Florence Mendoza

Five Ways to Write Catchy Infographic Text

By: Florence Mendoza | October 6, 2015 | 
The infographic still is the shiny tool, but too many try to shove as much as they can on one page. Balance with these five tips from Florence Mendoza... Read More
Gini Dietrich

How to Work with Journalists: Straight from a Tribune Panel

By: Gini Dietrich | October 6, 2015 | 
On September 17, our own Gini Dietrich moderated a panel with three Chicago Tribune journalists. Here are 10 things every PR pro can learn from it... Read More
Zachary Evans

What PR Can Learn from Star Wars

By: Zachary Evans | October 5, 2015 | 
Force Friday, a holiday made up by Disney to begin selling Star Wars memorabilia, was a PR nightmare when execution was poor. Zachary Evans has lessons... Read More
Laura Petrolino

What College Football Teaches Us About Brand Development

By: Laura Petrolino | October 5, 2015 | 
Laura Petrolino explains how college football can teach communicators a lot about effective brand development and the elements needed to create strong and enduring brands. ... Read More
Gini Dietrich

Gin and Topics: Can’t We All Just Be Friends?

By: Gini Dietrich | October 2, 2015 | 
On this week's Gin and Topics, we have two adorable little girls: One who lectures her divorced parents and one who catches a huge fish with her Barbie pole... Read More
Ash Nashed

Real-time Bidding is the Future of Advertising 

By: Ash Nashed | October 1, 2015 | 
When most advertisers hear the term real-time bidding, they likely think of auction houses, not lucrative revenue sources. The author describes how it works... Read More
Gini Dietrich

Q4 is Here: Planning for 2016 is Upon Us

By: Gini Dietrich | October 1, 2015 | 
It's hard to believe it's already fourth quarter, but here we are. It's time to begin planning for 2016 in earnest. Here is how to do it... Read More
Sean Glaze

How Stories About Your Workplace Shape Team Culture

By: Sean Glaze | September 30, 2015 | 
The content and tone of your workplace stories are powerful tools that can weaken or strengthen your team culture. Only positive stories can build morale... Read More
Gini Dietrich

Caught in the Email Trap

By: Gini Dietrich | September 30, 2015 | 
We are a society that places importance on being "so busy," on being available 24/7/365, and on being ultra responsive to email. But it's counter-productive... Read More