Gini Dietrich

How to Find the Right Content Distribution

By: Gini Dietrich | November 6, 2014 | 
85
Typically getting the right content distribution in the beginning is easy. You go to your own networks. And then you have to grow beyond them. But how... Read More
Pete Borum

Your YouTube Plan is Not the Same as TV

By: Pete Borum | November 5, 2014 | 
18
Combining the energy of video with the relationship aspect of social media, marketers can create a YouTube plan to engage with audiences in a whole new way... Read More
Laura Petrolino

Context is the Key Ingredient for a Successful Business Plan

By: Laura Petrolino | November 5, 2014 | 
25
Are you guilty of business planning in a vortex? Evaluate your company's goals, culture, and environment to give your plan some context... Read More
Lindsay Bell

Planning: The Good, Bad, and the Ugly

By: Lindsay Bell | November 4, 2014 | 
22
Business plans, social media plans, putting plans into action... November is planning month at Spin Sucks. Will you plan to join us? ... Read More
Gini Dietrich

Grow Your Communications Firm in 2015

By: Gini Dietrich | November 4, 2014 | 
22
It's the time of year when plans are made for the new year. While it isn't easy to grow a communications firm, there are some things you can do with the web... Read More
Karol Król

The Art of Not Executing On Your Strategic Planning

By: Karol Król | November 3, 2014 | 
13
How much time have you wasted making plans that never result in action? Here's how to avoid getting stuck at the strategic plan drawing board... Read More
Gini Dietrich

How to Use Traction for Business Planning

By: Gini Dietrich | November 3, 2014 | 
31
It's not easy to scale a business, particularly when you've grown by flying by the seat of your pants. To have true growth, business planning is imperative... Read More
Gini Dietrich

Gin and Topics: A Halloween Episode

By: Gini Dietrich | October 31, 2014 | 
21
This week's Gin and Topics is a Halloween episode, complete with mombies, porcupines eating pumpkin, a supermodel, Harry Potter raps, and my amazing team... Read More
Brian Meeks

A Ghoulish PR Crisis Just for Halloween

By: Brian Meeks | October 30, 2014 | 
31
Sometimes one wrong click of the mouse can result in a public relations nightmare! This case study offers one perspective on overcoming a PR crisis... Read More