Gini Dietrich

Flip the PR Model to Attribute Value and Garner Business Results

By: Gini Dietrich | May 10, 2017 | 
1
Rather than run your next campaign as event-driven, it's recommended you flip the PR model and build a continuous program driven by influencers
... Read More
Ryan Ferguson

Four Career Growth Tips for Millennial PR Professionals

By: Ryan Ferguson | May 9, 2017 | 
0
Career growth should be a top priority for any PR professional. Ryan Ferguson conducted a comparative analysis between entry-level and manager public relations job postings. Here is what he found
... Read More
Gini Dietrich

Why President Obama’s Fee Matters to the Speaking Industry

By: Gini Dietrich | May 9, 2017 | 
21
President Obama is under attack because he has accepted a $400,000 speaking fee for an event this fall. Gini Dietrich describes this matters to an entire industry
... Read More
Jo Trizila

Seven Skills Every PR Pro Must Have to Excel at Storytelling

By: Jo Trizila | May 8, 2017 | 
5
Storytelling is an art. Storytelling has been and always will be the single most valuable skill any PR pro must have. Jo Trizila uncovers the skill-set every PR professional must have to be a good storyteller
... Read More
Laura Petrolino

The Halo Effect in Marketing: From Brand Reputation to Product Sales

By: Laura Petrolino | May 8, 2017 | 
2
The halo effect in marketing influences all aspects of your business growth and success. Laura Petrolino explains how it influences your consumers.
... Read More
Gini Dietrich

Gin and Topics: Dog Tantrums, Wonder Woman, and Life Coaches

By: Gini Dietrich | May 5, 2017 | 
10
On this week's Gin and Topics, you'll find videos that include dog tantrums, a homemade Wonder Woman trailer, a life coach for Steph Curry, and more
... Read More
Gini Dietrich

The Big Question: Should a PR Agency Be Active on Social Media?

By: Gini Dietrich | May 5, 2017 | 
9
On this week's Spin Sucks Big Question, we asked, "Should you hire a firm to do social media for your brand that doesn’t do it for its own firm?" Here is what seven experts had to say
... Read More
Simon Erskine Locke

Is Tunnel Vision Impeding Your View of the Sales Funnel?

By: Simon Erskine Locke | May 4, 2017 | 
0
Is tunnel vision impeding your view of the sales funnel? Knowing when you are in a tunnel is important, because you need to take time out and shift into funnel mode to gain perspective before re-focusing on the task at hand. Simon Erskine Locke explains
... Read More
Gini Dietrich

The Power of PR to Build Your Executive Team’s Thought Leadership

By: Gini Dietrich | May 4, 2017 | 
2
There are three really easy ways to use public relations to build your executive team's thought leadership, including media training, blogging, and more
... Read More
Mike Connell

How Authors Can Build an Effective Content Marketing Strategy

By: Mike Connell | May 3, 2017 | 
8
It’s not enough just to write your book. You have to sell it too. Mike Connell explains how authors can create a content marketing strategy for their books and how the PESO model will help sell them
... Read More