Gini Dietrich

Gin and Topics: There is Still Good in the World

By: Gini Dietrich | June 29, 2018 | 
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On this week's Gin and Topics, we prove there is still good in this world with a crazy talented 15-year-old, a selfless teenager, opening doors, and more... Read More
Gini Dietrich

The Fireside Chat: Talking Predictive Analytics with Christopher Penn

By: Gini Dietrich | June 29, 2018 | 
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It's time for another Fireside Chat. This month, Gini Dietrich talks with Christopher S. Penn to talk predictive analytics, AI, machine learning, and more... Read More
Mike Connell

#PRStudChat: How to Communicate Your Research

By: Mike Connell | June 28, 2018 | 
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The June #PRStudChat discussed “How to Communicate Your Research,” co-hosted by Spin Sucks and special guest, Kevin Anselmo... Read More
Gini Dietrich

The Ultimate Blog Checklist and Guide for Bloggers

By: Gini Dietrich | June 28, 2018 | 
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To create any content on a blog, you must do 34 things to satisfy readers and robots. Here is the ultimate blog checklist for any blogger or author... Read More
Adela Belin

6 Effective Ways to Tactfully Deal with Difficult Clients

By: Adela Belin | June 27, 2018 | 
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Dealing with difficult clients is, at best, uncomfortable and challenging. But there are six effective ways to make it less confrontational. Adela Belin has more... Read More
Gini Dietrich

There is No Influencer Marketing Easy Button

By: Gini Dietrich | June 27, 2018 | 
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At Cannes this year, Unilever marketing chief made a proclamation that they will no longer work with an influencer who has fake followers. Gini Dietrich describes why this is the wrong strategy. ... Read More
Jaydip Parikh

Customer Experience: How to Create Raving Brand Advocates

By: Jaydip Parikh | June 26, 2018 | 
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To create raving brand advocates, your customer experience must be top-notch. It's significantly easier to do that than attract new customers... Read More
Gini Dietrich

The Blogging Journey: What Has Changed and What Has Not

By: Gini Dietrich | June 26, 2018 | 
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During a trip down memory lane, Gini Dietrich takes a look at how the blogging journey has changed (and some not at all) in the past six years... Read More
Patricia Patton

Dealing with Communications Challenges in Regulated Industries

By: Patricia Patton | June 25, 2018 | 
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If you're curious about entering the cannabis market, Patricia Patton describes the communications challenges and what it takes to be successful... Read More
Laura Petrolino

Sensory Marketing: How the Senses Affect Purchase Decision

By: Laura Petrolino | June 25, 2018 | 
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Learn to use the four senses to motivate a customer's purchase decision. Laura Petrolino explains how sensory factors can turn a prospect into a customer... Read More