Arment Dietrich

Book Review: ‘World Wide Rave’ by David Meerman Scott

By: Arment Dietrich | September 12, 2010 | 
When I saw David Meerman Scott, author of “The New Rules of Marketing and PR,” (affiliate link) speak at the Search Engine Strategies Conference in March, I was pretty impressed.  After learning about his six rules of the rave I was intrigued enough to wait in the long line to receive my free copy of his newest book, “World Wide Rave: Creating Triggers that Get Millions [&hellip... Read More
Gini Dietrich

Top Five Stories for Week Ending Sept. 10, 2010

By: Gini Dietrich | September 10, 2010 | 
Did this week feel like the longest in history…even though it was only four days? Man! Maybe it’s because I got sucked into making changes to the Arment Dietrich website last night (through the super amazing content management system Clockwork created for us) and I looked up and it was 9 p.m. I’d ask you to go check it out and tell me what you think, [&hellip... Read More
Arment Dietrich

No Place Like Home: Is Facebook the Wizard of Your Oz?

By: Arment Dietrich | September 9, 2010 | 
Guest post by Angie Swartz, CEO of Square Martini Media. Businesses are flocking to Facebook these days, and with more than 500 million users, it’s easy to see why. But we must be careful not to let Facebook become the wizard of our Oz. Nearly everyone wants to direct your attention to Facebook. Small and large businesses are spending lots of money to get us all [&hellip... Read More
Gini Dietrich

Focus Strategically On the New Social Tools

By: Gini Dietrich | September 9, 2010 | 
It’s time for the Arment Dietrich Facebook question of the week! Erik Hare asks, “How do you get clients to focus strategically on the new social tools and not just on ‘I hear a lot about this Twitter thingy.’? How do you get them past image creation and messaging in the old idiom? My answer follows in the video. What advice do you have for Erik? [&hellip... Read More
Arment Dietrich

Six Tips for Recruiting a B2B Social Media Hire

By: Arment Dietrich | September 8, 2010 | 
Guest post by Elizabeth Sosnow, managing director of BlissPR. Public relations recruiting can be tough, but B2B social media recruiting activity almost put me into an early grave this year. We spent months searching for someone who understood how to marry the complexities of thought leadership creation and hands-on digital skills. Why was it so difficult? There are a whole host of reasons... Read More
Gini Dietrich

Seven Things I Learned from Tony Hsieh

By: Gini Dietrich | September 8, 2010 | 
On Friday morning, the Entrepreneurs’ Organization hosted Tony Hsieh, the CEO of Zappos and author of “Delivering Happiness”. Daniel Hindin and I went to hear him speak and to see if we could learn something we hadn’t already considered about building Arment Dietrich and Spin Sucks. I have to say, I was a tiny bit disappointed. Tony is not a great speaker. He’s not charismatic or [&hellip... Read More
Arment Dietrich

Crowdsourcing Means More Work for You, Not Less

By: Arment Dietrich | September 7, 2010 | 
Guest post by Len Kendall, co-founder of the3six5 project. For years now, since the concept of user-generated content has become commonplace in the marketing and PR world, companies have thought of crowdsourcing as a shortcut to building community that will mean less work for them. Here’s how the conversation usually goes: “Let’s put together a contest where target X can create Y content and upload it [&hellip... Read More
Gini Dietrich

Drive Blog Traffic Without Using Twitter

By: Gini Dietrich | September 7, 2010 | 
Happy Tuesday everyone! Welcome back to the real world. Other than the wind (I keep telling myself the wind makes me super strong on my bike, though it doesn’t really help when you’re riding in it), we had a perfect weekend in Chicago. Hope you did, too! I was catching up on my Google Reader on Friday night and I came across Scott Hepburn’s “Wanna Help [&hellip... Read More
Arment Dietrich

How to Motivate Employees without Money

By: Arment Dietrich | September 6, 2010 | 
Guest post by Dallas Kincaid, founder and operations manager of Xecunet. Following Gini Dietrich’s recent post about why paying employees for innovative ideas doesn’t work, I told her about my recent attempt to motivate my employees without money. As a business owner, one challenge I have faced over the years is that, as you grow, you become further away from working hands-on with your customers and [&hellip... Read More