Gini Dietrich

Does Social Media Belong to PR?

By: Gini Dietrich | September 24, 2009 | 
34
I’m having an identity crisis and I need your help. It’s no secret we’ve changed our business model this year to incorporate social media into our traditional communication firm. All along I’ve been saying that PR deserves a place at the social media table, that so much of it is about relationships and messaging, which is what our industry has been doing for centuries. So why [&hellip... Read More
Gini Dietrich

Mistakes Made In Growing a Business

By: Gini Dietrich | September 21, 2009 | 
0
This week’s Crain’s Chicago Business focuses on enterprising women (and yes, I’m featured). But I’m not blogging about it to toot my own horn. I think there is more to the story than Crain’s was allowed to tell and I want to share some of the things I’ve learned. 2008 was the recession year for Arment Dietrich The communication business, historically, is a key leading indicator [&hellip... Read More
Gini Dietrich

Off the Record Doesn't Exist

By: Gini Dietrich | September 17, 2009 | 
0
I have an off the record story for you. Many years ago, I secured a feature on 60 Minutes for a client. The story was a three day shoot, turned into 30 minutes for the program, on how catfish are farmed. Catfish, by nature, are bottom feeders. But cotton farmers figured out how to take cotton fields and turn them into catfish farms, which (at the [&hellip... Read More
Gini Dietrich

Using LinkedIn: Is It the Social Media Stepchild?

By: Gini Dietrich | September 14, 2009 | 
23
My friend Paul Segreto thinks LinkedIn is the social media stepchild and that it has yet to hit its prime. I’ve been thinking about this since he said that to me, and I think he’s right. When I first got on LinkedIn, I did it for the same reason most people do it…because I kept getting invitations and finally decided to see what the heck was [&hellip... Read More
Gini Dietrich

What Gets In the Way of Your Own Success?

By: Gini Dietrich | September 9, 2009 | 
0
My good friend Sarah Robinson wrote a great post on her blog, Maverick Mom, on Monday about the things that hang her up so much that she can’t move forward. She asked her readers what three things hang them up. I thought I’d share here what I commented. The three things that get in the way of my own success. 1) Last year I thought bigger [&hellip... Read More
Gini Dietrich

Pay It Forward: How Working With Your Competition Is Better for Everyone

By: Gini Dietrich | September 7, 2009 | 
26
I just watched “Pay It Forward” for the 200th time and, of course, cried at the end. I don’t know why I do this. I think I’m going to make it through the end and then Helen Hunt crumbles and I lose it. This time around, though, it got me thinking about business and competition. When I started Arment Dietrich, the big, global firms sent business [&hellip... Read More
Gini Dietrich

It's #FollowFriday Time!

By: Gini Dietrich | September 4, 2009 | 
0
This is a random mishmash of people I know both IRL and I’ve met recently on Twitter. Hope you enjoy…and have a great holiday weekend! @cruiter I met Mike through my friend @MichaelStern, first on Twitter and then IRL at #SMBChicago. He’s a recruiter (hence the clever Twitter handle at Paladin and we’ve had some pretty fierce conversations about how social media is closing in on [&hellip... Read More
Gini Dietrich

Why NOT Allowing Staff to Speak Publicly Is Idiotic

By: Gini Dietrich | September 2, 2009 | 
0
I’m pretty sure it’s career suicide to take on one of the PR industry’s top media outlets, but you’ve never known me to back down from a fight, have you? Jeremy Probert, a guest columnist with Ragan , yesterday wrote an article titled, “Why letting staff remark publicly is an idiotic idea.” When I read that title, two thoughts flashed through my brain: 1) Surely this [&hellip... Read More
Gini Dietrich

Social Media: So Many Questions, So Little Time

By: Gini Dietrich | September 1, 2009 | 
0
It’s been a few weeks since I answered social media questions here so I’m going back and looking at some of the things people asked during the Vistage social media Webinars I hosted in July. Q: With increased popularity, so many people are jumping on the bandwagon and there is more noise than actual value. How do you yell over the crowd or is there another [&hellip... Read More
Gini Dietrich

Today's #FollowFriday Goes Out to #SMBChicago

By: Gini Dietrich | August 28, 2009 | 
0
I recently moderated a discussion on social media measurement at #SMBChicago. Following are the people who sat at my table. @monicaobrien Monica is a marketing professional in Chicago who is taking what she is learning in social media and helping clients apply both benchmarks and measurement. She recently launced “After the Boom,” which is a podcast that looks at the world from the Gen Y perspective. [&hellip... Read More