Gini Dietrich

Social Media is Relationships; It’s Not Selling

By: Gini Dietrich | December 9, 2009 | 
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Yesterday we discussed the philosophy of social media: How do you have conversations with people in order to build better relationships? And there were a lot of great comments: * Johnnie Firari says, “Through relationships you can now gain/earn back something that was lost: Brand loyalty!” * Les Lent says, “The tools (in my humble opinion) are great ways to make connections and starting, developing, and [&hellip... Read More
Gini Dietrich

Social Media Philosophy

By: Gini Dietrich | December 8, 2009 | 
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I talk to people every day about social media and there is a common theme: “I don’t understand why I care what people say on Twitter” or “I have a Facebook fan page, but no one is talking to me there” or “I have a LinkedIn profile, but I own the company so I don’t see a need for updating it.” Everyone is so focused on [&hellip... Read More
Gini Dietrich

Recommended Business Books

By: Gini Dietrich | December 7, 2009 | 
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A few weeks ago, I asked each of you what you’d like to read about on this blog. Robert Saric asked if I would blog, “the books you recommend and why they are great.” Since that request, I’ve been compiling a list of business books (fun reading will come during the holidays) and it follows. 1. Don’t Be That Boss. I met Mark Wiskup a few [&hellip... Read More
Gini Dietrich

Business Holiday Gifts

By: Gini Dietrich | November 30, 2009 | 
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On Friday, my Facebook stream was all a flutter about the craziness of Black Friday. I responded to multiple friends that Black Friday is the reason Al Gore invented the Internet (which got a few chuckles and even quote of the day on some status updates). And then I remembered today is Cyber Monday, which supports my online shopping ideal. So in honor, following are my [&hellip... Read More
Gini Dietrich

Preparing Yourself for Media Interviews

By: Gini Dietrich | November 25, 2009 | 
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I have a long-standing relationship with Hotel Executive and write an article for them quarterly. Today I am grateful for my friendship with their editor and the opportunity to help educate their readers on the importance of communication in a businesses growth. Following is an excerpt from an article I wrote for them in July about how to prepare yourself for media interviews. There are many [&hellip... Read More
Gini Dietrich

How Businesses Are Using Social Media

By: Gini Dietrich | November 24, 2009 | 
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Today I am grateful for my friend Sara Wilson, who is a fantastic writer with a very curious mind. Following is an exerpt of an interview she did with me on how the franchise industry is using social media (I’ve changed to businesses here for purpose of reaching a larger audience). Gini Dietrich, CEO of Arment Dietrich, believes that, as long as employees abide by a [&hellip... Read More
Gini Dietrich

Using the Power of Social Media for Business Growth

By: Gini Dietrich | November 23, 2009 | 
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In honor of the holiday this week, I am going to post articles I’ve written for other publications in order to thank them for their support and drive traffic to their sites. Today is from AllBusiness.com (with a few changes made from franchising to a small business). Immensely powerful right now, social media tools are changing the ways businesses communicate with customers and the ways customers [&hellip... Read More
Gini Dietrich

What Kellogg’s and the Great Depression Can Teach You About PR and Marketing

By: Gini Dietrich | November 17, 2009 | 
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A few weeks ago, my friend Steve McKee wrote in his BusinessWeek column about companies doing their growth a big disservice in a down economy when they cut their advertising and PR budgets. You can read the article and comments here. Then, when I asked each of you what you’d like to read about in future blog posts, my friend John emailed me and asked, “Why [&hellip... Read More