Gini Dietrich

On Election Day

By: Gini Dietrich | November 4, 2008 | 
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On election day, I’d like to discuss a memo written by McCain’s campaign manager: McCain campaign manager Rick Davis, in a memo explaining why his candidate remains confident despite trailing by an average of 6.5 in national polls: “Today, he expanded his buy into North Dakota, Georgia and Arizona in an attempt to widen the playing field and find his 270 Electoral Votes. This is a [&hellip
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Arment Dietrich

Reflection

By: Arment Dietrich | November 3, 2008 | 
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As I sit here the night before the biggest presidential election our generations have seen, I reflect on all the media coverage we witnessed this past year… …Defining patriotism with a flag pin, Edwards being a baby daddy, and Sarah Palin’s daughter as a mom-to-be, and who can forget the infamous, Joe the Plumber. Yes, policies were covered as well but where would SNL or Late [&hellip
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Arment Dietrich

Remember this when pitching the media

By: Arment Dietrich | October 27, 2008 | 
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We’ve heard most of these tips before, yet some PR professionals avoid them, giving the rest of us a bad rap.  I recently attended a PRSA lunch here in Chicago, and although it was supposed to be on healthcare media, it was actually more about what to do and not to do when pitching. 
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Arment Dietrich

Forget the spin – I want it straight up!

By: Arment Dietrich | October 20, 2008 | 
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As the presidential election closes in on its final days, I want to look to the media for answers. I want to know who’s really in the lead. I want to know who won the debates. I want to know the facts – the accurate, clean-cut, straight-up facts. Can I get a straight answer out of anyone?!   It seems as though the media carelessly reveals [&hellip
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Gini Dietrich

Employees Craving More Communication

By: Gini Dietrich | October 16, 2008 | 
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A recent survey by Weber Shandwick found more than half of working Americans said their employers have not addressed the effect of the economy either on their companies or their jobs. According to PRWeek, “In its survey of 514 employed Americans, the agency found that 70 percent expected the current economic situation to have a negative effect on the companies they work for, while 62 percent of [&hellip
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Gini Dietrich

Holmes Report Agrees

By: Gini Dietrich | October 15, 2008 | 
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In a blog posting today, the Holmes Report agrees this economy will “separate the marketing wheat from the chaff.” See it here
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Arment Dietrich

Chicago marathon: Come and gone?

By: Arment Dietrich | October 15, 2008 | 
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Bank of America Chicago Marathon held last weekend on the streets of Chicago had 45,000 people registered to run.  Only 33,000 of those showed up, and not being a runner myself but an interested viewer, I heard very little about the race at all
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Gini Dietrich

Can PR Capitalize More On Digital Media?

By: Gini Dietrich | October 15, 2008 | 
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The financial crisis is showing its first signs of hitting the communication industries, as evidenced by this article in the Wall Street Journal this morning. “In recent years, marketers have set aside a portion of their ad budgets to experiment with digital technologies such as Web video, mobile phones, gaming and virtual worlds. But with broader economic turmoil reaching Madison Avenue, these “experimental” budgets are among [&hellip
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Arment Dietrich

How to spot spin

By: Arment Dietrich | October 14, 2008 | 
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Over the past couple years posting on FADS I have come to find that spin can appear in all shapes and sizes.  Spin doesn’t hate against color or race or religion or class.  But how do you spot spin?  The real question is; how do you know when you’re being spun? 
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Gini Dietrich

"Funnest" is Not a Word

By: Gini Dietrich | October 10, 2008 | 
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Dear Steve (Jobs, of course), Word on the street is that you are the most hands-on CEO in business today.  Therefore I am writing to let you know “funnest” is not a word. You might want to send your copywriter back to school. Signed, A Huge Fan
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