Arment Dietrich

Step Number One

By: Arment Dietrich | February 12, 2008 | 
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Blog written by Molli Megasko Good PR doesn’t just mean adding photos or links to your emails and making sure your pitch is sent on a slow news day?  Come on!  I’m here to tell you folks, good PR is about the relationships.  In the past few weeks I have seen too many articles on how to get your pitches read, and how to get reporters [&hellip
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Arment Dietrich

On Target with Bloggers: Challengs, Opportunities Abound

By: Arment Dietrich | February 11, 2008 | 
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Blog written by Shawn M. Kahle, APR Target, one of America’s darlings of retail hip, is rethinking its long-standing policy of not talking to “non-traditional media” such as trade titles and blogs.  They’re increasing the number of corporate spokespeople and getting a better understanding of the current news sources of their core guests. I must admit I was surprised to learn their policy was still in [&hellip
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Arment Dietrich

Rodents Defeat Celebrities in Super Bowl Ads

By: Arment Dietrich | February 7, 2008 | 
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Blog written by Lindsay Brown Each year during the Super Bowl I get excited about a great football game, the creative commercials and the highly-anticipated half-time show.  This year, however, I wasn’t as excited as I’ve been in the past.  Perhaps because I’m not a huge Giants or Patriots fan (despite Tom Brady in a pair of football pants). One thing I noticed while watching the [&hellip
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Arment Dietrich

Spin While You Sleep

By: Arment Dietrich | February 6, 2008 | 
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Blog written by Kristina Burn When I hear of celebrities going to the hospital or rehab, I tend to roll my eyes and look the other way. But when I heard about Academy Award-nominated Australian actor, Heath Ledger I was heartbroken to find such a talented young actor had passed. He was most notable for his remarkable role in the film, Brokeback Mountain. So where is [&hellip
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Arment Dietrich

Bad PR On a Big Stage

By: Arment Dietrich | February 4, 2008 | 
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Blog written by Tom Short Time after time media outlets that depend on PR firms to deliver the breaking news are turned away by PR professionals that don’t practice PR in the correct way. With the Super Bowl this past weekend there are a number of media outlets such as CNBC, where Darren Rovell received a news release that was issued by 5WPR stating Weatherproof Garment [&hellip
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Arment Dietrich

When Spin Disenfranchises

By: Arment Dietrich | February 1, 2008 | 
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Blog written by Cory Sealey Wowza!  Elections are in full swing.  Will it be Obillary or McRomnabee?  The excitement and hubbub of red states, blue states, and swing states tends to bring out the most patriotic in people, and as a native Washingtonian, the political process flows through my veins.  I like nothing more than sitting down with some beers and watching the returns come in. [&hellip
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Arment Dietrich

Guess Who's Biting Now?

By: Arment Dietrich | January 31, 2008 | 
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Blog written by Angela Loiacono When blog PR Watch posted a harsh attack against a particular public relations professional Jan. 27, it definitely caught my attention.  Judith Siers-Poisson’s post titled “When Flacks Attack, We Bite Back,”  is yet another rant about how PR professionals are nothing but annoying senders of unsolicited e-mail.  Well, Judith, I’m glad you decided to join the ranks of journalists/bloggers who feel [&hellip
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Arment Dietrich

Say It Aint So!

By: Arment Dietrich | January 30, 2008 | 
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Blog written by Courtney Lawrence The world of baseball is crumbling as we know it due to the Mitchell Report — or is it?  In a report to the commissioner of baseball, Senator George Mitchell released his findings after a 20-month investigation that major league baseball players knowingly used steroids and performance enhancing substances.  Congress has invested their time in these allegations, so has members of [&hellip
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Arment Dietrich

Stocks, Sell-Offs, and Spin

By: Arment Dietrich | January 29, 2008 | 
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Blog written by Morgan Smith It was discovered last weekend that an employee of the French bank Societe Generale, had made some bad bets on stocks, and then while trying to cover them up, worsened his position even farther. To the tune of $7.2 billion. Yes, that’s billion, with a B. $7.2 billion is a lot of money, even for one of France’s largest banks. What [&hellip
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Arment Dietrich

The Early Show: Biased?

By: Arment Dietrich | January 28, 2008 | 
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Last Thursday I was traveling on business and had The Early Show on while I caught up on email before my first meeting. Harry Smith interviewed Brenda Frese, the University of Maryland women’s head basketball coach, who is expecting twins in March. First, shame on the PR department at Maryland for suggesting Brenda talk about what it’s like to coach a team while pregnant. But doubly [&hellip
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