Doug Austin

Authenticity is the Key to Marketing

By: Doug Austin | March 25, 2014 | 
5
Consumers today want real information in real time without fluff, filters, or fine print. Compared to other generations, they are very familiar with communication, media, and digital technologies, so it's incredibly important to come clean with them by using an honest voice and crafted messaging to offer insights into your business’ decisions, processes, and even failures. Learn how to use authenticity to reach a new generation of buyers. ... Read More
Gini Dietrich

Negative Criticism: Three Things GM is Doing Extraordinarily Well

By: Gini Dietrich | March 25, 2014 | 
31
When faced with negative criticism online about their latest recalls, GM has figured out how to balance brand building, reputation management, and responding to unhappy customers... Read More
AJ Wilcox

Data: Five Improvements Every CMO Needs to Make

By: AJ Wilcox | March 24, 2014 | 
5
Using historic data to develop your marketing strategy? You may miss important opportunities to grow your business. Accessible data can help. Blogger AJ Wilcox tells you how... Read More
Gini Dietrich

Financing a Growing Business: Options and Advice

By: Gini Dietrich | March 24, 2014 | 
31
Financing a growing business is a bit like the chicken and the egg: You can't hire people without clients and you can't bring on new clients without people. So what do you do... Read More
Lindsay Bell

The Three Things, Edition 74

By: Lindsay Bell | March 23, 2014 | 
5
Whether you believe in evolution or not, the idea of a 500 pound chicken dinosaur roaming North America is pretty cool. Plus, the politics of SXSW, and a look at Elon Musk... Read More
Gini Dietrich

Gin and Topics: The Lion King Doo Wop and Google as a Man

By: Gini Dietrich | March 21, 2014 | 
17
By Gini Dietrich Another Friday, another week closer to the end of the first quarter. Note to self: Get the second quarter plan finished stat. You have only one week left. It’s hard to believe this year is going by as quickly as it is. Time flies when you’re having fun! Spring is trying really hard to arrive in Chicago. We’re consistently hitting 40 degrees now. [&hellip... Read More
Jess Ostroff

Business Development: What the Flying Trapeze Can Teach Us

By: Jess Ostroff | March 20, 2014 | 
11
Flying trapeze classes are both terrifying and exhilarating. They can help free your mind and show you what it's like to be weightless. The fragility and excitement of trapeze is an important reminder of how crucial timing is when it comes to pitching – both for new business and for public relations purposes... Read More
Gini Dietrich

Lean into Office Politics: Why You Should Control Your Own Destiny

By: Gini Dietrich | March 20, 2014 | 
80
A recent episode of The Good Wife addressed an important challenge for women in the workplace: Office politics. Here's why you should address them to control your own destiny... Read More
Elli Bishop

Five Reasons Comedy Belongs in Advertising

By: Elli Bishop | March 19, 2014 | 
12
Who doesn’t love a laugh? Comedy is beloved for a number of reasons, and one of those is its ability to make advertising just a little more bearable. Here are seven reasons why comedy and advertising make a great team... Read More