Gini Dietrich

Use SEO to Augment Your Business Development Plan

By: Gini Dietrich | June 9, 2016 | 
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One of the most important elements of a business development plan is SEO, yet most skip it entirely. Gini Dietrich has why it is critical for prospecting... Read More
Roger Gallager

How SEO and Content Work Hand-in-Hand

By: Roger Gallager | March 23, 2016 | 
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You've produced your content. You published it. You're really proud of it. But no one visits it. Roger Gallager says you are missing ... Read More
Tom Shearman

How to Use Outreach Outside Your Niche for SEO Success

By: Tom Shearman | October 15, 2015 | 
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When you combine media relations with outreach designed toward high domain authority sites, you have SEO success that has high returns and success... Read More
Tara Geissinger

Don’t Ignore SEO Strategy in Favor of Content

By: Tara Geissinger | March 2, 2015 | 
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Content may be king, but your SEO strategy will ensure clients and customers actually find—and read—that content. Here is Tara Geissinger on how to ace ... Read More
Karol Król

Backlinks Matter: Take Control of Them

By: Karol Król | January 28, 2015 | 
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Once you've built a backlink, you have no power over it, right? Wrong. Here's how to drop middle-man links into your site to control your backlinks. ... Read More
Andy Crestodina

Personal SEO: 14 Ways to Polish Your Google Search Results

By: Andy Crestodina | April 2, 2014 | 
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Googled yourself lately? Has it been a while? Give it a try. Surprised? Like what you see? You just did something people do all the time. In fact, there are so many searches for names that they often appear in Google Keyword Planner reports. Personal SEO is important, and it's time to take control of your search results... Read More
Arment Dietrich

Rap Genius: SEO Spam, and the Tough Call at Google

By: Arment Dietrich | January 29, 2014 | 
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Google's decision to reinstate Rap Genius's SEO ranking after a massive penalty for link-spamming highlights the complex nature of user experience and eliminating spam from search results. ... Read More
Blake Boldt

Know Your SEO: How Quality Trumps Quantity

By: Blake Boldt | December 31, 2013 | 
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Tweet Share Share +1 Pin EmailShares 130By Blake Boldt In the early years of SEO, businesses could fill their content with a series of keywords to appease search engines. The search engines were looking at meta descriptions and title tags, displaying websites in results based on how well they were optimized. However, SEO isn’t simply a matter of stuffing pages full of keywords to boost visibility. [&hellip... Read More
Gini Dietrich

Hummingbird Update: What it Means for PR Pros

By: Gini Dietrich | October 3, 2013 | 
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Tweet Share Share +1 Pin EmailShares 419By Gini Dietrich I feel like the sky is falling with all of the changes at Google in the past two months. They are no longer providing the keywords people use to find your site and the Hummingbird update means marketers have to be even smarter about the content we’re creating so we’re found in search results. Add that to the [&hellip... Read More
Gini Dietrich

On-Page SEO Tips for PR Pros

By: Gini Dietrich | August 27, 2013 | 
157
Tweet Share Share +1 Pin EmailShares 372By Gini Dietrich About a week ago, we talked about content marketing and how to get started. In that blog post, I promised to come back and talk about on-page search engine optimization, a topic that still evades many PR professionals. Though experts on storytelling tell you not to start at the beginning, that’s precisely where we’re going to start today. [&hellip... Read More
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