Arment Dietrich

Giving Away Ideas

By: Arment Dietrich | February 27, 2007 | 
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Congratulations to the Four A’s!  It’s about time one of our industry organizations takes a stand on giving away intellectual property during new business pitches.  They have two words of advice:   Say no!   According to an AdAge article published earlier this week, “This is the first time the trade association has taken a position on the matter. In the last few years, there’s been [&hellip
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Arment Dietrich

God: Getting His blog on since B.C.E.

By: Arment Dietrich | February 23, 2007 | 
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Red state, blue state.  Conservative and liberal.  It’s a back and forth that has played out in sometimes ugly fashion since the 2000 election.  Both sides have acted bitter and vindictive towards each other.  We prefer a more libertarian view that simply makes fun of everyone. But conservatives are fighting back.  Just days after the Fox News Channel debuted its (unfunny and awkward) answer to the [&hellip
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Arment Dietrich

JetBlue: Fighting spin…while spinning its wheels

By: Arment Dietrich | February 22, 2007 | 
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Traveling is a hassle, there’s no doubt about it.  From the need to arrive hours ahead of departure, to taking off your shoes at security, folks face a stream of inconveniences at the airport.  It’s usually a relief to finally get on the plane. Not so for JetBlue patrons, who were stuck on planes for upwards of 10 hours last week.  It’s understandable to prohibit passengers [&hellip
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Arment Dietrich

Is the Media Only Reporting Gossip?

By: Arment Dietrich | February 21, 2007 | 
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I don’t want to blame the media, because I certainly am as guilty as the next person, but don’t you think that when you turn on a news channel to catch up on current events you might hear about, oh, I don’t know, the recent merge between XM and Sirius radio, the 2008 presidential elections, or an update on the current war in Iraq? But every [&hellip
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Arment Dietrich

Did Waltrip's Racing Team Create Distrust for Toyota?

By: Arment Dietrich | February 21, 2007 | 
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In the 2007 Nextel Cup Series, veteran NASCAR driver Michael Waltrip was accused of cheating, apologized, and then vindicated himself by driving his way into the Daytona 500. After creating one of the biggest cheating scandals in more than 50 years of NASCAR history by tampering with fuel before qualifying, it was hardly the start Waltrip’s team wanted for new sponsor Toyota who was making its [&hellip
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Arment Dietrich

Media Relations 101

By: Arment Dietrich | February 2, 2007 | 
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A woman who answered the phone at the New York-based firm's offices on Wednesday afternoon said the firm's CEO was out of town and would not be able to comment until Thursday
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Arment Dietrich

Is Wikipedia Becoming PR Spin?

By: Arment Dietrich | January 31, 2007 | 
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I’m certain most of you have seen the latest company under fire regarding PR spin.  Microsoft recently hired market researcher Gregory Kohs to fix inaccuracies in technical articles on Wikipedia.  And then they came under attack by several journalists about the ethics behind it all.   New Zealand PC World Magazine It makes the content of Microsoft’s own Encarta encyclopedia highly suspect.  After all, if they’re [&hellip
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Arment Dietrich

Are Finder's Fees Ethical?

By: Arment Dietrich | January 10, 2007 | 
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A question raised in a Yahoo group to which I belong begs the question, “are finder’s fees ethical?”   If a colleague refers business to you because they couldn’t take the business or it didn’t fit within their niche, should you pay them a finder’s fee?   If you refer business to a colleague because it doesn’t fit within your niche, do you deserve a finder’s [&hellip
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Arment Dietrich

Citizen Journalists

By: Arment Dietrich | January 4, 2007 | 
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Let’s talk about citizen journalists.  It’s a topic of one of our PRSA lunches this year.  And it’s becoming even more prevalent as the big companies (Microsoft and Edelman have asked bloggers to review Vista software) take a run at the blogosphere.   The idea of citizen journalism is best described by Mark Glasser: The idea behind citizen journalism is that people without professional journalism training [&hellip
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Arment Dietrich

Disclosing Identity in Word-of-Mouth Marketing

By: Arment Dietrich | December 18, 2006 | 
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I recently was interviewed by Ann Meyer at the Chicago Tribune about word-of-mouth marketing.  I touted this blog and talked about how important it is that we are ethical in all our dealings with new media and word-of-mouth marketing.   Ann called me a few days later and called me out on our ethics.  She said she’d been to the Shoes by Marky MySpace page and [&hellip
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