Arment Dietrich

Games PR Firms Should Not Play

By: Arment Dietrich | January 9, 2008 | 
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Guest blog written by Maggie Hassler In a news release issued Dec. 5, 2007, established PR agency boldly states “60% of US consumers polled agree that the government should regulate the sale of violent or mature video games.”  The extensive news release only reports negative findings for the video game industry.  Results from the survey the PR agency decided to omit include two thirds of 18 [&hellip
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Arment Dietrich

Too Lazy to Seek the Truth

By: Arment Dietrich | January 8, 2008 | 
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Guest blog written by Brigitte Lyons I’m just going to say it: There are flacks in our industry. Spinsters exist, despite honest practitioners efforts to do the best by our clients and their audiences. But the cause of spin and root of flacks isn’t the industry we’re in — it’s laziness. Every industry, profession, and job has its fair share of lazy employees. Slacker PR pros [&hellip
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Arment Dietrich

Sticks and Stones

By: Arment Dietrich | January 8, 2008 | 
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Guest blog written by Shawn M. Kahle, APR Sticks and stones may break my bones but words will never hurt me.  The mantra of chubby kids everywhere ­ and for this one, it stuck! Actions speak louder than words ­ grandpa, a man of few words, proved this one in his every action. Hacks vs. flaks.  Spin doctors vs. publicists.  Professions vs. occupations. Words, words, words. [&hellip
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Arment Dietrich

Blog power makes Best Buy back off.

By: Arment Dietrich | January 4, 2008 | 
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Guest blog written by Theodore Hahn After much hullabaloo, Best Buy is wiping egg off its face, and Scott Beale and his crew are breathing a sigh of relief. On November 6th, Beale (founder of San Francisco film and video production company Laughing Squid) posted an image of a promotional t-shirt for the NYC prank choreographers Improv Everywhere, and wrote about how the logo, an obvious [&hellip
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Arment Dietrich

Happy New Year!

By: Arment Dietrich | January 3, 2008 | 
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Editor’s Note: We’re back after two weeks of holidays, family, and Colorado skiing! It’s a new year and rather than talk about our New Year’s resolutions, we have three goals we want to achieve this year. But only one is pertinent to FADS. Through PRSA Chicago, we are going to create an advocacy program for the PR industry.  Call it PR for the PR industry. Interested [&hellip
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Arment Dietrich

Headlines Are Worth a Thousand Words

By: Arment Dietrich | December 21, 2007 | 
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If there’s anything that I hate, it’s headlines that don’t actually reflect the content of a story. Take the Associated Press’ recent article on Republican presidential candidate Mike Huckabee.  Despite the fact that the headline reads, “Huckabee Questions Mormons’ Belief,” the content of the article reflects something different. In an interview for an upcoming article that will appear in Sunday’s New York Times Magazine, Huckabee says, [&hellip
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Arment Dietrich

Chris Anderson Taking Another Hit By PR People?

By: Arment Dietrich | December 20, 2007 | 
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Did anyone see the RepMan‘s guest blog entry today?  It looks like Chris Anderson of Wired is taking another hit from PR people. So people, what are we going to do about this?  Let’s stop complaining about this and do something about it!
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Arment Dietrich

Do You Still Think PR is BS?

By: Arment Dietrich | December 18, 2007 | 
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You know the PR world is doing something right when clients have the capabilities to take over Times Square in New York City, and offer CLEAN public restrooms to anyone. Charmin has gone above and beyond this holiday season by offering visitors and residents of New York City, real restrooms which are considered “homey” and clean.  The restrooms are cleaned after each use and are equipped [&hellip
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Arment Dietrich

Who Is Advancing Their Interests?

By: Arment Dietrich | December 17, 2007 | 
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An interesting and thought provoking article appeared December 1, 2007 in the L.A. Times. The article explored Tim Rutten’s thoughts regarding CNN and the most recent debate among the Republican Candidates seeking their party’s Presidential nomination. CNN hosted the debate and partnered with YouTube, using questions submitted to the video sharing website. Rutten asserts CNN did its viewers a great disservice in the way they handled [&hellip
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Arment Dietrich

Is Social Media Creating a Loss of Filter for Young PR Pros?

By: Arment Dietrich | December 13, 2007 | 
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I had the distinct pleasure of meeting Harris Diamond at the annual PRSA Chicago leaders event earlier this week.  He was our honoree and spoke for a few minutes about how social media is changing the face of how we deliver information about our client’s products and services. I won’t get the quote quite right from memory so I’ll paraphrase.  He said we’ve lost the filter [&hellip
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