Pawan Deshpande

How Artificial Intelligence Will Affect Content Marketing

By: Pawan Deshpande | March 15, 2017 | 
5
The future is here: Machine learning, natural language processing, big data, chatbots. You read about it at every corner. But what exactly is artificial intelligence and what marketers should do about it? Pawan Deshpande has that and more
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Gini Dietrich

Five Tips to Get Your Media Pitches Opened and Read

By: Gini Dietrich | March 15, 2017 | 
10
According to media relations expert, Michael Smart, there are five ways to get your media pitches opened and read. We tested his theory. Here are the results
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Cecy Shveid

Four Steps for Building Customer Relationships that Last

By: Cecy Shveid | March 14, 2017 | 
3
Brands used to get away with a lazy marketing approach based on product advertising. Today, they must become part of the culture with which their audience identifies. Cecy Shveid has the steps on how to successfully build customer relationships
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Gini Dietrich

The Challenges and Solutions of the PESO Model

By: Gini Dietrich | March 14, 2017 | 
21
A recent article challenges the PESO model for being an integrated communications framework. Gini Dietrich addresses each challenge and presents a solution
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Dev Sharma

Seven Reasons Live Video is the Hardest Form of Content Marketing

By: Dev Sharma | March 13, 2017 | 
16
With the advent of Snapchat, Facebook, and Instagram Live, live video is the hottest thing in content marketing. However it is also the hardest one to master. Dev Sharma shares the reasons behind it and more
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Laura Petrolino

Career Choice: Find Your Dream Job by Finding Yourself

By: Laura Petrolino | March 13, 2017 | 
20
Career choice is an evolving process to figure out how you best contribute to the world. Laura Petrolino provides tips to help you do what you love and find a role which fits you best.
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Gini Dietrich

Gin and Topics: Mom Truths, Sleeping Animals, and Real Apps

By: Gini Dietrich | March 10, 2017 | 
1
On this week's Gin and Topics, we have mom truths, sleeping animals, if apps were real, Shortland Street, and the best parade on the face of this earth
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Gini Dietrich

The Big Question: Artificial Intelligence and the PR Industry

By: Gini Dietrich | March 10, 2017 | 
2
How are you preparing for the changes to the PR profession due to the rise of artificial intelligence? We ask six experts where they see the changes coming
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Katleen Peeters

Visualize the PESO Model to Help Others Understand it

By: Katleen Peeters | March 9, 2017 | 
0
Katleen Peeters explains how the PESO model helped her understand what integrated communications actually means and how to put it into practice
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Gini Dietrich

Three Ways to Be Prepared for the Inevitable Fake News Crisis

By: Gini Dietrich | March 9, 2017 | 
7
No brand, organization, or executive is immune from fake news or a 5 a.m. Twitter frenzy. Here are three things you can do right now to prepare. Insurance, if you will
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