Pete Borum

The Explosive Result When Virtual Reality Meets Marketing

By: Pete Borum | March 7, 2016 | 
Virtual reality is a long-term investment for brands, and the ones that begin adopting 360-degree spherical content into their marketing will be best positioned for future success. The next wave of advertising won’t try to steal the attention of couch-bound viewers; it will sit down next to them, offer them a cup of Starbucks coffee, and immerse them in an experience... Read More
Laura Petrolino

Four Skills for Successful Client Service Negotiations

By: Laura Petrolino | March 7, 2016 | 
Successful client service often requires you to help your client see things from a different perspective and lead them down the right path. Laura Petrolino provides four fundamental skills needed for client negotiations that both build relationships and provide successful outcomes. ... Read More
Gini Dietrich

Gin and Topics: The Celebrity Edition

By: Gini Dietrich | March 4, 2016 | 
This week's Gin and Topics is the celebrity edition with Jennifer Garner, Jimmy Kimmel, Ellen, Matthew Broderick, Morgan Freeman, and more... Read More
Nicole Rodrigues

Three Building Blocks for Starting Smart: A Client’s Guide to PR Success

By: Nicole Rodrigues | March 3, 2016 | 
NRPR Group just launched "PRactical Guide to Publicity," a video series aimed to educate the C-level executives who hire PR firms on the true benefits of strategic PR. Nicole Rodrigues shares for Spin Sucks a client's guide for PR success... Read More
Gini Dietrich

Red Flags in Business Relationships Create Success

By: Gini Dietrich | March 3, 2016 | 
It seems counterintuitive, but if you approach new business meetings with the expectation to create red flags, you'll have better success in winning... Read More
Daniel Glickman

Content Marketing isn’t Just for Marketers Anymore

By: Daniel Glickman | March 2, 2016 | 
Content marketing isn’t just for marketers anymore. Salespeople, customer service reps, call center agents, on-boarding staff—anyone who directly connects with customers—should be part of the content marketing process. Daniel Glickman shows you why it is important... Read More
Gini Dietrich

How Red Lobster Flopped Their Social Media Gift

By: Gini Dietrich | March 2, 2016 | 
Red Lobster was handed a social media gift when Beyonce mentioned them in her single, Formation. But they flopped it. Badly. Gini Dietrich has more... Read More
Nick Jakubowski

Content May be King, But User Experience is Emperor

By: Nick Jakubowski | March 1, 2016 | 
Marketers in 2016 must convince their companies that developing brand loyalties will be the way to gain customers in a future where they can't compete on marketing claims anymore. It won't be easy, but those who can will win the current internet marketing game... Read More
Gini Dietrich

Lands’ End in Crisis: What They Should Have Done

By: Gini Dietrich | March 1, 2016 | 
Lands' End is in crisis, after featuring Gloria Steinem in a new feature, but it all could have been avoided. Gini Dietrich has what they should have done... Read More