 
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Tweet Share Share +1 Pin EmailShares 70GUESS WHAT?!? It is snowing again! This makes me so happy! Jack Bauer and I will be out cross-country skiing at lunchtime. Well, I’ll be skiing. He’ll be marking every tree along the lakefront as his. This week’s Gin and Topics turned into all videos. You know what happens? People send me links and videos or post them on my [&hellip... Read More
Guest

Six Reasons to Practice Social Media Authenticity

By: Guest | January 19, 2012 | 
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Tweet Share Share +1 Pin EmailShares 45Today’s guest post is written by Tyler Orchard.  The popularization of social media has created two very different environments. On one hand, social media has produced a world of vast connectivity. Consumers and professionals are linked without boundary. Barriers that once limited engagement are overcome with new ways to network. Social media has offered people unconfined opportunities to tap into conversations [&hellip... Read More
Gini Dietrich

Pros and Cons of Changing the Name of Your Blog

By: Gini Dietrich | January 19, 2012 | 
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Tweet Share Share +1 Pin EmailShares 162And we’re back! I’m not sure our being dark yesterday had any effect, but we made a statement darn it! Plus, I got a day off of writing. Which, I have to admit, made me a little off kilter. No Spin Sucks to check multiple times a day. No crazies commenting. No getting my own personal writing accomplished the day. [&hellip... Read More
Guest

Don’t Be Afraid to Fail

By: Guest | January 17, 2012 | 
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Tweet Share Share +1 Pin EmailShares 173Today’s guest post is written by Jay Dolan.  I was trying to think of the most influential social media campaigns of 2011 the other day, and I couldn’t think of one. I honestly can’t think of one social media promotion that was so innovative, I had to tell people about it. Much of what I read these days is all [&hellip... Read More
Gini Dietrich

Reading Fiction Helps Your Career

By: Gini Dietrich | January 17, 2012 | 
228
Tweet Share Share +1 Pin EmailShares 453I’m an English major. Not as in the language, but as in literature and creative writing. I preface with that because what I’m about to say may come across as biased. Read. More. Fiction. As it turns out, though, I’m not biased (well, maybe a little bit). In the November issue of Scientific American, author and researcher Keith Oatley describes [&hellip... Read More
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