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By: Chuck Kent | May 6, 2013 |
16
There’s been a good deal of talk about content overload lately. How all of our efforts may soon come to a non-rapturous end in the Crap-ocalypse that now represents much of content creation and sharing. One of the best commentaries on this is the pithy – and nicely designed (don’t get me started on the sorry state of conceptual and graphic design in content marketing) – slideshow from ... Read More
By: Gini Dietrich | May 6, 2013 |
I love it when big conferences are held in Chicago because I get to see all of my friends without having to get on a plane…and I get to sleep in my own bed. This past weekend was SOBCon, the mastermind of Liz Strauss and Terry Starbucker St. Marie, and lots of friends – old and new – were here to participate. On Saturday night, I ... Read More
By: Gini Dietrich | May 5, 2013 |
Welcome to 31st edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you hurry over and enter your email ... Read More
By: Gini Dietrich | May 3, 2013 |
Before we begin, let us first take a moment to wish Yvette Pistorio a happy birthday. We’ve been hearing the countdown for at least a month now. Clearly I’ve had a very good influence on her. At the count of three. One. Two. Three. Happy Birthday, Yvette! Now on with the show. Oh wait! Speaking of shows! Who’s going to see Iron Man 3 this weekend? ... Read More
By: Gini Dietrich | May 3, 2013 |
At the now infamous Social Slam, where I keynoted last year, I met one Ms. Liz Reusswig in the lobby of the hotel. Our fate was sealed from that moment on. A communicator and marketer by heart, she not only runs a boutique agency focusing on those services for clients, she founded Kids Theatre News. Which makes total sense. If you missed her daughters performing in ... Read More
By: Martin Waxman | May 2, 2013 |
We’ve come a long way in the last few years. Pretty much everyone knows the definition of blog. Most ad agencies – and people, for that matter – are on Facebook. We’ve stopped putting ‘the’ in front of Twitter and LinkedIn. And many of the Big Insights and thought leadership we’ve heard and re-tweeted have simply become the way we connect and do day-to-day business. The ... Read More
By: Gini Dietrich | May 2, 2013 |
At the Ragan Corporate Communicators Conference, I kicked off the day yesterday with a keynote on the future of PR. I pulled out my magic 8 ball and we peered into it to figure out what the industry is going to look like five years from now. It turns out, while the magic 8 ball isn’t so good for open-ended questions, when I asked it if ... Read More
By: Lindsay Bell | May 1, 2013 |
Last week I wrote about humility in leadership. And, as usual, I had some really interesting conversations with you lot. Before I move on, let me just say this: The Spin Sucks community ROCKS! Ok, back to the conversations. One chat I had in particular, about team leadership training, really stuck with me. It was with J.D. Robertson, who, after a little sleuthing, I discovered is ... Read More
By: Gini Dietrich | May 1, 2013 |
Yesterday afternoon, I took a break and went out for a bike ride. It went from winter to summer in Chicago and it’s supposed to go back to winter tomorrow so it’s important I take advantage of the warm weather when I can! As I turned onto our tree-lined street that has four-way stops at every other block, an SUV behind me honked. Apparently she didn’t ... Read More
By: Adam Toporek | April 30, 2013 |
A few months ago, Gini Dietrich told the story of Dan, the Starbucks barista who engaged in a long-distance conversation with her through coffee cups. Gini’s husband picked up the coffee, and one day he ordered her a larger size than usual. Dan the Barista noticed, and wrote a short note on Gini’s coffee cup. So began a many month exchange of notes via coffee cups. ... Read More
