Gini Dietrich

Gin and Topics: America IS Great!

By: Gini Dietrich | October 21, 2016 | 
In today's Gin and Topics, Canada has a message for America, as we're rather down on ourselves during this election season. Gini Dietrich has that and four other hilarious, heartwarming, and fun videos for your viewing pleasure... Read More
Khalid Saleh

Five Powerful Ways to Get More Leads from Your Website Forms

By: Khalid Saleh | October 20, 2016 | 
You’ve designed your landing pages, mapped out your funnel, and even paid for targeted traffic. Yet, your conversion rate continues to flatline. Could your website forms be holding you back? There is good chance they do. Khalid Saleh explains why optimizing your website forms is crucial for increasing your conversion rates. ... Read More
Gini Dietrich

Six Tips to Effectively Listen and Win New Business

By: Gini Dietrich | October 20, 2016 | 
One of the hardest things for human beings to do is listen. Really listen to what the other person has to say. Gini Dietrich has six tips to effectively listen, which will win you new business and better relationships... Read More
Tatiana Beale

Develop a More Engaging Content Strategy with Influencers

By: Tatiana Beale | October 19, 2016 | 
Would you like to flip your content strategy upside down and build it back up with a sharper, more influential focus? Of course you do. Who wouldn't want that? Here is a framework to combine content and influence, so you can deliver an irresistibly engaging content strategy... Read More
Gini Dietrich

Crisis Communications 101: Apologize First…and Mean it

By: Gini Dietrich | October 19, 2016 | 
One of the hardest thing for a human being to do is apologize...and really mean it. But in crisis communications, it's imperative it happen swiftly. Gini Dietrich describes why an apology is the first step in righting a wrong—in marriage, in life, and in business... Read More
Pete Salmon

How an All-Female Workplace Changed Me: A Tell All

By: Pete Salmon | October 18, 2016 | 
He feels different than his co-workers. The dynamics of an all-female workplace have instructed him greatly. Is it their gender or their competence that is ultimately responsible for his revelations? Find out in Pete Salmon's latest article... Read More
Gini Dietrich

Master Modern PR By Integrating the PESO Model

By: Gini Dietrich | October 18, 2016 | 
It's no surprise PR has changed pretty dramatically in the past 10 years. As the wild, wild west begins to settle down, communicators are mastering the PESO model. Gini Dietrich walks you through how to master modern PR with this model... Read More
David J.P. Fisher

Five Networking Conversations You Need to Have Before 2016 Ends

By: David J.P. Fisher | October 17, 2016 | 
How would you rate your networking skills? Is there room for improvement? What are you doing on a daily basis to get better at it? You think you don't have time, because you're too busy? David J.P. Fisher busts the busyness myth and shares five tips to help you improve your networking skills before the end of the year. ... Read More
Laura Petrolino

Eight Halloween Costumes for the Communications Professional

By: Laura Petrolino | October 17, 2016 | 
Can't decide what to dress-up as this Halloween? Laura Petrolino provides a list of eight different costumes that are perfect for the communications professional... Read More