Arment Dietrich

Reputation Protection

By: Arment Dietrich | March 3, 2008 | 
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Blog written by Maggie Hassler Managing reputations has become increasingly difficult with the development of the Web and easy access information through search engines.  In today’s world the easiest, and therefore most common choice of researching a person or business, is through the internet by way of search engines.  Unfortunately, not everyone is proud of the information that pops up on the computer screen.  When you [&hellip
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Arment Dietrich

To Catch a Peacock

By: Arment Dietrich | February 29, 2008 | 
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Blog written by Josh Culver Most people I know are familiar with NBC’s Dateline miniseries To Catch a Predator. For the show, NBC has a small crew consisting of someone searching the internet under the guise of a 12 to 14-year old, a young woman in her mid-to early 20’s who acts as ‘the bait’, camera men that know to get all of the angles on [&hellip
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Arment Dietrich

What Does PR Really Stand For?

By: Arment Dietrich | February 28, 2008 | 
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Blog written by Lindsay Brown Public relations…relating to the public.  The best way to relate to the public is face-to-face.  This allows for a more candid, but intimate meeting.  A comment lament from PR professionals is why some reporters badmouth and label them “annoying flaks.”  The answer is simple, take a look at a reporter’s inbox on a Friday afternoon.  Thousands upon thousands of unsolicited news [&hellip
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Arment Dietrich

Is Edelman Full of Liars?

By: Arment Dietrich | February 27, 2008 | 
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Blog written by Cory Sealey     In case you don’t read Gawker.com (shame on you) or consider yourself out of the PR loop, let me fill you in on the most recent Edelman controversy.  Edelman is one of the largest and well recognized PR firms in the world.  They have worked with iconic corporations and have won numerous awards.  To many people outside of public relations, [&hellip
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Arment Dietrich

Wheels aren’t the only thing being spun in DC’s Taxicab strike

By: Arment Dietrich | February 25, 2008 | 
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Blog written by Cory Sealey To anyone who has never had the joy of paying $12 for a five minute cab ride, Washington has a cab fare system which is reliant upon “zones” encompassing different parts of the city.  The more zones you cross while in a cab, the higher the price of your ride.  Many see this system as unfair and promotes dishonesty in cab [&hellip
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Arment Dietrich

Tainted Reputation

By: Arment Dietrich | February 22, 2008 | 
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Blog written by Angela Loiacono The Medill School of Journalism used to stand on its own without an explanation. It’s one of the most highly regarded journalism programs in the country.  Yet, somehow the dean of the school John Lavine managed to taint this branch of Northwestern, and the Chicago Tribune told us all about it…a couple of times actually. It all started when he made [&hellip
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Arment Dietrich

Can Effective PR Really Be Measured?

By: Arment Dietrich | February 21, 2008 | 
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Blog written by Josh Culver Recently I read a very interesting blog posting about the effectiveness of the current system of measuring the success of a PR campaign. In this article, the second on the subject, (and according to Francis the author, more to come) the author believes that finding the number of impressions is an inaccurate way to measure successful PR, showing two different examples [&hellip
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Arment Dietrich

Credibility Is PR

By: Arment Dietrich | February 21, 2008 | 
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Blog written by Thomas Short I was surfing through some public relations industry news and came across an article talking about how PR is dying and “had a good run.” Mike Magee, the author specifically stated, “We can do without the middle person, or why deal with PR people when vendors just send out news releases or advertise themselves?”  The “middle person” they are accusing is [&hellip
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Arment Dietrich

It Ain’t Easy Being Green

By: Arment Dietrich | February 20, 2008 | 
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Blog written by Liz Pope Waste Management (WM), a U.S. waste disposal company, found itself teetering on the edge of the disaster as media outlets described  it as “the nation’s largest polluter”. In an effort to cleanse its grimy reputation, the company spent $25 to $30 million a year for the last three years to fund television and print advertisements. At the time, WM was heading [&hellip
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Arment Dietrich

Anonymous Sources Exploit Media

By: Arment Dietrich | February 18, 2008 | 
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Blog written by Sydney Ayers, APR An interesting thing happened last week in Denver.  A state legislator resigned following allegations by a lobbyist that he had made unwanted sexual advances at a party in advance of the session.  Now, that in and of itself is nothing new.  Unfortunately, leaders of all ilks are notorious for engaging in all manner of sexual misconduct.  What was interesting was [&hellip
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