Deirdre Breakenridge

Five Ways to Prepare for Reverse Mentoring

By: Deirdre Breakenridge | August 9, 2017 | 
15
Mentoring has changed throughout the years. Today, the ability to mentor and be mentored simultaneously grows exponentially as a result of social media and collaborative technology. Deirdre Breakenridge looks at five considerations to keep in mind to take advantage of the mentoring and reverse-mentoring process
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Gini Dietrich

How to Use Owned and Earned Media to Drive New Revenue

By: Gini Dietrich | August 9, 2017 | 
22
It's easy to panic when our domain authority or our search rankings drop. But there are two questions to ask yourself before you freak out
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Kimberly Crossland

The Push and Pull of SEO vs. Human Connection

By: Kimberly Crossland | August 8, 2017 | 
21
Is SEO for content part of your content marketing strategy? How do you reconcile SEO with human connection? Kimberly Crossland explains why she took a step back in the SEO game
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Gini Dietrich

Three Ways to Help Your News Release Really Stand Out

By: Gini Dietrich | August 8, 2017 | 
18
A news release is one teeny, tiny part of an overall communications program. To help it stand out, take these three extra steps for better success
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Daniel Wesley

Four Quotes to Remember During a PR Crisis

By: Daniel Wesley | August 7, 2017 | 
8
Dealing with a PR crisis is not easy and it requires a lot of preparation in advance. There are many things we can learn from a PR crisis. Daniel Wesley shares four quotes to boost your confidence and help keep your reputation intact
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Laura Petrolino

Land Your Dream Job with These PR Interview Tips

By: Laura Petrolino | August 7, 2017 | 
32
Looking for a new job? Laura Petrolino shares five PR interview tips to help you prepare for, and excel at, your next public relations job interview.
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Gini Dietrich

Gin and Topics: You Will Love This Father Daughter Road Trip

By: Gini Dietrich | August 4, 2017 | 
8
You will love this father daughter road trip in this edition of Gin and Topics. That, laugh and lose, a dad's makeup tutorial, and more
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Gini Dietrich

The Big Question: What Are Your Favorite Communication Tools?

By: Gini Dietrich | August 4, 2017 | 
11
We are communicators. We need tools to help us be better and faster in our jobs. That's why we asked you, "Which communication tools work best for communicating with your team or clients?" Read on to learn the best tools experts use
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Brendon Shank

Adapting to Change: A Cautionary Tale for Communications Professionals

By: Brendon Shank | August 3, 2017 | 
15
In this ever changing world, how can PR professionals can stay relevant? Brendon Shank says adapting to change is key for a successful career in PR. He has more
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Gini Dietrich

How to Build a Successful Brand Without a Big Budget

By: Gini Dietrich | August 3, 2017 | 
9
It's true a 30 second Super Bowl ad can gain you instant brand awareness, but then it's over. Wouldn't you rather build brand fans with long-lasting appeal
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