Aly Saxe

Three Tools to Show PR Value

By: Aly Saxe | March 19, 2015 | 
6
Clear PR value doesn't come from sitting on the sidelines and hoping your hard work will pay off. Aly Saxe provides three tools to prove your worth... Read More
Gini Dietrich

Freelancer vs. Communications Firm: Which is Better?

By: Gini Dietrich | March 19, 2015 | 
69
In the great debate of 2015, Paul Sutton and Gini Dietrich take on whether it's better to work with a freelancer or a communications firm. You can weigh in!... Read More
Robert Moore

Grow Your Business with Social Listening

By: Robert Moore | March 18, 2015 | 
18
Learn a simple social listening technique that can help you target influencers, find brand ambassadors, and generate leads. Robert Moore explains more... Read More
Laura Petrolino

How to Use a Reverse Message Strategy

By: Laura Petrolino | March 18, 2015 | 
20
In many industries, the messaging is scary or just plain old wrong. Laura Petrolino discusses how to use a reverse message strategy for consensus and sales... Read More
Neha Bawa

Brand Experience through Web Design

By: Neha Bawa | March 17, 2015 | 
4
The brand experience is extremely important, and it must drive both on- and offline properties. Neha Bawa has thoughts on how to extend through web design... Read More
Gini Dietrich

The Business Guide to Using Instagram

By: Gini Dietrich | March 17, 2015 | 
18
Instagram is no longer just for consumer businesses to use, it has broader use for B2B and B2C Here is a guide for its use in all business and non-profits... Read More
Brendon Shank

Connect the Dots Between PR Metrics and Strategy

By: Brendon Shank | March 16, 2015 | 
5
Communications success depends on connecting the dots between PR metrics and strategy. Brendon Shank shares the correlation between data and narratives... Read More
Gini Dietrich

PR Industry Salary Survey Has Bad News for Women

By: Gini Dietrich | March 16, 2015 | 
62
The 2015 Bloom, Gross & Associates salary survey shows women in the PR industry are severely underpaid. They make $47,500 less than their male colleagues... Read More
Gini Dietrich

Gin and Topics: I Heart RDJ (For Real)

By: Gini Dietrich | March 13, 2015 | 
15
On this week's Gin and Topics, we have RDJ giving an Iron Man arm to a seven-year-old, Obama reading mean tweets, babies sneezing, and more... Read More