Trusted by Fortune 500 companies, global agencies, 100+ universities, and 1400+ certified professionals in 15 countries.
Developed with the S.I. Newhouse School of Public Communications at Syracuse University, the PESO Model Certification® is for marketing and comms pros who are done reacting and ready to build a system that drives strategy and outcomes—not just activities and deliverables.
PESO Model Certification
This isn’t a course you “take.”
It’s a system you run—an operating rhythm and repeatable way to plan, execute, integrate, and measure so the work compounds.
Owned builds authority—for humans and AI systems—so you get found and trusted.
Earned transfers credibility through third-party validation that strengthens your reputation.
Shared turns your content into conversation, expands reach, and sends people back to owned.
Paid amplifies proven messages and content with smart targeting so the right people see it.
You won’t walk away with notes—you’ll walk away with a working PESO plan, templates, dashboards, and an operating rhythm you can use immediately.
What is the PESO Model Certification?
Eight self-paced modules capped by an online evaluation—built to help you move from reactive tactics to a repeatable marketing and communications operating system.
Your certification lasts a lifetime, but the landscape doesn’t stand still. Every two years, you’ll complete a short continuing education update to keep your skills sharp and stay current.
Investment: $1,500. An investment in career-long credibility—and a repeatable system that helps you drive outcomes, not just output.
If you’re interested in team discounts or training, shoot us a note and we can discuss your needs. Email us at support@spinsucks.com.
If you’re a professor or a student, please email us for a higher ed discount.
PRSA or IABC member? Email us for your discount code.
What You Get
What You Get When You Enroll
Eight self-paced modules plus an online evaluation.
A complete PESO plan tied to business objectives — built as you go, not “someday.”
A workbook, worksheets, and reflection prompts for each lesson (your single source of truth).
Practical templates and tools you can reuse for future programs.
Community support so you don’t stall out when real life takes over
Access to the paid version of the PESO OS AI to speed up planning and strengthen your outputs.
A library of PESO-ready AI prompts so you know exactly what to ask and what to produce.
An official PESO Model Certification® certificate and badge that you can use on LinkedIn, your resume, and proposals.
Ready to Get Certified?
This is where tactics go to retire. Get certified and build an operating system that works in the real world—at any scale.
The Free AI-Powered PESO GPT
Your always-on PESO Model strategist.
It’s like having a PESO-certified strategist on demand, built by the people who invented the Model in the first place.
Who We Work With
Spin Sucks has helped leading brands and agencies operationalize PESO—from Fortune 500 brands and top-tier universities to agencies and solopreneurs.
Spin Sucks helped us do what every CMO talks about but few actually pull off—turn marketing into a measurable, strategic growth engine that delivered 6x performance improvement with the same resource investment. PESO isn’t just an operating system. It’s a competitive advantage.”
I just received great feedback from a partner in Global Costumer Office (operations) saying that while your Insight Circle today doesn’t relate directly to his work, he found it really aspirational and inspirational! He came to learn more, and you exceeded his expectations.”
We started thinking about PESO as a way to ensure all media types are covered during our campaigns instead of leading with paid and bolting on other tactics. You’ve given us a completely new way of working that has infiltrated our daily workflows.”
— CMO, global pharma brand
During the PESO training sessions with you and your team, we had an internal goal of having 100% participation from a certain segment of marketers. Not only did we reach that goal, but we had a big cohort of optional learners, too.”
— CMO, global pharma brand
Your Insight Circles were the most well-received training we’ve ever done. You averaged 150 attendees—during the summertime!—which is unheard of during normal business cycles, let alone in the middle of summer vacations.”
— CMO, global pharma brand
Explore & Learn
Toolkits, trends, and thought leadership to help you apply PESO and lead an integrated strategy.
Books
Explore books by Gini Dietrich, including deep dives on the PESO Model and modern MarComm strategies.
Blog
Smart, practical, and (let’s be honest) kind of funny. Stay current on trends, tactics, and leadership with 100,000+ readers.
Podcast
Get insights on PESO, leadership, and the evolving marketing landscape with Gini Dietrich.
Videos
Watch fireside chats, expert interviews, AMAs, and more — designed to make integrated marketing and comms practical and powerful.
Community
Ask questions, share wins, get feedback, and connect with peers.
Ready to Learn More?
Reach out. We’re here to help. Email us at support@spinsucks.com.