Gini Dietrich

It's #FollowFriday Time!

By: Gini Dietrich | September 4, 2009 | 
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This is a random mishmash of people I know both IRL and I’ve met recently on Twitter. Hope you enjoy…and have a great holiday weekend! @cruiter I met Mike through my friend @MichaelStern, first on Twitter and then IRL at #SMBChicago. He’s a recruiter (hence the clever Twitter handle at Paladin and we’ve had some pretty fierce conversations about how social media is closing in on [&hellip... Read More
Gini Dietrich

Why NOT Allowing Staff to Speak Publicly Is Idiotic

By: Gini Dietrich | September 2, 2009 | 
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I’m pretty sure it’s career suicide to take on one of the PR industry’s top media outlets, but you’ve never known me to back down from a fight, have you? Jeremy Probert, a guest columnist with Ragan , yesterday wrote an article titled, “Why letting staff remark publicly is an idiotic idea.” When I read that title, two thoughts flashed through my brain: 1) Surely this [&hellip... Read More
Gini Dietrich

Social Media: So Many Questions, So Little Time

By: Gini Dietrich | September 1, 2009 | 
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It’s been a few weeks since I answered social media questions here so I’m going back and looking at some of the things people asked during the Vistage social media Webinars I hosted in July. Q: With increased popularity, so many people are jumping on the bandwagon and there is more noise than actual value. How do you yell over the crowd or is there another [&hellip... Read More
Gini Dietrich

Today's #FollowFriday Goes Out to #SMBChicago

By: Gini Dietrich | August 28, 2009 | 
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I recently moderated a discussion on social media measurement at #SMBChicago. Following are the people who sat at my table. @monicaobrien Monica is a marketing professional in Chicago who is taking what she is learning in social media and helping clients apply both benchmarks and measurement. She recently launced “After the Boom,” which is a podcast that looks at the world from the Gen Y perspective. [&hellip... Read More
Gini Dietrich

PR Firms Add No Value? Truth or Fiction?

By: Gini Dietrich | August 25, 2009 | 
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Yesterday I read an article titled, “90 percent of PR firms add no value.” My friend Jeff Mello sent it to me wanting my opinion on it and (I think) wanting me to get fired up. The truth of the matter is, I agree (sorry Jeff!). The article, which can be found at The Business Insider, states: “I’ve worked as a senior corporate communications exec for [&hellip... Read More
Gini Dietrich

A Special #EpicMeetUp From Near #FollowFriday

By: Gini Dietrich | August 21, 2009 | 
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@NatSlavin Nat lives in Chicago and many months ago @SarahRobinson suggested we meet because we both love a lot of the same things. Since then, I’ve learned that Nat loves food almost more than I do and that he has impeccable taste. The only problem with Nat is that he travels a ton so it’s hard to see him IRL. Which isn’t a problem for you, [&hellip... Read More
Gini Dietrich

Social Media Measurement: What's the ROI?

By: Gini Dietrich | August 19, 2009 | 
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Yesterday morning I moderated a discussion on social media measurement at #SMBChicago. We started the discussion with some of the free tools I blogged about a couple of weeks ago (see it here). Then we spent some time discussing additional tools. They are as follows: * su.pr: I personally love this URL shortener because it’s much more accurate than bit.ly, plus it shoots your content into [&hellip... Read More
Gini Dietrich

Corporate Transparency: Communicating Changes

By: Gini Dietrich | August 17, 2009 | 
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When the Zappos/Amazon deal went through on July 22, my friend Travis Dudfield asked my opinion on the communication to Zappos employees. I told him to let the media storm die down and I would write a blog post about it. So here it is! There was A LOT of criticism about how Tony Hsieh communicated the sale to his employees, beginning with the fact that [&hellip... Read More
Gini Dietrich

Glass Ceilings for Women Entreprenuers

By: Gini Dietrich | August 13, 2009 | 
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I have a story to tell you. I told Barry Moltz this story this morning and he said, “You should write about that.” When I started Arment Dietrich nearly five years ago (coming up in April!), I would go to new business meetings and the men in the room would say, “If we work with you, when do we get to meet your husband?” At first [&hellip... Read More
Gini Dietrich

Business Succession Plan: What Happens In An Emergency?

By: Gini Dietrich | August 9, 2009 | 
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On Saturday morning, I set out with my cycling group to ride at 5:15. The sky was overcast and a bit foggy and the wind was gusting at 35 mph, but the temperature was perfect, the wind was blowing only in one direction (which meant on the way home it’d be at our backs), and it wasn’t threatening to rain until well after we’d finish our [&hellip... Read More