Dana Kaye

What’s YOUR Personal Brand? How (and Why) You Should Create One

By: Dana Kaye | October 6, 2016 | 
We’re the experts on developing brands for clients, but we often forget to do it for ourselves. Here is Dana Kaye on the importance of a personal brand. She issues a challenge to create your tagline and brand summary right this second. Can you do it... Read More
Gini Dietrich

Duplicate Content: The Myths, the Facts, and the Truth in Between

By: Gini Dietrich | October 6, 2016 | 
There is a lot of angst about duplicate content and what it means for communications pros, particularly as we pitch contributed content or work to have media outlets syndicate our work. Gini Dietrich outlines the myths, the facts, and the truth in between to settle your worried brains. ... Read More
Ryan Ferguson

Three Content Approaches that Dominate SEO

By: Ryan Ferguson | October 5, 2016 | 
How do you create content that thrives in search engines? Ryan Ferguson shares three tips to create content that stands out, generates results, and increases you search results. ... Read More
Gini Dietrich

Why You Must Make Agency Specialization a Priority

By: Gini Dietrich | October 5, 2016 | 
The only way to compete is to have the nerve to not try to be good at everything. It's not easy, but it's why agency specialization must be a priority. You'll be paid for an expertise—because you are the best in your field—and will never have to drop your prices to get new business. Gini Dietrich has more on how and why this is important... Read More
Robert Glazer

Four Marketing Lessons from the Success of Hamilton

By: Robert Glazer | October 4, 2016 | 
What can marketers learn from "Hamilton," the Broadway hit musical that has received a Pulitzer Prize, a Grammy, and 11 Tony Awards, including Best Musical? Robert Glazer shares four lessons every marketer can take from the success of the widely popular production... Read More
Gini Dietrich

The Close-hold Embargo: A Sneaky and Unethical Tool the FDA Uses

By: Gini Dietrich | October 4, 2016 | 
It has recently been revealed that the FDA is using a sneaky and unethical tool called the close-hold embargo. It prevents journalists from actually reporting the news. Gini Dietrich has more on how this affects both journalists and communications professionals... Read More
Jacqueline Jensen

Three Challenges to Remote Work and How to Overcome Them

By: Jacqueline Jensen | October 3, 2016 | 
Companies around the world are embracing remote work options. However, workers still face challenges when working outside of a traditional office. Jackie Jensen interviews three remote workers and shares their challenges and how to overcome them... Read More
Laura Petrolino

Rockstar Guide to Setting Your 2017 Professional Goals

By: Laura Petrolino | October 3, 2016 | 
The start of the fourth quarter is here and it's time to set your 2017 professional goals. With the help of this rockstar guide from Laura Petrolino you can set achievable and effective goals to further both your career and your life... Read More
Gini Dietrich

Gin and Topics: Michael Phelps Schools Executive Producer

By: Gini Dietrich | September 30, 2016 | 
On this week's Gin and Topics, Ellen introduces a new segment where her executive producer, Andy, is schooled by elite athletes. Gini Dietrich has that, Will and Grace, how to adopt-a-pet, pets who hate Voldemort, and so much more!... Read More