Gini Dietrich

Happy Thanksgiving from My Family to Yours

By: Gini Dietrich | November 23, 2011 | 
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Tweet48 Buffer Share57 Share8 +120 Pin12Shares 145It’s the day before Thanksgiving and, as I sat here last night trying to decide what to blog about, I though it’d be fun to ask my team what they’re thankful for this year. The only rule? They couldn’t be thankful they have a job or for their families or all the stuff people always say. We know you’re thankful [&hellip... Read More
Guest

Refine and Improve: The Fifth Step to Social Media Mastery

By: Guest | November 22, 2011 | 
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Tweet42 Buffer Share4 Share11 +1 PinShares 57Today’s guest post is written by Nic Cartwright. Before you get too far into this post, make sure you have read the excellent series on The Five Steps in Social Media Excellence here on Spin Sucks. Once you have done that, onwards soldiers…. You’ve found the right tools to maximize your listening experience, you’ve spent some time assessing the noise you [&hellip... Read More
Gini Dietrich

Coghlan Consulting Group Run By Morons

By: Gini Dietrich | November 22, 2011 | 
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Tweet114 Buffer Share15 Share24 +110 PinShares 163Oh this is good! You’re going to love this one. A nice little PR train wreck on the Tuesday of your short week. You may have read a couple of months ago about the Coghlan Consulting Group and their practice of setting up fake news sites on behalf of its clients. Yes, they created fake news sites in order to [&hellip... Read More
Gini Dietrich

Taking the French Out of Your Content

By: Gini Dietrich | November 21, 2011 | 
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Tweet32 Buffer Share27 Share30 +115 PinShares 104Earlier this month, I conducted a workshop for a small group of business leaders. It’s one of my most favorite things to do because the groups are typically 20-25 people so we can really dig into their business strategies, look at their web properties, and diagnose a few things that can be changed quickly for immediate success. During this particular [&hellip... Read More
Gini Dietrich

Gin and Topics: Boobs and Wind-Blown Ducks

By: Gini Dietrich | November 18, 2011 | 
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Tweet Buffer Share6 Share6 +16 PinShares 18I cannot tell you how happy I am that today is here. I’ve had a month of travel that nearly made me fold myself into the fetal position and cry like a baby. But I made it and am very much looking forward to a short week next week. It’s my favorite time of the year! I get to cook [&hellip... Read More
Guest

Social Media Charlatans Are Like Wile E. Coyote

By: Guest | November 17, 2011 | 
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Tweet5 Buffer Share1 Share +1 PinShares 6 Today’s guest post is written by Byron Fernandez. How many of you share my growing stew of amusement, bewilderment, and fury over an increasing cacophony of so-called “ninjas,” “gurus,” and “mavens” in the social media space? Like John McCain’s impotent use of “maverick” during the 2008 campaign, something’s awry when more attention is placed on pretentious, hammy, and meaningless [&hellip... Read More
Gini Dietrich

Staying On Top of Technology

By: Gini Dietrich | November 17, 2011 | 
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Tweet2 Buffer Share8 Share17 +1 PinShares 27It’s Facebook question of the week time and, this week, I managed to get a video recorded. I don’t know about you, but I missed you guys! This week’s question comes from Steve Birkett, who you may know as Above the Static, which is his Twitter handle. He writes at Above the Static and for 12Most and is an Us [&hellip... Read More
Arment Dietrich

How Content Motivates Behavior

By: Arment Dietrich | November 16, 2011 | 
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Tweet3 Buffer Share7 Share30 +12 PinShares 42 Today’s guest post is written by Lisa Gerber.  Last night, I asked my husband what I should blog about this morning. He said, “Blog about what to do when you don’t have anything to blog about.” Me: “Can’t, I’ve already done that.” It’s the wild card. The “I can’t think of anything to write about, so I’ll write about [&hellip... Read More
Gini Dietrich

A Business Book Reading Tool

By: Gini Dietrich | November 16, 2011 | 
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Tweet2 Buffer Share12 Share17 +12 PinShares 33 I love to read. When we were kids, we had one tiny B&W TV and my parents let us watch only 30 minutes a day. So, while my brothers were outside making toys out of scrap wood, I had my nose stuck in a book. I love to read so much, in fact, I majored in English literature in college. [&hellip... Read More
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