Bob LeDrew

Social Media Humor: Brands, Beware

By: Bob LeDrew | March 11, 2014 | 
27
Online comedy is not easy. Brands who don't 'get' social media humor, or who engage in it inappropriately, run the risk of going down in flames. Read on for more. ... Read More
Gini Dietrich

Where Should You Build Community?

By: Gini Dietrich | March 11, 2014 | 
58
During a #marketingchat, there was a disagreement about where a company should build community. Some think the social networks and others something you own. Which side do you fall... Read More
Clay Morgan

Thinking Time: Book a Staff Meeting for One

By: Clay Morgan | March 10, 2014 | 
16
Get in the habit of booking a weekly staff meeting for one. Yourself. Then spend that time, away from distractions, just thinking. ... Read More
Gini Dietrich

PR: A History Lesson in How We Got Here

By: Gini Dietrich | March 10, 2014 | 
47
PR has been credited for being around since 1929, but the industry is even older than that. Learn more about the profession and how it has evolved... Read More
Lindsay Bell

The Three Things, Edition 72

By: Lindsay Bell | March 9, 2014 | 
4
Are you in awe of the universe? Have you thought about dying recently? And what about the penal system? Today's The Three Things walks you through all three... Read More
Gini Dietrich

Gin and Topics: Rotary Phones, the Oscars, and the Polar Vortex

By: Gini Dietrich | March 7, 2014 | 
20
This week's Gin and Topics has Jared Leto, kids and the Oscars, kids and rotary phones, Let it Go Chicago, and Ellen on a Warner Brothers tour. Watch now!... Read More
Steve Yastrow

Five Ways to Ditch the Pitch

By: Steve Yastrow | March 6, 2014 | 
14
Pitching and selling should come naturally to communications professionals and business owners alike, but many continue to stumble. Steve Yaslow tells us to ditch the pitch in this post and focus on conversation instead. ... Read More
Gini Dietrich

Five Tips to Deal with Angry Clients

By: Gini Dietrich | March 6, 2014 | 
93
In the world of business, there are angry clients who are sometimes inappropriate and rude. Here are five tips to deal with them professionally and tactfully... Read More
Gijs Nelissen

Four PR Metrics You Can Start Using Today

By: Gijs Nelissen | March 5, 2014 | 
13
Setting key performance PR metrics and being able to measure against them easily and accurately is an important skill for today's PR professionals, as Gijs Nelissen from Prezly explains. ... Read More