Madison Sanders

Twelve Insightful Questions to Ask Your Marketing Department

By: Madison Sanders | August 16, 2017 | 
4
As an entrepreneur, it is critical to stay up-to-date with the operations of your team as this is the determinant of your business returns. Here are 12 questions to ask your marketing team with regards to their goals, performance, and organization
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Gini Dietrich

The Pros, Cons, and Policies of Unlimited PTO

By: Gini Dietrich | August 16, 2017 | 
37
Unlimited PTO sounds good on paper, but does it work in real-life? Here are the pros and cons, along with what to include in your policy
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Dwayne Alicie

How Kesha Used Strategic Communications for Her Comeback

By: Dwayne Alicie | August 15, 2017 | 
18
Kesha launched her comeback album, “Rainbow” with a brilliant, high-level strategic communications work alongside subtle demand generation tactics that linked directly to sales. Dwayne Alicie explains
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Gini Dietrich

How to Measure PR with a Communications Stack

By: Gini Dietrich | August 15, 2017 | 
10
You need a communications software stack to measure PR in an integrated PESO model program. Here is what you should consider using and tracking
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Nicole Rodrigues

Four Ways to Help Media Find and Understand Your Brand

By: Nicole Rodrigues | August 14, 2017 | 
4
Whether you're a new brand entering your marketplace or an older, established brand looking to stay front of mind in your industry, there will always be competition. How do you stand out? How do you distinguish yourself? Nicole Rodrigues shares a few tips
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Laura Petrolino

Four Client Service Processes You Know You Should Do, But Don’t

By: Laura Petrolino | August 14, 2017 | 
14
These four client service activities are on every PR pro's to do list. But, we often don't do them, although we know we should. Laura Petrolino explains how to change that.
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Gini Dietrich

Gin and Topics: Kesha is No Longer a Hot Mess; She’s a PR Stud

By: Gini Dietrich | August 11, 2017 | 
8
On this week's Gin and Topics, Kesha begins her new album publicity tour with a letter to her younger self. That and more to start your weekend right
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Mike Connell

The Big Question: What Are Your Favorite Nonfiction Books?

By: Mike Connell | August 11, 2017 | 
16
If you’re anything like us here at Spin Sucks, you enjoy a good read or...many good reads. That's why for this week's Big Question we did something different. Check it out!
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Colleen Martell

Reverse Engineering of a Successful PR Pitch for a High Tech Company

By: Colleen Martell | August 10, 2017 | 
6
What should a successful PR pitch include? What about the dos and don'ts? Colleen Martell tackles that and more. Read it all here
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Gini Dietrich

What is Public Relations?

By: Gini Dietrich | August 10, 2017 | 
30
It's difficult to define public relations when the industry organization's definition is fluff. Here is an attempt at a new definition
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