Jo Lynn Deal

PR Takeaways from Rogen’s Senate Subcommittee Speech

By: Jo Lynn Deal | March 17, 2014 | 
19
Imagine you're a big star. You’re prepared to give a presentation about an important subject. You’ve blasted it all over your social media channels. And only six people show up. This happened to actor Seth Rogen at the Senate Subcomittee meeting in February. This high-profile fail provides us two big PR takeaways... Read More
Gini Dietrich

Five Things You Can Learn from the Under Armour Olympics Crisis

By: Gini Dietrich | March 17, 2014 | 
34
During the Sochi Olympics, the U.S. speed skating team failed to medal and blamed the new Under Armour uniforms. How the company responded was brilliant... Read More
Lindsay Bell

The Three Things, Edition 73

By: Lindsay Bell | March 16, 2014 | 
10
Why do smart, quantitatively trained engineers, who could help cure cancer, want to work for a sexting app? That, plus the second amendment, and ethics, all in today's The Three Things. ... Read More
Gini Dietrich

Gin and Topics: One Degree from Kevin Bacon, President Obama, and Thor

By: Gini Dietrich | March 14, 2014 | 
22
This week's Gin and Topics has President Obama, Kevin Bacon, the Hemsworth brothers, Charlie bit my finger, Zach Galifianakis, first kisses, and lots more!... Read More
Rob Biesenbach

Seven Lame Excuses for Mediocre Presentations

By: Rob Biesenbach | March 13, 2014 | 
12
Why do good people still give bad speeches? Here are seven excuses for delivering a sub-par presentation and why they don’t hold water... Read More
Gini Dietrich

Vanity Metrics in PR May Be a Necessary Evil

By: Gini Dietrich | March 13, 2014 | 
59
Media impressions and advertising equivalencies are vanity metrics, but they may be a necessary evil...until executives begin to measure PR differently... Read More
Jeannie Walters

Five Wake-Up Calls for the Chief Marketing Officer

By: Jeannie Walters | March 12, 2014 | 
15
Today’s business environment is changing at a pace some say only happened during the industrial revolution. As the chief marketing officer, it's your job to keep up, or die trying. ... Read More
Laura Petrolino

PressFriendly: Your New Virtual PR Firm?

By: Laura Petrolino | March 12, 2014 | 
26
Imagine a brave new world of press release creation where you ‘plug and play’ important tidbits into a mad libs style press release template, and then shoot out releases to algorithm generated reporters. Well, that brave new world has arrived. ... Read More
Bob LeDrew

Social Media Humor: Brands, Beware

By: Bob LeDrew | March 11, 2014 | 
27
Online comedy is not easy. Brands who don't 'get' social media humor, or who engage in it inappropriately, run the risk of going down in flames. Read on for more. ... Read More