Arment Dietrich

PR Experts Say Madonna Handled Her Adoption Poorly?

By: Arment Dietrich | October 25, 2006 | 
10
Today Oprah is airing a piece with Madonna discussing the adoption of 13-month-old David Banda amidst the allegations of the pop star using her power and status to swoop in and “rescue” an African child.  So before it airs and anyone sees it, we want to add to the discussion.   We read an article out of Canada – the news coverage of this adoption is [&hellip
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Arment Dietrich

Abandoning Science in Favor of PR

By: Arment Dietrich | October 12, 2006 | 
0
The October issue of California Progress Report has a retired soil scientist commenting on why “we abandon science in favor of PR”.  Part of his commentary discusses the “shuck and jive being put out by these experts and their PR machine effort…it’s pretty hard to sell the truth when misinformation and distortion seem to sell so easily.”  He even goes on to say that “a good [&hellip
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Arment Dietrich

PR Manipulation 101?

By: Arment Dietrich | October 9, 2006 | 
0
Game Daily Biz wrote an op-ed last week about PR manipulation.  While a very funny, very well written article, Mr. Media Coverage discussed how to manipulate reporters in order to get your story covered.   Some of the examples were pretty decent, “don’t send gifts”, “do give exclusive angles”, and “don’t talk to the boss”, nearly all of his examples could be considered bribery.     [&hellip
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Arment Dietrich

Spin is the Enemy

By: Arment Dietrich | October 6, 2006 | 
0
I just re-read an article written earlier this year called “’Spin’ is the enemy of PR pros”, written by Fraser P. Setiel, which ran in the February issue of O’Dwyer’s.      The article states, “The first task of any PR professional is to make sure the performance is solid, proper, and successful.  If it isn’t, then it’s the responsibility of PR practitioners to work to [&hellip
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Arment Dietrich

Fairness and Accuracy in PR

By: Arment Dietrich | October 4, 2006 | 
1
We might be slow, but we just discovered FAIR, a Web site dedicated to the fairness and accuracy in reporting.  One of their “issue areas” is the PR industry.    According to the site, “the drive to maximize profits compels corporate news outlets to produce more and more news with fewer and fewer reporters. With less time to do each story, journalists are increasingly pressured to [&hellip
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Arment Dietrich

PR Flaks

By: Arment Dietrich | October 3, 2006 | 
1
Last week Anna Griffin (not to be confused by the paper company of the same name) at the Oregonian wrote a story about public relations “flaks” placing stories.  She called out the Metropolitan Group, which has offices in Portland, Chicago, and Washington D.C., because they claim on their Web site they placed a story in USA Today.   Where do we, as PR professionals, draw the [&hellip
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Arment Dietrich

How the Government Screwed Up the Use of VNRs

By: Arment Dietrich | September 13, 2006 | 
32
I was having dinner on Monday night with some friends and mentioned the launch of this blog.  One friend got really excited and related a story about being on vacation and seeing, what was clearly a video news release (VNR) used by the news channel but not identified as such.  He told me that the woman “reporter” was talking about the pros of the mining community [&hellip
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Arment Dietrich

Corporate Spin Comes in Disguise

By: Arment Dietrich | September 11, 2006 | 
4
In yesterday’s St. Petersburg Times, Washington bureau chief editor, Bill Adair, discusses what corporations are doing to receive “independent and credible” coverage from reporters. They are paying for it!  GASP! The article draws three examples of how big corporation views wind up on the opinion pages of national newspapers. One, my favorite, says that James K. Glassman, a prominent syndicated columnist, denounced Super Size Me in [&hellip
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Arment Dietrich

Welcome to FADS – The Fight Against Destructive Spin

By: Arment Dietrich | September 11, 2006 | 
19
Skilled spinners manipulate the facts and deceive the public, pushing their own agendas and clients with a complete disregard for journalistic integrity and common decency.  We have had enough of destructive spin, and we are putting an end to the strategic deception and outright lies. Spinners have tainted the reputation of public relations with their tall tales and twisted lies, but they are not alone in [&hellip
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