Arment Dietrich

Negativity in Beijing

By: Arment Dietrich | August 15, 2008 | 
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As I sat to watch the Olympics with my friend, I began to notice a disturbing trend in the coverage of the games and the athletes — negativity! It’s seemly impossible for news outlets to report on a story or event without highlighting all the depressing details.  ... Read More
Arment Dietrich

Who Should We Believe?

By: Arment Dietrich | August 7, 2008 | 
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Well, Paris Hilton took part in another video, but this time her video is rated “E” for educational. Hilton’s video on superstar comedian, Will Farrell’s Funny or Die Web site was a response to one of John McCain’s negative public relations stunts of comparing his rival, Barack Obama, to celebrities Paris Hilton and Britney Spears. McCain is taking the approach of bringing out the negativity in [&hellip... Read More
Arment Dietrich

Politics aren’t so bad? …Who knew!?

By: Arment Dietrich | July 25, 2008 | 
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As I entered into my first year in college, the 2004 political debate was at its peak. Students living on my floor gathered in the hallways at night to discuss candidates, issues, and who was right or wrong until their faces beat red. But I never got it. I never understood how people could tolerate the endless, and seemingly meaningless, banter that inevitably resulted in an [&hellip... Read More
Arment Dietrich

All Star Center Fielder Josh Hamilton Finally Received a Break — or Has He?

By: Arment Dietrich | July 16, 2008 | 
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Hamilton is the story heard around baseball — drafted number one overall in 1999 by the Tampa Bay Rays, a golden boy that idolized The Natural, a fictional character played by Robert Redford in one of the greatest sports movies ever.  But, like you see in many cases, young adults with access to all the money and fame in the world never seem to turn out [&hellip... Read More
Arment Dietrich

Satirical Lampoon or Just Really Bad Taste?

By: Arment Dietrich | July 14, 2008 | 
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With a burning flag in the fireplace and an assault weapon on his wife’s arm, Senator Obama’s camp is calling the most recent cover of The New Yorker, “offensive.”  And rightfully so.  The magazine is now defending the “satirical lampoon” saying that it is only stating what some secretly think, and the author wants to show the public how ridiculous those assumptions are... Read More
Gini Dietrich

Sensationalism in Headlines

By: Gini Dietrich | July 10, 2008 | 
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Have you seen the New York Times article about using “striking words” in your news releases to gain the attention of reporters, especially on slow news days? Oh yes! It’s true. The article, titled “Need Press? Repeat: ‘Green,’ ‘Sex,’ ‘Cancer,’ ‘Secret,’ ‘Fat'” ran last week and quotes, GASP!, PR people who support the notion that if you sensationalize a headline, the story will run in most [&hellip... Read More
Arment Dietrich

Public relations helps Hancock communicate

By: Arment Dietrich | July 7, 2008 | 
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    Will Smith’s new movie, Hancock, was a box office hit this past Fourth of July weekend. As a badass superhero with an even bad-er attitude, Hancock works with a public relations practitioner, played by Jason Bateman, to help with an image-makeover.  ... Read More
Gini Dietrich

Ethics in PR: It Should Be a Given!

By: Gini Dietrich | June 30, 2008 | 
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It’s been everything I can do not to comment on Scott McClellan’s book, “What Happened: Inside the Bush White House and Washington’s Culture of Deception.” ... Read More
Arment Dietrich

Out with the old in with the new

By: Arment Dietrich | June 26, 2008 | 
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We are in an industry and era where digital success equals company greatness. The hard part is proving it to the old fashioned. I just got an email from my good friend who decided to pack up and travel the world before settling down with his life. Staying in touch with someone who is traveling the world can be very tough or expensive if you dare [&hellip... Read More
Arment Dietrich

F.A.D.S. 2008 Best Marketing Blog!

By: Arment Dietrich | June 24, 2008 | 
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With new design comes new opportunities!  We found out just this morning that your one-and-only spinsucks.com is nominated for best marketing blog by the Blogger’s Choice Awards!  And by somebody we don’t even know.  So thank you “lamsemjaza”, we appreciate the readership and the love for the nomination.     So, if you hate spin and love FADS, vote here! ... Read More