Arment Dietrich

Coach’s Anti-Knockoff Campaign a Fake

By: Arment Dietrich | April 2, 2008 | 
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Blog written by Liz Pope As certain retailers would like us to believe, the way you dress dictates status. As a result, consumers spend thousands on wardrobe and accessories to reach this lofty, in vogue, standing. Nevertheless, why buy a $400 purse when you could spend $20? Through the sale of knockoffs, have-nots dress in what passes as Citizen, Gucci, and Tiffany & Co. To combat [&hellip... Read More
Arment Dietrich

I Wish They'd Run My Releases Too

By: Arment Dietrich | April 1, 2008 | 
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Blog written by Brigitte Lyons Crain’s Chicago Business has a reputation for sniffing out all the gory details of a story, but they got Trumped last week. What happened? They accepted a news release without verifying its authenticity, because they received it from a fellow media outlet. This may sound like a harsh assessment of a really funny situation, but if the shoe fits… Although Crain’s [&hellip... Read More
Arment Dietrich

Gold Star for PR!

By: Arment Dietrich | March 31, 2008 | 
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Blog written by Cory Sealey One of the main focuses of the FADS blog is to highlight when a PR firm or someone in the industry does a great job or has a positive effect on the way PR is perceived.  Unfortunately, as you read my last few postings, I haven’t really been the bearer of good news.  But today brings change.  As it is officially [&hellip... Read More
Arment Dietrich

Blogging Code of Ethics

By: Arment Dietrich | March 28, 2008 | 
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Blog written by Sydney Ayers, APR I’ve been thinking about blogging lately.  (I suppose it’s funny that I am doing that on a blog but there you have it.)  We have been recommending that clients become actively engaged in the blogosphere for some time now but we insist they follow the rules.  “Rules?”, you ask.  Yes, rules.  While the blogosphere may seem to some like the [&hellip... Read More
Arment Dietrich

Duke is Doing Something Right

By: Arment Dietrich | March 27, 2008 | 
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Blog written Molli Megasko Despite the fact that Duke bombed the first round of March Madness and really messed up my brackets, at least their education system keeps on trucking. Duke and the University of Waterloo conducted a study that actually suggests that subliminal advertising is more effective than regular advertising.  I find this so fascinating, yet violating at the same time. Students were told they [&hellip... Read More
Arment Dietrich

Sex, Lies & Textual Relations: Taking a Spin with Detroit's Mayor

By: Arment Dietrich | March 26, 2008 | 
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Blog written by Shawn M. Kahle, APR In Detroit, there are many urban legends.  One began to circulate in 2002. Then, as the story goes, newly elected Mayor Kwame Kilpatrick enjoyed a lap-dance in Manoogian Mansion ­ the city-owned home he now occupies with his wife and young sons. A stripper ended up dead in the months that followed and several police officers were terminated when [&hellip... Read More
Arment Dietrich

Mild Media for Teens

By: Arment Dietrich | March 25, 2008 | 
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Blog written by Maggie Hassler According to a recent study by Northwestern University, “teens find online news stressful and a reminder of danger.” More than 65 teenagers in the Chicago-land area participated in the study about online news experiences for teenagers, admitting to only reading news articles if it catches their eye. The report suggests that news organizations should promote teen audiences by 1) learning what [&hellip... Read More
Arment Dietrich

March Madness

By: Arment Dietrich | March 21, 2008 | 
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Blog written by Josh Culver It happens every year. Right around this time the birds start chirping again, the sun starts melting the snow, temperatures begin to rise and just about every male in America is thinking the same thing — ‘How the hell can I get away with taking Thursday and Friday off to watch the NCAA Tournament?’. For large businesses it can be troubling, [&hellip... Read More
Arment Dietrich

Too Good to Be True

By: Arment Dietrich | March 20, 2008 | 
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Blog written by Angela Loiacono I’m truly and genuinely tired of the scamming that large companies engage in on a regular basis. National cable, internet, and phone service provider, Comcast, touts this exact trickery — regularly.  With an estimated 24.1 million cable, 13.2 million internet, and 4.6 million voice customers, this huge company takes advantage of their status to rope consumers into believing they are receiving [&hellip... Read More
Arment Dietrich

News Releases Are Old News

By: Arment Dietrich | March 18, 2008 | 
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Blog written by Thomas Short There are many ways to send and receive news these days — phone calls, emails, Internet, newspapers, television, and radio, heck even a message by bottle. If, however, the message is inundated to the point of a reporter swimming in the awareness of the story, he or she will want nothing to do with it. Spamming a reporter will not get [&hellip... Read More