Jessica Fahner

What You Can Learn About PR Strategy from Kylie Jenner

By: Jessica Fahner | April 5, 2018 | 
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Love her or hate her, Kylie Jenner is killing the PR strategy in her cosmetics business. Set aside your opinion and you'll learn a thing or two or three

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Gini Dietrich

What is the PESO Model? A Week-by-Week Breakdown

By: Gini Dietrich | April 5, 2018 | 
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The PESO model is widely used by the PR industry, but it's not often it's used to the fullest extent. This is the start to a week-by-week breakdown to help

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Ryan Gould

Seven Web Design Trends Guaranteed to Boost Engagement

By: Ryan Gould | April 4, 2018 | 
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There are seven web design trends coming to the forefront that, if used, will guarantee to boost engagement—which, in turn, increases leads and conversions

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Gini Dietrich

Four Pricing Alternatives to Consider in a Communications Firm

By: Gini Dietrich | April 4, 2018 | 
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In a service business, we make money on our time, but that doesn't mean we have to always bill our time. Here are four pricing alternatives to consider

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Danny Brown

Five Years On: Has Influence Marketing Changed for the Better?

By: Danny Brown | April 3, 2018 | 
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Five years ago, Danny Brown and Sam Fiorella published Influence Marketing. Now they ask...what has changed and is it better or worse?

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Gini Dietrich

How to Prove PR Value to the CEO

By: Gini Dietrich | April 3, 2018 | 
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One of the most difficult jobs of the communicator is to prove PR value to the CEO. We've too long focused on vanity metrics, but that will no longe cut it. Gini Dietrich gives you five things to consider

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Jon Goldberg

Building a Risk-Sensitive Culture to Head Off Crises

By: Jon Goldberg | April 2, 2018 | 
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Crises typically are self-induced and can be avoided if employees are empowered to report problems. By building a risk-sensitive culture, you can do that

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Laura Petrolino

Break Out of Your Creative Marketing Rut (Even in a Boring Industry)

By: Laura Petrolino | April 2, 2018 | 
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Creative marketing ideas aren't just for fun brands with big budgets. Every brand, in every industry, can see big results from breaking out of their rut. Laura Petrolino shows you how.

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Sandy Pell

“Unsuck” Your Media Relations Using a Video Pitch

By: Sandy Pell | March 29, 2018 | 
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Media relations continues to evolve and become even more customized and individualized. in this article, Sandy Pell recommends a video pitch to stand out

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Gini Dietrich

In the Trenches with Crisis Comms: 10 Things to Prepare

By: Gini Dietrich | March 29, 2018 | 
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In the final in a series on crisis communications, Gini Dietrich speaks with Eric Rose about what to do in a crisis—and what creates success

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