Arment Dietrich

Is There Anyone Reading Who…

By: Arment Dietrich | December 12, 2007 | 
0
1. Thinks, as PR people, we are flacks? 2. Thinks it’s our job to be biased and provide only select information to reporters about our client’s products or services? 3. Thinks it’s our job to provide the best information with the most transparency? 4. Thinks it’s okay to be called “spin doctors”? 5. Isn’t embarrassed by the recent articles from Wired and the New York Times [&hellip
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Arment Dietrich

Brand Reputation

By: Arment Dietrich | December 11, 2007 | 
0
In the world of public relations the brand is everything.  And in the world of pop culture, your brand is everything times 10.  In public relations we use the brand to boost awareness and further the reputation.  And in pop culture you use your brand to further yourself and hopefully boost your reputation. Most stars do this by endorsements.  They receive money to represent a product [&hellip
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Arment Dietrich

Spinning your way back onto the airwaves

By: Arment Dietrich | December 10, 2007 | 
0
Don Imus has returned to radio once more.  After being fired eight months ago for making comments against a women’s basketball team at Rutgers University, he is back to do what he does best — offend. From the day he was fired from CBS he has accepted blame, and said he really did not mean to offend these women, who absolutely did not deserve to be [&hellip
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Arment Dietrich

Chipping away consumers’ expectations

By: Arment Dietrich | December 6, 2007 | 
3
According to a new poll, one in four consumers is willing to pay to speak with a customer service person. Are you kidding me? I call customer service when I’m having problems with a product. Last time I checked, it’s the company’s responsibility to make sure their products are usable. Not mine. So if I can’t figure out the directions to put together an IKEA console [&hellip
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Arment Dietrich

What Happened to the Truth?

By: Arment Dietrich | December 5, 2007 | 
0
The problem with irony is that often it is impossible to articulate its magnitude.  Trust me, I’ve tried!  “Now that’s ironic!”  “This could not be more ironic!”  “Can you believe how ironic that is?” Just in case you skipped your figures of speech class in college, a quick click to dictionary.com reminds us “The essential feature of irony is the indirect presentation of a contradiction between [&hellip
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Arment Dietrich

Dangerous? Or Simply Unlucky in Love?

By: Arment Dietrich | December 4, 2007 | 
0
Most people in the country are now becoming familiar with the story of Drew Peterson, the Bolingbrook, Ill. police sergeant that seems to have trouble picking faithful spouses. According to Peterson all he really wants from his fourth wife, currently missing, is to “expose herself to be alive and well”. He has also gone on to say that he is angry at Stacy Peterson for causing [&hellip
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Arment Dietrich

The Politics of Planting

By: Arment Dietrich | December 3, 2007 | 
0
Is Hillary Clinton giving students a negative outlook on politics? That is what 19-year-old Muriel from Grinnell College thinks. Muriel said she was asked by a Clinton staff member to ask Clinton a specific question after her energy saving speech. Clinton’s camp admitted that it planted the question and said it would never happen again. However, this might just be another blow to the campaign. Muriel [&hellip
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Arment Dietrich

I'll Give You My Carrots for Your Snack Pack

By: Arment Dietrich | November 30, 2007 | 
0
Growing up I can remember being jealous that my friends had their lunches packed with cookies, fruit roll-ups, cans of pop, potato chips. and Twinkies while I sat next to them eating my sandwich on WHEAT bread with an apple, a real fruit juice box, and a green vegetable of some sort.  A couple of times a week I’d get cookies, but they were usually the [&hellip
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Arment Dietrich

Friends the Cause of Barry Bonds Indictment?

By: Arment Dietrich | November 29, 2007 | 
0
As a diehard fan of the Chicago Cubs and Major League Baseball (ML, it brings me almost to tears to have to write something bad about the MLB. As I have been reading lately in the news when it comes to the indicted Barry Bonds, I can’t help getting upset when I read things about how it will be Barry Bond’s friends that are the cause [&hellip
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Arment Dietrich

Deskside Story – What Reporters Really Think

By: Arment Dietrich | November 28, 2007 | 
0
One of my favorite business magazines just hurt my feelings. In the December issue of Inc., there is an article about deskside briefings and how overused they are. I’ll admit it; when I started my business nearly three years ago, NO ONE was doing deskside briefings.  At least not with the reporters we were talking to on behalf of our clients.  So I suggested our clients [&hellip
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