Arment Dietrich

There’s no spinning in football?

By: Arment Dietrich | August 24, 2007 | 
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Fall is coming and the debate begins on another season of the AP, USAToday, and BCS college football rankings to determine which two teams will play for the national championship. Without even playing a single game, the national championship hopes of the pre-season top 25 have already begun to be determined. In recent years, the controversy surrounding the method of selecting the teams that compete for [&hellip... Read More
Arment Dietrich

50 Cent: Half a dollar, half a brain.

By: Arment Dietrich | August 23, 2007 | 
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To anyone under the age of 40, or anyone who knows someone under 40, chances are you know who 50 Cent is.  If you don’t know 50 Cent, then let me be the first to congratulate you.  I, unfortunately, have listened to what he calls “music” which to me only sounds like an uneducated guy giving his best attempt to not slur his words.  50 Cent [&hellip... Read More
Arment Dietrich

Re-Learn Customer Service 101 to Cut the Spin

By: Arment Dietrich | August 22, 2007 | 
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Spin is not just a practice engaged to deflect negative PR.  I’m truly starting to believe that spin has become standard operating procedure when it comes to providing customer service.  My wife and I recently traveled to Greenville, South Carolina for a friend’s wedding.  For the duration of our trip, my wife and I stayed at the Hampton Inn in Travelers Rest (a little town seven [&hellip... Read More
Arment Dietrich

Is Sustainability Really Happening at Wal-Mart? Or Is It Spin?

By: Arment Dietrich | August 21, 2007 | 
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I just read the September issue of Fast Company, which has an article about Adam Werbach, who was once the youngest president of the Sierra Club, joining forces with Wal-Mart to increase sustainability.  What struck me as fitting in the Fight Against Destructive Spin was in the middle of the story, so bare with me as I work backwards. At San Francisco’s Town Hall restaurant, Werbach [&hellip... Read More
Arment Dietrich

Put "Best" to Rest

By: Arment Dietrich | August 17, 2007 | 
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Corporations sling around the words “biggest” and “best” so often, the words have lost what little meaning they once had.  The terms are vague at best (noticed that, did you?), and typically don’t help paint a picture for consumers anyway.  Why is the new phone the best?  Does it have super sexy technology or really freakin’ cool design?  That’s what consumers really want to know. Rather [&hellip... Read More
Arment Dietrich

History Is Made?

By: Arment Dietrich | August 16, 2007 | 
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Tuesday, August 7, 2007, just before 11 p.m. my time, American history was made.  The number 756 marks the new standing title in home run baseball history.  Yes, I turned off E! and switched the channel over to ESPN as the announcement was made, on the bottom of my screen, that Barry Bonds broke the record. But wait, as I sat up in bed waiting to [&hellip... Read More
Arment Dietrich

Weathering Hype

By: Arment Dietrich | August 15, 2007 | 
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Hawaii battened down the hatches for Hurricane Flossie this week only to have it pass by as a weak storm. This got me thinking about the people of Hawaii, the closed schools and tourist destinations and the panic that was broadcast in the days leading up to what amounted to a tropical storm. As news goes, there is no doubt the weather falls under “need to know”. My question [&hellip... Read More
Arment Dietrich

Who’s to Blame and Who Will End up Taking Blame?

By: Arment Dietrich | August 13, 2007 | 
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In the wake of the tragedy on bridge I-35W in Minneapolis, reports are surfacing and the finger is being pointed in all directions.  As early as 1996, concerns were raised regarding the safety of the bridge, four years later engineers suggested the bridge be redecked or even replaced.  After the 1996 findings, the bridge was inspected annually but little was done to repair the damage that [&hellip... Read More
Arment Dietrich

Spinning Science

By: Arment Dietrich | August 10, 2007 | 
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It’s no great new phenomenon that people influence each other. Time and time again research proves that peer pressure is existent everywhere yet when a new study is released stating eating habits are influenced by friends there’s a media blitz. The new study suggests that a friend’s behavior can influence your eating and fitness decisions. This study seems to make perfect sense though because when you [&hellip... Read More
Arment Dietrich

Can Spin Be Silent?

By: Arment Dietrich | August 9, 2007 | 
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The Bears fan in me was really happy to hear that Lance Briggs is out there sweating with the rest of the boys in Bourbonnais.  Jumping into training camp a few days late, Briggs appeared to have put his contract woes behind him.  Surrounded by fans eager for an autograph (I’m jealous I wasn’t there), the two-time Pro Bowler and weakside linebacker for the Bears did [&hellip... Read More