Creative Destruction and Overturning the Economy

By: Guest | October 6, 2011 | 
Tweet Buffer Share8 Share23 +13 PinShares 34Today’s guest post is written by Rusty Speidel. As you may recall, Gini Dietrich wrote a post earlier in the month about how we might pull ourselves out of the economic doldrums by taking a more courageous and open stance regarding competition. She was reacting to the typical practice of most businesses to protect and hide their capabilities from the [&hellip... Read More
Gini Dietrich

Measuring PR Results On a Shoestring Budget

By: Gini Dietrich | October 6, 2011 | 
Tweet Buffer Share10 Share30 +115 PinShares 55It’s Facebook question of the week time (clap, clap, clap!). First, I just want to say how sad I am that Steve Jobs passed away yesterday. As a business owner, I know how you put your life and soul into what you’re building and, when he stepped down from Apple a little more than a month ago, I knew the [&hellip... Read More
Arment Dietrich

Five Ways to Make Your Content Multi-Task For You

By: Arment Dietrich | October 5, 2011 | 
Tweet1 Buffer Share1 Share32 +13 PinShares 37This post is written by Lisa Gerber. I’m fairly convinced men can’t multi-task, unless you are Jay Baer and you have a treadmill desk. But it’s important to think about your content strategy from a multi-use perspective. Remember the Nautilus workouts at the gym? Each exercise worked one muscle or one muscle group. It was the latest and greatest, and you [&hellip... Read More
Gini Dietrich

The Lesson Brands Can Learn from Ragu

By: Gini Dietrich | October 5, 2011 | 
Tweet1 Buffer Share12 Share41 +117 Pin2Shares 73I’ve been thinking a lot about Ragu and the “crisis” they created by tweeting their video to social dads in a very offensive, and spammy, way. Having read what C.C. Chapman (here, here, and here) and Adam Singer and Arik Hanson and Michael Schechter (on this very blog yesterday) wrote, I think everyone is missing the biggest lesson of all: [&hellip... Read More

Brand Bullying: A Tale of Ragu and Social Media

By: Guest | October 4, 2011 | 
Tweet Buffer Share17 Share29 +119 PinShares 65Today’s guest post is written by Michael Schechter. Last week, C.C. Chapman blogged about the latest example of poor social media marketing – Ragu Hates Dads. The brand had reached out to him on Twitter with a campaign that admittedly is in pretty poor taste, and C.C. took to his blog to respond. It wasn’t the fact that he felt the need [&hellip... Read More
Gini Dietrich

Eight Tools for Social Media Listening

By: Gini Dietrich | October 4, 2011 | 
Tweet15 Buffer Share29 Share127 +118 Pin3Shares 192There are five steps in social media we always recommend to new clients who are just beginning to branch out online. They are listen, assess, engage, measure, and refine/improve. The Art and Science of Listening While each step is important, the foundation to any online effort is listening. And it’s the one step you can do without any of the others. Before [&hellip... Read More

Hey Loehmanns! Tweet Me Right!

By: Guest | October 3, 2011 | 
Tweet Buffer Share5 Share22 +1 PinShares 27 Today’s guest post is written by Anne Weiskopf. A little more than a week ago, I wrote about the discount chain Loehmanns, sharing wonderful childhood memories of shopping with my mother. The intent was to let them know their direct marketing efforts (which I continue to receive) only serve to remind me, a long time loyal customer, that I [&hellip... Read More
Gini Dietrich

Five Tools to Prep You for 2012

By: Gini Dietrich | October 3, 2011 | 
Tweet1 Buffer Share11 Share44 +1 PinShares 56It’s been said the last quarter of the year is like a second New Year for businesses (unless, of course, your fiscal isn’t on a calendar year). What are you doing to take advantage of it? Whatever your plans, taking advantage of some of the newest technology can help you. Following are some examples of how five new technologies are [&hellip... Read More
Gini Dietrich

Gin and Topics: Two-Faced Cat and Weekend at Bernie’s

By: Gini Dietrich | September 30, 2011 | 
Tweet Buffer Share15 Share40 +11 PinShares 56There are so many things happening in the news this week, I don’t really know where to begin. First, did you hear the Kardashian clan is going to co-host the fourth hour of The Today Show next week? I’m pretty sure that means the show has jumped the shark. As Mr. D would say…Kim is famous for a sex tape [&hellip... Read More