Gini Dietrich

PR Executive in Residence at the University of Oregon

By: Gini Dietrich | May 11, 2015 | 
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Our own Gini Dietrich spent the week at the University of Oregon as their PR Executive in Residence. She taught classes, broke bread, and spoke. Here is what she learned... Read More
Gini Dietrich

Gin and Topics: Mother’s Day Tribute

By: Gini Dietrich | May 8, 2015 | 
10
This week's Gin and Topics has a great tribute to Mother's Day from Sean Hayes and Scott Icenogle. We also have the Black Widow trailer, Ryan Gosling, and more... Read More
Doug Simon

Is PR Afraid to Earn Media?

By: Doug Simon | May 7, 2015 | 
3
Doug Simon recently was at the PR Week awards, where the top billing went to an agency that didn't earn media, rather bought it. He discusses more here... Read More
Eleanor Pierce

Four Tips on Going Back to Work After Maternity Leave

By: Eleanor Pierce | May 7, 2015 | 
23
If going back to work after maternity leave for you involves actually walking into an office, which means you can’t just wear spit-up-stained yoga pants, double the amount of prep time... Read More
Aly Saxe

PR Measurement: No Crystal Ball Required to Predict Results

By: Aly Saxe | May 6, 2015 | 
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There is one word that makes PR pros squirm: Goals. This shouldn't be the case. Aly Saxe outlines how to set goals and create better PR measurement... Read More
Laura Petrolino

Performance Metrics: Why Your Team Doesn’t Measure Up

By: Laura Petrolino | May 6, 2015 | 
14
You are what you measure. Laura Petrolino explains why using the wrong team performance metrics might be hurting your bottom line...and your team's morale... Read More
Jay Baer

Why You Need to Set Metrics Before Innovative Ideas

By: Jay Baer | May 5, 2015 | 
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Many marketers either don't set goals or set them during the campaign. Wrong, says Jay Baer. Here is why you set goals with metrics before the work begins... Read More
Gini Dietrich

Podcast: A Behind-the-Scenes Look at a Popular PR Show

By: Gini Dietrich | May 5, 2015 | 
13
The podcast has become a very popular content form. Gini Dietrich co-hosts FIR with Shel Holtz and provides a behind-the-scenes look at how its made... Read More
Anne Reuss

Community Management Lessons in a Rock Climbing Gym

By: Anne Reuss | May 4, 2015 | 
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There are offline and online communities and often the lessons transcend them both. Anne Reuss has more about community management lessons from a gym... Read More