Gini Dietrich

Gin and Topics: Gender Equality Has Never Been So Cool

By: Gini Dietrich | April 1, 2016 | 
In this week's Gin and Topics, gender equality is super cool with Emma Watson and Lin-Manuel Miranda. That and four other videos for your entertainment... Read More
Marcus Jensen

The Inseparability of Content Marketing and Social Media

By: Marcus Jensen | March 31, 2016 | 
While social media is often viewed as a separate strategy from content marketing, in truth, it is one of the most important tool marketers use when deploying their content marketing plan. Marcus Jensen comes with five tips to help you spread the word about your content... Read More
Gini Dietrich

Build Your Influencer Relations Campaign with Six Steps

By: Gini Dietrich | March 31, 2016 | 
Influencer relations is an effective tactic in a communications program, but also very time-intense. Here are six steps for a successful campaign... Read More
Linda Willson

Six Online Tools for Blog Post Inspiration

By: Linda Willson | March 30, 2016 | 
A great post starts with a great title, which is responsible for every click you receive on your article. Linda Wilson has six online tools that will help... Read More
Gini Dietrich

Five Crisis Communications Tips from the Paypal Venmo Issue

By: Gini Dietrich | March 30, 2016 | 
Paypal and Venmo are flagging honest payments. While the reason isn't a PR issue, there certainly are crisis communications tips we can take away from it... Read More
Daniel Matthews

The Long Win: How to Improve Employee Morale

By: Daniel Matthews | March 29, 2016 | 
Studies have shown high employee morale improves a company's market value through loyalty, dedication, better communication, and productivity... Read More
Gini Dietrich

Journalism and the Cluster Theory: What it Means for PR Pros

By: Gini Dietrich | March 29, 2016 | 
Journalism is facing the cluster theory, or the idea that industries move to one or two locations. Gini Dietrich explores what this means for PR pros... Read More
Sherrilynne Starkie

The News Release is Finished

By: Sherrilynne Starkie | March 28, 2016 | 
Is the news release dead? Sherrilynne Starkie makes the case for using it to get stories placed as being dead, but argues there is a use for it... Read More
Laura Petrolino

Creating False Idols: Does Social Proof Have a Place?

By: Laura Petrolino | March 28, 2016 | 
How do you determine influence and value? Laura Petrolino explains how social proof affects how we assign value and place influence—and why this can create a dangerous dynamic of unqualified influencers... Read More