Gini Dietrich

A Review of Livefyre

By: Gini Dietrich | March 15, 2011 | 
234

If you visit Spin Sucks often, you already know about Livefyre, the commenting system we’ve been using since September. It’s been in beta until last week and yesterday I received an email from CEO and founder, Jordan Kretchmer, that the rollout of the full launch is finished.

I was waiting until now to extol all the great things about Livefyre  so that, if you’re convinced, you can install the plugin.

A few of the features they want you to know:

  • Blazing fast performance upgrades
  • New comment stream design and features (you also can post your comment to Twitter or Facebook, if you want)
  • New sign-in options (Google, Twitter, Facebook, LinkedIn, Livefyre, or your own account)
  • Mobile commenting (it works on your phone and tablet; I know because I’ve tried)
  • Advanced moderation where you can ban users or delete comments right on the blog instead of going into your admin
  • Enterprise-level scaling and stability

I love all of the features listed above, but what I love more is the ability to create an engaged community.

Since we began using the system six months ago, we’ve found:

  • Traffic is up 99 percent
  • Pageviews are up 86 percent
  • Comments are up 27 percent (on average)
  • Tweets are up 121 percent (through the TweetMeme button)
  • Visits from Facebook are up 139 percent
  • Organic search is up 98 percent
  • Engagement points are up 68 percent (as tracked by PostRank)

We also were added to the AdAge Power 150 and have climbed from 95 (where we entered) to 53 (today). And, on Technorati, we’ve moved from 105 to 29 among business blogs.

Of course, not all of this is due to Livefyre (I’d like to think the content has something to do with it), but it gives you a measurable look at how it works.

But what I really, really love? Tagging people in the comments and the ability to receive only ONE email for all of the comments. For instance, if you comment on this blog post and want to talk about one of your friends, you can tag them via one of your social networks by using the @ sign. And, if people leave a bunch of comments within one hour, Livefyre aggregates all of them into one email. I love that!

We’ve had to be patient during the beta testing: Some of you haven’t been able to comment, some have been told you can’t like a comment, and some of you haven’t been able to tag. Internet Explorer doesn’t seem to work, but Firefox works brilliantly. All of that seems to be minor because Jordan, Jenna Langer, Jeremy Hicks, and the rest of their team really listen and respond. I’ve never seen them get defensive to criticism, but I have seen them listen and make changes, based on our feedback.

So what are you waiting for? Install the plugin already!

P.S. If you’ve had experience with Livefyre (here, on your blog, or on another’s blog), I’d love to hear your feedback.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

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234 Comments on "A Review of Livefyre"

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Ike
5 years 1 month ago

Gini, I logged in and tried posting a comment from the new IE9, which is a VERY standards-compliant browser. (Not to mention fast, and full of the same features you got used to with Opera and Firefox.)

That it is not working in IE9 concerns me.

ginidietrich
ginidietrich
5 years 1 month ago

@Ike Dear curmudgeon: Please read “Internet Explorer doesn’t seem to work, but Firefox works brilliantly.” I know they’re working on it. Love, Gini

Ike
5 years 1 month ago

@ginidietrich Dear Curmudgeon-Slayer:

IE9 was just officially released this morning — I was under the assumption that most people hitting Livefyre with IE were doing so with IE6, IE7 or IE8.

Love you more, Ike.

alanbr82
alanbr82
5 years 1 month ago

I do like it from a commenting point of view. The easier it is to sign up the more you will get. I hate filling out forms. How simple was it to install with Word Press? When linked to an account is it digging deeper on the back end?

alanbr82
alanbr82
5 years 1 month ago

@ginidietrich @Ike Chrome and Safari work perfectly as well.

ginidietrich
ginidietrich
5 years 1 month ago

@Ike Oh hell. I don’t know anything about IE. I thought only old people used it.

johnfalchetto
5 years 1 month ago

I have recently downloaded and solved a small issue on the new upgrade thanks to Danny Brown. Thanks mate.

Only small point is that CommentLuv doesnt work with it now.

Jenna and Carlos at Livefyre rock, they helped me through the issue and gave me feedback regarding the compatibility with commentluv.

A great product now I need to decide, commentluv or livefyre?

ginidietrich
ginidietrich
5 years 1 month ago

@alanbr82 It’s super, super easy to install (just activate the plugin) and it brings in all of your comments automatically. I think it took about 10 minutes to transfer all of our comments. What do you mean digging deeper?

ginidietrich
ginidietrich
5 years 1 month ago

@johnfalchetto Great point about the CommentLuv. I know that was dannybrown first reaction to it last summer. I wonder if they’ll add it?

bdorman264
bdorman264
5 years 1 month ago
Yep, I’m one of those IE9 guys; I didn’t know any better and thought I had been blocked…….but oh no, you can’t keep me out………….like a bad penny I keep turning up. Livefyre has been very helpful and responded to every request and told me how they were trying to fix the problem. In the meantime on a recommendation from @lifeforinstance I downloaded Google Chrome and now sign in thru there and life is good again. I’m glad they are the greatest thing since sliced bread for you Gini and they do seem like people who really care and try… Read more »
alanbr82
alanbr82
5 years 1 month ago

@ginidietrich Some apps when linking with your id they grab other info about you. Facebook linking in particular, data mining of sorts.

Beamena
5 years 1 month ago
I’m building a new blog Gini and I’m between livefyre and disqus because of the beta version, now you let me doubt again hehehe. Seems like it has very good options also I can see your results which look pretty good though. I was one who had trouble do you remember right, so I have to see what works better with my public. The thing is you always want to see comments about your post and when you finally got it ( that anyone wants to write) BOOM it doesn’t work, so people get frustrated. Now something is clear it… Read more »
ginidietrich
ginidietrich
5 years 1 month ago

@Beamena It’s out of beta now so all of the bugs you experienced before are fixed. I recommend it!

ginidietrich
ginidietrich
5 years 1 month ago

@bdorman264 I’m just happy you’re back!

ginidietrich
ginidietrich
5 years 1 month ago

@alanbr82 Ah. No, I don’t think they do that, but I’ll ask jennalanger to comment on it.

SeanMcGinnis
SeanMcGinnis
5 years 1 month ago

I’m not even going to read this. I prefer to wait for my in-person, live review that was promised to me last week. 😉

ginidietrich
ginidietrich
5 years 1 month ago

@SeanMcGinnis LOL! Fair…you’ll get that on Thursday.

Ike
5 years 1 month ago

@ginidietrich You should respect your crusty elders.

johnfalchetto
5 years 1 month ago

@ginidietrich undefined THey will bring it up in their next meeting, as I said they are super reactive :)

ginidietrich
ginidietrich
5 years 1 month ago

@johnfalchetto I think you’re right!

ginidietrich
ginidietrich
5 years 1 month ago

@Ike I LOVE YOU!!

DannyBrown
5 years 1 month ago

I just got called “undefined” on twitter from a @johnfalchetto notification so not *all* bugs are ironed out 😉 @ginidietrich @Beamena

DannyBrown
5 years 1 month ago

@johnfalchetto It’s the reason I’m holding off re-activating it on my blog. I love the option to let commenters leave a link to their blog – it’s a nice way of saying thank you for reading, now let my community read your stuff. If that can be added, I’ll re-activate. :)

DannyBrown
5 years 1 month ago

Who the f*ck is Ike? @Ike @ginidietrich

DannyBrown
5 years 1 month ago

Livefyre is a great system, probably my favourite of the third-party options. Couple of additions I’d like to see:

1. CommentLuv (or a similar option, based around CL) to reward your readers.

2. The ability to hit the comment count number on a post and be taken straight to the comments section.

Keeping an eye on any changes to see if it’ll be re-activated over at my blog, but definitely on the right track :)

Ike
5 years 1 month ago

@ginidietrich Ahhh… nothing like a Crusty Elder Crush.

ginidietrich
ginidietrich
5 years 1 month ago

@DannyBrown I agree with those two additions. I didn’t realize how much it bothers me that I can’t go directly to a comment…but it bothers me.

ginidietrich
ginidietrich
5 years 1 month ago

@DannyBrown @Ike He’s a crusty old guy.

jkretch
5 years 1 month ago

@Ike IE 9 compatibility will be here in the next day. It was released publicly a little ahead of schedule.

rustyspeidel
rustyspeidel
5 years 1 month ago

@ginidietrich @DannyBrown @Ike Watch it, sister. We can still kick your ass in a variety of meaningful ways!

jkretch
5 years 1 month ago

@DannyBrown hello there sir! The ability to go directly to comments from clicking the comment count number isn’t on us. That link will go wherever it’s told to by the site, and it can be set universally in your template.

jennalanger
5 years 1 month ago

@Ike @ginidietrich Hey Ike, we’re working on IE9 support, and now that it’s out of beta there should be less unknowns than before. We’ll keep you posted!

ginidietrich
ginidietrich
5 years 1 month ago

@rustyspeidel @DannyBrown @Ike Oh please. I’m not scared!

jennalanger
5 years 1 month ago

@Ike @ginidietrich And there goes @jkretchbeating me to the punch! :)

jkretch
5 years 1 month ago

@alanbr82 @ginidietrich Jordan from Livefyre here, we don’t take any other data from your social logins. We have the options there to make it easier for you to comment an that’s all. No devious intentions I promise :)

jennalanger
5 years 1 month ago

@jkretch @alanbr82 @ginidietrich …and we might send you a happy birthday email if you’re lucky 😉

jkretch
5 years 1 month ago

@DannyBrown @johnfalchetto @ginidietrich @Beamena Jordan from Livefyre here. There are still a few kinks to be worked out from the upgrade. We’re aware of them and are working hard to take care of the dew that remain fast.

DannyBrown
5 years 1 month ago

Would it be something that can be added by Livefyre, mate? A lot of bloggers aren’t technically inclined to mess with their template – would be cool to have as part of the system (especially since you draw directly from the WordPress comment loop to integrate Livefyre with)?

Cheers! :)@jkretch

jkretch
5 years 1 month ago

@DannyBrown we’ll see what we can do. I’m guessing it’s a pretty easy one to add, but will run it by the geniuses today to get a timeframe.

jkretch
5 years 1 month ago

@DannyBrown being called “undefined” is a compliment! No one, not even livefyre, can put you in a box 😉

3HatsComm
3HatsComm
5 years 1 month ago

@DannyBrown I’ve mentioned the CommentLuv type option before, but forgot about going directly to comments as I’ve linked to comments for blog posts. Good one.

KenMueller
KenMueller
5 years 1 month ago

@ginidietrich does it transfer well from disqus?

joey_strawn
5 years 1 month ago

Most of what I would say has already been said, but I started using it pretty much right after you and Danny signed up and I’ve loved it. I’ve seen an increase in comment traffic and site traffic as well and I love how well it integrates into not only my blog, but my blogging community.

Every system has bugs, but the Livefyre system has support that I haven’t found anywhere else.

joey_strawn
5 years 1 month ago

@KenMueller @ginidietrich It did for me. I had zero issues transitioning from Disqus to Livefyre.

ginidietrich
ginidietrich
5 years 1 month ago

@KenMueller It transferred really well for me. It took about 10 minutes to transfer everything, but it was painless.

ginidietrich
ginidietrich
5 years 1 month ago

@joey_strawn Yes! What <—- he said!

3HatsComm
3HatsComm
5 years 1 month ago

@rustyspeidel @ginidietrich @DannyBrown @Ike Ya’ll are cracking me up.. and reminded me I need to get my dad a new ‘Old Guys Rule’ shirt.. love those.

3HatsComm
3HatsComm
5 years 1 month ago

How do you get the ONE EMAIL notification thing, Oh Lifefyre swami? I know I can unfollow a conversation, just curious about how to limit the emails. Mentioned it over on @Shonali blog about that and the CommentLuv feature. It’s looking good, have to admit that. Wondering about the sign in options, if there are still some hold-outs who would just rather name, email, URL vs. something social or registration required (a peeve of mine – to be blogged at later date)? I get the fight spam aspect, just curious.

ginidietrich
ginidietrich
5 years 1 month ago

@3HatsComm I think it happens when people comment within one hour. Or maybe it’s a moderator thing? Now I’ll have to pay attention to the number of emails I get from the other blogs with Livefyre on them.

KenMueller
KenMueller
5 years 1 month ago

@joey_strawn @ginidietrich awesome. the transition shall be made either tonight, or tomorrow

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