Gini Dietrich

Weird Al Teaches PR Pros a Thing or Two

By: Gini Dietrich | July 29, 2014 | 
65
Weird Al Yankovic launches #8Videos8Days and rises to the top of the Billboard charts. Here's how he did it, with lessons for PR pros on brandscaping and more... Read More
Kerry Gorgone

Social Media Privacy: Should Bosses Be Allowed to Friend Employees?

By: Kerry Gorgone | July 28, 2014 | 
40
Employer/employee friendships have long been fraught with potential legal issues. Social media privacy issues, however, are now more prevalent than ever. ... Read More
Gini Dietrich

A Social Media Contest, Cole Haan, Pinterest, and the Rules

By: Gini Dietrich | July 28, 2014 | 
50
Cole Haan held a social media contest on Pinterest that gave away up to a $1,000 shopping spree. But the FTC came knocking when they broke the rules... Read More
Gini Dietrich

Gin and Topics: Kid Calls 911 for Help with Homework

By: Gini Dietrich | July 25, 2014 | 
15
In this week's Gin and Topics, we have a four-year-old who calls 911 for help with his homework, the Fifty Shades of Grey trailer, dogs, bands, and more... Read More
Jess Ostroff

Two Big Questions to Foster Social Business Success

By: Jess Ostroff | July 24, 2014 | 
10
The social business success of your company relies on building a social culture from within. Ask interviewees these two questions to determine cultural fit... Read More
Gini Dietrich

Seven Step Process for Media Relations

By: Gini Dietrich | July 24, 2014 | 
53
Media relations is typically done in a spray and pray fashion. Here is a seven step process to help you do it well, get results, and make everyone happy... Read More
Paula Kiger

Four Questions to Ask Before You Complain on Twitter

By: Paula Kiger | July 23, 2014 | 
34
If you want to get your social media problem solved rather than just blow off steam, here are four big questions to ask yourself before you complain online... Read More
Eleanor Pierce

Enterprise Social Networks, Fun, and the Creep Factor

By: Eleanor Pierce | July 23, 2014 | 
42
More and more businesses are adopting enterprise social networks, but will these internal (and possibly monitored) social tools take the fun out of social... Read More
Lindsay Bell

The Spirit Airlines Hate Campaign is a Win

By: Lindsay Bell | July 22, 2014 | 
27
Spirit Airlines is known for keeping costs down, sometimes to their own detriment. Their new campaign is a hilarious marketing play on customer resentment... Read More