Arment Dietrich

Crisis and Candor: Have We Come to Expect Spin?

By: Arment Dietrich | August 30, 2007 | 
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Heart-breaking tragedies are all too familiar this summer.  A bridge filled with everyday commuters collapses in Minneapolis.  The worst flood in one hundred years sweeps through Findlay, Ohio.  Six men trapped in a mine collapse in Huntington, Utah, hopes of their safe return dashed when three heroes die during a rescue mission. The images take our breath away.  The agony on the faces of survivors generates [&hellip... Read More
Arment Dietrich

Spin as a “responsible approach”?

By: Arment Dietrich | August 30, 2007 | 
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When I was a child, I had many dolls, many in which I still own (I hear I can get a lot of money for them on eBay).  Barbie dolls, Ken dolls, and Rainbow Brite dolls.  Oh, the good ol’ days.  However, what astonishes me is that not once did I ever have to worry about them leaving me brain damaged.  Is this a new feature?  [&hellip... Read More
Arment Dietrich

Deconstructing Celebrity Hype

By: Arment Dietrich | August 30, 2007 | 
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I recently read an article by Jim Schembri –from the entertainment section of theage.com.au– which is cleverly entitled “Even with De Niro on Menu, PR is hard to stomach.”  I feel as if this article hits the nail right on the head. Several times, actually.  It addresses the all-too-familiar phenomenon that is the public’s overzealous reaction to celebrities; only it does so with a very appropriate [&hellip... Read More
Arment Dietrich

Is spin simply a response to negative news?

By: Arment Dietrich | August 27, 2007 | 
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According to a new report released by the Assciated Press, 99 U.S. soldiers killed themselves last year.  This is the highest rate of suicide in the Army in 26 years.  This statistic speaks for itself and is a tremendously sad thing to read. But following the release of this report, there are questions to ask. How is the U.S. Army and the U.S. government going to [&hellip... Read More
Arment Dietrich

There’s no spinning in football?

By: Arment Dietrich | August 24, 2007 | 
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Fall is coming and the debate begins on another season of the AP, USAToday, and BCS college football rankings to determine which two teams will play for the national championship. Without even playing a single game, the national championship hopes of the pre-season top 25 have already begun to be determined. In recent years, the controversy surrounding the method of selecting the teams that compete for [&hellip... Read More
Arment Dietrich

50 Cent: Half a dollar, half a brain.

By: Arment Dietrich | August 23, 2007 | 
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To anyone under the age of 40, or anyone who knows someone under 40, chances are you know who 50 Cent is.  If you don’t know 50 Cent, then let me be the first to congratulate you.  I, unfortunately, have listened to what he calls “music” which to me only sounds like an uneducated guy giving his best attempt to not slur his words.  50 Cent [&hellip... Read More
Arment Dietrich

Re-Learn Customer Service 101 to Cut the Spin

By: Arment Dietrich | August 22, 2007 | 
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Spin is not just a practice engaged to deflect negative PR.  I’m truly starting to believe that spin has become standard operating procedure when it comes to providing customer service.  My wife and I recently traveled to Greenville, South Carolina for a friend’s wedding.  For the duration of our trip, my wife and I stayed at the Hampton Inn in Travelers Rest (a little town seven [&hellip... Read More
Arment Dietrich

Is Sustainability Really Happening at Wal-Mart? Or Is It Spin?

By: Arment Dietrich | August 21, 2007 | 
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I just read the September issue of Fast Company, which has an article about Adam Werbach, who was once the youngest president of the Sierra Club, joining forces with Wal-Mart to increase sustainability.  What struck me as fitting in the Fight Against Destructive Spin was in the middle of the story, so bare with me as I work backwards. At San Francisco’s Town Hall restaurant, Werbach [&hellip... Read More
Arment Dietrich

Put "Best" to Rest

By: Arment Dietrich | August 17, 2007 | 
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Corporations sling around the words “biggest” and “best” so often, the words have lost what little meaning they once had.  The terms are vague at best (noticed that, did you?), and typically don’t help paint a picture for consumers anyway.  Why is the new phone the best?  Does it have super sexy technology or really freakin’ cool design?  That’s what consumers really want to know. Rather [&hellip... Read More
Arment Dietrich

History Is Made?

By: Arment Dietrich | August 16, 2007 | 
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Tuesday, August 7, 2007, just before 11 p.m. my time, American history was made.  The number 756 marks the new standing title in home run baseball history.  Yes, I turned off E! and switched the channel over to ESPN as the announcement was made, on the bottom of my screen, that Barry Bonds broke the record. But wait, as I sat up in bed waiting to [&hellip... Read More