Jack Dawson

Why and How to Add Videos to Your Marketing Mix

By: Jack Dawson | August 13, 2015 | 
It's no secret videos should be part of your marketing mix. But how and where and what kind? We have all the answers—and more—here... Read More
Gini Dietrich

Another Perspective on the Zirtual Shut Down Overnight Story

By: Gini Dietrich | August 13, 2015 | 
It's not easy to run a business. It's even harder to run one that grows to 500 employees in four years. Here is a different perspective on the Zirtual story... Read More
Corina Manea

Find Your Replacement Before You Quit Your Job

By: Corina Manea | August 12, 2015 | 
Leaving a job is never easy, particularly if you've enjoyed your time with your colleagues. But there is a way to quit your job without burning a bridge... Read More
Gini Dietrich

PR is Not Just Media Relations (Yes, Again!)

By: Gini Dietrich | August 12, 2015 | 
We can't expect business leaders to look at what we do as more if we, ourselves, equate PR to just media relations. It's time to stand up for the profession... Read More
Bryon Gould

Do Our Bathroom Breaks Dictate What We Read?

By: Bryon Gould | August 11, 2015 | 
As it turns out, most bathroom breaks last six minutes and 75 percent of us read while on the toilet. Create content to be someone's go-to toilet material... Read More
Gini Dietrich

The New Facebook Patent Could Mean a Mass Unfriending

By: Gini Dietrich | August 11, 2015 | 
There is a new Facebook patent that could require us to rethink our our friends and connections. Lenders could use our friends list to determine a loan... Read More
Erika Heald

Seven Elements of a LinkedIn Audit to Improve Brand Consistency

By: Erika Heald | August 10, 2015 | 
Too often, a LinkedIn audit fid profiles are incomplete or feature seriously outdated messaging. Here are seven things to make sure are updated consistently... Read More
Laura Petrolino

Visual Content Lessons from Canva for Work

By: Laura Petrolino | August 10, 2015 | 
Visual content is an necessary part of your content marketing campaign. Laura Petrolino outlines lessons from Canva for Work about effective visual content development... Read More
Gini Dietrich

Gin and Topics: Sneaky Pups and True Confessions

By: Gini Dietrich | August 7, 2015 | 
In this week's Gin and Topics, we have sneaky pups, true confessions with Tina Fey and Amy Poehler, more dogs, Leakers Anonymous, and even more dogs... Read More