Gini Dietrich

Gin and Topics: This May Be the Strangest One Yet

By: Gini Dietrich | June 8, 2018 | 
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This week's Gin and Topics truly may be the strangest one we've ever curated. Strange doesn't mean funny or entertaining, but the videos are weird... Read More
Mike Connell

The Big Question: What Does ROI Mean to You?

By: Mike Connell | June 8, 2018 | 
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The ROI of an event, a meeting, or lifestyle choices aren’t easy to define. Mike Connell wants to know: What does ROI mean to you... Read More
Paula Kiger

From the World of Improv: Five Ways to Rock Your Speech

By: Paula Kiger | June 7, 2018 | 
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Improv isn't just for comedians. Every business person can use it to learn how to rock their next speech—to colleagues, an audience, or your spouse... Read More
Gini Dietrich

Work Only with Your Ideal Client…and Save Yourself Some Angst

By: Gini Dietrich | June 7, 2018 | 
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When you start out in business, you tend to take every client who comes your way. But there is something freeing about working only with your ideal client. Gini Dietrich has more... Read More
Mike Connell

The Case for Nonprofit Storytelling

By: Mike Connell | June 6, 2018 | 
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Storytelling: Statistics can draw us into a campaign. Humor can hook us. Shocking imagery can, well, shock us. But stories have us coming back for more. Mike Connell has more... Read More
Gini Dietrich

A Case to Comment on Blog Posts Again

By: Gini Dietrich | June 6, 2018 | 
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There are three reasons people cite that they don't comment on blog posts anymore, but Gini Dietrich makes the case to bring them back for teaching and learning... Read More
Anne Deanovic

How to Make Micro-Influencers Part of Your Communications Mix 

By: Anne Deanovic | June 5, 2018 | 
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Influencer marketing is all the rage, but do you have to work only with celebrities or will micro-influencers be just as effective? Anne Deanovic has more... Read More
Gini Dietrich

PR Metrics: Measurement in the PESO Model

By: Gini Dietrich | June 5, 2018 | 
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In the third of four in a series on PR metrics, Gini Dietrich walks you through why measurement isn't math, it's telling a story with data—and what to measure... Read More
Andy Lambert

How to Scale an Agency and Build in Predictability: A Case Study

By: Andy Lambert | June 4, 2018 | 
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For anyone who has ever tried to scale an agency, you know it's not easy. Andy Lambert shares how they built predictability into their business. ... Read More
Laura Petrolino

Summer Public Relations Professional Development: Online Courses

By: Laura Petrolino | June 4, 2018 | 
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These public relations professional development courses will help your career and business. Laura Petrolino shares which courses our community recommends and helps you outline a plan for your summer professional development. ... Read More