Be a Guest Blogger

We Love Our Guest Bloggers!

Seriously, we have an incredible group of contributors and are always excited to meet new people with innovative ideas and new ways of looking at the world.
Jess Ostroff manages guest content for Spin Sucks and Spin Sucks Pro. She can be reached at jostroff@armentdietrich.com.

But wait! Before you reach out to her, you need some guidelines.

As you know, we like to have fun here at Spin Sucks (if you didn’t know that, you might want to familiarize yourself with the blog a bit more before pitching), but we also temper that relaxed atmosphere by consistently delivering top information: The latest trends, hottest topics, and often some controversial analysis on events from the worlds of PR, digital marketing, and communications.

We expect original, unpublished, quality work, and we welcome opinion and/or controversy – but you better be prepared to back it up, both within the body of the article (with links to research, etc.) as well as in the comment stream. Trust us, our vibrant and engaged community will not hesitate to debate or challenge you. In a nice way, of course.

Further to that, we require all our contributors be available upon publication (12:00 p.m. CT) to respond to all comments left on their guest post. We also ask that you actively share your post within your own social networks.

Your content should be 500 – 750 words long. On occasion we accept up to a thousand words – but only if it’s *incredible*!

Please include links to your personal social media properties, blog/web sites, etc., as well as a short bio, and the email address affiliated with your Gravatar account. If you don’t have a Gravatar account yet – it’s super easy to set up. Just Google it, and they’ll walk you through the process.  Finally, any pictures or screen grabs you embed in your content should also be sent as separate JPGs.

Please do not publish your post on other blogs until 30 days have passed from your Spin Sucks guest post date.

Now that all of the Spin Sucks technical requirements are out of the way, here are some extra tips on guest blogging from the master herself – Gini!

Think about your topic and carefully consider your keywords. Using the Google Keyword Tool, figure out how your content can compete for search rankings.

Write your content and include a bio that has your social networks and a link to yourGoogle+ authorship. This tells Google to include your face in the search results.

Now you’re ready to pitch your content. The very first thing you want to do is connect with the content director or blog author on the social networks. Bloggers receive many pitches throughout the day so it’s easy to delete the ones from the people we don’t know. If you build a relationship with them first, the likelihood of your content getting used increases astronomically.

If the blog’s author or content director doesn’t respond immediately, it’s okay to follow-up, but wait a reasonable amount of time and don’t be pushy or a jerk. Sometimes they are simply just busy and haven’t had a chance to get back to you, or the content doesn’t fit. If it’s the latter, many won’t respond so go ahead and ask if it’s just not a good fit before you offer it to another blog.

Once the content is accepted and you are given a publication date, make sure you have some open time on your calendar to not only share, but to engage with the blog’s community. We require guest bloggers respond to every commenter. If they don’t, we don’t invite them back.

When you publish on your own site, make sure you include a sentence – at the start or end – that says, “This blog post first ran on Spin Sucks” and link to the original piece. That helps the search engines understand it’s repurposed content and not duplicate content that is scraped from robots.