Gini Dietrich

Resurrecting Our Business Partner: Charles Arment

By: Gini Dietrich | May 26, 2016 | 
In 2006, Charles Arment was born out of a need to appease male prospects who wanted to work with male partners. Today he is being resurrected for a monthly Spin Sucks column... Read More
Eli Martin

How to Reach the Right Audience at the Right Time With PPC

By: Eli Martin | May 25, 2016 | 
PPC is a valuable tool that will help your clients reach their target audience. Through optimization, your clients can not only fine-tune who their ads will reach, but when. Eli Martin shares three ways to use editorial topics to reach target audiences, at the right place and right time, and positively impacting the sales funnel... Read More
Gini Dietrich

Five Skills Every Communications Entrepreneur Should Have

By: Gini Dietrich | May 25, 2016 | 
There are lots of lessons an entrepreneur can learn from tech start-ups, but communications leaders need specific skills to grow and scale a services firm... Read More
David Grover

How to Improve Your Internal Communications Using Social Media

By: David Grover | May 24, 2016 | 
Social media is already a part of your employees daily lives. You’d be missing a great opportunity if you neglected to incorporate it into your internal communications strategy. Here is why it's important... Read More
Gini Dietrich

How to Build a Marketing Funnel for Facebook Ads

By: Gini Dietrich | May 24, 2016 | 
Building a marketing funnel specific to Facebook ads can be a little intimidating and daunting, but the truth is, it's fairly easy if you follow a process... Read More
Kimberly Crossland

Meternity Leave: A Publicity Stunt or Complete Brilliance?

By: Kimberly Crossland | May 23, 2016 | 
Meternity, coined by author Meghann Foye, has angered women around the globe. Was it a publicity stunt or complete brilliance... Read More
Laura Petrolino

Content Creation Through Excavation

By: Laura Petrolino | May 23, 2016 | 
Laura Petrolino explains why content excavation vs. content creation should be the first place you focus when developing a successful content marketing plan... Read More
Gini Dietrich

Gin and Topics: Strange, Cheesy Videos

By: Gini Dietrich | May 20, 2016 | 
On this week's Gin and Topics, we'll admit it's both strange and cheesy. You have everything from The Guacamole Song to JT and Anna Kendrick... Read More
Russ Fradin

How to Supercharge Your Internal Communications

By: Russ Fradin | May 19, 2016 | 
Just like any other department, internal communications needs to be proactively maintained. If you revamp your company’s internal communications, productivity will skyrocket because time-sensitive messages will reach employees quickly and be read promptly. Furthermore, keeping your best talent connected to your mission and vision will inspire loyalty and a sense of community — which will ultimately increase retention. Don’t allow your internal communications to limp along... Read More