Gini Dietrich

Gin and Topics: Nobody Likes Me. Everybody Hates Me.

By: Gini Dietrich | June 9, 2017 | 
2
On this week's Gin and Topics, Gini Dietrich lodges a complaint with management and then curates five videos for your weekend viewing pleasure
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Gini Dietrich

The Big Question: What is Your Must-have Productivity Software?

By: Gini Dietrich | June 9, 2017 | 
0
Last week we asked "What is your must-have software? The tools you have to use to effectively do your job?" Seven experts share their favorite communications and productivity tools
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Corina Manea

Five Leadership Tips that Exist Beyond Your Job Description

By: Corina Manea | June 8, 2017 | 
6
You don’t need a title to show leadership. Moreover, you can practice leadership beyond your title. Corina Manea shares a few tips on how to show leadership in PR, no matter what your title or your role is
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Gini Dietrich

Twitter Broke the Internet!

By: Gini Dietrich | June 8, 2017 | 
15
Twitter was supposed to create open dialogue, but instead broke the internet. While the social networks are trying to fix it, we also have a responsibility
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Shane Barker

How to Mitigate Negative Reviews with Exceptional Reputation Management

By: Shane Barker | June 7, 2017 | 
1
As a PR professional, your job is to help organizations avoid as many negative reviews as possible. That's where reputation management comes into play. This means you’ll need to take a closer look at current operations, identify problem areas, and provide suggestions to address any issues. Shane Baker shares a few ideas on how to mitigate negative reviews with exceptional reputation management
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Gini Dietrich

Help! My Domain Authority Has Dropped and it Can’t Get Up!

By: Gini Dietrich | June 7, 2017 | 
17
It's easy to panic when our domain authority drops and we feel like we're doing everything right. The good news is, that's totally normal. Here's what to do
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Cynthia Dora

Five Important Ways Brands Use Content Marketing

By: Cynthia Dora | June 6, 2017 | 
2
Behind every successful brand, there is a story. Content marketing is more than written content. It's about stories that need to be told and shared. Here is how brands can use content marketing to tell their story
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Gini Dietrich

How to Get More Out of Your Social Media Influencer Relationships

By: Gini Dietrich | June 6, 2017 | 
8
Too often we think about social media influencers as celebrities who will make the register sing. But what if we took a different approach? Here's how
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Steve Randazzo

Why Stealing Another Brand’s Stage is Recipe for Ruin

By: Steve Randazzo | June 5, 2017 | 
3
How important is creativity in marketing? Do you use “me too” marketing? Or experiential marketing? Steve Randazzo shares four key lessons learned from revamping his agency discovery process
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Laura Petrolino

The Communications Pro’s Guide to Effective Word Choice

By: Laura Petrolino | June 5, 2017 | 
10
Word choice can make or break your communications campaign. Laura Petrolino provides six tips will help you improve your ability to choose words that drive success
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