Gini Dietrich

Gin and Topics: Dogs Who Love Cake and Open Your World

By: Gini Dietrich | May 12, 2017 | 
7
On this week's Gin and Topics, we learn of Salma Hayek's dog who loves cake, how to open our worlds to other opinions and experiences, and more
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Gini Dietrich

The Big Question: How to Drive PR Results at Trade Shows

By: Gini Dietrich | May 12, 2017 | 
15
On this week's Spin Sucks Big Question, we asked, "How can you drive PR results from your trade show participation?" Here is what six experts had to say
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Sandra Longcrier

Increased Business Knowledge is Key to Effective Communication

By: Sandra Longcrier | May 11, 2017 | 
0
Can effective communication help achieve business goals? Sandra Longcrier says it can, but you need to understand your company's business before you can effectively talk about it. She has more
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Gini Dietrich

Two Steps to Build Your Individualized Productivity Plan

By: Gini Dietrich | May 11, 2017 | 
10
Productivity, doing more with less, work-life balance..these are all things we struggle with daily. Take these two steps to create your productivity plan
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Sean Schroeder

Four Ways to Succeed at Marketing in the Age of Information Overload

By: Sean Schroeder | May 10, 2017 | 
0
Learning new things in this age of information overload can seem daunting for any marketer. Sean Schroeder says by narrowing your focus and concentrating on one piece of the puzzle at a time, you can become a marketing master without falling victim to information overload. Read on for more
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Gini Dietrich

Flip the PR Model to Attribute Value and Garner Business Results

By: Gini Dietrich | May 10, 2017 | 
1
Rather than run your next campaign as event-driven, it's recommended you flip the PR model and build a continuous program driven by influencers
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Ryan Ferguson

Four Career Growth Tips for Millennial PR Professionals

By: Ryan Ferguson | May 9, 2017 | 
0
Career growth should be a top priority for any PR professional. Ryan Ferguson conducted a comparative analysis between entry-level and manager public relations job postings. Here is what he found
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Gini Dietrich

Why President Obama’s Fee Matters to the Speaking Industry

By: Gini Dietrich | May 9, 2017 | 
21
President Obama is under attack because he has accepted a $400,000 speaking fee for an event this fall. Gini Dietrich describes this matters to an entire industry
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Jo Trizila

Seven Skills Every PR Pro Must Have to Excel at Storytelling

By: Jo Trizila | May 8, 2017 | 
5
Storytelling is an art. Storytelling has been and always will be the single most valuable skill any PR pro must have. Jo Trizila uncovers the skill-set every PR professional must have to be a good storyteller
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Laura Petrolino

The Halo Effect in Marketing: From Brand Reputation to Product Sales

By: Laura Petrolino | May 8, 2017 | 
2
The halo effect in marketing influences all aspects of your business growth and success. Laura Petrolino explains how it influences your consumers.
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