Gini Dietrich

Five Easy Ways to Put the Social Back in Social Media

By: Gini Dietrich | April 4, 2017 | 
5
Most organizations use social media as a distribution channel, but that misses a gigantic opportunity. Gini Dietrich shares five easy ways to put the social back in social media
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Paul Kelly

Building Relationships: The Killer PR App

By: Paul Kelly | April 3, 2017 | 
5
Building relationships with journalists is just as important in PR as building a fact-filled infographic, measuring campaign metrics, using social media for targeted audiences, and writing a bright, tight news release. Paul Kelly has more
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Laura Petrolino

Business Spring Cleaning: Communications Strategy Success

By: Laura Petrolino | April 3, 2017 | 
0
How do you measure the success of your communications strategy? These tips and resources from Laura Petrolino will allow you to effectively measure success and use the PESO model to maximize efforts.
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Gini Dietrich

Gin and Topics: Be Prepared to Never, Ever Sleep Again

By: Gini Dietrich | March 31, 2017 | 
5
On this week's Gin and Topics, we feature Stephen King's "IT" official trailer. We also have another Stephen (Hawking) who auditions new voice actors. That and more for your viewing pleasure
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Gini Dietrich

The Fireside Chat: Building Website Traffic with Andy Crestodina

By: Gini Dietrich | March 31, 2017 | 
10
On this month's Fireside Chat, we have Andy Crestodina, who has tips and tricks for increasing your website traffic, producing better content, artificial intelligence, Alexa, guilty pleasures, babies, and more
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Charles Arment

“A Day Without a Woman” Would Have Benefitted from a Tagline

By: Charles Arment | March 30, 2017 | 
2
“A Day Without a Woman” was a response to a host of societal ills. But in order to provide memorable ammunition for generations to come, the messaging needs to be more concise. One way to make it concise and memorable is an unforgettable tagline.
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Gini Dietrich

Six Questions to Define Your Crisis Communications Plan

By: Gini Dietrich | March 30, 2017 | 
3
In the final of our three-part series on how to use analytics for crisis communications planning, we discuss media monitoring and building a risk matrix. In it, Gini Dietrich gives you a downloadable example risk matrix and six questions to ask during your planning meetings
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Deirdre Anne Lopian

How to Create Facebook Ads that Compel Clicks

By: Deirdre Anne Lopian | March 29, 2017 | 
7
Struggling with Facebook ads? Truly understanding Facebook advertising is a learning curve, and depending on how savvy you are in marketing, it can take a few weeks. Deirdre Anne Lopian has five tips to help you create a successful first Facebook advertising campaign
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Gini Dietrich

Six Ways to Use Social Listening in Crisis Communications Planning

By: Gini Dietrich | March 29, 2017 | 
25
In the second of our three-part series on using data and analytics for crisis communications planning, Gini Dietrich walks you through social listening and how to build a dashboard that will help you predict future issues
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Scott Ragin

How to Improve Your PR Content Strategy with Influencer Marketing

By: Scott Ragin | March 28, 2017 | 
2
What makes influencer marketing better than the word-of-mouth strategy? These individuals share their opinions and recommendations with a huge audience, and they have the power to influence their actions. Scott Ragin has some tips that will help you develop your own influencer marketing campaign
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