Arment Dietrich

No Greenwashing!

By: Arment Dietrich | April 22, 2009 | 
0
With all of today’s news, it was hard to decide on just one topic for today… address the latest on how Domino’s reacted to those gross videos posted online? Overdone by now. Comment on Pizza Hut’s latest announcement looking for a summer intern to run their Twitter? Yawn. Ponder how Freddie Mac will react publicly to their CEO’s suicide?  Too distressing... Read More
Gini Dietrich

Is Paying People to Tweet About Your Brand Going Too Far?

By: Gini Dietrich | April 21, 2009 | 
0
My dear friend @SarahRobinson sent me an article today via direct message. I knew there was a reason she wanted me to read it, but I didn’t fully understand until I got 3/4 of the way through reading it. Let me back up. The Ad Age article, “Land Rover Taps Twitter As Campaign Cornerstone” is a pretty interesting read. It talks about how they seeded hashtags [&hellip... Read More
Arment Dietrich

Super-delicious!

By: Arment Dietrich | April 20, 2009 | 
0
I have seen many commercials over the years and never felt the urge to comment one way or the other on any of them until now. ... Read More
Arment Dietrich

Two thumbs up for the new Sprint campaign

By: Arment Dietrich | April 14, 2009 | 
0
I love Sprint’s new commercial for the 3G “Now Network”.  I’m a sucker for a good factoid — there is something about it that draws me in.  And I especially like the call out to Twitter … and the reference to dippers made me laugh.   The campaign is produced by Goodby, Silverstein & Partners in San Francisco and they stand by the statistics being real.  [&hellip... Read More
Arment Dietrich

Reality TV makes me ill

By: Arment Dietrich | April 9, 2009 | 
0
New York Times: “663,000 Jobs Lost in March; Total Tops 5 Million” and “The U.S. unemployment rate reached 8.5 percent, its highest level in a quarter-century, in a sign of the severity of the downturn.”  ... Read More
Gini Dietrich

Astroturfing Is WORSE than Spin!

By: Gini Dietrich | April 8, 2009 | 
7
As one of the leaders in the fight against destructive spin within the public relations community, I am astounded to see Dewey Square Group astroturfing for one of their clients. What’s astroturfing, you ask? It’s a political, public relations, or advertising campaign designed to create the impression of being spontaneous, or grassroots, behavior (hence the reference to artificial grass).  According to Wikipedia, the goal is to [&hellip... Read More
Arment Dietrich

2016 "O"lympics

By: Arment Dietrich | April 7, 2009 | 
0
When asked, “What does public relations success look like to you?” many clients respond, “I want to be on Oprah.”  And, we understand why — she is the driving force behind almost every product that she backs.  And, if that product ends up on her “favorite things” episode — you can pretty much guarantee your sales will soar... Read More
Arment Dietrich

"No Spin" Simon

By: Arment Dietrich | April 6, 2009 | 
0
Talk about no spin at all.  Simon Cowell, judge and one of the minds behind the hugely popular American Idol show can never be accused of putting spin on anything he says. ... Read More
Arment Dietrich

Thank you Quiznos!

By: Arment Dietrich | April 2, 2009 | 
0
I must give credit to Quiznos.  On March 2, 2009 I shared my frustration when I tried to redeem a coupon I printed from the Quiznos Web site for a free sub offered in the Quiznos Million Sub Giveaway.  My frustration was that I couldn’t find a Quiznos that was participating in the promotion.  I received an e-mail apology from Quiznos that asked for my name and [&hellip... Read More
Arment Dietrich

2009 Final Four needs no bailout

By: Arment Dietrich | April 1, 2009 | 
0
It’s no secret; Michigan is one of the 50 states that is currently experiencing the recession a little more than others. Blame it on Governor Granholm, blame it on the economy, it doesn’t matter, the state of Michigan is flat out struggling and in need of some serious bright light.  ... Read More