Arment Dietrich

Buckled Down Tight

By: Arment Dietrich | September 5, 2007 | 
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Recently, Christoper Jensen of the New York Times wrote an article titled “What’s Off the Record at the N.H.T.S.A.? Almost Everything.” Anyone interested in spin, and particularly in this case, spin control, should read this article and discover how alarmingly un-accessible the National Highway Traffic Safety Administration has become to the media and thus the public. In the article, Jensen describes the NHTSA as a disgusting [&hellip... Read More
Arment Dietrich

All Drugs Aren't Miracles

By: Arment Dietrich | September 4, 2007 | 
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I am so glad that somebody is finally going to start looking into drug commercials.  These advertisements play with my mind. Are you tired?  Yes.  Do you find it hard to concentrate a full nine hours at work?  Sometimes.  Do you drink more than one cup of coffee a month?  Yes.  Do you want to be happy and carefree like this person in our commercial?  YES. [&hellip... Read More
Arment Dietrich

Rehab: The New Jail

By: Arment Dietrich | August 31, 2007 | 
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Everyday it seems as though a new celebrity, athlete, or musician has their publicist announce that they are entering rehabilitation.  While some are more well known than others, many question if justice is really being served. Are rehab and a publicist the new excuse for serving time?  I agree that anyone, given the choice, would chose treatment over hard jail-time considering that programs offered can actually [&hellip... Read More
Arment Dietrich

Crisis and Candor: Have We Come to Expect Spin?

By: Arment Dietrich | August 30, 2007 | 
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Heart-breaking tragedies are all too familiar this summer.  A bridge filled with everyday commuters collapses in Minneapolis.  The worst flood in one hundred years sweeps through Findlay, Ohio.  Six men trapped in a mine collapse in Huntington, Utah, hopes of their safe return dashed when three heroes die during a rescue mission. The images take our breath away.  The agony on the faces of survivors generates [&hellip... Read More
Arment Dietrich

Spin as a “responsible approach”?

By: Arment Dietrich | August 30, 2007 | 
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When I was a child, I had many dolls, many in which I still own (I hear I can get a lot of money for them on eBay).  Barbie dolls, Ken dolls, and Rainbow Brite dolls.  Oh, the good ol’ days.  However, what astonishes me is that not once did I ever have to worry about them leaving me brain damaged.  Is this a new feature?  [&hellip... Read More
Arment Dietrich

Deconstructing Celebrity Hype

By: Arment Dietrich | August 30, 2007 | 
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I recently read an article by Jim Schembri –from the entertainment section of theage.com.au– which is cleverly entitled “Even with De Niro on Menu, PR is hard to stomach.”  I feel as if this article hits the nail right on the head. Several times, actually.  It addresses the all-too-familiar phenomenon that is the public’s overzealous reaction to celebrities; only it does so with a very appropriate [&hellip... Read More
Arment Dietrich

Is spin simply a response to negative news?

By: Arment Dietrich | August 27, 2007 | 
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According to a new report released by the Assciated Press, 99 U.S. soldiers killed themselves last year.  This is the highest rate of suicide in the Army in 26 years.  This statistic speaks for itself and is a tremendously sad thing to read. But following the release of this report, there are questions to ask. How is the U.S. Army and the U.S. government going to [&hellip... Read More
Arment Dietrich

There’s no spinning in football?

By: Arment Dietrich | August 24, 2007 | 
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Fall is coming and the debate begins on another season of the AP, USAToday, and BCS college football rankings to determine which two teams will play for the national championship. Without even playing a single game, the national championship hopes of the pre-season top 25 have already begun to be determined. In recent years, the controversy surrounding the method of selecting the teams that compete for [&hellip... Read More
Arment Dietrich

50 Cent: Half a dollar, half a brain.

By: Arment Dietrich | August 23, 2007 | 
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To anyone under the age of 40, or anyone who knows someone under 40, chances are you know who 50 Cent is.  If you don’t know 50 Cent, then let me be the first to congratulate you.  I, unfortunately, have listened to what he calls “music” which to me only sounds like an uneducated guy giving his best attempt to not slur his words.  50 Cent [&hellip... Read More
Arment Dietrich

Re-Learn Customer Service 101 to Cut the Spin

By: Arment Dietrich | August 22, 2007 | 
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Spin is not just a practice engaged to deflect negative PR.  I’m truly starting to believe that spin has become standard operating procedure when it comes to providing customer service.  My wife and I recently traveled to Greenville, South Carolina for a friend’s wedding.  For the duration of our trip, my wife and I stayed at the Hampton Inn in Travelers Rest (a little town seven [&hellip... Read More