Eric Sachs

Content Marketing isn’t Dead, But Your Strategies Might Be

By: Eric Sachs | July 11, 2017 | 
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Is content marketing dead? Or maybe your strategies are? In this article, Eric Sachs explains how communicators can stand out in today's noisy world. Tactics include a strong understanding of the content marketing landscape and a willingness to update the strategies used. Read the rest here
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Gini Dietrich

The Death of AVEs is Imminent—It’s Time to Take Note

By: Gini Dietrich | July 11, 2017 | 
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The death of AVEs, or advertising equivalencies, is imminent and it's time for communicators to take note. It could mean disciplinary action
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Kirk Hazlett

I’ve Graduated… “Where Shall I Go? What Shall I Do?”

By: Kirk Hazlett | July 10, 2017 | 
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What will you do after you graduate? What have you done that will make you stand out in the crowd and help you get your dream job? Kirk Hazlett shares his guidance and advice for new college graduates.
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Corina Manea

Here is Why Investing in Building Engagement is a Must for Brands

By: Corina Manea | July 10, 2017 | 
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Engagement. Everyone wants it, but not every brand knows how to interact with its target audience in a way that keeps them interested and motivates them to take action. Corina Manea has some helpful tips.
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Gini Dietrich

Gin and Topics: This Donkey is Smarter Than You

By: Gini Dietrich | July 7, 2017 | 
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On this week's Gin and Topics, we have a donkey who is smarter than all of us, kids who grow up with dogs, Julie Andrews, and more
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Gini Dietrich

The Big Question: How Important Are Social Media Stories?

By: Gini Dietrich | July 7, 2017 | 
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On this week's The Big Question, we asked "What are the pros vs. cons of social media Stories? Do you use them, and what’s the biggest value, if any, in a PR context?" Nine experts answered
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Walter Lim

Be a Better PR Leader with Seven Lessons from Mother Nature

By: Walter Lim | July 6, 2017 | 
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What do nature and business have in common? Not much, right? Or maybe it does. Walter Lim argues that every PR leader should learn these business lessons from mother nature.
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Gini Dietrich

How to Implement PR Metrics in the Second Half of the Year

By: Gini Dietrich | July 6, 2017 | 
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It's time to buckle down and achieve the goals set in January. Included in that should be the PR metrics that show real business results.
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Tony Tie

Five Ways Travel Marketers Can Make the Most of Snapchat

By: Tony Tie | July 5, 2017 | 
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Despite its popularity among Millennials, not many marketers, especially those in the travel industry, use Snapchat to its full potential. Tony Tie says that besides using it as a testing ground, there are other ways travel brands can take advantage of the app to engage the next generation of consumers
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Laura Petrolino

Founding Fathers Quotes to Guide Your Business Success

By: Laura Petrolino | July 5, 2017 | 
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Our Founding Fathers were the ultimate entrepreneurs. It makes sense they'd have pretty good advice to help grow your business and your career. At least Laura Petrolino thinks so. These Founding Fathers Quotes will inspire, motivate, challenge, and guide your business success.
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