Guest

How to Sell a Rocket to a Guy Looking to Buy a Rocket

By: Guest | September 19, 2011 | 
19
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 30 Today’s guest post is written by Peter Fleming. Or – How to get clients to commit to the innovation they say they want. A dream client (or your employer) comes to you and says “we need innovation, the sky’s the limit on creativity.” You pour your heart and soul into crafting the perfect design/campaign/strategy that exudes [&hellip... Read More
Gini Dietrich

Measuring PR Success: Seven Metrics to Consider

By: Gini Dietrich | September 19, 2011 | 
109
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 50Last week Eric Wittke wrote a blog post on Flames on Fifth Avenue about the perception of the PR industry. He described the answers he receives (the same we’ve all experienced) when he tells someone he’s in PR…and how irritating it is that people assume we lie or spin for a living. And now, a new sitcom [&hellip... Read More
Gini Dietrich

Gin and Topics: Eels, Bites, and Beef Fat Hurt People

By: Gini Dietrich | September 16, 2011 | 
23
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 16It’s been a crazy travel week. Now I’m in Phoenix doing media training with a client. The one really great thing about all this west coast travel is I have a TON of uninterrupted plane time to write. I hope Geoff Livingston can keep up! I probably just jinxed myself and will be way too tired to [&hellip... Read More
Guest

7 Ways to Turn Employees into Brand Ambassadors

By: Guest | September 15, 2011 | 
84
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 206Today’s guest post is written by Amber Avines. Want your company to attract more business, secure greater exposure, and reach new customers? Look no further than your employee base to give you that critical advantage! Empowering your staff with the inside scoop on what’s happening, why it’s important, and how it benefits customers can be a powerful [&hellip... Read More
Gini Dietrich

QR Codes: Effectiveness and Use

By: Gini Dietrich | September 15, 2011 | 
79
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 77It’s Facebook question of the week time ! I’m coming to you from LA (again) today, but I recorded the video before I left, which is why you’ll recognize the background. It’s a QR code day, with questions coming from both Deb Evans and Jon Buscall. Tweet Share Share +1 Pin Email Reddit Stumble ShareShares ... Read More
Arment Dietrich

Music Lovers Unite … Through Facebook

By: Arment Dietrich | September 14, 2011 | 
12
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 26This post is written by Molli Megasko. There is a new digital connectivity endeavor that I’m really excited to talk about here. Ticketmaster is going social by creating new features that allow music lovers to see where their friends on Facebook are sitting at concerts. A good friend of mine, Kyle Kiefer, pointed this out to me [&hellip... Read More
Gini Dietrich

Old PR Stunts Don’t Drive Sales

By: Gini Dietrich | September 14, 2011 | 
164
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 86If you regularly read Spin Sucks, it won’t come as a surprise to you that I’m a really big believer in using PR and marketing to build income (and, in some cases, profits and higher margins). Measuring results has become even easier during the past five years and, because of that, we have to stop doing things [&hellip... Read More
Guest

Operation Name Drop: A New Communication Method

By: Guest | September 13, 2011 | 
97
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 24Today’s guest post is written by Laura Petrolino. Today, with endless ways to communicate, we are producing messages thrown into a sea of faceless consumers. The challenge for any business is to make sure their message resonates and find its way through the clutter. I’ve discovered, in working with clients, many need to re-learn what ‘communications’ actually [&hellip... Read More
Gini Dietrich

PR for Products vs. Services: Do They Work the Same?

By: Gini Dietrich | September 13, 2011 | 
149
Tweet Share Share +1 Pin Email Reddit Stumble ShareShares 33A couple of weeks ago, Marcus Sheridan hosted his second webinar for Spin Sucks Pro. It was a follow-up to his first webinar on creating content for pull PR and marketing. As is typical of anything Marcus does, the webinar was really good. He talked about how to force feed prospects your content so, by the time [&hellip... Read More
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