Gini Dietrich

Gin and Topics: Death, Fear, and Resurrection

By: Gini Dietrich | June 8, 2012 | 
39
When I got up in my hotel room this morning, I flipped on the news while I got ready and one of the news anchors said, “Well, we made it to Friday. Again.” Wow, dude! Way to grab life by the horns and be optimistic about what’s out there for you. I do have to say, though, my super early wake-up call had me grouchy, but [&hellip
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Guest

Where is Everybody? Why Webinar Attendance Doesn’t Matter

By: Guest | June 7, 2012 | 
8
Today’s guest post is written by Tom Bishop.  Ever been to the theater? There’s a feeling of anticipation as you enter the dimly-lit theater and find your seats. Your eyes adjust, and you notice that half the seats are empty. The orchestra tunes up, and on stage, you see the curtains part just a hair as somebody peeks out. Behind those curtains the air is thick [&hellip
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Gini Dietrich

The Future of Journalism from Warren Buffet’s Viewpoint

By: Gini Dietrich | June 7, 2012 | 
77
Last month, in a move that surprised many of us close to journalism, Warren Buffet bought newspapers – 63 of them, in fact. Now Buffet is not known for making high-risk or crazy investments. Quite the opposite. You know if Buffet is invested in something, you’d best get in on it, too. So why 63 newspapers? And why weeklies and dailies whose headliner is the Richmond [&hellip
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Guest

Conducting Surveys: The Good, the Bad, and the Ugly

By: Guest | June 6, 2012 | 
14
Today’s guest post is written by Brian Meeks. I know almost as much about PR as I do about women. I won’t go into the math, but suffice it to say that it is a whole integer well south of zero. I do, however, know a thing or two about data. There is frequent discussion of measurement, which is what I did for GEICO (Where a [&hellip
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Gini Dietrich

PR Pro Charged with Barricading Reporter in Room

By: Gini Dietrich | June 6, 2012 | 
68
I was reading my friends over at PR Daily yesterday and what did I find, but a story about a PR guy (I can’t even call him a professional) who locked a reporter in a room so he was unable to ask his CEO any questions. Yes, you read that correctly. He locked the reporter in a room. But it’s not just any CEO. It’s the [&hellip
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Guest

How to Create Authentic, Fact-Based, Hype-Free PR

By: Guest | June 5, 2012 | 
4
Today’s guest post is written by Tom Gable. Strategic PR programs obviously benefit from the power of social media and instant communications to help build image and reputation. But if not approached with authenticity and supported with facts, organizations can suffer the electronic version of bands of angry villagers carrying torches, and storming the castle to right some wrong and kill the monster. (But now they [&hellip
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Gini Dietrich

Breaking Down the Silos: Lonely vs. Functional

By: Gini Dietrich | June 5, 2012 | 
50
A few weeks ago, a friend told me a great story. She said there was a new business prospect for the accounting firm where she worked. One of the partners took this prospect to lunch on Tuesday. The very next day, the prospect went to lunch with a second partner. And, on Friday, while the prospect was at lunch with the third partner, he said, “I [&hellip
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Guest

My Son, the Social Network

By: Guest | June 4, 2012 | 
18
Today’s guest post is written by Janet Tyler. The new kids on the block are a royal PITA — but they’re our future. We have to know where they’re going, keep ‘em out of trouble, and maybe see if we can get them to do a little work for us around the neighborhood. These kids—they go by the snooty name, “social media”— aren’t even teenagers yet—Little Twitter [&hellip
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Gini Dietrich

Four Things Customers Want When Making a Purchase Decision

By: Gini Dietrich | June 4, 2012 | 
61
Most of us know the marketing mantra KISS – Keep It Simple, Stupid. But how many of us actually practice it? There are so many tools available on the web today that many of us have a hard time not reacting to the shiny, new penny syndrome (squirrel!). Take a look at the image over there on the left. These are all of the social media [&hellip
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