Gini Dietrich

A Review of Livefyre

By: Gini Dietrich | March 15, 2011 | 
236

If you visit Spin Sucks often, you already know about Livefyre, the commenting system we’ve been using since September. It’s been in beta until last week and yesterday I received an email from CEO and founder, Jordan Kretchmer, that the rollout of the full launch is finished.

I was waiting until now to extol all the great things about Livefyre  so that, if you’re convinced, you can install the plugin.

A few of the features they want you to know:

  • Blazing fast performance upgrades
  • New comment stream design and features (you also can post your comment to Twitter or Facebook, if you want)
  • New sign-in options (Google, Twitter, Facebook, LinkedIn, Livefyre, or your own account)
  • Mobile commenting (it works on your phone and tablet; I know because I’ve tried)
  • Advanced moderation where you can ban users or delete comments right on the blog instead of going into your admin
  • Enterprise-level scaling and stability

I love all of the features listed above, but what I love more is the ability to create an engaged community.

Since we began using the system six months ago, we’ve found:

  • Traffic is up 99 percent
  • Pageviews are up 86 percent
  • Comments are up 27 percent (on average)
  • Tweets are up 121 percent (through the TweetMeme button)
  • Visits from Facebook are up 139 percent
  • Organic search is up 98 percent
  • Engagement points are up 68 percent (as tracked by PostRank)

We also were added to the AdAge Power 150 and have climbed from 95 (where we entered) to 53 (today). And, on Technorati, we’ve moved from 105 to 29 among business blogs.

Of course, not all of this is due to Livefyre (I’d like to think the content has something to do with it), but it gives you a measurable look at how it works.

But what I really, really love? Tagging people in the comments and the ability to receive only ONE email for all of the comments. For instance, if you comment on this blog post and want to talk about one of your friends, you can tag them via one of your social networks by using the @ sign. And, if people leave a bunch of comments within one hour, Livefyre aggregates all of them into one email. I love that!

We’ve had to be patient during the beta testing: Some of you haven’t been able to comment, some have been told you can’t like a comment, and some of you haven’t been able to tag. Internet Explorer doesn’t seem to work, but Firefox works brilliantly. All of that seems to be minor because Jordan, Jenna Langer, Jeremy Hicks, and the rest of their team really listen and respond. I’ve never seen them get defensive to criticism, but I have seen them listen and make changes, based on our feedback.

So what are you waiting for? Install the plugin already!

P.S. If you’ve had experience with Livefyre (here, on your blog, or on another’s blog), I’d love to hear your feedback.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

Trackbacks

  1. […] to Brankica, whose tweet led me to Dino which then got me an invite to Triberr and then over to Spin Sucks and a review of the Livefyre comment system, which I’ve now installed […]

  2. […] and Livefyre allow you to create your own ID, or use social profiles from Twitter and […]

  3. […] like Livefyre, I’d like to take some credit for the content and the community, but Triberr has helped us […]

  4. […] So give it a try, and let me know what you think!  Also, here is Gini’s review of LiveFyre. […]

  5. […] scheint der Echtzeit-Ansatz von Livefyre gelungen zu sein, jedenfalls führt man bei spinsucks eine durchschnittliche Zunahme von 27 % bei der Kommentarzahl auf den Einsatz von Livefyre […]

  6. […] everyone from Gini Dietrich to Patrick Phillips and Shonali Burke pointed out positive impacts on metrics, conversion, and […]

  7. […] A Review of Livefyre @ SpinSucks […]

  8. […] otherwise.  They both have complemented the tool — Danny the prodigal son and Gini’s glowing review – but more importantly, I’m fairly active in the comments of on their respective […]

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