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By: Gini Dietrich | May 20, 2013 |
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If you are reading this in your email or Reader today, click over and stop by the blog today. Something new and exciting is there. If you’re reading on the blog, surprise! Thanks to Nick Harrison at Dashal and our fearless content director, Lindsay Bell-Wheeler, the site has a brand, spanking new design. A few things to note: The big orange “Go Pro” button takes you ... Read More
By: Gini Dietrich | May 19, 2013 |
Welcome to 33rd edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you hurry over and enter your email ... Read More
By: Gini Dietrich | May 17, 2013 |
Have I mentioned how happy I am cycling season has begun? Pete the Tapeworm is out in full force now. I missed him! This weekend Mattie Dietrich (the one who brought you H-I-larious) is visiting us and she’s going to be mad I mentioned her here, but didn’t hyperlink her name. Please someone (other than me) explain to her you need to have an online presence ... Read More
By: Gini Dietrich | May 17, 2013 |
I’ve been holding on to this one for a long time because I wanted to wait until her birthday. Happy Birthday, Aimee West! For those of you who don’t know Aimee, allow me to introduce you. She began her career as a printer and then became pretty adept at creating and designing websites. But when social media hit the scene, she dug in to learn some ... Read More
By: Christine Larade | May 14, 2013 |
There exists a special tool that can comfort people, share both good news and bad, and connect kindred spirits in a way that simply was not possible a few short years ago. While giving comfort has always been around, the ability to comfort strangers is still new. Let’s call it human social media. When my daughter was born 16 years ago, I was young, exhausted, and ... Read More
By: Gini Dietrich | May 14, 2013 |
In a couple of weeks, I am keynoting Social Capital in Ottawa (love my Canadians!) and my topic is Blogging, Community, and Making it Work. As I begin to think about what I’ll present during that hour, I’ve been thinking about our community here and how proud I am of each and every one of you. Last week, we had a situation where you came to ... Read More
By: Gini Dietrich | May 13, 2013 |
A couple of weeks ago, Brian Tudor tweeted DJ Waldow and me and said, “What makes an engaged brand on Twitter?” We had a back-and-forth discussion about what it entails: Conversation, shares, retweets, and shares of others’s content. Brian said, “Okay, then. Why does Nestivity say the 25 most engaged brands on Twitter do none of those things?” We looked at what he was describing and ... Read More
By: Gini Dietrich | May 12, 2013 |
Welcome to 32nd edition of The Three Things, the weekly update of three links, podcasts, videos, or books you can’t miss from Michael Schechter (Honora, A Better Mess), Howie Goldfarb (Blue Star Strategic Marketing), and me! For those of you new to this series, The Three Things arrives in your inbox on Sunday mornings (unless you don’t suscribe, but that can easily be fixed if you hurry over and enter your email ... Read More
By: Gini Dietrich | May 10, 2013 |
It’s Friday. It’s spring time. Cycling season officially began this week. It’s happy time! First things first, did you see Iron Man 3 last weekend? If you haven’t yet seen it, it’s definitely a big screen movie. I saw it in 3D (mmmmm…RDJ in 3D) and it was worth the few extra bucks. Also, Gwyneth Paltrow is stunning in it. I have a crush on her, ... Read More
By: Gini Dietrich | May 10, 2013 |
If you spend any times in the comments here (with the crazies), you already know Joe Cardillo. He’s become a permanent part of the community and was welcomed with open arms. He’s smart, he’s witty, and he’s obsessed with Big Data, which makes him definitely a friend of mine. I learned something new about him today as I wrote this. He no longer works for PR ... Read More
