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Gini Dietrich

A Review of Livefyre

By: Gini Dietrich | March 15, 2011 | 
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If you visit Spin Sucks often, you already know about Livefyre, the commenting system we’ve been using since September. It’s been in beta until last week and yesterday I received an email from CEO and founder, Jordan Kretchmer, that the rollout of the full launch is finished.

I was waiting until now to extol all the great things about Livefyre  so that, if you’re convinced, you can install the plugin.

A few of the features they want you to know:

  • Blazing fast performance upgrades
  • New comment stream design and features (you also can post your comment to Twitter or Facebook, if you want)
  • New sign-in options (Google, Twitter, Facebook, LinkedIn, Livefyre, or your own account)
  • Mobile commenting (it works on your phone and tablet; I know because I’ve tried)
  • Advanced moderation where you can ban users or delete comments right on the blog instead of going into your admin
  • Enterprise-level scaling and stability

I love all of the features listed above, but what I love more is the ability to create an engaged community.

Since we began using the system six months ago, we’ve found:

  • Traffic is up 99 percent
  • Pageviews are up 86 percent
  • Comments are up 27 percent (on average)
  • Tweets are up 121 percent (through the TweetMeme button)
  • Visits from Facebook are up 139 percent
  • Organic search is up 98 percent
  • Engagement points are up 68 percent (as tracked by PostRank)

We also were added to the AdAge Power 150 and have climbed from 95 (where we entered) to 53 (today). And, on Technorati, we’ve moved from 105 to 29 among business blogs.

Of course, not all of this is due to Livefyre (I’d like to think the content has something to do with it), but it gives you a measurable look at how it works.

But what I really, really love? Tagging people in the comments and the ability to receive only ONE email for all of the comments. For instance, if you comment on this blog post and want to talk about one of your friends, you can tag them via one of your social networks by using the @ sign. And, if people leave a bunch of comments within one hour, Livefyre aggregates all of them into one email. I love that!

We’ve had to be patient during the beta testing: Some of you haven’t been able to comment, some have been told you can’t like a comment, and some of you haven’t been able to tag. Internet Explorer doesn’t seem to work, but Firefox works brilliantly. All of that seems to be minor because Jordan, Jenna Langer, Jeremy Hicks, and the rest of their team really listen and respond. I’ve never seen them get defensive to criticism, but I have seen them listen and make changes, based on our feedback.

So what are you waiting for? Install the plugin already!

P.S. If you’ve had experience with Livefyre (here, on your blog, or on another’s blog), I’d love to hear your feedback.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is available now.

213 comments
swaziX
swaziX

I'm wondering what version of Livefyre you have installed here - I can post here but not on another site (just see a spinning icon) so maybe a newer version is available for that other site? Thanks!

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JosephBryan
JosephBryan

Test out the system, liking the SEO potential a lot. Going to give it a go and see how she flys.

Scholar Mel
Scholar Mel

I just installed at my site for it's 3rd anniversary. I think it blows Disqus and Intense Debate out of the water.

Your article motivates me to keep it on my site. I can't wait to see how it is going to improve my site. :-)

griffin631
griffin631

I wonder whether livefyre keeps all posted comments.

I lost 150 comments with Disqus about 7 months ago

snasta
snasta

Thanks for the article. Just installed it on Gizmohound.com

JasonReynolds
JasonReynolds

Really interested in LiveFyre and this post really helped me to trust that it's worth testing out. Thanks for that!

segovia
segovia

Just checked out LiveFyre at the BlogWorld Explo LA and I'm stoked to get this up and running on our site @yogahub

JimVanWyck
JimVanWyck

@harlankilstein I think Livefyre might be the way to go, esp. since they pull twitter and Facebook comments back into the blog.

vballerin
vballerin

In your opinion how does livefyre compare to the commentluv premium?

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osakasaul
osakasaul

You will have to explain "blazing fast." I made LiveFyre account and still can never, ever get in to commen on a blog uing LiveFyre with their auth pop-up. I have to open a seperatewindow, go to livefyre.com, and still cannot log-in with the username and password I used; must do so via Twitter or Facebook!

Tried DISQUS yet? Now that's fast - and it works.

johnheaney
johnheaney

Gini, thanks for doing all the hard work and reviewing the commenting options so I don't have to. I'm getting a new blog set up now and decided to incorporate Livefyre because I used it on your blog and you spent considerable time making your informed choice. My job is made just a little easier every time I can steal a bit of your personal brilliance.

Brandon J.
Brandon J.

I'm hoping they add a comment as guest feature soon, that's maybe the one thing I've noticed so far that they really need.

Darren Sproat
Darren Sproat

I am considering LiveFyre for my blog and am impressed by all the positive reviews from bloggers like you. Furthermore, my experiences with @livefyre support so far have been second to none... very responsive and courteous. I have to admit, I am a little attached to CommentLuv at the moment, which is making the decision a difficult one. I have used Disqus and Intense Debate as well and, while they are worthy systems, they just seem a little too 'busy' for me. Great read, Gini, thank you.

Ricardo Bueno
Ricardo Bueno

@ginidietrich I've used Disqus for such a long time (I use them on my two primary sites at present). They do just about everything I need in a comment system and so I've been hesitant to change to much of anything else.

Today however, that's changed. I'm sitting here on a Sunday afternoon fixing a few things on my site and decided to take the leap and install livefyre. I'm going to give it a test-drive for 30 days and see how it goes :-)

For Him
For Him

 @Scholar Mel This is true. Disqus never load easily these days it seems that they already gave up.

gmachlan
gmachlan

@JasonReynolds

Me too! I will convert my WP site this week. It may be the first and only time that I get ahead of my techno mentor @kirsten winkler

She will be sooooo jealous if I can get a good social engagement on my blog. Truthfully I have been ignoring the social engagement thingy. I am about to launch a major new direction for our Edupunk-Edupurenuer-Edutainment site with podcasting.

The nly thing missing from this "Livefyre" plugin is a spell checker!

ginidietrich
ginidietrich moderator

@osakasaul I actually never use the login on Livefyre. I always just login with my Twitter account.

patricksplace
patricksplace

@osakasaul I tried Disqus. TWICE. Really liked it, but it would never sync correctly with WordPress. I was constantly having to resync it to get comments to display properly, and I kept receiving database errors. Their tech support was very responsive, but essentially gave me the "deactivate all your other plugins and reactivate them one by one until you find the cause," which is tech-support-speak for, "It's not our problem...good luck with that."

Brandon J.
Brandon J.

@osakasaul Did you forget your login info, it's pretty fast to me (no I'm not trying to be funny, that happens to me with Intense Debate).

ginidietrich
ginidietrich moderator

@Brandon J. It doesn't bother me not to have a guest feature. I like knowing who I'm talking to! :)

ginidietrich
ginidietrich moderator

@Darren Sproat Rumor has it Livefyre will soon have a CommentLuv feature so the decision won't be so difficult very soon.

theanswerguy
theanswerguy

@ginidietrich @theanswerguy  Gini, I'm hoping to, but we're running into some kinda of disturbing issues already. Of course <grin> I AM the answer guy, so what would you expect? ;-)

Marks Spencer
Marks Spencer

@For Him Disqus have stop updating their plugin i guess.

Brandon J.
Brandon J.

@ginidietrich lol well you do have a point, but on the other hand as new guy on the scene I need to provide every incentive to comment as I can, plus I don't mind going troll hunting.... Then again I just started using Disqus and I notice a lot of people have disdain towards it even with the guest comment feature.

Ricardo Bueno
Ricardo Bueno

@ginidietrich There's one or two things I wish they'd change, but otherwise, so far so good. Hope you're having an epic Sunday and enjoy the basketball game if you're into that sorta thing :-)

ginidietrich
ginidietrich moderator

@worthyofchoice Log out. And when you click "post comment," it'll bring up a Livefyre box and a box with a bunch of social network icons.

ginidietrich
ginidietrich moderator

@Brandon J. I probably shouldn't tell you this, but I have a friend who has created a different identity so he can troll. No one said you had to sign in as yourself.

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