Be a Guest Blogger

Want to contribute to Spin Sucks?

We are always excited to meet new people with innovative ideas and new ways of looking at the world, but we don’t accept people willy-nilly.

Have a poke around the blog, and get to know our incredible group of contributors. Read their bios. Consider why they write for us, what viewpoints or particular talents they bring to the table, and how you compare.

Laura Petrolino manages guest content for Spin Sucks and Spin Sucks Pro, so if you think you’re a fit, drop her a line.

But wait! Before you reach out to her, you need some guidelines.


As you know, we like to have fun here at Spin Sucks, but we also temper that relaxed atmosphere by consistently delivering top information: The latest trends, hottest topics, and some often controversial analysis on events from the worlds of PR, digital marketing, communications, and social media.

We expect original, unpublished, high quality work, and we welcome opinion and/or controversy – but you better be prepared to back it up, both within the body of the article (with links to research, etc.) as well as in the comment stream.

Trust us, our vibrant and engaged community will not hesitate to debate or challenge you. In a nice way, of course.

Further to that, we require all our contributors be available upon publication (12:00 p.m. CT) to respond to all comments left on their guest post. We require guest bloggers respond to every commenter. If they don’t, we don’t invite them back.

We also ask that you actively share your post within your own social networks.

Your content should be 500 – 750 words long. On occasion we accept up to a thousand words – but only if it’s *incredible*!

Please include links to your personal social media properties, blog/web sites, etc., as well as a short bio, and the email address affiliated with your Gravatar account.

If you don’t have a Gravatar account yet – it’s super easy to set up. Just Google it, and they’ll walk you through the process. Finally, any pictures or screen grabs you embed in your content should also be sent as separate JPGs.

Please do not publish your post on other blogs until 30 days have passed from your Spin Sucks guest post date.

Guest Blogging Tips

Now that all of the Spin Sucks technical requirements are out of the way, here are some extra tips on guest blogging from the master herself – Gini!

Number one – get to know us and what we do. Nothing will kill a pitch faster than the clear indication that the person behind the pitch knows nothing about the blog, or its community. No matter how great the idea.

Think about your topic and carefully consider your keywords. Using the Google Adwords, figure out how your content can compete for search rankings.

Now you’re ready to pitch your content. Make an effort to build a relationship with Laura, or the rest of the team, online. We receive many pitches throughout the day so it’s easy to delete the ones from the people we don’t know.

If you build a relationship with us, the likelihood of your content getting used increases astronomically.

You might not get a response right away. We tend to be about two weeks behind so please be patient. Do follow-up, but please, wait at least two weeks. And the old “I’m going to re-send and cc Gini!” trick only serves to make all of us cranky.

When the 30 days is up after your publication date, and you publish on your own site, make sure you include a sentence – at the start or end – that says, “This originally appeared on Spin Sucks”  and link to the original piece.

That helps the search engines understand it’s repurposed content and not duplicate content that’s been scraped from robots.

Still have questions? Make sure and ask Laura when you reach out to her. She knows all.

Good luck!