Nicole Rodrigues

Red Carpet Rules: How to Orchestrate a Flawless Event

By: Nicole Rodrigues | August 31, 2016 | 
Organizing a red carpet event has its challenges. But when you successfully execute it, you will build a reputation among influencers and media alike for being prepared, organized and on-point. Nicole Rodrigues shares the most effective ways to accomplish a winning red carpet for everyone involved... Read More
Gini Dietrich

The 12 Traits that Define Managers vs. Leaders

By: Gini Dietrich | August 31, 2016 | 
There is a big difference in the traits of managers vs. leaders and, sometimes, the best colleague is someone who exhibits a little of both. ... Read More
Brandon Leibowitz

Overcoming Three Common Product Launch Challenges

By: Brandon Leibowitz | August 30, 2016 | 
Launching a new product and ensuring its success isn’t always a walk in the park. There are a number of challenges you’ll need to overcome. Brandon Leibowitz looks at some of the most common product launch challenges, and shares some tips on how you can overcome them... Read More
Gini Dietrich

#ContentChat Twitter Chat Recap

By: Gini Dietrich | August 30, 2016 | 
This week, Gini Dietrich participated in the weekly #ContentChat, hosted by Erika Heald. They discussed the PESO model, content for PR pros, and more... Read More
Roger Gallager

Social Media Calls-to-Action that Connect You to Consumers

By: Roger Gallager | August 29, 2016 | 
How do you map out a social media strategy that actually works? How can your brand stand out from the crowd and transform its followers into customers? The answers to these questions and more in this post from Roger Gallager... Read More
Laura Petrolino

The Zoom Method of Communications Strategy Success

By: Laura Petrolino | August 29, 2016 | 
Learning to zoom is a skill every communications professional MUST learn. Successful development and execution of a communications strategy requires you to zoom into the details, but also zoom out to the context and the bigger picture. Laura Petrolino has more... Read More
Amanda Wilks

Where Does an Ultra Cool Content Marketer Go for Work?

By: Amanda Wilks | August 25, 2016 | 
As a content marketer in 2016, the world is your oyster. Companies have started to realize that they’re not only selling a product, they’re selling a story. Amanda Wilks looks at types of jobs available for content marketers... Read More
Pete Salmon

Head Implosions and Emojis: Two Virtual Office Disadvantages

By: Pete Salmon | August 25, 2016 | 
There are two disadvantages to a virtual office that are particularly acute, but the advantage of working with a great group of folks isn’t one of them. ... Read More
Erika Heald

How Lazy Content Curation Is Ruining Your Influencer Relationships

By: Erika Heald | August 24, 2016 | 
There's a fine line between content curation and plagiarism and content creators are unwittingly sabotaging the influencer relationships they hope to build. Erika Heald shares how not to curate influencer content... Read More