Lindsay Bell

Join Jeremy Miller for a Special Author Q&A Today

By: Lindsay Bell | January 21, 2015 | 
Get sticky! Join Jeremy Miller, author of Sticky Branding: 12.5 Principles to Stand Out, Attract Customers & Grow an Incredible Brand, at today's author Q&... Read More
Francois Bondiguel

Seven Effective DIY Market Research Tactics

By: Francois Bondiguel | January 20, 2015 | 
Market research can be very pricey! But there are many types of market research you can do on the cheap, and even for free. Francois Bondiguel explains. ... Read More
Gini Dietrich

Use Media Relations to Get on the First Page of Google

By: Gini Dietrich | January 20, 2015 | 
Sometimes just creating content isn't enough to gain expertise in the eyes of Google. You need to use good, ol' media relations to extend your reach... Read More
Eleanor Pierce

Eight PR Sins Every PR Pro Should Avoid

By: Eleanor Pierce | January 19, 2015 | 
Dear PR pros: In honor of the Kirby Delauter (Kirby Delauter) gaffe, we're listing eight PR sins the journalists in your life would love to see extinct... Read More
Gini Dietrich

Gin and Topics: The Birds and the Bees

By: Gini Dietrich | January 16, 2015 | 
On this week's Gin and Topics, we have parents talking to their kids about the birds and the bees for the first time, a kid dancing to Thriller, and more... Read More
Lindsay Bell

Earned Media: Three Steps to a Killer Pitch

By: Lindsay Bell | January 15, 2015 | 
Are your earned media efforts tanking? Lindsay Bell shares her three top steps to take to nail a killer pitch, and land your perfect media placement. ... Read More
Gini Dietrich

The Ultimate Guide to Media Interviews

By: Gini Dietrich | January 15, 2015 | 
Media interviews are a beast unto their own. This is the ultimate guide to help you prepare, conduct, and follow-up with each opportunity. ... Read More
Sue Duris

Understanding the Mechanics of Measurement

By: Sue Duris | January 14, 2015 | 
Some marketers just don't know how or what to measure, and why. Don't blame big data. All communicators should understand the mechanics of measurement. ... Read More
Eleanor Pierce

Vanity Metrics: Are They Here to Stay?

By: Eleanor Pierce | January 14, 2015 | 
Why do we love social media vanity metrics? Hello? Ego! Also, they're easy. That said, Eleanor Pierce reminds us there's more to metrics than pure vanity. ... Read More