Susanna James

Why Word-of-Mouth Means Little Once You’ve Lost a Customer

By: Susanna James | November 10, 2015 | 
Customers stay loyal to their disloyalty: There is little to no room for error. This is why positive word-of-mouth is so important for businesses... Read More
Gini Dietrich

The #pitchPRomise: Evolve Your Media Relations Efforts

By: Gini Dietrich | November 10, 2015 | 
The media relations world has evolved from paper copies of media lists and phone calls. But with that comes responsibility. Take the #pitchPRomise today... Read More
Cosette Jarrett

A Holiday Guide for the Content Marketer

By: Cosette Jarrett | November 9, 2015 | 
Though many a content marketer there is, it's helpful to often be reminded to go back to the basics. Cosette Jarrett does just that with these six tips... Read More
Laura Petrolino

Innovation in Business: Why Words Holds Us Back

By: Laura Petrolino | November 9, 2015 | 
Innovation in business requires us to translate ideas with words often out-dated to express our new concepts. How do you deal with this language gap... Read More
Gini Dietrich

Gin and Topics: It’s a Comedian’s Week

By: Gini Dietrich | November 6, 2015 | 
It's a comedian's week on Gin and Topics with Jimmy Fallon, Jimmy Kimmel, Ellen, Saturday Night Live, and Lip Sync Battle... Read More
Oz Ahmad

8 Must Do Steps To Save Your Local Pay Per Click

By: Oz Ahmad | November 5, 2015 | 
Local PPC isn't necessary for everyone, but if you have locations in multiple spot, Oz Ahmad has some tips for you. Check out his eight-step process... Read More
Gini Dietrich

Introducing The Modern Blogging Masterclass

By: Gini Dietrich | November 5, 2015 | 
Spin Sucks introduces its first online course, The Modern Blogging Masterclass. It's a four-week course that teaches you how to craft content for ... Read More
Andy Preisler

Content Marketing: Use the Five Principles of C.H.A.O.S.

By: Andy Preisler | November 4, 2015 | 
How CHAOS—Communicate, Help, Attract, Observe/Outfox, and Share—can build your content marketing strategy, increase brand recognition, and build community... Read More
Gini Dietrich

Narcos Proves the Perception of a PR Firm is Not Good

By: Gini Dietrich | November 4, 2015 | 
The fourth episode of season one of Narcos, the narcos hire a PR firm to help fight extradition. But the show proves the perception issue the industry faces... Read More