Arment Dietrich

Michael Chertoff: Spin for Scare Tactic?

By: Arment Dietrich | July 15, 2007 | 
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Hats Off to Chertoff Oh Michael Chertoff, you astound me.  Why would you put out a message to scare the American people?  And from all sources, you choose your “gut feeling?”  Really?  You are Homeland Security Secretary, and you tell us that we are going to be attacked within the summer months?!  Based on what evidence?  In his ramblings to the Chicago Tribune editorial board, the [&hellip
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Arment Dietrich

Six Percent

By: Arment Dietrich | July 11, 2007 | 
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It is not revolutionary to say fundraising plays a huge role in politics today. In fact, it plays such a large role that the media surrounding fundraising results can determine a candidate’s fate before they ever have a chance to use the money they raised. Already, in the second quarter of 2007, more than six months before any election or caucus will be held, national media [&hellip
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Arment Dietrich

Back to the Basics

By: Arment Dietrich | July 9, 2007 | 
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There are many blogs out there that all say the same thing.  Here at FADS we believe in bringing out the silliness and addressing what should have been addressed in the first place, so readers like you can see the other side and maybe have the opportunity to think twice before believing something.  We did a little survey from PR professionals here in-house to get their [&hellip
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Arment Dietrich

Is Most Celebrity Publicity Considered Spin?

By: Arment Dietrich | July 8, 2007 | 
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I’m not here to encourage the obsession over Paris Hilton. Personally, I think there’s too much focus on celebrities today, especially Paris Hilton and her recent escapades. Nelly, a rapper, agrees, saying that “I have relatives who are getting out of jail but no one’s paying attention to them.” I may not be a Paris fanatic, but I must congratulate her publicist, who has perfected the [&hellip
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Arment Dietrich

And you thought the crying baby was bad…

By: Arment Dietrich | June 29, 2007 | 
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From the “That’s Really Gross” department comes news that a transatlantic Continental Airlines flight was disrupted by, get this, an exploding toilet that leaked sewage into the cabin.  Travelers had to endure this for nearly seven hours, and even after a pit-stop in Ireland to repair the problem, were forced to share the first class head.  Passengers were told to limit their food and drink intake [&hellip
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Arment Dietrich

Spinning By Omission

By: Arment Dietrich | June 28, 2007 | 
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Earlier this week, Molli blogged on what I like to call spinning by omission (SBO), or leaving out details to support an argument.  It’s commonplace in all types of debate but rampant among activists and politicians.  The great abortion debate is a perfect example of SBO. Although it’s safe to assume most Americans fall somewhere in the middle of the abortion debate, and we know hardliners [&hellip
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Arment Dietrich

Spin in Hollywood?

By: Arment Dietrich | June 27, 2007 | 
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Spin is not simply twisting a story to reach the desired outcome.  Spin can also be leaving out certain details to make for a better argument.  We learn that in debate class in high school — highlight the good facts and ignore the bad ones. So why are people shocked about Michael Moore’s new film Sicko, coming out this Friday, June 29? We all know Moore [&hellip
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Arment Dietrich

PR Lessons Learned in Cabo

By: Arment Dietrich | June 23, 2007 | 
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Please forgive me as I brag that I “had” to go to Mexico for the PRSA Counselors Academy conference.  Hey, I didn’t organize it (at least not this year)!  The photo above is of the lovely Westin, which is where the Conference was held. Rather than talk about PR spin today, I thought I’d list the top 10 PR lessons I learned while in Cabo. 1. [&hellip
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Arment Dietrich

Would you like fries with that?

By: Arment Dietrich | June 20, 2007 | 
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Burger boys Jack In the Box have apparently recovered from their fit with E-coli to throw zingers at their competitors, such as Hardee’s.  In a pair of advertisements, the (creepy looking) Jack character leads a carousing office meeting, implying, perhaps, that the Angus meat in competitors’ burgers come from…well, the least appetizing part of a cow. Hardee’s parent company CKE is understandably perturbed at being the [&hellip
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Arment Dietrich

The Power of Blogs – If You Haven't Seen the Season Finale of the Sopranos, Quit Reading!

By: Arment Dietrich | June 19, 2007 | 
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No matter what, word-of-mouth is out there.  How you choose to use it, can work to your advantage.  If you didn’t watch the Sopranos last week I am sure you at least heard about the controversial series finale, leaving fans and bloggers alike with questions and mixed feelings
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