Brandie McCallum

Crowdsourced Content Should Be Fun, Not Scary or Risky

By: Brandie McCallum | November 2, 2016 | 
7
Some brands have a fear of sharing, liking, or commenting on crowdsourced content. But it's a golden opportunity to work with your most loyal customers. Brandie McCallum has four ways to get started easily, and without risk... Read More
Gini Dietrich

A Crisis Communications Plan to Help You Prepare for a Sexist Tweet

By: Gini Dietrich | November 2, 2016 | 
36
As Pete Codella proved with his sexist tweet during the PRSA conference, one always needs a crisis communications plan to prepare for the inevitable. Gini Dietrich has both what Codella did wrong and how you can use this as a lesson to prepare your organization or your clients... Read More
Ai Ching Goh

Attracting Talent with an Internal Web Academy

By: Ai Ching Goh | November 1, 2016 | 
8
Great talent is hard to find, for all companies in different industries. Piktochart, the tech startup found an innovative way to grow its own pool of talented people while building the local ecosystem. Here is what they did... Read More
Gini Dietrich

How Trump’s Campaign is Killing it at Digital Marketing

By: Gini Dietrich | November 1, 2016 | 
24
No one is more astounded by Trump's digital marketing campaign than Gini Dietrich, but she shows how they're killing it at social media and email marketing. Setting all politics aside, here is what you can learn from them... Read More
Christelle Macri

How to Better Define Your Buyers to Boost Engagement Online

By: Christelle Macri | October 31, 2016 | 
7
Everyone knows the success of a digital marketing campaign relies upon engaging your target audience and customers, winning their attention. To do that, you need to know who they are, what they like and expect from you. Christelle Macri shares ways to help you better define your buyers, so you can boost customer engagement online... Read More
Laura Petrolino

Play the Halloween Candy Communications Strategy Challenge

By: Laura Petrolino | October 31, 2016 | 
17
If you are swimming in Halloween candy after this year's festivities, Laura Petrolino has the answer for you. This fun game will help you put that candy to good use, while developing an integrated communications strategy which brings together the four media types. ... Read More
Gini Dietrich

Gin and Topics: It’s Time for Halloween and a Cubs Win!

By: Gini Dietrich | October 28, 2016 | 
6
It's time for Halloween at Gin and Topics and we have a fun SNL skit to celebrate. We also help you prepare for Thanksgiving and a Cubs win. Gini Dietrich has that and more in today's episode... Read More
Shane Barker

How to Leverage Your Social Media Marketing with Videos

By: Shane Barker | October 27, 2016 | 
0
Should you include videos in your social media marketing? And if so why? Whether you want to increase engagement or social shares, videos may be the perfect solution for your brand. Shane Barker has five really good tips to get your started and over the hurdle of having to do "one more thing."... Read More
Gini Dietrich

How to Podcast: A Two-Part Series

By: Gini Dietrich | October 27, 2016 | 
4
During the PRSA International conference, Gini Dietrich co-hosted a panel discussion with Shonali Burke and Deirdre Breakenridge on how to podcast. Here is the second of a two-part series on how to podcast... Read More
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