Gijs Nelissen

Four PR Metrics You Can Start Using Today

By: Gijs Nelissen | March 5, 2014 | 
13
Setting key performance PR metrics and being able to measure against them easily and accurately is an important skill for today's PR professionals, as Gijs Nelissen from Prezly explains. ... Read More
Clay Morgan

The Game of Content

By: Clay Morgan | March 5, 2014 | 
39
In the world of MMORPGs , EVE Online is putting their customers at the very center of their content marketing strategies by helping them tell their stories inside and through the game's universe. ... Read More
Sue Duris

Silos: Knock Them Down to Build Business

By: Sue Duris | March 4, 2014 | 
22
Virtually every organization has silos that exist, but as Sue Duris aptly points out in this post, busting down the silos can make better customer experiences, more efficient internal collaboration, and stronger sales. ... Read More
Gini Dietrich

Kelly Blazek Proves Communicators Have One Chance to Get it Right

By: Gini Dietrich | March 4, 2014 | 
94
The Kelly Blazek crisis proves communicators have one chance to get it right, particularly when it's their personal brand they are defending. Learn more here... Read More
Shanna Mallon

Improve Your Writing with Six Writerly Hobbies

By: Shanna Mallon | March 3, 2014 | 
42
Content creators always want to improve their writing for the benefit of clients or their own satisfaction. Shanna Mallon explores six writerly hobbies that will help hone those important writing and creativity skills. ... Read More
Gini Dietrich

What Mastercard Learned about Journalistic Ethics

By: Gini Dietrich | March 3, 2014 | 
53
A couple of weeks ago, Mastercard - the sponsors of the Brit Awards - got into some hot trouble around journalistic ethics and being asked for coverage in exchange for accreditation to the awards show... Read More
Lindsay Bell

The Three Things, Edition 70

By: Lindsay Bell | March 2, 2014 | 
28
In today's The Three Things, what do *gasp* Ted Nugent, Google Glass, your forties have in common? Well, nothing. But here are three amazing articles to start your Sunday off right! ... Read More
Gini Dietrich

Gin and Topics: I Love Jesus, but I Like to Drink a Little

By: Gini Dietrich | February 28, 2014 | 
52
This week's Gin and Topics is easily one of the best episodes on record. You'll laugh. You'll cry. You'll cry from laughing. You'll share wide and far... Read More
Scott Gulbransen

Communications Pros: The Future of Social Media Marketing

By: Scott Gulbransen | February 27, 2014 | 
8
The continued convergence of new and traditional media channels are a sign that the days of the dedicated social media professional are numbered, according to Scott Gulbransen. What will the communications professional of tomorrow look like? ... Read More