Gini Dietrich

Gin and Topics: Men are from Mars, Women are from Venus

By: Gini Dietrich | October 9, 2015 | 
In this week's Gin and Topics, we make fun of men AND women and hilarity ensues. Check that out and other funny videos to end your week... Read More
Corina Manea

You Are Now Allowed to Use Facebook at Work

By: Corina Manea | October 8, 2015 | 
By Corina Manea What company is in the news every month for a few months now? Yep, you guessed. It’s Facebook. Well, Facebook is in the news again, with several changes they are bringing in the coming months. But one of the most interesting moves since launching long-form content and notes is a new app called Facebook at Work. Initially announced in the second half of last year, ... Read More
Gini Dietrich

The Week’s Biggest Social Media News

By: Gini Dietrich | October 8, 2015 | 
In a pure lazy moment, we used the opportunity to write a blog post as a way to share the latest social media news. Check out what's happening right now... Read More
Aly Saxe

Your Client Hates You and You Don’t Even Know it

By: Aly Saxe | October 7, 2015 | 
Your client hates you and you may not know it, says Aly Saxe. She provides five very valid reasons they may be very unhappy and what you can do about it... Read More
Gini Dietrich

How to Build Landing Pages for PR Pros

By: Gini Dietrich | October 7, 2015 | 
Want to prove you are an investment and not an expense? Think about how to create landing pages so you can track your PR efforts. Here is one way to do that... Read More
Florence Mendoza

Five Ways to Write Catchy Infographic Text

By: Florence Mendoza | October 6, 2015 | 
The infographic still is the shiny tool, but too many try to shove as much as they can on one page. Balance with these five tips from Florence Mendoza... Read More
Gini Dietrich

How to Work with Journalists: Straight from a Tribune Panel

By: Gini Dietrich | October 6, 2015 | 
On September 17, our own Gini Dietrich moderated a panel with three Chicago Tribune journalists. Here are 10 things every PR pro can learn from it... Read More
Zachary Evans

What PR Can Learn from Star Wars

By: Zachary Evans | October 5, 2015 | 
Force Friday, a holiday made up by Disney to begin selling Star Wars memorabilia, was a PR nightmare when execution was poor. Zachary Evans has lessons... Read More
Laura Petrolino

What College Football Teaches Us About Brand Development

By: Laura Petrolino | October 5, 2015 | 
Laura Petrolino explains how college football can teach communicators a lot about effective brand development and the elements needed to create strong and enduring brands. ... Read More