Catalin Zorzini

What Star Wars Teaches Us About Content Marketing and PR

By: Catalin Zorzini | January 19, 2017 | 
2
Along with entertaining audiences all these decades, the Star Wars series have been a great lesson in content marketing and PR. Catalin Zorzini has more
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Gini Dietrich

Seven Ways to Launch a Product Without a News Release

By: Gini Dietrich | January 19, 2017 | 
7
You're ready to launch a product and now all you need is a news release. Right? Hold up, there! Gini Dietrich outlines the seven far better ways to launch a new product.
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Charles Arment

Cleopatra: The PESO Model Pharaoh

By: Charles Arment | January 18, 2017 | 
3
Cleopatra was highly skilled at public communications. So much so, that one can evaluate her communications strategies in light of a modern PR strategy: The PESO model. Charles Arment might have found a link between the Queen of Egypt and the Queen of the Windy City. Intrigued? Read on
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Gini Dietrich

Spin Sucks Year-in-Review

By: Gini Dietrich | January 18, 2017 | 
17
As we launch into 2017—and we're making many of our readers create a measurable PR plan—we thought it important to do a Spin Sucks year-in-review to prove you just have to get started. Now. Gini Dietrich has more
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Corina Manea

How to Achieve Your PR Goals When the Novelty Wears Off

By: Corina Manea | January 17, 2017 | 
4
If you want to be successful you know you need to set goals. But when you're caught up in the daily busyness, how do you find the time and energy to put them into practice? Corina Manea shares how to achieve your PR goals in 2017 without burning out
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Gini Dietrich

How We Can Fix the Workplace Gender Gap…One Individual at a Time

By: Gini Dietrich | January 17, 2017 | 
19
There is only one way to fix the workplace gender gap—and it's if we all work together to do it. Gini Dietrich has five ways we can do exactly that
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Eric Sachs

Top Annoying Social Media Habits to Avoid for PR Professionals

By: Eric Sachs | January 16, 2017 | 
11
Social media is a great tool to connect and share with others. But even though it's been around for more than a decade, there are many that use it to scream from the rooftops about their business or rant about what makes them angry. Eric Sachs shares social media habits PR professionals should avoid
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Laura Petrolino

What Are Your 2017 Content Marketing Goals?

By: Laura Petrolino | January 16, 2017 | 
16
What skills are you building to reach your content marketing goals for 2017? Laura Petrolino shares hers and asks you to join the conversation
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Gini Dietrich

Gin and Topics: Thanks Obama

By: Gini Dietrich | January 13, 2017 | 
6
On this week's Gin and Topics, we thank President and First Lady Obama for the last eight years with videos that will make you laugh and cry
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Gini Dietrich

The Big Question: Your 2017 Professional Development Goals

By: Gini Dietrich | January 13, 2017 | 
4
The inaugural The Big Question from Spin Sucks is here. We asked your professional development goals for 2017 and here are the responses
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