Arment Dietrich

The Chicken Feud

By: Arment Dietrich | May 7, 2009 | 
0
I try to keep up with what’s happening with franchises and QSR’s for both personal and professional reasons.  However; I missed this one story that a co-worker sent to me about the ongoing KFC vs. El Pollo Loco debate/feud/stunt comparing their two versions of grilled chicken. It’s quite entertaining so I feel compelled to comment and pose a few questions

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Arment Dietrich

Plagiarism or the new way of news?

By: Arment Dietrich | May 6, 2009 | 
0
In the wake of the announcement that four local news stations are going to share news coverage (WMAQ-Ch. 5, WFLD-Ch. 32, WBBM-Ch. 2, and WGN-Ch. 9), the Chicago Reader is up in arms about the RedEye and The Chicago Tribune sharing stories

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Arment Dietrich

Someone needs to speak up for pigs!

By: Arment Dietrich | May 5, 2009 | 
0
Recently, like most Americans I have been watching the flurry of media regarding the swine flu also known as the H1N1 virus and the reference to its being a pandemic.  Fox Business recently reported http://bit.ly/gRyfQ  that officials led by U.S. Agriculture Secretary Tom Vilsack are waging a battle against bad public relations targeting the pig. 

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Gini Dietrich

Lessons I’m Learning In My Journey to the Top

By: Gini Dietrich | May 5, 2009 | 
0
Nearly two years ago I had to make the transition from working in the business to working on the business. It was a difficult transition (still is sometimes) because no one tells you how to do it. When I asked my peers, friends, and family what a CEO should be doing, no one could give me a straight answer. I read a ton of books.  I [&hellip

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Gini Dietrich

Value-Based Fees: What Are You Going to Do?

By: Gini Dietrich | April 30, 2009 | 
0
“FOR SALE! PR CAMPAIGNS! ONLY A PENNY PER IMPRESSION!” This is what Peter Kim wrote in his comment on our blog post about value-based fee structures. This is all fine and dandy if you’re a publicity firm, but the issue is that we don’t just do media relations. So how do you put a dollar amount on communication campaigns when media relations is only a small [&hellip

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Gini Dietrich

Value-Based Agency Compensation Models

By: Gini Dietrich | April 27, 2009 | 
42
I’m going through this process right now, trying to decide if our financial model makes sense for the future. I feel like billable hours is so archaic, but I also think we need to track time in order to be profitable. We are paid for our time so some sort of tracking mechanism is a necessary evil. I’ve always been of the belief that you would [&hellip

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Arment Dietrich

Eating our own words Chicago

By: Arment Dietrich | April 27, 2009 | 
1
They don’t stand a chance. There is no way they can beat the Celtics. Paul Pierce, Ray Allen, and Kevin Garnett, and who do the Bulls have? These are all jabs taken at the Bulls before the opening round series had begun. I admit, I was one of those haters

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Arment Dietrich

What a novel idea

By: Arment Dietrich | April 24, 2009 | 
0
So one of my co-workers was just telling me about a woman who, in a most rebellious mood, elected to boycott internal e-mailing for 30 full days. After her personal campaign, she said “Our communications are better, projects are moving faster and my relationships with my direct reports have improved.”

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Gini Dietrich

Paid to Blog? The FTC Might Come Knocking!

By: Gini Dietrich | April 24, 2009 | 
4
I clearly created quite a firestorm earlier this week when I blogged that I don’t think people should be paid to tweet about a brand. While I think a good number of commenters agreed with me, I think what caused the true firestorm is that I used the recent Land Rover campaign as my example. After keeping an open mind and reading all of the comments [&hellip

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Arment Dietrich

No Greenwashing!

By: Arment Dietrich | April 22, 2009 | 
0
With all of today’s news, it was hard to decide on just one topic for today… address the latest on how Domino’s reacted to those gross videos posted online? Overdone by now. Comment on Pizza Hut’s latest announcement looking for a summer intern to run their Twitter? Yawn. Ponder how Freddie Mac will react publicly to their CEO’s suicide?  Too distressing

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