Arment Dietrich

Pull one gray hair and two more grow in it’s place

By: Arment Dietrich | April 18, 2008 | 
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Blog written by Molli Megasko Here’s the thing about the Internet, it’s simple supply and demand.  You can shut a site down, but if the demand is there, another one is going to pop up. Take the online music sharing communities for example.  Napster was a hit, it was the first widely-used peer-to-peer sharing service, and it made a major impact on how people used the [&hellip... Read More
Arment Dietrich

Sure, we can get you on Oprah

By: Arment Dietrich | April 17, 2008 | 
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Blog written by Courtney Lawrence One of the first things to remember in public relations is do not lie.  If you don’t lie, you don’t have to spin and it is imperative to be honest with your clients about their goals, deliverables, expectations, and outreach.  However, with that being said Harrow Communications, a PR company out of Oakland Calif. claims they have the insider tips to get [&hellip... Read More
Arment Dietrich

Spinning Out of Control: Was it Really a Boom?

By: Arment Dietrich | April 16, 2008 | 
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Blog written by Brigitte Lyons Politicians, economists, and business leaders are spending a lot of time debating our current economic state. Are we in a recession or a slowdown? The New York Times, however, is asking whether our economy was really ever booming at all. I recommend you check out the article, but if you want the cliff notes, I’ll copy the a few passages here: [&hellip... Read More
Arment Dietrich

Restoring Our Image

By: Arment Dietrich | April 16, 2008 | 
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Blog written by Sydney Ayers, APR Over the weekend, PRSA Chairman and CEO Jeff Julin was interviewed in the Denver Post.  During the course of the interview, the reporter asked Jeff about a somewhat controversial seminar the Colorado Chapter held last year entitled “Taking the BS out of PR.”  Jeff’s answer was elegant and to the point.   “There is no question that many people think [&hellip... Read More
Arment Dietrich

Motivational Spin: Self-help, Vacations and Torture

By: Arment Dietrich | April 15, 2008 | 
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Blog written by Shawn M. Kahle, APR While there are many attributes I still envy and seek, I am blessed with strong personal drive, ambition, energy, and perseverance.  Some call it a work ethic.  It really is a life ethic. Yet, recently, in one conversation after another with my friends, family, and colleagues the subject keeps coming back to the issue of motivation.  Usually, this makes [&hellip... Read More
Arment Dietrich

Life Lessons from PR

By: Arment Dietrich | April 14, 2008 | 
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Blog written by Cory Sealey One thing encouraged at Arment Dietrich is taking the lessons you learn while in the office and applying them to areas of your life not broken down into billable hours.  For most of us, this usually encompasses volunteering at a local charity or non profit.  I have been lending my public relations and public affairs experience and advice to a great [&hellip... Read More
Arment Dietrich

PR firms should stay invincible, no blogging???

By: Arment Dietrich | April 14, 2008 | 
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Blog written by Thomas Short I came a crossed an interesting social media blog the other day discussing the importance of blogging and whether or not PR firms are participating in the highly social media world we live in. The blog was about a man who runs an agency and believes his agency should blog, but has been told by “experts” he should not. I understand [&hellip... Read More
Arment Dietrich

Leading Lounge First

By: Arment Dietrich | April 14, 2008 | 
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Blog written by Maggie Hassler I was reading Lodging Magazine, when I came across a great example of a newsworthy symbiotic relationship.  Hotel Sax Chicago joined forces with Microsoft’s experimental branding team to create “The Studio — experience by Microsoft,” an interactive entertainment lounge that offers Hotel Sax guests access to the newest technologies available. The Studio is open seven days a week at NO CHARGE [&hellip... Read More
Arment Dietrich

Conspiracy Theory

By: Arment Dietrich | April 9, 2008 | 
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Blog written by Angela Loiacono Nearly 11 years later, the death of Princess Diana is still a burning issue in the minds and hearts of many.  A verdict released Monday ruled that Princess Diana and her boyfriend Dodi al-Fayed were unlawfully killed when their vehicle crashed in a Paris tunnel in 1997.   Many hope the ruling will calm rumors of a conspiracy theory surrounding Diana’s death.  [&hellip... Read More
Arment Dietrich

Redefining Journalism Ethics to Incorporate Social Media

By: Arment Dietrich | April 9, 2008 | 
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Blog written by Liz Pope While social media becomes more prevalent among traditional newspaper reporters, a code of journalism ethics needs to be redefined to include bloggers. As proof of this increasing trend from traditional to social media, PRWeek/PR Newswire recently released the following statistics in their 2008 Media Survey: ·         Nearly half of traditional journalists blog on their own personal blog or for their publication. [&hellip... Read More