Arment Dietrich

Blog power makes Best Buy back off.

By: Arment Dietrich | January 4, 2008 | 
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Guest blog written by Theodore Hahn After much hullabaloo, Best Buy is wiping egg off its face, and Scott Beale and his crew are breathing a sigh of relief. On November 6th, Beale (founder of San Francisco film and video production company Laughing Squid) posted an image of a promotional t-shirt for the NYC prank choreographers Improv Everywhere, and wrote about how the logo, an obvious [&hellip... Read More
Arment Dietrich

Happy New Year!

By: Arment Dietrich | January 3, 2008 | 
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Editor’s Note: We’re back after two weeks of holidays, family, and Colorado skiing! It’s a new year and rather than talk about our New Year’s resolutions, we have three goals we want to achieve this year. But only one is pertinent to FADS. Through PRSA Chicago, we are going to create an advocacy program for the PR industry.  Call it PR for the PR industry. Interested [&hellip... Read More
Arment Dietrich

Headlines Are Worth a Thousand Words

By: Arment Dietrich | December 21, 2007 | 
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If there’s anything that I hate, it’s headlines that don’t actually reflect the content of a story. Take the Associated Press’ recent article on Republican presidential candidate Mike Huckabee.  Despite the fact that the headline reads, “Huckabee Questions Mormons’ Belief,” the content of the article reflects something different. In an interview for an upcoming article that will appear in Sunday’s New York Times Magazine, Huckabee says, [&hellip... Read More
Arment Dietrich

Chris Anderson Taking Another Hit By PR People?

By: Arment Dietrich | December 20, 2007 | 
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Did anyone see the RepMan‘s guest blog entry today?  It looks like Chris Anderson of Wired is taking another hit from PR people. So people, what are we going to do about this?  Let’s stop complaining about this and do something about it!... Read More
Arment Dietrich

Do You Still Think PR is BS?

By: Arment Dietrich | December 18, 2007 | 
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You know the PR world is doing something right when clients have the capabilities to take over Times Square in New York City, and offer CLEAN public restrooms to anyone. Charmin has gone above and beyond this holiday season by offering visitors and residents of New York City, real restrooms which are considered “homey” and clean.  The restrooms are cleaned after each use and are equipped [&hellip... Read More
Arment Dietrich

Who Is Advancing Their Interests?

By: Arment Dietrich | December 17, 2007 | 
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An interesting and thought provoking article appeared December 1, 2007 in the L.A. Times. The article explored Tim Rutten’s thoughts regarding CNN and the most recent debate among the Republican Candidates seeking their party’s Presidential nomination. CNN hosted the debate and partnered with YouTube, using questions submitted to the video sharing website. Rutten asserts CNN did its viewers a great disservice in the way they handled [&hellip... Read More
Arment Dietrich

Is Social Media Creating a Loss of Filter for Young PR Pros?

By: Arment Dietrich | December 13, 2007 | 
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I had the distinct pleasure of meeting Harris Diamond at the annual PRSA Chicago leaders event earlier this week.  He was our honoree and spoke for a few minutes about how social media is changing the face of how we deliver information about our client’s products and services. I won’t get the quote quite right from memory so I’ll paraphrase.  He said we’ve lost the filter [&hellip... Read More
Arment Dietrich

Is There Anyone Reading Who…

By: Arment Dietrich | December 12, 2007 | 
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1. Thinks, as PR people, we are flacks? 2. Thinks it’s our job to be biased and provide only select information to reporters about our client’s products or services? 3. Thinks it’s our job to provide the best information with the most transparency? 4. Thinks it’s okay to be called “spin doctors”? 5. Isn’t embarrassed by the recent articles from Wired and the New York Times [&hellip... Read More
Arment Dietrich

Brand Reputation

By: Arment Dietrich | December 11, 2007 | 
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In the world of public relations the brand is everything.  And in the world of pop culture, your brand is everything times 10.  In public relations we use the brand to boost awareness and further the reputation.  And in pop culture you use your brand to further yourself and hopefully boost your reputation. Most stars do this by endorsements.  They receive money to represent a product [&hellip... Read More
Arment Dietrich

Spinning your way back onto the airwaves

By: Arment Dietrich | December 10, 2007 | 
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Don Imus has returned to radio once more.  After being fired eight months ago for making comments against a women’s basketball team at Rutgers University, he is back to do what he does best — offend. From the day he was fired from CBS he has accepted blame, and said he really did not mean to offend these women, who absolutely did not deserve to be [&hellip... Read More