Eight Tips to Pitch Media Better on Twitter

By: Guest | December 1, 2010 | 
Tweet Share Share +1 Pin EmailTotal Shares 65Guest post by Maya Wasserman, a senior account executive at Bailey Gardiner. The continued proliferation of social media has changed how the PR industry interacts with and pitches the media. These days, the media are flocking to Twitter in droves, and the platform presents a new opportunity for PR pros to connect with journalists and bloggers. However, pitching there [&hellip... Read More
Gini Dietrich

Money Is Not a Motivator

By: Gini Dietrich | December 1, 2010 | 
Tweet Share Share +1 Pin EmailTotal Shares 12In my quest to become a better leader and a better communicator, I read everything I can get my hands on and I practice, practice, practice (my piano teacher, who was also my great-aunt, used to say, “Perfect practice makes perfect). I likely drive my team nuts at times because I practice on them. Sometimes the skills I’m developing [&hellip... Read More

Creative Destruction: Why Facebook and Twitter May be Doomed

By: Guest | November 30, 2010 | 
Tweet Share Share +1 Pin EmailTotal Shares 12Editor’s note: Today’s guest author, Jay Pinkert, a principal with Shatterbox, was a winner of our 9 Marketing Trends for 2011 contest, in which we asked readers to submit the ninth trend for our upcoming webinar of the same name, which will be held on December 15. (It’s not too late to sign up!) Following are further thoughts on [&hellip... Read More
Gini Dietrich

First Impression: Eight Ways to Avoid a Bad One

By: Gini Dietrich | November 30, 2010 | 
Tweet Share Share +1 Pin EmailTotal Shares 42I’ve been curious about a phenomenon we’re seeing when we interview candidates these days. Their first impressions suck. Not everyone, but I’d venture to say 90 percent of them.Why do they suck? Because they’re not doing any research on Arment Dietrich nor are they reading Spin Sucks before they interview with us. Maybe it’s because we’ve been using Twitter [&hellip... Read More

Privacy is Not Dead: Three Tools that Provide User Control

By: Guest | November 29, 2010 | 
Tweet Share Share +1 Pin EmailTotal Shares 4I am very flattered and humbled to be asked to write here… especially about privacy, the grand-prize winning idea I submitted for the Spin Sucks 9 Marketing Trends webinar contest. I view social media as a revolution in interpersonal communication technology. Notice the word marketing is not in that statement. The current platforms were created to connect people to people and, [&hellip... Read More
Gini Dietrich

Terror Management Theory

By: Gini Dietrich | November 29, 2010 | 
Tweet Share Share +1 Pin EmailTotal Shares 11I’d be lying if I said Arment Dietrich hasn’t had a lot of change since October of 2008. It started with the bank cutting off our access to capital, then we got letters during the holidays from clients expressing their wish to discontinue our services because of the economy, then we did (what we thought) a really deep lay-off, [&hellip... Read More
Gini Dietrich

Happy Thanksgiving

By: Gini Dietrich | November 26, 2010 | 
Tweet Share Share +1 Pin EmailTotal Shares 2From my family to yours! Tweet Share Share +1 Pin EmailTotal Shares ... Read More
Arment Dietrich

Travelers Are My Biggest Complaint?

By: Arment Dietrich | November 24, 2010 | 
Tweet Share Share +1 Pin EmailTotal Shares 11This Thanksgiving I’m not thankful for holiday travelers.  Did you read this report on CNN?  It is so true.  It’s not the delays, the incompetent attendants, or the cramped airplane seats that annoy me; it’s other travelers! New York has definitely jaded me, but luckily I’m still grounded (or so says my fiancé).  So one thing I promise to [&hellip... Read More
Gini Dietrich

TSA X-Rays, Enhanced Pat-Downs, and Traveling

By: Gini Dietrich | November 24, 2010 | 
Tweet Share Share +1 Pin EmailTotal Shares 10In the United States, today is the busiest air travel day of the entire year. So I figured it was a good time to talk about what’s going on with TSA, the new x-ray machines, and the “enhanced”  pat-downs. I am not a TSA fan. I travel a ton and their rules vary from airport to airport. Last year, [&hellip... Read More

For Nonprofits, Social Media is the Message

By: Guest | November 23, 2010 | 
Tweet Share Share +1 Pin EmailTotal Shares 32Guest post by Eric Pudalov community events coordinator for Georgia Community Support and Solutions. I had an operation for a brain tumor at age 14, which forced me to learn and function differently as an adult. In some areas, I need more feedback and assistance on the job than the average person. On the bright side, this has added [&hellip... Read More