Arment Dietrich

Rom CROC OF SPIN?

By: Arment Dietrich | September 27, 2007 | 
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Recently, a myriad of articles have appeared attacking Crocs, the colorful Swiss cheese footwear of the squishy variety. Crocs, which swept onto the feet of many in America and into the minds of many a Wall Street investor, have had a remarkable rise to prominence in a short amount of time. Indeed, the media picked up on and in many ways fueled the popularity. Then, Crocs [&hellip... Read More
Arment Dietrich

Ranting and Raving: Oklahoma State Coach Takes Spin Into His Own Hands

By: Arment Dietrich | September 26, 2007 | 
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Oklahoma State football coach Mike Gundy has captured headlines in the past two days for his more than passionate comments in regards to Jenni Carlson’s column in The Oklahoman.   Essentially, Carlson let loose on Cowboy’s quarterback Bobby Reid alluding to him acting like a baby and playing scared. By nature, newspaper columns call for opinion — but Carlson might want to take a trip back to [&hellip... Read More
Arment Dietrich

Is Fidel Castro Dead?

By: Arment Dietrich | September 25, 2007 | 
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If spin hadn’t infiltrated mainstream media to the level we see today, I wouldn’t be asking this question. I wouldn’t even think twice about Perez Hilton’s insistent claims that Fidel Castro is dead, and we didn’t hear about in real time, because officials wanted to wait until after Miami rush hour. WHAT?!? Did I just type that? Yes, and so was the rest of the world. [&hellip... Read More
Arment Dietrich

Doomsday Spin Delays Improvement

By: Arment Dietrich | September 24, 2007 | 
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As a college debater examining the infrastructure of America’s roads, bridges, and railways our arguments often were countered by compelling facts and pigeon poop.  Yes, thirty years ago we quoted experts who knew the day would come when there would be so much pigeon poop accumulating on massive bridges and roadways that they would deteriorate and collapse.  The early investigation as to the cause of the [&hellip... Read More
Arment Dietrich

Baby Boom in Russia?

By: Arment Dietrich | September 20, 2007 | 
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My friend brought to my attention that Russia declared September 12th as the Day of Conception. Russia‘s birth rate is declining, and the government is experimenting with some creative measures to turn that statistic around. They are promoting the entire country to procreate to increase their numbers. On Russia‘s National Day, June 12th, the couples who give birth are entitled to win cars, money, electronics, and other [&hellip... Read More
Arment Dietrich

Ethical Dilemmas in PR and Media

By: Arment Dietrich | September 19, 2007 | 
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If you live in Chicago and missed the monthly PRSA lunch yesterday, you missed out!  I’m not saying that because I lead the organization this year.  I’m willing to admit some programs are good, some not so good.  But this one – this one was special! The topic was ethical dilemmas in PR and media and the panel consisted of Cindy Richards, who is now a [&hellip... Read More
Arment Dietrich

Spin Back Where You Came From

By: Arment Dietrich | September 18, 2007 | 
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On Sunday, Sept. 9, MTV hosted their 24th annual Video Music Awards in Las Vegas.  By now, most people are probably aware that the infamous award show is breeding grounds for extremely bold statements, whether in fashion, scripting, live performances (pythons, girl on girl kissing, to name a few) or locations. The buzz starts with the announcement of nominees and guest performances, predictions on who will [&hellip... Read More
Arment Dietrich

Spin to Win!

By: Arment Dietrich | September 17, 2007 | 
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It seems to be an appropriate time for Michigan football to cut its losses; that’s only because they can’t erase them.  As a Michigan alum I still take great pride in “Hailing the Victor,” even if lately the actual victor hasn’t necessarily been my boys in blue. Admittedly, it’s time for me to ignore the marching band’s sweet melodies from the victorious days of yesteryear and [&hellip... Read More
Arment Dietrich

It’s not just spin, it’s a political whirlwind

By: Arment Dietrich | September 12, 2007 | 
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In my opinion, politics and spin are often times synonymous.  But when I read a story posted on Yahoo! News by Reuters, I couldn’t resist drawing attention to the blatant spin that occurs daily, if not hourly, in the political sphere. As a former journalist, I feel it’s my responsibility to point out when a story simply reiterates the views of those interviewed, rather than laying [&hellip... Read More
Arment Dietrich

Does Public Scrutiny Dissolve the “News” in News?

By: Arment Dietrich | September 12, 2007 | 
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Let’s look at Al Gore who is again on the receiving end of criticism for taking a private jet to ponder this question. On the one hand, Gore has influenced the environmental debate arguably more than any elected politician this century (whose job it is to illustrate and react to such public issues). Al’s movie is far more successful than a similar attempt by Leonardo DiCaprio [&hellip... Read More