Dawn Buford

Off the Record: All Aboard the Chocolate Train in Switzerland

By: Dawn Buford | November 22, 2017 | 
15
Snow-capped mountain peaks, crystal blue glacial lakes, alpine valleys, fancy cows, fondue, and chocolate, welcome to Switzerland
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Gini Dietrich

The 2017 Personal Grateful Challenge

By: Gini Dietrich | November 22, 2017 | 
7
It's time for the 2017 personal grateful challenge, which asks you to list 99 things (in 10 minutes) you are thankful for this holiday season
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Corina Manea

Three Ways Sales Skills Can Help Your Career in PR

By: Corina Manea | November 21, 2017 | 
2
We are all in the sales business, whether it’s for your personal brand or your company’s brand, you have to always sell your ideas, your projects, your skills. Corina Manea explains how having sales skills helps your career in
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Gini Dietrich

Content Creation Series: Integrating Owned Media with Earned

By: Gini Dietrich | November 21, 2017 | 
0
In the third of our content creation series, we tackle how to marry owned and earned media to get a link to your content from a high-quality site
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Mike Connell

Reasons We Write: Everyone Should Write a Book

By: Mike Connell | November 20, 2017 | 
8
This post isn’t an altruistic, shiny-happy protestation that everyone has a story to tell. It’s a pragmatic appeal. There are reasons to write a book. Mike Connell has more
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Laura Petrolino

Optimize Your User-Generated Content Campaign with the PESO Model

By: Laura Petrolino | November 20, 2017 | 
2
Your user-generated content campaign shouldn't be confined to social media alone. Laura Petrolino explains how to use the PESO model to maximize the success of your UGC campaign
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Gini Dietrich

Gin and Topics: Happy Thanksgiving from WKRP and Stove Top

By: Gini Dietrich | November 17, 2017 | 
7
On this week's Gin and Topics, we celebrate Thanksgiving with Stove Top, WKRP, and you. There also are a three non-holiday videos for your viewing pleasure
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Gini Dietrich

The Fireside Chat: The Spin Sucks Team on Thankfulness

By: Gini Dietrich | November 17, 2017 | 
8
On the November Fireside Chat, Gini Dietrich talks to each member of the Spin Sucks team about their jobs, thankfulness, and what's in store for
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Helvis Smoteks

How PR Professionals Can Use Reddit for Marketing

By: Helvis Smoteks | November 16, 2017 | 
6
Online interactions are crucial these days. Reddit for marketing can be a huge windfall when building awareness and interacting with a segmented population
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Gini Dietrich

How We Work: Meetings, Collaboration, and Project Management

By: Gini Dietrich | November 16, 2017 | 
27
In the second of our series on How We Work, we cover meetings, collaboration, and project management, along with the tools that help us achieve success
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