Sherrilynne Starkie

The News Release is Finished

By: Sherrilynne Starkie | March 28, 2016 | 
Is the news release dead? Sherrilynne Starkie makes the case for using it to get stories placed as being dead, but argues there is a use for it... Read More
Laura Petrolino

Creating False Idols: Does Social Proof Have a Place?

By: Laura Petrolino | March 28, 2016 | 
How do you determine influence and value? Laura Petrolino explains how social proof affects how we assign value and place influence—and why this can create a dangerous dynamic of unqualified influencers... Read More
Gabriel Dabi-Schwebel

Use the Animated PESO Model in New Business Pitches

By: Gabriel Dabi-Schwebel | March 24, 2016 | 
Gabriel Dabi-Schwebel developed an animated PESO model, and is here to share how the idea came about and how you can use it. Read it all here 👉... Read More
Gini Dietrich

Eight Tips for Influencer Marketing Done Well

By: Gini Dietrich | March 24, 2016 | 
We live in an era where celebrity endorsements aren't what they once were. The work of the people is more influential when it comes to influencer marketing... Read More
Roger Gallager

How SEO and Content Work Hand-in-Hand

By: Roger Gallager | March 23, 2016 | 
You've produced your content. You published it. You're really proud of it. But no one visits it. Roger Gallager says you are missing ... Read More
Gini Dietrich

Content Marketing with Your Reputation in Mind

By: Gini Dietrich | March 23, 2016 | 
It's not enough to have great content marketing and have it shared far and wide. Today we have have to think about how it creates a stellar reputation... Read More
Daniel Bliley

The Five People Essential to Your Next News Release

By: Daniel Bliley | March 22, 2016 | 
When you are faced with producing an important news release, Daniel Bliley says these five types of people are absolutely essential to its success... Read More
Gini Dietrich

A Stroll Down Memory Lane for the 10th Birthday of Twitter

By: Gini Dietrich | March 22, 2016 | 
It's the 10th birthday of Twitter and we take a stroll down memory lane that goes all the way back to Robert Scoble in June of ... Read More
Norman Arvidsson

Ten Tips for Creating Influential Content Using Social Media

By: Norman Arvidsson | March 21, 2016 | 
When you create influential content, many great things happen: Your readers share it and will engage with your social media pages. But most importantly, the more inspirational posts, tweets, updates, and images you produce, the more power you gain to effect change in your chosen industry. ... Read More
Laura Petrolino

Be Optimistic: Improve Your Job and Your Life

By: Laura Petrolino | March 21, 2016 | 
Optimism isn't just about rainbows, fairies, and unrealistic idealism. Laura Petrolino explains what optimism really is and how this one important change of perspective can drastically improve both your professional and personal life. ... Read More