Andy Crestodina

Personal SEO: 14 Ways to Polish Your Google Search Results

By: Andy Crestodina | April 2, 2014 | 
17
Googled yourself lately? Has it been a while? Give it a try. Surprised? Like what you see? You just did something people do all the time. In fact, there are so many searches for names that they often appear in Google Keyword Planner reports. Personal SEO is important, and it's time to take control of your search results... Read More
dev

Rap Genius: SEO Spam, and the Tough Call at Google

By: dev | January 29, 2014 | 
30
Google's decision to reinstate Rap Genius's SEO ranking after a massive penalty for link-spamming highlights the complex nature of user experience and eliminating spam from search results. ... Read More
Blake Boldt

Know Your SEO: How Quality Trumps Quantity

By: Blake Boldt | December 31, 2013 | 
21
By Blake Boldt In the early years of SEO, businesses could fill their content with a series of keywords to appease search engines. The search engines were looking at meta descriptions and title tags, displaying websites in results based on how well they were optimized. However, SEO isn’t simply a matter of stuffing pages full of keywords to boost visibility. The process now requires a more [&hellip... Read More
Gini Dietrich

Hummingbird Update: What it Means for PR Pros

By: Gini Dietrich | October 3, 2013 | 
107
By Gini Dietrich I feel like the sky is falling with all of the changes at Google in the past two months. They are no longer providing the keywords people use to find your site and the Hummingbird update means marketers have to be even smarter about the content we’re creating so we’re found in search results. Add that to the in-depth articles you should already be [&hellip... Read More
Gini Dietrich

On-Page SEO Tips for PR Pros

By: Gini Dietrich | August 27, 2013 | 
157
By Gini Dietrich About a week ago, we talked about content marketing and how to get started. In that blog post, I promised to come back and talk about on-page search engine optimization, a topic that still evades many PR professionals. Though experts on storytelling tell you not to start at the beginning, that’s precisely where we’re going to start today. The beginning (I feel like Julie [&hellip... Read More
Tara Geissinger

New SEO Rules: How to Keep Google Happy

By: Tara Geissinger | April 25, 2013 | 
79
It’s not breaking news Google has been changing things lately. A lot. About once a month, in fact. The old ways of optimizing websites and content for search engine optimization are no longer as effective. Google has changed it up, and today there are new rules we all should follow. Personally? I think it’s for the better!... Read More
Andrew Isidoro

Public Relations SEO: How AuthorRank Can Help

By: Andrew Isidoro | April 18, 2013 | 
23
Despite being a professional search marketer, at school my goal was a career in public relations. I even studied the discipline in university, learning a lot about the skillset required to be an effective communicator. Understanding the processes and what it takes to be successful in that business is why it puzzles me so many tend to gloss over the importance of search engines. While keeping [&hellip... Read More