Gini Dietrich

The 11 PR Tools You Absolutely Must Use

By: Gini Dietrich | December 21, 2016 | 
28
On the eleventh day of Christmas, Spin Sucks gave to you the 11 PR tools you absolutely must use every, single day. Gini Dietrich has more
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Drew McLellan

The Fine Line Between Value-adds and Over-servicing Clients

By: Drew McLellan | December 20, 2016 | 
4
Under-promise and over-deliver. You've heard that before, right? But there is a fine line between keeping your clients happy and over-servicing? After all, as much as you care about your clients, you are not running a charity. Drew McLellan has some tips
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Gini Dietrich

Ten PR Professionals to Follow

By: Gini Dietrich | December 20, 2016 | 
8
On the tenth day of Christmas, Spin Sucks gave to you 10 PR professionals to follow, stalk, and get to know. They are nominated by last year's winners. Gini Dietrich has more
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Emily Connor

Three Innovative Ways to Market Your Product on Pinterest

By: Emily Connor | December 19, 2016 | 
1
Is Pinterest part of your social media marketing strategy? How do you use Pinterest for your business? Emily Connor has some tips to help you master Pinterest marketing.
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Laura Petrolino

Nine Great Business Gifts for the PR Professional

By: Laura Petrolino | December 19, 2016 | 
15
These nine business gift ideas will be sure to make the PR professional on your list happy (even that person is you). Laura Petrolino tells you what they are and where to find them (plus a special Spin Sucks surprise).
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Gini Dietrich

Gin and Topics: Mad “Lips” Theater

By: Gini Dietrich | December 16, 2016 | 
3
On this week's Gin and Topics, Gini Dietrich makes fun of Laura Petrolino not once, but twice. Which is where mad "lips" comes in. Go check it out!
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Charles Arment

My Three Favorite PR Stunts (Metrics Not Included)

By: Charles Arment | December 15, 2016 | 
4
Charles Arment decides to take a break from the need to measure the ROI of public relations, and turns his attention to his favorite PR stunts, basing his choices not on returns but on the grit and showmanship of those who created these stunts.
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Gini Dietrich

Eight PR Trends that Will Affect Your Jobs in 2017

By: Gini Dietrich | December 15, 2016 | 
16
On the eighth day of Christmas, Spin Sucks gave to you eight PR trends. These include artificial intelligence, fake news, accountability partners, and more. Gini Dietrich walks you through all eight so you are ready for next year
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Mark Borum

The Virtual Arena: Why Brands Should Embrace VR Technology

By: Mark Borum | December 14, 2016 | 
4
At a time when hundreds of millions of consumers use ad-blocking tech and 90 percent of consumers skip pre-roll video ads, it never hurts to ensure some undivided attention. VR technology offers total immersion into your story; it’s the sort of coverage you simply can’t buy through traditional means nowadays. Mark Borum provides the secret to incorporating a VR experience into your brand identity
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