James Pointon

Four Phygital Marketing Ideas to Grow Your Business

By: James Pointon | October 12, 2016 | 
There is a new buzzword doing the rounds—phygital marketing. Have you heard of it? How about phygital customer? More and more consumers now expect brands to combine the physical and digital experiences. If you haven't tried it yet for your business, James Pointon has four ideas to get you started... Read More
Gini Dietrich

Content Marketing Survey Shows Marketers Still Behind in Metrics

By: Gini Dietrich | October 12, 2016 | 
The seventh annual content marketing survey from Content Marketing Institute and MarketingProfs shows marketers are still behind when it comes to metrics. Gini Dietrich has not only what you should measure, but what to include in your 2017 plans as you begin to work toward year's end... Read More
Erika Heald

Why Every Organization Needs a Content Style Guide

By: Erika Heald | October 11, 2016 | 
One of the most important tools for an organization to have is a content marketing style guide, which keeps all of your content creators on voice and on message. Without it, you’ll find you are destined to spend more of your time than you’d like making edits and requesting revisions to the content your internal and external writers create. Erika Heald shares the nine things every style guide should include. ... Read More
Gini Dietrich

Four Ways to Ask Your Boss if You Can Work from Home

By: Gini Dietrich | October 11, 2016 | 
The work from home movement is rapidly growing, especially among services firms. Gini Dietrich has four ways to ask your boss if you can work from home, which include having a plan and proving your success... Read More
Sophorn Chhay

Six Surefire Ways to Grow Your Business Using Text Marketing

By: Sophorn Chhay | October 10, 2016 | 
Texting is not a new concept. However, many people don't seem to realize the power of text marketing. Did you know 95 percent of all text messages are read within three minutes of being delivered? What better way to make sure your message is read by your audience? Sophorn Chhay shares ways to use text marketing to grow your business... Read More
Laura Petrolino

The Benefits of Mindfulness for Communications Pros

By: Laura Petrolino | October 10, 2016 | 
You might have heard about the benefits of mindfulness, but don't necessarily know why it matters to you or how to make it a part of your life and career. Laura Petrolino explains the why and how of mindfulness for communications pros. ... Read More
Gini Dietrich

Gin and Topics: Making Humans and Puppies in Casts

By: Gini Dietrich | October 7, 2016 | 
On this week's Gin and Topics, we have Ashton Kutcher talking with Jimmy Fallon about making humans, a very cute puppy in a cast...with a little surprise. Gini Dietrich has collected those and more for your weekend entertainment. ... Read More
Dana Kaye

What’s YOUR Personal Brand? How (and Why) You Should Create One

By: Dana Kaye | October 6, 2016 | 
We’re the experts on developing brands for clients, but we often forget to do it for ourselves. Here is Dana Kaye on the importance of a personal brand. She issues a challenge to create your tagline and brand summary right this second. Can you do it... Read More
Gini Dietrich

Duplicate Content: The Myths, the Facts, and the Truth in Between

By: Gini Dietrich | October 6, 2016 | 
There is a lot of angst about duplicate content and what it means for communications pros, particularly as we pitch contributed content or work to have media outlets syndicate our work. Gini Dietrich outlines the myths, the facts, and the truth in between to settle your worried brains. ... Read More