Susanne Loxton

The Power of Online Referral Marketing

By: Susanne Loxton | June 23, 2016 | 
5
Referral marketing is one of the best ways to grow your business, online and off. Susanne Loxton has some tips, tools, books, and apps for you to use... Read More
Gini Dietrich

Integrated Marketing Communications is More than a Fad

By: Gini Dietrich | June 23, 2016 | 
3
Integrated marketing communications is more than a passing fad, yet many organizations have a hard time breaking down silos to present a cohesive strategy... Read More
Ryan Philemon

PR Has Officially Reached the Era of Data

By: Ryan Philemon | June 22, 2016 | 
2
Even when it seems impossible, media coverage is possible with the right mindset and tools at your disposal. In this new age of media relations, PR professionals have a soulmate that’s often overlooked: Data. Ryan Philemon shares the examples and strategy he and his team used to transform a client's internal data into compelling stories that left the media wanting more... Read More
Gini Dietrich

Introducing the AMEC Integrated Evaluation Framework

By: Gini Dietrich | June 22, 2016 | 
22
The international organization obsessed with metrics for the PR industry, released the AMEC Integrated Evaluation Framework. Gini Dietrich has more... Read More
Jack Danielson

How to Identify Popular Hashtags on Twitter

By: Jack Danielson | June 21, 2016 | 
15
Hashtags are an integral part of the marketing strategy for the majority of successful social media marketers. If you are yet to explore this avenue, Jack Danielson shares four proven ways to find trending topics on Twitter that people in your niche are actually discussing about... Read More
Gini Dietrich

Competition: The Good, the Bad, and the Ugly

By: Gini Dietrich | June 21, 2016 | 
19
Competition can be viewed one of two ways: It can be a huge threat or it can be seen as an opportunity. Gini Dietrich describes how to harness the latter... Read More
Paula Kiger

When Snapchat Is Not As Temporary As Some Might Think

By: Paula Kiger | June 20, 2016 | 
19
Social media is more permanent than many of our youngsters may think. Paula Kiger shares a beautiful story and some life lessons learned from an adventure on social media... Read More
Laura Petrolino

Three Steps to Overcome Self-Doubt

By: Laura Petrolino | June 20, 2016 | 
19
Self-doubt is normal, especially for high-achieving professionals. How you deal with it, however, will either make or break you. Laura Petrolino provides three steps to help you overcome self-doubt productively ... Read More
Gini Dietrich

Gin and Topics: Father’s Day Edition

By: Gini Dietrich | June 17, 2016 | 
11
This week's Gin and Topics is a Father's Day edition, with #DadQuotes, the dumb things guys say, and a sports story that will make you cry. Gini Dietrich has that and more for your entertainment pleasure... Read More
[postmatic_subscribe_widget]