Gini Dietrich

Gin and Topics: A Great Opportunity to Work for Exposure

By: Gini Dietrich | April 21, 2017 | 
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On this week's Gin and Topics, you learn of a great opportunity to work for free, with exposure as your currency. That, sex at a tennis match, a magic trick, and more
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Gini Dietrich

The Big Question: How PR Pros Can Fight Fake News

By: Gini Dietrich | April 21, 2017 | 
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On this week's Spin Sucks Big Question, we asked, "What is one way PR pros can fight fake news?" Here is what seven experts had to say
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Tony Tie

Crisis Communications Lessons from the Delta Power Outage

By: Tony Tie | April 20, 2017 | 
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Crisis communications happen whether we like it or not. Having an effective strategy in place can mean the difference between rapid recovery and turning customers off for life. Tony Tie shares how to effectively de-escalate and weather the storm through effective crisis communications
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Gini Dietrich

The Content Secret to Closing More Clients

By: Gini Dietrich | April 20, 2017 | 
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It's difficult to make time for business development in a PR firm. We're too busy working with our clients to focus on ourselves. It's time to change that
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Shannon Furey

Systemizing Influencer Marketing: Three Things You Should Know

By: Shannon Furey | April 19, 2017 | 
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There is no denying the rise of the “influencer” has led to the growth of influencer marketing. Shannon Furey shares how to integrate influencer marketing into a successful communications program
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Gini Dietrich

How to Scale a Service Business with These 10+ Ideas

By: Gini Dietrich | April 19, 2017 | 
2
It's not easy to scale a service business because we sell people's brains. And adding brains is not an inexpensive undertaking. Here are 10+ ideas to scale without adding more brains
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Eleonora Israele

How to Build an Online Newsroom that Engages Journalists

By: Eleonora Israele | April 18, 2017 | 
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What does your online newsroom look like? Is it evolving with the advances in technology to cater to the needs of journalists? Or is it just a bulleted list of recent news releases and a mailto form? Here is how to build an exceptional online newsroom
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Gini Dietrich

Here’s How to Make Business Development a Priority

By: Gini Dietrich | April 18, 2017 | 
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Nearly half of all PR professionals cite time as the reason for not having a proactive business development program, yet that causes feast or famine for our firms. Learn how to build a proactive program with this five-day bootcamp
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Iva Glavinic

It’s Time to Break Free from Your Vanity Metrics

By: Iva Glavinic | April 17, 2017 | 
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Change is hard. This is why PR professionals stick to vanity metrics in spite of industry recommendations—anything more complicated makes us feel discomfort or fear. Iva Glavinic reminds us why ditching the PR vanity metrics pays off in the long run
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Laura Petrolino

How PR Pros Can Overcome These Six Common Struggles

By: Laura Petrolino | April 17, 2017 | 
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These six struggles prevent pr pros from scaling their business and driving more revenue. Laura Petrolino explains what they are and how you can overcome them.
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