Gini Dietrich

Top Five Stories for Week Ending August 27, 2010

By: Gini Dietrich | August 27, 2010 | 
Last week Daniel Hindin and I had a Twitter brainstorm while I was in LA and he was in our office. While we were talking to one another, because it was publicly, a few of our friends jumped in to help. The idea? A round-up of five blogs, articles, videos, podcasts, or columns from the week that you should read/listen to/view. We have decided to do the [&hellip... Read More
Arment Dietrich

Brand Image: You Are What Your Followers Say You Are

By: Arment Dietrich | August 26, 2010 | 
Guest post by Steve McKee, president of McKee Wallwork Cleveland. We’ve all heard the expression you are what you eat. As a columnist and author, I’ve come to understand in many ways that you are what you write. But social media has given us an entirely new way of understanding our personal brand image: You are what your followers say you are. Currently, more than 100 [&hellip... Read More
Gini Dietrich

How Important Is It to Unplug

By: Gini Dietrich | August 26, 2010 | 
My good friend Angelica Colantuoni asks, “How important is it to unplug? How often do you unplug to refresh?” My answer is in the video. What say you? (If you can’t view this in your RSS feed, please click here)... Read More

Level 5 Leaders Need Level 5 Employees

By: Guest | August 25, 2010 | 
During a recent chat with Gini Dietrich, we were talking about how the majority of leadership resources and articles are geared toward CEOs and other upper level executives and managers. What about Generation Y? Are we supposed to sit back and wait to see if our career leads us to CEO level in order to be a leader? I don’t think so. Level 5 leaders need [&hellip... Read More
Gini Dietrich

The Death of Traditional Book Publishing

By: Gini Dietrich | August 25, 2010 | 
On Sunday afternoon, because of a comedy of errors that included Joe Thornley pouring himself a glass of scotch and wondering what he was getting ready for (and not remembering what it was until Monday) and my being so tired after the big ride with my dad in Oregon that I was asleep at 5:00, we had to reschedule our InsidePR recording for this afternoon. Getting [&hellip... Read More
Arment Dietrich

The Four Elements of Online Marketing

By: Arment Dietrich | August 24, 2010 | 
I keep seeing these long lists everywhere on how to use social media for business purposes and although a lot of them touch on some important factors, they are usually too complicated so I’m breakin’ it down for you.  It doesn’t matter if your company is B2B, B2C, or A2Z, online marketing programs all have the same four elements. RESEARCH. This element seems to be lost [&hellip... Read More
Gini Dietrich

I’m Behind

By: Gini Dietrich | August 24, 2010 | 
There is no way around it – I’m behind. Traveling and speaking these last two weeks truly got the best of me. I’m behind on coaching my team. I’m behind on client work. I’m behind on reading my RSS feeds. I’m behind on Twitter. I’m behind on LinkedIn. I’m behind on Facebook. I’m behind on comments here on the blog. I’m behind on laundry and grocery [&hellip... Read More
Arment Dietrich

Back to the Future of Social Media

By: Arment Dietrich | August 23, 2010 | 
Guest post by Joey Strawn, president of Empty Jar Marketing and blogger at I’m about to take you back to the future of social media. Because the future is here. Now. Growing up, my favorite movies dealt with how the future would turn out. I would watch and re-watch “Logan’s Run,” “Blade Runner,” “Star Wars,” and of course, “Back to the Future, Part II.” When [&hellip... Read More
Gini Dietrich

Facebook Places: Be Cautiously Curious

By: Gini Dietrich | August 23, 2010 | 
Now that Facebook Places (a location-based tool that is likely going to compete with Foursquare and Gowalla) has been in full force for a few days, have you tried it? It’s kind of a fun little tool, from a personal perspective, and we’ll talk here about the business implications, but I say be cautiously curious. Several weeks ago, Facebook opened the platform to search engines, which means a few [&hellip... Read More