Gini Dietrich

Predictable Success: An Interview with Les McKeown

By: Gini Dietrich | June 9, 2010 | 
It won’t come as a big surprise that I love Les McKeown’s new book, ‘Predictable Success.’ A book that puts business life stages into perspective, it enables not just business owners, but also employees to manage through the tough times in order to get to the stage that every business wants – success. The book was published on Monday and I had the opportunity to discuss [&hellip... Read More
Gini Dietrich

Using Social Media for Lead Generation

By: Gini Dietrich | June 7, 2010 | 
I just read an article by Lisa Barone in Small Business Trends titled, “How Does Social Media Aid Lead Generation?” The article lists five reasons it accomplishes exactly that, but what I like most about the article are the surveys she quotes. “According to a May survey by virtual events provider Unisfair, 66 percent of respondents said lead generation is their greatest concern for 2010. The [&hellip... Read More
Gini Dietrich

Using Email Marketing

By: Gini Dietrich | June 2, 2010 | 
Communication and marketing via the web are quickly becoming one of the more powerful tools in business today. Because of its global reach, its efficiencies, and the ability to make it work for you while you sleep, the Internet is more effective than any of the traditional tools we’re accustomed to using. Enter the enewsletter, or email marketing. According to The State of Retailing Online 2009: [&hellip... Read More
Gini Dietrich

Working with Bloggers

By: Gini Dietrich | June 1, 2010 | 
Beginning today, and once a week, you can find a Q&A interview here with someone influential in the PR, communication, or social media world. To start the series, I talked with Mickie Kennedy, the founder of eReleases, about how small business owners work with bloggers to develop credibility and awareness for their products or services. With some pretty big name bloggers practicing checkbook journalism, do you [&hellip... Read More
Gini Dietrich

Favorite Social Media Tools

By: Gini Dietrich | May 28, 2010 | 
After Wednesday’s jeans blog post, I’m scared to write another one! Quite the controversy I caused, though it was a fantastic piece of market research. Of the comments we received, 38 agreed with me that jeans are not appropriate for speaking and 20 disagreed. If you missed it, you can find it here, but be prepared to spend some time reading. But, in honor of the [&hellip... Read More
Gini Dietrich

Attire Not Appropriate for Public Speaking

By: Gini Dietrich | May 26, 2010 | 
I’ve been thinking a lot about this since I saw Avinash Kaushik give the keynote at SES…in jeans. It’s bothering me so much that we discussed it a bit about it during dinner at Counselors Academy and, based on the reaction I received there, I know it’s going to ruffle some feathers. But it’s important to begin the conversation… Wearing jeans for public speaking – keynote, breakout, [&hellip... Read More
Gini Dietrich

How Do You Pronounce Ghoti?

By: Gini Dietrich | May 25, 2010 | 
One of my favorite sessions during Counselors Academy this past weekend (as it is every year) was Darryl Salerno’s English As a First Language. I am an English major, and take great pride in my grammar and spelling skills, but this session always does me in. As my friend Roger Friedensen says, “This is a great way to keep your ego in check.&#... Read More
Gini Dietrich

Counselors Academy Nuggets of Wisdom

By: Gini Dietrich | May 24, 2010 | 
I’m just back from Counselors Academy in Asheville, which is part of PRSA. The annual spring conference brings together agency leaders from the U.S. and Canada and, this year, there were about 120 of us. Between riding the Blue Ridge Parkway, hitting mecca at Mast General (see photo), playing Sorry on a Saturday night with seven other PR pros, Club 461, dueling pianos, a 60s party, [&hellip... Read More
Gini Dietrich

Using Social Media If You’re An Introvert

By: Gini Dietrich | May 20, 2010 | 
On location in Asheville, N.C., I talked with Lizette Pirtle about how she uses social media to build her brand and reputation…as an introvert... Read More