Simon Erskine Locke

Is Tunnel Vision Impeding Your View of the Sales Funnel?

By: Simon Erskine Locke | May 4, 2017 | 
0
Is tunnel vision impeding your view of the sales funnel? Knowing when you are in a tunnel is important, because you need to take time out and shift into funnel mode to gain perspective before re-focusing on the task at hand. Simon Erskine Locke explains
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Gini Dietrich

The Power of PR to Build Your Executive Team’s Thought Leadership

By: Gini Dietrich | May 4, 2017 | 
2
There are three really easy ways to use public relations to build your executive team's thought leadership, including media training, blogging, and more
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Mike Connell

How Authors Can Build an Effective Content Marketing Strategy

By: Mike Connell | May 3, 2017 | 
8
It’s not enough just to write your book. You have to sell it too. Mike Connell explains how authors can create a content marketing strategy for their books and how the PESO model will help sell them
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Gini Dietrich

Three Ways to Add Fake News to Your Crisis Communications Plan

By: Gini Dietrich | May 3, 2017 | 
5
In a world of 5 a.m. tweet storms and the spread of untrue information, every organization needs to add fake news to their crisis communications planning
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Jason Brewer

Raise Your HARO Batting Average with These Fundamentals

By: Jason Brewer | May 2, 2017 | 
9
Do you use HARO? Did you include it in your communications and marketing plans? Jason Brewer shares why PR and marketing professionals should use HARO and how to maximize efforts on the platform
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Gini Dietrich

#DressLikeAWoman: It’s Time to Abolish Gender-based Dress Codes

By: Gini Dietrich | May 2, 2017 | 
20
A couple of months ago, he who shall not be named instituted a female dress code in the White House and #DressLikeAWoman was born.
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Gregg Schwartz

The Number One Key to Business Growth is Easier than You Think

By: Gregg Schwartz | May 1, 2017 | 
1
How important is business growth for you? There are so many great opportunities every day to grow your business and expand your reach. Whether you’re a solo PR practitioner or the owner of a larger PR and marketing firm, it helps to adopt a broad-minded sales mentality. Gregg Schwartz has some very good tips
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Laura Petrolino

Six Reasons Corporate Social Responsibility Campaigns Fail

By: Laura Petrolino | May 1, 2017 | 
5
These six reasons hold companies back from successful corporate social responsibility campaigns. Laura Petrolino explains what they are and shows you two examples of companies that get it right.
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Gini Dietrich

Gin and Topics: Take Your Parents to Work Day

By: Gini Dietrich | April 28, 2017 | 
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On this week's Gin and Topics, Jimmy Fallon asks kids to take their parents to work and we learn all sorts of fun things. That and much more!
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Gini Dietrich

Fireside Chat: Talking Slow Marketing with Ann Handley

By: Gini Dietrich | April 28, 2017 | 
8
On this month's Fireside Chat, we have Ann Handley and we talk slow marketing, writing, life changing books, her tiny house, building your space around yourself, and more
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