Gini Dietrich

Gin and Topics: Alexa for Old People and Ellen is 60

By: Gini Dietrich | January 26, 2018 | 
On this week's Gin and Topics, Alexa has launched a new product for old people, Burger King explains net neutrality, Ellen turns 60, and more

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Gini Dietrich

The Fireside Chat: Talking Being Exceptional with Jay Acunzo

By: Gini Dietrich | January 26, 2018 | 
Jay Acunzo is sorry for marketing. He advocates how to successfully question conventional thinking to do better work. Here he discusses on to be exceptional

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Beer Singh

Beyond Referrals: Six PR Metrics to Include in Your Reporting

By: Beer Singh | January 25, 2018 | 
While referrals are a great starting point for measuring PR, they're not the end all, be all. Here are six PR metrics to include in every campaign

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Gini Dietrich

Tips and Tricks: 21 Ideas for Better Content Distribution

By: Gini Dietrich | January 25, 2018 | 
Continuing our Tips and Tricks series, we focus on content distribution. Why you need it, how to do it, and 21 ideas for both free and paid options

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Jack Elever

Here’s Why Strong Brand Values Are an Organization’s Code

By: Jack Elever | January 24, 2018 | 
There are three organizations that use brand values to drive their ethics and their purpose—Apple, 4Ocean, and PlayOJO. Here is what you can steal from them

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Gini Dietrich

The Ultimate Guide to Hiring a Digital Agency

By: Gini Dietrich | January 24, 2018 | 
There are six things you should consider when you hire help for your business. Find them all in the ultimate guide to hiriing a digital agency

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Corina Manea

How PR and SEO Must Work Together for Best Results

By: Corina Manea | January 23, 2018 | 
Should PR professionals learn SEO? The first edition of #PRStudChat in 2018 was all about why and how Important is for PR professionals to learn

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Gini Dietrich

Transform Your PR Agency with These 10 Rules

By: Gini Dietrich | January 23, 2018 | 
For the past decade, the PR industry has endured turmoil. It's not going to change—but it will get better. How will you transform your PR agency to adapt

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Sara Rude

Why Communications Pros Must Embrace and Mentor Millennials

By: Sara Rude | January 22, 2018 | 
To propel the industry forward, communications pros must embrace and mentor a whole new generation of potential rock stars—millennials

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Laura Petrolino

Help! My Client is Questioning PR Value! What Should I Do?

By: Laura Petrolino | January 22, 2018 | 
These seven steps will help you avoid the one client question every PR pro dreads: "I'm not seeing any PR value. What am I paying for?" Laura Petrolino explains how to use them

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