Gini Dietrich

Social Isn’t About Advertising Or PR

By: Gini Dietrich | April 26, 2011 | 
104
Tweet Share Share +1 Pin EmailTotal Shares 127Mondays are my super busy days. I do all staff and client meetings on Mondays in order to get the week on the right foot and (kind of) prepare for anything unexpected. I’m in meetings or on the phone for 10 hours straight, with little time to use the bathroom or eat. So yesterday, when Shelly Kramer tagged me [&hellip... Read More
Guest

When Metrics Lie

By: Guest | April 25, 2011 | 
2
Tweet Share Share +1 Pin EmailTotal Shares 48Steve McKee is a BusinessWeek.com columnist and chief blogger at StalledStuckorStale.com. The other night I had the most amazing bite of peanut butter chocolate cheesecake. I say “bite” because, while I did my best to clean my plate, by the time the slice was halfway done I was all done. It was too rich to finish, and I went [&hellip... Read More
Gini Dietrich

Social Media Success In Five Steps

By: Gini Dietrich | April 25, 2011 | 
62
Tweet Share Share +1 Pin EmailTotal Shares 240This first ran over at The Whale Hunters. It’s written with the business leader in mind, but the process outlined below works for anyone responsible for using the web. Hell has frozen over! Oh wait. The Cubs haven’t won the World Series yet. Never mind. But it does seem that way, doesn’t it, with all the changes in technology? [&hellip... Read More
Gini Dietrich

Two New Social Tools to Check Out

By: Gini Dietrich | April 24, 2011 | 
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Tweet Share Share +1 Pin EmailTotal Shares 71Happy Easter to those of you who celebrate! I’m going to finish this blog post and then set off to make a standing rib roast, a bunch of spring veggies, and molten chocolate cake for dessert. Dinner is at 2:00, if you want to come by. I know it’s a holiday for most of you and you’ll be with family, [&hellip... Read More
Gini Dietrich

Gin and Topics: Liars, Doubt, and Trouble

By: Gini Dietrich | April 22, 2011 | 
22
Tweet Share Share +1 Pin EmailTotal Shares 43Does it seem like the weeks are flying by considerably quickly? Or is it just because we launch Spin Sucks Pro in 10 days and don’t have enough time left (not that I’m counting)? Because time is flying, I’ve not gotten into my Google Reader this week so these stories I found on Facebook, through SmartBrief, or because I [&hellip... Read More
Guest

You’re Using Twitter Wrong

By: Guest | April 21, 2011 | 
41
Tweet Share Share +1 Pin EmailTotal Shares 243Aaron Lee, known as Ask Aaron Lee, is your average Joe but with an extra-large social media addiction. Has anyone ever told you you’re tweeting the wrong way? I wrote about the mistakes new Twitter users make based on some of my past mistakes. I wanted to share some lessons here so that you could learn from mine, and [&hellip... Read More
Gini Dietrich

Always Obey Your Gut

By: Gini Dietrich | April 21, 2011 | 
29
Tweet Share Share +1 Pin EmailTotal Shares 91It’s Facebook question of the week time and this week I was not too lazy to shower and record a video. I even rode for my 13th day of #30daysofbiking and it’s not even 7 a.m. yet. I love mornings. No interruptions. Tons of work gets accomplished. You get to watch the sun rise. But, I’ll be completely brain [&hellip... Read More
Arment Dietrich

Five Ways to Lose Your Commenting Virginity

By: Arment Dietrich | April 20, 2011 | 
84
Tweet Share Share +1 Pin EmailTotal Shares 67 We clearly have a pretty active and vocal community here at Spin Sucks. But I look at our analytics every day and see it’s a very small percentage of visitors who are doing the majority of commenting. That’s natural, and I have no problem with that. It doesn’t mean, however, that I haven’t always been curious about the [&hellip... Read More
Gini Dietrich

Social Media Q&A

By: Gini Dietrich | April 20, 2011 | 
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Tweet Share Share +1 Pin EmailTotal Shares 92A few months ago, Jack Monson, who is the programming chair (and good friend) of the Chicago chapter of PRSA, asked me to do something that hadn’t yet been done at one of their monthly lunches: Take questions from the audience the entire hour. At the time I said, “Sure!” without really thinking it through. All I thought was, [&hellip... Read More
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