Arment Dietrich

Obama’s Body Man Was Not A Premature Mistake

By: Arment Dietrich | August 28, 2008 | 
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News organizations often prepare stories in anticipation of something occurring so they can be the first to leak breaking news. Well, the Los Angeles Times made a premature mistake by going live and announcing that Barack Obama actually chose Hillary Clinton to be his vice presidential candidate along with Bill Richardson, Kathleen Sebelius, and four other Democrats. While you cannot blame the Los Angeles Times for [&hellip
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Arment Dietrich

Again? We're honored!

By: Arment Dietrich | August 27, 2008 | 
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For a second year in a row we have been anonymously nominated for the Blogger’s Choice Awards! What a great feeling for our team of avid bloggers here at F.A.D.S.  We are honored and as my best friend Wiki told me “honour is as real to the human condition as love, and likewise derives from the formative personal bonds that establish one’s personal dignity and character.” [&hellip
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Arment Dietrich

Drink Responsibly — But At What Age?

By: Arment Dietrich | August 22, 2008 | 
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Our Chicago mayor is up in arms over 100 college presidents who are trying to push for a younger legal drinking age.  Presidents from colleges such as Ohio State and Dartmouth joined a nationwide campaign to lower the drinking age from 21 to 18. 
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Arment Dietrich

An unpaid celebrity is rare and refreshing

By: Arment Dietrich | August 20, 2008 | 
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   Until recently I wasn’t familiar with Kiehl’s products.  Because of Brad Pitt, I now know that Kiehl’s is a beauty and cosmetics maker known for its old-school, natural formulas and minimalistic packaging.  Read full article:  http://thecycle.prweekblogs.com/2008/08/19/kiehls-taps-pitt-for-cause-marketing-effort
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Arment Dietrich

Negativity in Beijing

By: Arment Dietrich | August 15, 2008 | 
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As I sat to watch the Olympics with my friend, I began to notice a disturbing trend in the coverage of the games and the athletes — negativity! It’s seemly impossible for news outlets to report on a story or event without highlighting all the depressing details.  
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Arment Dietrich

Who Should We Believe?

By: Arment Dietrich | August 7, 2008 | 
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Well, Paris Hilton took part in another video, but this time her video is rated “E” for educational. Hilton’s video on superstar comedian, Will Farrell’s Funny or Die Web site was a response to one of John McCain’s negative public relations stunts of comparing his rival, Barack Obama, to celebrities Paris Hilton and Britney Spears. McCain is taking the approach of bringing out the negativity in [&hellip
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Arment Dietrich

Politics aren’t so bad? …Who knew!?

By: Arment Dietrich | July 25, 2008 | 
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As I entered into my first year in college, the 2004 political debate was at its peak. Students living on my floor gathered in the hallways at night to discuss candidates, issues, and who was right or wrong until their faces beat red. But I never got it. I never understood how people could tolerate the endless, and seemingly meaningless, banter that inevitably resulted in an [&hellip
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Arment Dietrich

All Star Center Fielder Josh Hamilton Finally Received a Break — or Has He?

By: Arment Dietrich | July 16, 2008 | 
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Hamilton is the story heard around baseball — drafted number one overall in 1999 by the Tampa Bay Rays, a golden boy that idolized The Natural, a fictional character played by Robert Redford in one of the greatest sports movies ever.  But, like you see in many cases, young adults with access to all the money and fame in the world never seem to turn out [&hellip
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Arment Dietrich

Satirical Lampoon or Just Really Bad Taste?

By: Arment Dietrich | July 14, 2008 | 
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With a burning flag in the fireplace and an assault weapon on his wife’s arm, Senator Obama’s camp is calling the most recent cover of The New Yorker, “offensive.”  And rightfully so.  The magazine is now defending the “satirical lampoon” saying that it is only stating what some secretly think, and the author wants to show the public how ridiculous those assumptions are
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Gini Dietrich

Sensationalism in Headlines

By: Gini Dietrich | July 10, 2008 | 
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Have you seen the New York Times article about using “striking words” in your news releases to gain the attention of reporters, especially on slow news days? Oh yes! It’s true. The article, titled “Need Press? Repeat: ‘Green,’ ‘Sex,’ ‘Cancer,’ ‘Secret,’ ‘Fat'” ran last week and quotes, GASP!, PR people who support the notion that if you sensationalize a headline, the story will run in most [&hellip
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