Scott Gulbransen

Communications Pros: The Future of Social Media Marketing

By: Scott Gulbransen | February 27, 2014 | 
8
The continued convergence of new and traditional media channels are a sign that the days of the dedicated social media professional are numbered, according to Scott Gulbransen. What will the communications professional of tomorrow look like? ... Read More
Gini Dietrich

Five Ways “No” Men Help Your Business

By: Gini Dietrich | February 27, 2014 | 
63
Everyone has heard of "yes" men in business, but do you have "no" men? These are the people who will play devil's advocate. Every business leader needs one...or ... Read More
James Crawford

Conversions Work in Public Relations

By: James Crawford | February 26, 2014 | 
31
Why do some PR practitioners still grasp tightly to vanity metrics and AVE when modern PR demands a firm understanding of analytics and attribution? James Crawford discusses the importance of conversions and goals to the success of online and offline campaigns. ... Read More
dev

Transmedia: Is User-Generated Content the Future?

By: dev | February 26, 2014 | 
22
Transmedia storytelling has evolved from immersive story worlds for entertainment into co-branding and co-creation opportunities for brands and their most rabid, enthusiastic fans. ... Read More
Kimberly Crossland

Business Communication and Cussing: A Heck Yeah?

By: Kimberly Crossland | February 25, 2014 | 
30
Salty language is right at home on the field and in social settings, but does it have a place in business communication? Kimberly Crossland argues it just might, but only if it fits your brand. ... Read More
Gini Dietrich

Do Journalists Prefer Contact through Social Media or Email?

By: Gini Dietrich | February 25, 2014 | 
45
The Vocus 2014 State of the Media Research Report asks journalists if they prefer email or social media pitches - and the answer will surprise you... Read More
Alicia Lawrence

Brand Ambassadors: How to Find and Engage Them

By: Alicia Lawrence | February 24, 2014 | 
18
It's often been said that everyone is an influencer online. If you are considering a brand ambassador program as part of your communications plan, Alicia Lawrence has some tips for finding and engaging the right pool of influencers. ... Read More
Gini Dietrich

Narrowcasting: How to Use Research and Engagement for Growth

By: Gini Dietrich | February 24, 2014 | 
49
Join Amy Vernon, an inaugural inductee of the New Jersey Social Media Hall of Fame, as she conducts a webinar about narrowcasting. Learn how research and engagement equal growth... Read More
Lindsay Bell

The Three Things, Edition 69

By: Lindsay Bell | February 23, 2014 | 
14
The Three Things explores: What if your photo goes viral? Are you reaping the benefits? Do creativity and deceitfulness go hand in hand? And how does divorce take such a terrible toll on some families... Read More
Gini Dietrich

Gin and Topics: Dog Shaming in Real Life and the Hip Hop Evolution

By: Gini Dietrich | February 21, 2014 | 
26
This week's Gin and Topics has two videos from Jimmy Fallon (we love him!), dad in a box, dog shaming, and your life in jelly beans. Procrastinate with us!... Read More