Arment Dietrich

Chris Anderson Taking Another Hit By PR People?

By: Arment Dietrich | December 20, 2007 | 
0
Did anyone see the RepMan‘s guest blog entry today?  It looks like Chris Anderson of Wired is taking another hit from PR people. So people, what are we going to do about this?  Let’s stop complaining about this and do something about it!
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Arment Dietrich

Do You Still Think PR is BS?

By: Arment Dietrich | December 18, 2007 | 
0
You know the PR world is doing something right when clients have the capabilities to take over Times Square in New York City, and offer CLEAN public restrooms to anyone. Charmin has gone above and beyond this holiday season by offering visitors and residents of New York City, real restrooms which are considered “homey” and clean.  The restrooms are cleaned after each use and are equipped [&hellip
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Arment Dietrich

Who Is Advancing Their Interests?

By: Arment Dietrich | December 17, 2007 | 
0
An interesting and thought provoking article appeared December 1, 2007 in the L.A. Times. The article explored Tim Rutten’s thoughts regarding CNN and the most recent debate among the Republican Candidates seeking their party’s Presidential nomination. CNN hosted the debate and partnered with YouTube, using questions submitted to the video sharing website. Rutten asserts CNN did its viewers a great disservice in the way they handled [&hellip
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Arment Dietrich

Is Social Media Creating a Loss of Filter for Young PR Pros?

By: Arment Dietrich | December 13, 2007 | 
10
I had the distinct pleasure of meeting Harris Diamond at the annual PRSA Chicago leaders event earlier this week.  He was our honoree and spoke for a few minutes about how social media is changing the face of how we deliver information about our client’s products and services. I won’t get the quote quite right from memory so I’ll paraphrase.  He said we’ve lost the filter [&hellip
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Arment Dietrich

Is There Anyone Reading Who…

By: Arment Dietrich | December 12, 2007 | 
0
1. Thinks, as PR people, we are flacks? 2. Thinks it’s our job to be biased and provide only select information to reporters about our client’s products or services? 3. Thinks it’s our job to provide the best information with the most transparency? 4. Thinks it’s okay to be called “spin doctors”? 5. Isn’t embarrassed by the recent articles from Wired and the New York Times [&hellip
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Arment Dietrich

Brand Reputation

By: Arment Dietrich | December 11, 2007 | 
0
In the world of public relations the brand is everything.  And in the world of pop culture, your brand is everything times 10.  In public relations we use the brand to boost awareness and further the reputation.  And in pop culture you use your brand to further yourself and hopefully boost your reputation. Most stars do this by endorsements.  They receive money to represent a product [&hellip
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Arment Dietrich

Spinning your way back onto the airwaves

By: Arment Dietrich | December 10, 2007 | 
0
Don Imus has returned to radio once more.  After being fired eight months ago for making comments against a women’s basketball team at Rutgers University, he is back to do what he does best — offend. From the day he was fired from CBS he has accepted blame, and said he really did not mean to offend these women, who absolutely did not deserve to be [&hellip
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Arment Dietrich

Chipping away consumers’ expectations

By: Arment Dietrich | December 6, 2007 | 
3
According to a new poll, one in four consumers is willing to pay to speak with a customer service person. Are you kidding me? I call customer service when I’m having problems with a product. Last time I checked, it’s the company’s responsibility to make sure their products are usable. Not mine. So if I can’t figure out the directions to put together an IKEA console [&hellip
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Arment Dietrich

What Happened to the Truth?

By: Arment Dietrich | December 5, 2007 | 
0
The problem with irony is that often it is impossible to articulate its magnitude.  Trust me, I’ve tried!  “Now that’s ironic!”  “This could not be more ironic!”  “Can you believe how ironic that is?” Just in case you skipped your figures of speech class in college, a quick click to dictionary.com reminds us “The essential feature of irony is the indirect presentation of a contradiction between [&hellip
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Arment Dietrich

Dangerous? Or Simply Unlucky in Love?

By: Arment Dietrich | December 4, 2007 | 
0
Most people in the country are now becoming familiar with the story of Drew Peterson, the Bolingbrook, Ill. police sergeant that seems to have trouble picking faithful spouses. According to Peterson all he really wants from his fourth wife, currently missing, is to “expose herself to be alive and well”. He has also gone on to say that he is angry at Stacy Peterson for causing [&hellip
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