Gini Dietrich

Gin and Topics: Dance Battle with JLo and a Moana Duet

By: Gini Dietrich | March 3, 2017 | 
7
On this week's Gin and Topics, we have a Jimmy Fallon and JLo dance battle, a father daughter Moana duet, hunting tigers, and more
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Gini Dietrich

The Big Question: Is Thought Leadership Dead?

By: Gini Dietrich | March 3, 2017 | 
14
Is the term thought leadership a buzzword and it's time to shelf it, or is it alive and well, but used improperly? We ask five experts for their thoughts
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Blake Davies

Why it Pays to Invest in Quality PR Content

By: Blake Davies | March 2, 2017 | 
0
What does quality PR content really mean? More importantly, how can you evaluate the quality of your PR content? Blake Davies has answers to these and more
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Gini Dietrich

How to Get an 80% Response Rate from Your Media Relations Efforts

By: Gini Dietrich | March 2, 2017 | 
5
Media relations is becoming increasingly difficult because of all the crap out there. But Michael Smart has found one thing that will get you an 80% response rate
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Corina Manea

Seven Ways to Repurpose Your PR Content

By: Corina Manea | March 1, 2017 | 
6
Your PR content holds undiscovered treasures that will help you better connect with your audience. Repurposing your content not only ensures it will live longer, but it will increase the traffic to your website, and make you more creative in the process. Corina Manea has seven ways to repurpose your PR content
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Gini Dietrich

A PR Agency Survey to Determine Growth Trends

By: Gini Dietrich | March 1, 2017 | 
3
This year is a strange one because of the political environment. To better understand what it means to PR pros, Spin Sucks has created a PR Agency Survey. But we need your help! We need you to respond to the survey and share it with your agency friends
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Mike Wasilewski

It’s Time to Refresh Your Marketing Hiring

By: Mike Wasilewski | February 28, 2017 | 
3
Building a team with a mix of backgrounds, skills, and career paths takes time, but the ROI is worth it. It leads to better solutions and results for your clients, which in turn drives sales. Mike Wasilewski makes the case for hiring nontraditional candidates
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Gini Dietrich

Where Earned Media Belongs in the Content Marketing Mix

By: Gini Dietrich | February 28, 2017 | 
11
In a PESO model, not only do you break down internal silos and integrate communications, you extend earned media outreach through content marketing
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Autumn Bowes

Email Marketing Best Practices from Annoying Viagra Spam

By: Autumn Bowes | February 27, 2017 | 
4
We are all overwhelmed by the number of spam emails we receive on a daily basis. As a marketer you must make sure you won't spam the people whose attention you are looking to capture. Here are some email marketing best practices to keep in mind
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Laura Petrolino

Four Client Communication Rules that Will Grow Your Business

By: Laura Petrolino | February 27, 2017 | 
5
Client communication is the most important communication strategies we develop as PR pros. Laura Petrolino explains why these four rules of successful client communication will help you stay on the right track and grow your business.
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