Gini Dietrich

Kelly Blazek Proves Communicators Have One Chance to Get it Right

By: Gini Dietrich | March 4, 2014 | 
94
The Kelly Blazek crisis proves communicators have one chance to get it right, particularly when it's their personal brand they are defending. Learn more here... Read More
Shanna Mallon

Improve Your Writing with Six Writerly Hobbies

By: Shanna Mallon | March 3, 2014 | 
42
Content creators always want to improve their writing for the benefit of clients or their own satisfaction. Shanna Mallon explores six writerly hobbies that will help hone those important writing and creativity skills. ... Read More
Gini Dietrich

What Mastercard Learned about Journalistic Ethics

By: Gini Dietrich | March 3, 2014 | 
53
A couple of weeks ago, Mastercard - the sponsors of the Brit Awards - got into some hot trouble around journalistic ethics and being asked for coverage in exchange for accreditation to the awards show... Read More
Lindsay Bell

The Three Things, Edition 70

By: Lindsay Bell | March 2, 2014 | 
28
In today's The Three Things, what do *gasp* Ted Nugent, Google Glass, your forties have in common? Well, nothing. But here are three amazing articles to start your Sunday off right! ... Read More
Gini Dietrich

Gin and Topics: I Love Jesus, but I Like to Drink a Little

By: Gini Dietrich | February 28, 2014 | 
52
This week's Gin and Topics is easily one of the best episodes on record. You'll laugh. You'll cry. You'll cry from laughing. You'll share wide and far... Read More
Scott Gulbransen

Communications Pros: The Future of Social Media Marketing

By: Scott Gulbransen | February 27, 2014 | 
8
The continued convergence of new and traditional media channels are a sign that the days of the dedicated social media professional are numbered, according to Scott Gulbransen. What will the communications professional of tomorrow look like? ... Read More
Gini Dietrich

Five Ways “No” Men Help Your Business

By: Gini Dietrich | February 27, 2014 | 
63
Everyone has heard of "yes" men in business, but do you have "no" men? These are the people who will play devil's advocate. Every business leader needs one...or ... Read More
James Crawford

Conversions Work in Public Relations

By: James Crawford | February 26, 2014 | 
31
Why do some PR practitioners still grasp tightly to vanity metrics and AVE when modern PR demands a firm understanding of analytics and attribution? James Crawford discusses the importance of conversions and goals to the success of online and offline campaigns. ... Read More
dev

Transmedia: Is User-Generated Content the Future?

By: dev | February 26, 2014 | 
22
Transmedia storytelling has evolved from immersive story worlds for entertainment into co-branding and co-creation opportunities for brands and their most rabid, enthusiastic fans. ... Read More