Arment Dietrich

Pumping YOU Up!

By: Arment Dietrich | November 13, 2007 | 
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During the past couple of years there has been a disturbing upward trend concerning people, and no, it’s not children’s weight. It’s the steadily increasing price of gas. We’ve seen the price of gas go from $1.35 in 2000 according to an online report from PBS, to a national average of $3.01. That’s an increase of more than 200 percent, which means people are left with [&hellip
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Arment Dietrich

The R-word Matters Most: It’s All About the Relations

By: Arment Dietrich | November 12, 2007 | 
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When I took my first “professional” job in public relations there was a study often touted that said the reputation of PR people was right up there with used car salesmen. Fortunately, just as the process of buying a car now is more consumer friendly and credible than in 1984, generally the same can be said about those of us who “do” public relations for a [&hellip
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Arment Dietrich

Get Inside the Mind of the Married Man

By: Arment Dietrich | November 10, 2007 | 
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I just saw author Stephen Fried on The Today Show.  He’s written a book called “Husbandry“.  While most of his first chapter (read it here) is pretty funny and accurate, I take offense to his comments about the remote control. He said wives should not be allowed to have the remote control because they always end up with the “blue screen”.  I am here to tell [&hellip
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Arment Dietrich

It's Not Oprah's Fault!

By: Arment Dietrich | November 9, 2007 | 
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So apparently providing $40 million to build a 50-acre school for disadvantaged South African girls will get you a lot of bad publicity.  Just recently, about a dozen girls at the Oprah Winfrey Leadership Academy in South Africa came forward with a list of complaints which included sexual abuse and harassment.  Although Oprah isn’t entirely to blame for this, she still has to take the heat [&hellip
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Arment Dietrich

Lead in Cereal Boxes?

By: Arment Dietrich | November 9, 2007 | 
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If you are a mother or father that makes sure all your children are getting the right amount of nutrients in their every day diet by reading the food labels on cereal box or any kind of food, you won’t have to worry about checking their daily lead dosage if they chose to have “ugly teeth “as a part of their Halloween costume. According to Bulldog [&hellip
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Arment Dietrich

Heather's Pity Party

By: Arment Dietrich | November 7, 2007 | 
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Heather Mills, another celebrity famous for being famous has long been an annoying media hound. She is Paul McCartney’s estranged wife and thinks she has been branded by the media as a “gold digger” and a “fantasist.”  She recently appeared on both “Today” and “Good Morning America” to talk about how the media has been “so mean to her, man.”  What are her PR people doing [&hellip
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Arment Dietrich

WWJD?

By: Arment Dietrich | November 6, 2007 | 
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Last week it was announced Warren Jeffs, leader of a polygynous group known as the Fundamentalist Church of Jesus Christ of Latter-day Saints, made some interesting statements while in jail which were kept out of his September trial and now are being released. Jeffs was convicted as an accomplice on two counts of rape for his role in the marriage of a 14-year-old follower and her [&hellip
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Arment Dietrich

Death Spin

By: Arment Dietrich | November 5, 2007 | 
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If a waiter told you the banana portion of the dessert accounted for just 200 calories and he/she just can’t get a reliable figure on the rest, would that be a fair report of what the banana split entails?   Unfortunately, U.S. media often gives consumers the banana equivalent when reporting war casualties in Iraq. I think our troops certainly deserve credit and our deep respect [&hellip
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Arment Dietrich

Awards for Bad Products Equals Spin

By: Arment Dietrich | November 4, 2007 | 
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What do you get when you combine misleading advertising with sleeping pills? — the Consumers International list of bad product awards. The U.S. subsidiary of the Japanese firm Takeda Pharmaceuticals took the cake for their promotion of a sleeping drug, Rozerem, to children, according to AFP article posted on Yahoo! News. Consumer International, a global consumer group, announces the awards at the Consumers International World Congress [&hellip
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Arment Dietrich

Ignoring the elephant in the room

By: Arment Dietrich | November 1, 2007 | 
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Two friends and I went to go see The Darjeeling Limited last weekend. And while, to us three Wes Anderson devotees, Owen Wilson’s recent suicide attempt lent little, if any, unintentional pathos to his physical appearance in the film (Wilson’s character is bandaged heavily from a recent accident) I wondered later about how Wilson’s public persona – affable, charming, stoner lothario – would be affected by [&hellip
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