Karen Wilson

Fear of Feedback Needs a New Perspective

By: Karen Wilson | June 30, 2015 | 
21
It's a common reason many small business owners don't participate in social media: The fear of feedback. More, the fear of the negative comment. ... Read More
Gini Dietrich

Why the E. L. James Twitter Chat Went Horribly Wrong

By: Gini Dietrich | June 30, 2015 | 
94
E. L. James, the author of the Fifty Shades of Grey trilogy, recently held a Twitter chat and it went horribly wrong. This is the fault of the publicist. Here's why... Read More
Janice Cuban

Twists, Turns, and Tweets Amidst Twitter Company Chaos

By: Janice Cuban | June 29, 2015 | 
2
There is a lot of change at Twitter and its future is unknown. Janice Cuban explores what the users can do to keep it a viable social network amidst change... Read More
Laura Petrolino

The Pop-up: A Marketing Tactic we Love to Hate

By: Laura Petrolino | June 29, 2015 | 
41
The use of website pop-ups is a marketing tactic communications pros love to hate. But Laura Petrolino points out they have good use, if executed well... Read More
Gini Dietrich

Gin and Topics: Chris Pratt Runs in Heels

By: Gini Dietrich | June 26, 2015 | 
5
In this week's Gin and Topics, the heroine in Jurassic World is teased about running in heels the entire movie so Chris Pratt tries it out. It's not easy being a girl!... Read More
Tess Pajaron

Make Infographics Accessible to All

By: Tess Pajaron | June 25, 2015 | 
7
Though infographics are hugely popular because of their visual nature, some are visually impaired. Here is how to your infographic accessible to all... Read More
Gini Dietrich

Media Relations Can Be Measured Against Real Dollars

By: Gini Dietrich | June 25, 2015 | 
15
Gone are the days of media impressions and advertising equivalencies. Today's media relations can—and should be—measured against real dollars. Here's how... Read More
Steve Randazzo

The Most Important Post-event Engagement Tool

By: Steve Randazzo | June 24, 2015 | 
3
There is a very important post-event engagement tool that many marketers forget about, but is so easy to use. Steve Randazzo provides that tool and its uses... Read More
Gini Dietrich

To Taylor Swift, Love Spin Sucks

By: Gini Dietrich | June 24, 2015 | 
38
Earlier this week, Taylor Swift jotted an immaculate and respectful note to Apple, on Tumblr. It is a fantastic example of how the world of PR has changed... Read More