Ann Newland

Earned Media vs. Paid Media: Which Provides a Better Return?

By: Ann Newland | January 5, 2017 | 
0
The world of PR is evolving, whether we like it or not. The best PR strategy will combine reach and noise with credibility and creativity. Earned media sets you up to start reaching your potential brand advocates authentically and without cutting much into your budget, while paid media helps you reach a larger audience. Ann Newland has more
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Gini Dietrich

Four Reasons the PESO Model Won’t Work in Your Organization

By: Gini Dietrich | January 5, 2017 | 
6
There are four common reasons people give for the PESO model not working in their organization. Gini Dietrich debunks them all and shows you what does work
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Sean Cotton

Who is Best to Execute Millennial Marketing? The Answer is Obvious.

By: Sean Cotton | January 4, 2017 | 
2
The Millennial market can be fickle. However the youngest members in your team can be a golden opportunity to help you reach their peers. Millennials marketing is a great opportunity to leverage the knowledge and talents of your team members already immersed in the digital world. Sean Cotton has more
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Gini Dietrich

Professional Development: Fill Your Modern PR Gaps in 2017

By: Gini Dietrich | January 4, 2017 | 
16
It's a new year and everyone's brains are refreshed and ready to kick butt. You have big plans, but have you considered your own professional development? Gini Dietrich has some ways you can fill your modern PR gaps
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Michael Manning

Three Ways to Optimize Client Communication

By: Michael Manning | January 3, 2017 | 
3
Good customer service heavily depends on your communication with clients. When conflicts arise, the solution is often as simple as communicating to uncover the problem. Michael Manning shares a few steps to follow to ensure that lines of communication are set up for success
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Gini Dietrich

The Spin Sucks 30-Day Communications Challenge

By: Gini Dietrich | January 3, 2017 | 
20
It's 2017 and it's going to be a great year! To guarantee you will have success this year, Spin Sucks has launched a 30-day communications challenge to get you there. Gini Dietrich has details, and gives you the information on how to get started
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Ashley Carlisle

The Value of a PR Pitch According to 1,300 Publishers

By: Ashley Carlisle | December 29, 2016 | 
2
As PR professionals, nurturing intricate relationship with publications and journalists is essential. Media and influencer outreach is a crucial aspect in making sure your brand and its content get to the right audience. Ashley Carlisle demystifies some burning questions concerning the value of your PR pitch, and shares tips on how to make it more valuable
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Erika Heald

Eleven Ways to Rock Your Twitter Chat Guest Slot

By: Erika Heald | December 29, 2016 | 
12
Preparing for a Twitter Chat? With dozens of participants and hundreds of tweets over the course of the hour, Twitter chats can be overwhelming. Erika Heald put together some recommendations for how to get the most out of your Twitter Chat guest slot
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Bob Murphy

Three Myths and Facts About Using Data in B2B Marketing

By: Bob Murphy | December 28, 2016 | 
6
There’s a lot of misinformation out there about the power of data in B2B marketing. Marketers perusing the internet may find one source saying that “big data” is the key to converting their most stubborn leads into qualified prospects. While another would say the definition of big data is widely misunderstood. Bob Murphy looks to dispel some common myths about the uses and misuses of data in B2B marketing
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Pete Salmon

What’s Behind the Reticence in Measuring PR?

By: Pete Salmon | December 28, 2016 | 
9
Yes, we know, you chose PR because you hate math. But here the thing: If you want to earn a place at the executive table, you need to show results. And no, we aren't talking about impressions or AVEs. Effectively measuring PR means tying your work with business results. Pete Salmon has more
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