Gini Dietrich

The Three Things, Edition 3

By: Gini Dietrich | October 14, 2012 | 
18
Welcome to the third edition of The Three Things, brought to you by Michael Schechter, Howie Goldfarb, and me. Look at that! The third edition of three things you should read/listen to/watch to start your week out right by the three of us. The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you hurry over and [&hellip
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Gini Dietrich

Gin and Topics: Richard Simmons and Canadian Dance Moves

By: Gini Dietrich | October 12, 2012 | 
68
For the first time ever I received a Klout perk I actually wanted and used. Last night, the Cadillac ATS (well, not the car, but its marketing department) hosted an advanced screening of Argo. For those of you who don’t know, Argo is based on the declassified information about the Iranian hostage crisis in the late 70s and early 80s. It was a highly intense, emotionally-ridden [&hellip
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Guest

The Name Game: ‘AAAA Taxi’ Won’t Cut it Anymore

By: Guest | October 11, 2012 | 
48
Today’s guest post is by Ken Mueller. What do you think when you hear Spike’s Salon & Spa? Joe’s Garage says one thing, but what about Fifi’s Garage? The name of your business is important. It says a lot about you, and it can convey all sorts of information: From what you do to who you are, and what your mindset is as well. The name of [&hellip
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Gini Dietrich

Review of Content Marketing Measurement Platform Squeeze

By: Gini Dietrich | October 11, 2012 | 
45
I have something new for you to try! It’s way cool and I think you’ll like it. By way of background, I get asked to review a lot of products, books, and services. But I rarely post reviews on Spin Sucks, which goes to show you how very little I’m impressed. But when Jodi Echakowitz asked me to check out Squeeze, I promised her I would, but [&hellip
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Lindsay Bell

Dear Pinterest: I Loathe You No Longer

By: Lindsay Bell | October 10, 2012 | 
134
Today’s guest post is by Lindsay Bell. Ahhhh, Pinterest. How I’ve loved to loath you all these years. Well, actually, it’s only been a couple of years, hasn’t it? You little spunky punk, you. You’ve done fairly well for yourself, I won’t take that away from you. You made Time magazine’s list of “50 Best Websites of 2011.” You managed to edge out LinkedIn, YouTube, and [&hellip
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Gini Dietrich

Will Facebook Collections Kill Pinterest?

By: Gini Dietrich | October 10, 2012 | 
173
I almost hate to tell you about this because it’s not yet available to us, but it’s really freaking cool. I’m going to tell you and then you’ll have to wait. But I’m not sure how I feel about it because (as most of you know) I LOVE Pinterest. And this, from what I can tell, will be a direct competitor. And it’s on the site [&hellip
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Guest

The Giant Robot Guide to Combining Marketing Tactics

By: Guest | October 9, 2012 | 
33
Today’s guest post is by Andy Crestodina When I was a kid, I watched Voltron, Defender of the Universe. Unlike other giant robots, Voltron was actually five robotic lions that could combine into one huge robot. I loved it. Those robot lions were tough, but there’s no way they could have defended the universe by themselves. Your marketing is no different. It’s marketing combination that gets [&hellip
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Gini Dietrich

NFL Crowdsources Videos; Increases Social Media Presence

By: Gini Dietrich | October 9, 2012 | 
45
I love football. I love everything about it. The weather, the game, the stadium…everything. Growing up in Utah, we didn’t have a local team so we got to decide on our loyalties. My brothers were huge 49ers fans and I decided to be a Bears fan. And, after moving to Chicago some 15 years later, I got myself season tickets. But it’s not just Soldier Field that [&hellip
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Guest

Six Tips to Clear and Effective Communication

By: Guest | October 8, 2012 | 
15
Today’s guest post is by Luke Capizzo With rapidly multiplying communications channels and increasingly instantaneous expectations, one critical piece of our basic writing can be lost: The correct tone and organization to get our messages across effectively. We’re constantly searching for how to get more accomplished while staring at glowing rectangles. The answer can be as straightforward as writing internal messages with the same intensity and [&hellip
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