Patricia Patton

Dealing with Communications Challenges in Regulated Industries

By: Patricia Patton | June 25, 2018 | 
If you're curious about entering the cannabis market, Patricia Patton describes the communications challenges and what it takes to be successful... Read More
Laura Petrolino

Sensory Marketing: How the Senses Affect Purchase Decision

By: Laura Petrolino | June 25, 2018 | 
Learn to use the four senses to motivate a customer's purchase decision. Laura Petrolino explains how sensory factors can turn a prospect into a customer... Read More
Gini Dietrich

Gin and Topics: Gorillas and Kittens Together at Last

By: Gini Dietrich | June 22, 2018 | 
On this week's Gin and Topics, you have kittens and gorillas together, which makes life rosy and happy. Check them out...and more... Read More
Mike Connell

The Big Question: PR and Marketing Questions We Are Still Asking

By: Mike Connell | June 22, 2018 | 
The Big Question: Mike Connell wants to know the biggest marketing questions you’re still asking about PR, marketing, and/or your career... Read More
Brandon Leibowitz

Seven Ways to Excel at Customer Retention Right Now

By: Brandon Leibowitz | June 21, 2018 | 
It's far more expensive to attract new clients than to focus on customer retention, yet that's not where most spend their time. Here is how you tip the scales... Read More
Gini Dietrich

The Four Things All Successful People Do—In Business and In Life

By: Gini Dietrich | June 21, 2018 | 
It's incredibly easy to make excuses as to why something doesn't work, but the most successful people don't do that. Instead, they do these four things... Read More
Matt Benati

Reply Email Mining: Discover Sales Intel Hiding in Your Inbox

By: Matt Benati | June 20, 2018 | 
There is some serious sales intelligence sitting in your reply emails right this second, but nearly everyone deletes them without another thought. Matt Benati has tips on how to mine your inbox. ... Read More
Gini Dietrich

How to Grow an Agency into a Sustainable Business Model

By: Gini Dietrich | June 20, 2018 | 
To grow an agency into a sustainable business model takes process, procedure, standards, but most of Gini Dietrich can help you get there... Read More
Dan Seavers

How to Use Brand Purpose to Tackle Social Issues

By: Dan Seavers | June 19, 2018 | 
A recent Talkwalker brand purpose report shows those that focus on social issues do better than those that do not. Here is why you should care... Read More
Gini Dietrich

Scale Your Agency Without Proposals or RFPs

By: Gini Dietrich | June 19, 2018 | 
How would you like to scale your agency without writing one more proposal or respond to one more RFP? Gini Dietrich provides two tips to get you there... Read More