Garrett Moon

Invaluable or Obsolete: Stay Competitive by Prioritizing Organization

By: Garrett Moon | November 8, 2017 | 
As small businesses bring marketing in-house, agencies will need to demonstrate clear value to clients. This is where prioritizing organization comes in
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Gini Dietrich

The 16 Things Every Communications Plan Should Include

By: Gini Dietrich | November 8, 2017 | 
It's time to craft your annual communications plan, but do you know what to include? Most jump directly to tactics, but here's what you need ahead of them
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Julia Carcamo

What to Do When You’re “Stuck” with Great Media Coverage

By: Julia Carcamo | November 7, 2017 | 
Sometimes great media coverage isn't all that great. Here's what to do when you make a faux pas and have to back slowly away from your success
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Gini Dietrich

Content Creation Series: How to Create Your Content Plan

By: Gini Dietrich | November 7, 2017 | 
In this first in a series about crafting your content plan for 2018, Gini Dietrich walks you through which tools to use and how to begin your research
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Filomena Fanelli

Why I Am Thankful to Be Working in PR This Holiday Season

By: Filomena Fanelli | November 6, 2017 | 
As professional communicators, we have the privilege of sharing information across many mediums every day. Working in PR gives us much to be thankful for
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Laura Petrolino

Four Communications Lessons from Abraham Lincoln

By: Laura Petrolino | November 6, 2017 | 
For Abraham Lincoln, communication was an art and a powerful tool. Use these four communications lessons to improve the effectiveness of your own efforts
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Gini Dietrich

Gin and Topics: What, Exactly, IS a Photocopier?

By: Gini Dietrich | November 3, 2017 | 
On this week's Gin and Topics, you'll watch an attorney get fired up about a photocopier, a Halloween Bhangra dance, a student council vote, and more!
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Mike Connell

The Big Question: How Scary is Managing Your Time?

By: Mike Connell | November 3, 2017 | 
Managing your time can be a scary task, especially when there doesn't seem to be enough time in the day. What scares you most about managing your time
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Sue Heuman

The News Conference: What to Do if Everyone OR No One Attends

By: Sue Heuman | November 2, 2017 | 
Journalists want to hear directly from the source on important topics. But what happens if everyone or no one shows up to your news conference
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Gini Dietrich

The Five Parts of Brand Storytelling to Include Every Time

By: Gini Dietrich | November 2, 2017 | 
Too often, we sit down at our computers and pump out crap. Why not focus on the five parts of brand storytelling and put a stop to all the crap
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