Gini Dietrich

The Big Question: What Constitutes a Brand Apology?

By: Gini Dietrich | April 14, 2017 | 
11
On this week's Spin Sucks Big Question, we asked, "What are your tips for an authentic and effective brand apology?" Here’s what you had to say
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Rafal Salak

Five Things to Know Before You Move from a PR Agency to a Startup

By: Rafal Salak | April 13, 2017 | 
0
What does PR looks like in a startup compared with a PR agency? Rafal Salak has some things you should consider before you decide on a switch
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Gini Dietrich

How to Create a Strategic Business Development Plan

By: Gini Dietrich | April 13, 2017 | 
6
A recent Spin Sucks survey found 42 percent of communicators don't have a strategic business development plan. Here is what you need to do about that. Stat.
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Roland Alonzi

Flying the Unfriendly Skies: The United PR Black Eye Won’t Soon Be Forgotten

By: Roland Alonzi | April 12, 2017 | 
0
By now you heard about the incident that led to an unprecedented PR crisis for United Airlines. Roland Alonzi looks at the three crucial mistakes United made that led to this PR crisis
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Gini Dietrich

United Airlines: When a Crisis Means it’s Time to Fire the Client

By: Gini Dietrich | April 12, 2017 | 
51
Between Pepsi, Sean Spicer, and United Airlines, it's been a crazy week for crisis communications. If you work with a volatile client like the aforementioned, how do you know when it's time to fire them or quit your job
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Matt Mason

Paid Search for Crisis Management, Events, News, and More

By: Matt Mason | April 11, 2017 | 
0
Paid media is an important part of the PESO model, yet it’s often overlooked by PR pros. Matt Mason says this is a huge missed opportunity. He explains why
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Gini Dietrich

Survey of PR Firm Leaders: How to Be in the Top 25 Percent

By: Gini Dietrich | April 11, 2017 | 
2
A new survey of PR firm leaders shows only 25 percent have a strategic business development plan and rely on more than referrals or word-of-mouth. That and three other interesting findings that will help you think more strategically about your business
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Pete Salmon

Top Domain Name Mistakes

By: Pete Salmon | April 10, 2017 | 
3
Business is tough enough that you don’t need any of the careless domain name mistakes to have negative consequences. Pete Salmon shares four mistakes to avoid
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Laura Petrolino

Earned Media Case Study: Sperm Performance and Publication Targeting

By: Laura Petrolino | April 10, 2017 | 
4
Publication targeting is a crucial component of successful earned media outreach. Without it you not only won't get the best placements, you won't drive the right customers to your site. Laura Petrolino uses an interesting case study to explain the importance of doing your research when it comes to publication selection.
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Gini Dietrich

Gin and Topics: Sean Spicer is Having a Rough Week

By: Gini Dietrich | April 7, 2017 | 
3
On this week's Gin and Topics, we have two Sean Spicer videos that range from disdainful kindergarten teacher to a collaboration with The Muppets. That and lots more family fun!
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