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      The PR Dream Team
A training and networking community that will help you manage the daily stress of your job—the job CareerCast calls one of the most stressful in the world.

There is a reason the new Job Stress Report from CareerCast listed “PR executive” as one of the most stressful careers.

The proliferation of social media as a news-consumption forum, the constant turmoil in White House communications, fake news and #alternativefacts, and commoditizing of our industry—and the resulting demands and expectations (I want one million Facebook fans!)—have turned our livelihoods into bona fide pressure cookers.

Because it's not possible to attend to every demand, expectation, or whim and stay the course.

  • You don't have time to be proactive or strategic...and you don't have time to think.
  • You are constantly fulfilling the whims of everyone else and can't stay on plan, assuming you had time to even create a plan.
  • You work in a silo without access to other communicators who understand what you do every day.
  • You don't have anyone to brainstorm with or provide input on your work.
  • You are the only communications expert in your organization, but that's not good because everyone else thinks you do black magic.
  • You have lots of down days, where you question if you're doing the right things.
  • You are constantly asked what you do all day, or are minimalized as that person who sits in a corner and talks to reporters all day.
  • You are very lonely.
  • You have no one to vent to or plain old just complain.
  • Your only escape is cat videos on Facebook, and even those are few and far between these days.

This is not good. Your loneliness and inability to move forward because of all of the firefighting creates low confidence, lack of passion, and even burnout.

Eventually something has to give.

(Usually, it's your sanity!)

I'm Gini Dietrich, the CEO of Arment Dietrich, a digital marketing communications firm based in Chicago, and founder and author of Spin Sucks. I also am the co-host of Inside PR and co-author of Marketing in the Round.

In the past two years, we’ve been working one-on-one with Spin Sucks students to better understand the struggles each of you has and the solutions you’ve tried.

We’ve learned seven things:

  • It’s nearly impossible to stay on top of the trends.
  •  You need to be more efficient. Having access to templates and resources would help.
  • While you understand the theory of the PESO model, you don't know how to implement.
  • You need help implementing many of the new communcations skills.
  • Having access to a team of people with whom you can brainstorm, ask questions, network, find expertise, and share work would be worth its weight in gold.
  • You need help with the science part of the work you do. Which leads us to...
  • ...you don’t know how to measure the work you do.

All of this is significant because it’s what led CareerCast to call our jobs stressful.

As we heard these seven things over and over from current Spin Sucks students, we realized there is an opportunity here. An opportunity to solve all of those issues for the PR industry, while having fun.

Last fall, I was sitting on my front porch, drinking wine and talking about it with a friend who was visiting from Denver. The conversation had evolved to Slack and how much I loved it as a community builder, particularly for a community as engaged as Spin Sucks. He said, “Why wouldn’t you build a community that solves all of these issues, and uses Slack to do it?”

Mic. Drop.

My brain went into overdrive. What if we could help the PR industry better understand—and adapt new trends? What if we could provide templates to provide time efficiencies? What if we could provide easy-to-understand lessons on how to implement the PESO model? What if we could help people integrate the art and the science of what we do? What if we could provide access to industry experts on hot topics?

What would we call that?

The PR Dream Team!

The vision of Spin Sucks is to change the perception people have of the PR industry. No easy feat with everything we face in the world today—fake news, #alternativefacts, a disruptive White House communications department, spinners, liars, and more. To do that, we have to work together.

We have to create industry-wide metrics, abolish bad tactics, and support one another. No industry organization has done this...until now.

Introducing...the PR Dream Team

The PR Dream Team gives you access to all of the strategies, tricks, secrets, metrics, templates, and ideas to implement a measurable and successful PESO model program—the new standard in communications. 

With the PR Dream Team, you have access to premium and exclusive content, monthly training, discounts on events, books, and more, and daily access to the Spin Sucks team. 

You also have a team of business professionals who are smart, savvy, and fun. They will encourage you, challenge you, answer questions, share ideas, solve problems, brainstorm, share funny videos, network, and even find you a date (if you're in the market for one). 

It's the only place you can master modern communications.

The PR Dream Team is here to help you:

  • Get time back because you don’t have to start anything from scratch.
  • Find the right tools, resources, and confidence to excel in your career.
  • Ask direct questions of industry experts.
  • Test ideas before executing them for your organization.
  • Get help when you are stuck.
  • Brainstorm new ideas.
  • Gain access to the reports, data, and analytics you need to prove you are achieving business goals.
  • Have strategic conversations about real metrics, not vanity media impressions, AVEs, or fans/follower numbers.
  • Drive real business results.
  • Work with your very own PR Dream Team.

The PR Dream Team is advanced communications—content marketing, social media advertising, email marketing, contributed content, media relations, attribution, measurement, and more. You have access to the secret sauce that isn’t available to anyone else.

Joining the PR Dream Team is akin to working for one of the largest companies in the world that has a team of hundreds of marketers who have very specific expertise...the kind of expertise that gives you the experience you need to excel in your career and makes you look like a hero.

The Benefits of the PR Dream Team

  • Monthly educational sessions by the Spin Sucks team and/or special expert guests. You’ll stay ahead of the trends that are making your head spin, and you’ll have easy-to-implement action plans.
  • Instant access to more than 35 hours of expert advice on everything from pitching secrets and media relations success to Google Analytics reports and SEO tips.
  • A library of templates, eBooks, webinars, podcasts, and other resources designed to make your job lots less stressful.
  • A private Slack channel where you can network with other professionals, get personal answers to your business questions, and have access to the Spin Sucks team.
  • Discounted or free (even better!) access to future online courses, books, certification lessons, and more
  • Discounted access to upcoming live events (they’re coming; we promise!).

Who Should Join the PR Dream Team?

The PR Dream Team is for those who are forward-thinking, motivated to make change, not risk-adverse, want to learn and learn some more, are willing to give back to fellow community members (and have five or 10 minutes every week to do so), understand the value of mentors, want to share the knowledge they do have, but don’t know it all, and aren’t afraid to ask questions.

The PR Dream Team members consist of agency owners, solopreneurs, corporate communicators, industry experts, and nonprofit advocates. They excel in their careers and are willing to invest in themselves to further their skills and knowledge. They are time-crunched, like everyone else, but are smart enough to ask for help. The PR Dream Team provides the help they need to make it look like they have clones. 

Who Should NOT Join the PR Dream Team?

The PR Dream Team is not for those who don’t like a challenge, don’t like change, won’t take risk, aren’t willing to work hard, can’t make time to answer questions, don’t want to evolve their skills, want to do things the same as always, or don’t have time to help others in the industry right now.

Who Runs the PR Dream Team?

Gini Dietrich

Gini is the founder of Spin Sucks. Her areas of expertise include: Idea generation, content marketing, speaking, teaching, counseling, builiding Lego structures, and riding her bicycle.

Laura Petrolino

Laura is the chief client officer of Spin Sucks. Her areas of expertise include: Client service, analogies, diplomacy, counseling, therapy, patience, optimisim, being bossy, and body building.

What You Can Expect with the PR Dream Team

Expert Advice

Real time expert advice
Webinars and exclusive nterviews
Live Q&As with top industry experts

Exclusive Content

Updated monthly
Based on your needs and questions
Not available to the public 
(except for a fee) 

Monthly Email

Exclusive content
Conversation recaps and member spotlights
Discounts on books, courses, and more

Mike Connell

Mike is the content director at Spin Sucks. His areas of expertise include: Content development and marketing, being comfortable around women, and an amazing Kermit impersonation. 

Dawn Buford

Dawn is the administrative director at Spin Sucks. Her areas of expertise include: Organization, teaching, idea concepting, accountability, productivity, cheering on the Chicago Cubs, and Elon Musk.

Plus instant access to more than 35 hours of expert advice on everything from pitching secrets and media relations success to Google Analytics reports and SEO tips. And a library of templates, eBooks, webinars, podcasts, and other resources designed to make your job lots less stressful.

Join Your PR Dream Team Today

There is no risk in joining the PR Dream Team. If you're not excited about the value of the exclusive content, access to the Spin Sucks team, live Q&As with industry experts, and discounts on events, you can cancel at any time. 

Don't Just Take Our Word for It!

Bill Clifford

I absolutely love the PR Dream Team. The best part is the knowledge that each person has and shares with everyone. It excites me

each day—well maybe not Mondays as much.

Eden Spodek

A new client needed help from someone who understood the intricacies and nuances of digital marketing in China. The most qualified referral came from the PR Dream Team.

Sue Duris

The PR Dream Team is a group that listens, engages, supports and helps!  I can always count on someone in the community to answer a question, provide inspiration or just give me a chuckle!

Invite Your Friends to Join the PR Dream Team