Bridget Rooth

How Bad Spelling and Grammar Affect Your Content KPIs

By: Bridget Rooth | April 26, 2016 | 
4
Spelling and grammar are key signals of quality content which must not be neglected by marketers. Bad spelling and poor grammar can be a huge turn off for your potential customers. Here are some ways your content marketing KPIs can be directly affected... Read More
Gini Dietrich

Can Executive Thought Leadership Be Outsourced?

By: Gini Dietrich | April 26, 2016 | 
25
Executive thought leadership is tactic that is bandied about like it's easy to do. When, in fact, it takes a ton of time from the executive to be successful. Here are some ways to get it done with minimal involvement from the busiest professionals... Read More
Kiara Halligan

Main Principles of Conversion Content Marketing

By: Kiara Halligan | April 25, 2016 | 
0
People want to be wooed and romanced a bit before they sign up for anything you are selling. Kiara Halligan says by using conversion content marketing you'll reap most rewards in 2016. She goes on and shares the main principles of conversion content marketing you need to keep in mind... Read More
Laura Petrolino

Six Steps for Success with Online Communities

By: Laura Petrolino | April 25, 2016 | 
10
Does your consumer view you as an insider or an outsider? That depends on the way you communicate with them and language you use. Laura Petrolino explains why you must learn the language of the online communities you want to target and provides six steps to become "fluent." ... Read More
Gini Dietrich

Gin and Topics: A Tribute to Prince

By: Gini Dietrich | April 22, 2016 | 
26
On this week's Gin and Topics, we have a tribute to Prince, the man, the artist, the life influence. That, chimps, Civil War, and more... Read More
Antonio Tooley

Stop! Check These Seven Things Before Hitting Publish

By: Antonio Tooley | April 21, 2016 | 
6
You wrote an awesome post and you’re about to get it published. You’re aware of the importance of the editing process, so you made sure to read that piece, correct some misspellings, and improve the structure of a few sentences. Here are seven things you should check before hitting the publish button... Read More
Gini Dietrich

Beam Me Up, Scotty! How the Hologram Will Change the PR Industry

By: Gini Dietrich | April 21, 2016 | 
25
In Star Wars IV, Princess Leia left a message for Obi Wan Kenobi via hologram. Fast forward 30 years and that technology is now available to PR pros... Read More
Goutham Bhadri

Why and When You Should Outsource Your Marketing

By: Goutham Bhadri | April 20, 2016 | 
5
When does it make sense to outsource your marketing and when are you better off keeping it in-house? Goutham Bhadri looks at how to bring together the best team of people to build your brand... Read More
Gini Dietrich

A PR Pro’s Guide to Facebook News and New Features

By: Gini Dietrich | April 20, 2016 | 
26
The big Facebook F8 Conference was last week and there was lots of news out of it, namely video, instant articles, and a massive change to the news feed. Here is the PR pro's guide to it all... Read More
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