Corina Manea

Why I Am Taking an American English Pronunciation Course

By: Corina Manea | July 26, 2017 | 
5
What do you do for your professional development? How do you challenge yourself? Corina Manea says the hardest thing of all is to unlearn things. She explains
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Gini Dietrich

Four Ways to Generate Instant Blog Post Ideas

By: Gini Dietrich | July 26, 2017 | 
12
Ah, the summer doldrums. It's hard to be motivated when kids are home. But here are four ways to help you generate blog post ideas and beat your blues
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Tim A. Bohlen

Touchpoint Analytics and the PESO Model: Two Sides of the Same Coin

By: Tim A. Bohlen | July 25, 2017 | 
2
Touchpoint analytics and PESO Model, two sides of the same coin? Tim A. Bohlen says his company uses touchpoint analytics as a customer centric view and the PESO model as a channel centric view. He explains
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Gini Dietrich

Anthony Scaramucci Cannot Fix a PR Problem with Better Messaging

By: Gini Dietrich | July 25, 2017 | 
28
The new White House communications director seemingly was hired to fix a PR problem with better messaging. But what if the problem is leadership, not
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Tony Gnau

PR Buzzwords and Video Production: What Do They Have in Common?

By: Tony Gnau | July 24, 2017 | 
8
What exactly is a sizzle reel? Tony Gnau makes the case on why PR professionals should stop using generic terms when asking video producers to create PR videos.
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Laura Petrolino

Six Things to Write About When You Don’t Know What to Write About

By: Laura Petrolino | July 24, 2017 | 
14
Not sure what to write about? Have no fear! Laura Petrolino has six prompts to help you beat writer's block and inspire your next blog post (or several).
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Gini Dietrich

Gin and Topics: A Real Live Case Study on Embarrassing Your Kids

By: Gini Dietrich | July 21, 2017 | 
6
On this week's Gin and Topics, a mom goes to Maui with her kids, and embarrasses them at every turn with Moana songs. Check out that and more!
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Gini Dietrich

The Big Question: Which PR Conferences are the Most Valuable?

By: Gini Dietrich | July 21, 2017 | 
3
PR conferences: Should you or shouldn't you attend? Which is the best? Where should you focus your attention? On this week's The Big Question we asked, "What are your must-attend PR conferences?" Read on to find out the best PR conferences to attend
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Chris Smith

Why Social Media is the Entrepreneur’s Secret Weapon

By: Chris Smith | July 20, 2017 | 
6
Looking for a success recipe for your brand on social media? Chris Smith shares some tips for the young entrepreneur with a small- to medium-sized business, who is looking to get the most from their social media activity
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Gini Dietrich

The Important PR Trends Affecting the Industry in the Next Five Years

By: Gini Dietrich | July 20, 2017 | 
7
The Center for Public Relations at USC Anneneberg recently released a study that shows the important PR trends affecting the industry in the next five years
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