Gini Dietrich

The Fireside Chat: Building Website Traffic with Andy Crestodina

By: Gini Dietrich | March 31, 2017 | 
10
On this month's Fireside Chat, we have Andy Crestodina, who has tips and tricks for increasing your website traffic, producing better content, artificial intelligence, Alexa, guilty pleasures, babies, and more
... Read More
Charles Arment

“A Day Without a Woman” Would Have Benefitted from a Tagline

By: Charles Arment | March 30, 2017 | 
2
“A Day Without a Woman” was a response to a host of societal ills. But in order to provide memorable ammunition for generations to come, the messaging needs to be more concise. One way to make it concise and memorable is an unforgettable tagline.
... Read More
Gini Dietrich

Six Questions to Define Your Crisis Communications Plan

By: Gini Dietrich | March 30, 2017 | 
3
In the final of our three-part series on how to use analytics for crisis communications planning, we discuss media monitoring and building a risk matrix. In it, Gini Dietrich gives you a downloadable example risk matrix and six questions to ask during your planning meetings
... Read More
Deirdre Anne Lopian

How to Create Facebook Ads that Compel Clicks

By: Deirdre Anne Lopian | March 29, 2017 | 
7
Struggling with Facebook ads? Truly understanding Facebook advertising is a learning curve, and depending on how savvy you are in marketing, it can take a few weeks. Deirdre Anne Lopian has five tips to help you create a successful first Facebook advertising campaign
... Read More
Gini Dietrich

Six Ways to Use Social Listening in Crisis Communications Planning

By: Gini Dietrich | March 29, 2017 | 
25
In the second of our three-part series on using data and analytics for crisis communications planning, Gini Dietrich walks you through social listening and how to build a dashboard that will help you predict future issues
... Read More
Scott Ragin

How to Improve Your PR Content Strategy with Influencer Marketing

By: Scott Ragin | March 28, 2017 | 
2
What makes influencer marketing better than the word-of-mouth strategy? These individuals share their opinions and recommendations with a huge audience, and they have the power to influence their actions. Scott Ragin has some tips that will help you develop your own influencer marketing campaign
... Read More
Gini Dietrich

Three Things Big Data Can Do to Help in Crisis Communications Planning

By: Gini Dietrich | March 28, 2017 | 
2
There is a three-step process to using data and analytics in crisis communications planning. The first is, as Mitch Joel says, having sex with Big Data. Gini Dietrich brings you the first in a three-part series to help you prepare for the inevitable.
... Read More
Salma El-Shuraf

How to Build a Strong Foundation for Thought Leadership

By: Salma El-Shuraf | March 27, 2017 | 
5
Thought leadership, a term marketers love to hate, is essential as well as extremely challenging. Salma El-Shuraf shares the steps you need to take to build a strong foundation for thought leadership
... Read More
Laura Petrolino

Business Spring Cleaning: Sparkling Clean Website Performance

By: Laura Petrolino | March 27, 2017 | 
10
Our business spring cleaning continues, this week with your website performance. Laura Petrolino explains how to make both the operational and customer-focused parts of your site sparkle
... Read More
Gini Dietrich

Gin and Topics: Genius Man Destroys Wheel of Fortune

By: Gini Dietrich | March 24, 2017 | 
0
On this week's Gin and Topics, we have a guy that can guess Wheel of Fortune puzzles with only one letter. Amazing. There also is Ellen, cheetahs, and more
... Read More