Gini Dietrich

Gin and Topics: It’s Summer Everywhere, But Canada

By: Gini Dietrich | July 11, 2014 | 
12
In this week's Gin and Topics, we discover that it's summer everywhere, but in Canada, where they have tornadoes slash earthquakes and it's always winter. ... Read More
Clay Morgan

Hobby Lobby, Values, and Social Media

By: Clay Morgan | July 10, 2014 | 
19
As a business, are you prepared to engage a battle on the social media front? We take a look at how Hobby Lobby is handling their social strategy... Read More
Gini Dietrich

What Having it All Really Means

By: Gini Dietrich | July 10, 2014 | 
130
A recent interview with Indra Nooyi, the PepsiCo CEO, got lots of women up in arms when she said having it all is a myth. Here's what it really means for you... Read More
Alex Schiff

Crisis Communications: What Happens When You Swear at Your Customers

By: Alex Schiff | July 9, 2014 | 
16
Swearing at your customers might be one of the worst things to ever happen. Here's how a startup grew their business because of crisis communications... Read More
Mary Anne Keane

The Danger of Pay-to-Play Earned Media

By: Mary Anne Keane | July 9, 2014 | 
23
Pay-to-play earned media opportunities might seem tempting, but can be detrimental to the reputation of clients and our relationships with them as PR pros... Read More
Laura Petrolino

Social Business: A Customer Experience Time Machine

By: Laura Petrolino | July 8, 2014 | 
15
In the days before the internet, personal relationships business owners and employees were pervasive. It's time to put the social back in social business... Read More
Gini Dietrich

PR Metrics: What to Measure in the PESO Model

By: Gini Dietrich | July 8, 2014 | 
51
The communications industry is moving toward better PR metrics, but it's still focused on media relations. Here is what you should measure in a PESO model... Read More
Bushra Azhar

Three Psychological Secrets to Turn Visitors into Customers

By: Bushra Azhar | July 7, 2014 | 
9
Here are three research-backed ways to tweak your copy and design so you can offer solution-based website content and turn visitors into customers... Read More
Gini Dietrich

The Dreaded S Curve: How Communications Continues to Change

By: Gini Dietrich | July 7, 2014 | 
32
The free Spin Sucks Pro July webinar is hosted by Richard Binhammer. It discusses the dreaded S curve and what it means for the communications industry... Read More