Arment Dietrich

Wired magazine, promoting the user

By: Arment Dietrich | May 20, 2008 | 
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Blog written by Elizabeth Holland In this month’s issue of Wired the front page feature gives readers tips on how to enhance brain function with “12 Ways to Super-Charge Your Brain”. One section, “Give Your Intellect a Boost-Just Say Yes to Doing the Right Drugs!” highlights or should I say promotes the use of “brain enhancing” drugs – some legal some not. Their research was based [&hellip
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Arment Dietrich

Real beauty?

By: Arment Dietrich | May 19, 2008 | 
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Blog written by Angela Loiacono The Dove real beauties campaign used to be a glowing example of accepting bodies that weren’t rail thin and celebrating females that might *gasp* actually eat. According to an article by Lauren Collins of The New Yorker, quite a bit of retouching went into the Dove campaign.  Pascal Dangin, an employee of Box Studios who worked with Annie Leibovitz on the [&hellip
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Arment Dietrich

Super Kobe!!!

By: Arment Dietrich | May 15, 2008 | 
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Video sharing is a very popular way of creating awareness for consumer products and one of the granddaddy media outlets of them all is YouTube. Recently placed on YouTube was a video of NBA superstar Kobe Bryant displaying his brand new shoe,  Nike Zoom Kobe III’s, in an event that would be heard around the world
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Arment Dietrich

Street Money

By: Arment Dietrich | May 13, 2008 | 
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By Morgan Smith When it comes to politics, there are times in the United States election cycle when interest spikes and it seems everyone has a genuine interest in helping shape the direction our country should travel in the coming years. This interest in politics is especially high this year, and is seen in record Primary Election turnouts across our country. However, with increased interest comes [&hellip
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Arment Dietrich

Hooray for the Hoosier State! Homeland of Spin

By: Arment Dietrich | May 6, 2008 | 
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Blog written by Shawn M. Kahle, APR In 1986, America fell in love with Hoosiers!  The movie, that is!  Today, May 6, 2008 all eyes are upon my home state as the political hotbed of the national Democrat presidential campaign – and this from a state traditionally known as Republican.  Hip, hip, hooray! Candidly, it’s tough growing up a Hoosier.  And while there are many changes [&hellip
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Arment Dietrich

When It Rains, It Pours PR: PR Firms Responsible for Client Practices

By: Arment Dietrich | May 1, 2008 | 
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Blog written by Maggie Hassler According to PR Week, Greenpeace recently visited Lexis PR, JCPR and Ogilvy PR urging the three PR agencies representing Unilever’s Dove brand to help persuade Unilever to stop using unsustainable palm oil. Greenpeace’s “Burning Up Borneo” report claims that Unilever is responsible for the destruction of Indonesia‘s rainforests through chosen suppliers. Greenpeace targeting Unilever’s public relations firms as agents of influence [&hellip
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Arment Dietrich

How green is your grass?

By: Arment Dietrich | April 30, 2008 | 
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Blog written by Elizabeth Holland Going green has become the new issue of importance with the rise of campaigns for environmental awareness. Subsequently, environmentally focused newspaper columns and Web sites have emerged to educate the consumer on how they can live a “greener” lifestyle – and it’s catching on. You have seen everything from green designers environmentally safe products green wedding dressesand the list goes on. [&hellip
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Arment Dietrich

Spread the word — plagiarism is OK

By: Arment Dietrich | April 28, 2008 | 
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Blog written by Angela Loiacono Apparently, plagiarism isn’t really plagiarism any more.  Last week, the Daily Herald reported that the Northern Illinois University (NIU) dean of the College of  Engineering  and Engineering Technology Promod Vohra lifted large portions of his master’s thesis from engineering textbooks and manuals.  These 20 some sections did not include any quotation marks or internal citations. After four tenured professors filed a [&hellip
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Arment Dietrich

New Meaning For Earth Day?

By: Arment Dietrich | April 24, 2008 | 
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Blog written Thomas Short Every year, the same month and day we are supposed to give thanks to our planet. April 22 marks the official “Earth Day” that dates back to 1970 where Senator Gaylord Nelson, a native of Wisconsin, is given credit for the idea of Earth Day. Typically this is a time for environmental groups, organizations, and schools, all over the globe to participate [&hellip
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Arment Dietrich

Battle of the Denver Dailies: The Denver Post vs. Rocky Mountain News

By: Arment Dietrich | April 23, 2008 | 
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Blog written by Liz Pope Technically The Denver Post and Rocky Mountain News should function as allies, considering they’re both published by the Denver Newspaper Agency (DNA) and work in the same building. Nevertheless, with drops in readership and funding, these publications find themselves head-to-head in a battle that ultimately decides which paper stays afloat in the long run. The DNA and the papers’ owners have [&hellip
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