It’s not breaking news Google has been changing things lately.

A lot. About once a month, in fact.

The old ways of optimizing websites and content for search engine optimization are no longer as effective.

Google has changed it up, and today there are new rules we all should follow.

Personally? I think it’s for the better! Continue Reading »

Despite being a professional search marketer, at school my goal was a career in public relations.

I even studied the discipline in university, learning a lot about the skillset required to be an effective communicator.

Understanding the processes and what it takes to be successful in that business is why it puzzles me so many tend to gloss over the importance of search engines.

While keeping up with the (ever-changing) technical requirements of SEO may be beyond the reach of most PR professionals, many of the tactics one would use (such as link building and relationship development) are starting to look a little familiar. Continue Reading »