Pete Salmon

Build Client Trust through Authenticity

By: Pete Salmon | November 9, 2016 | 
Reliability, respectfulness, and “realness” are hallmarks of authenticity. And authenticity is a valuable building block in the ability to build client trust. Pete Salmon has more... Read More
Gini Dietrich

The Personalized Experience is a Marketing Trend for 2017

By: Gini Dietrich | November 9, 2016 | 
The recent State of the Connected Customer shows a pretty big marketing trend for 2017 in the personalized experience. Gini Dietrich has what it means for you and how you can implement it, even if you're not a huge consumer company... Read More
Jeff Hunt

Five Key Principles for Effective Crisis Management

By: Jeff Hunt | November 8, 2016 | 
How do you deal with a crisis in the digital age? Managing effectively a crisis is not only good for your brand, but also keeps your reputation intact. Jeff Hunt shares a few key principles for effective crisis management... Read More
Gini Dietrich

Survey Says: PR Agencies Need to Invest in Good, Quality Training

By: Gini Dietrich | November 8, 2016 | 
A recent survey by YouGov and PRCA shows PR agencies are way behind the curve when it comes to keeping their teams abreast of new skills. Gini Dietrich has what that means for the communications profession, in general. ... Read More
Sam Radbil

Best Places in the Country for PR and Marketing Jobs

By: Sam Radbil | November 7, 2016 | 
ABODO recently compiled a report detailing the best cities in the country for job seekers. Not surprisingly, availability of PR and marketing jobs is most concentrated near major universities and government-heavy metro areas. Sam Radbil has more... Read More
Laura Petrolino

Relationship-based Client Service: 11 Questions to Ask

By: Laura Petrolino | November 7, 2016 | 
Can you answer these eleven questions about your clients? If not you might not be getting the most out of your client service relationships. Laura Petrolino explains why they are so important. ... Read More
Gini Dietrich

Gin and Topics: The Chicago Cubs World Series Edition

By: Gini Dietrich | November 4, 2016 | 
It's the Cubs winning the World Series edition of Gin and Topics! To be fair, there also are videos for those of you who aren't baseball fans. Enjoy!... Read More
Corina Manea

Four Reasons You Should Work for a Big Company

By: Corina Manea | November 3, 2016 | 
It's hard to know if you should work for a big company at some point in your career. Corina Manea has four reasons you should consider it at least once... Read More
Gini Dietrich


By: Gini Dietrich | November 3, 2016 | 
The Chicago Cubs won the World Series for the first time in 108 years. There isn't a real blog post today, but Gini Dietrich congratulates her team!... Read More