Eleanor Pierce

Vanity Metrics: Are They Here to Stay?

By: Eleanor Pierce | January 14, 2015 | 
58
Why do we love social media vanity metrics? Hello? Ego! Also, they're easy. That said, Eleanor Pierce reminds us there's more to metrics than pure vanity. ... Read More
Jeremy Durant

Beyond SEO: The Power of Brand Building

By: Jeremy Durant | January 13, 2015 | 
10
John Deere. AllState. Kleenex. They are brands that immediately bring to mind their industries. Here's why you must focus on brand building for your company... Read More
Gini Dietrich

An Editorial Calendar Equals Lots of Content from One Idea

By: Gini Dietrich | January 13, 2015 | 
55
An editorial calendar is easy to create when you think about it as a main topic, sub-topics, and a supportive base. Get 11 pieces of content from one idea... Read More
Laura Petrolino

Earned Media ROI in Three Steps

By: Laura Petrolino | January 12, 2015 | 
19
Looking for real return on investment from your earned media efforts? Laura Petrolino outlines three simple steps to take your strategy from zero to hero... Read More
Gini Dietrich

How Social Media Affects Search

By: Gini Dietrich | January 12, 2015 | 
49
In the first webinar of 2015, Andy Crestodina of Orbit Media, shows you how social media affects search and what to do about it in your content marketing... Read More
Gini Dietrich

Gin and Topics: Happy 2015!

By: Gini Dietrich | January 9, 2015 | 
25
The first GIn and Topics of 2015 features naughty kids, Taylor Swift, angry yoga, and a revelation from Nicole Kidman to Jimmy Fallon... Read More
Shonali Burke

Analytics: the Sideways Approach to Measuring PR

By: Shonali Burke | January 8, 2015 | 
21
The problem with measuring PR is that it's complicated. Try this new approach to measurement, become an analytics ninja, and turn your strategy upside down... Read More
Gini Dietrich

Online Tools that Help with PR

By: Gini Dietrich | January 8, 2015 | 
59
Running a small business isn't easy. You have to do everything from dish washing to sales. And now you have to do your own PR. Here are some tools to help... Read More
Kevin Anselmo

Time for Communicators to Jump on the Online Course Train

By: Kevin Anselmo | January 7, 2015 | 
17
Marketers regularly use blogging, podcasting, video, and more in their consumer storytelling. Is it time to add an online course to your list of platforms... Read More