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Gini Dietrich

A Review of Livefyre

By: Gini Dietrich | March 15, 2011 | 
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If you visit Spin Sucks often, you already know about Livefyre, the commenting system we’ve been using since September. It’s been in beta until last week and yesterday I received an email from CEO and founder, Jordan Kretchmer, that the rollout of the full launch is finished.

I was waiting until now to extol all the great things about Livefyre  so that, if you’re convinced, you can install the plugin.

A few of the features they want you to know:

  • Blazing fast performance upgrades
  • New comment stream design and features (you also can post your comment to Twitter or Facebook, if you want)
  • New sign-in options (Google, Twitter, Facebook, LinkedIn, Livefyre, or your own account)
  • Mobile commenting (it works on your phone and tablet; I know because I’ve tried)
  • Advanced moderation where you can ban users or delete comments right on the blog instead of going into your admin
  • Enterprise-level scaling and stability

I love all of the features listed above, but what I love more is the ability to create an engaged community.

Since we began using the system six months ago, we’ve found:

  • Traffic is up 99 percent
  • Pageviews are up 86 percent
  • Comments are up 27 percent (on average)
  • Tweets are up 121 percent (through the TweetMeme button)
  • Visits from Facebook are up 139 percent
  • Organic search is up 98 percent
  • Engagement points are up 68 percent (as tracked by PostRank)

We also were added to the AdAge Power 150 and have climbed from 95 (where we entered) to 53 (today). And, on Technorati, we’ve moved from 105 to 29 among business blogs.

Of course, not all of this is due to Livefyre (I’d like to think the content has something to do with it), but it gives you a measurable look at how it works.

But what I really, really love? Tagging people in the comments and the ability to receive only ONE email for all of the comments. For instance, if you comment on this blog post and want to talk about one of your friends, you can tag them via one of your social networks by using the @ sign. And, if people leave a bunch of comments within one hour, Livefyre aggregates all of them into one email. I love that!

We’ve had to be patient during the beta testing: Some of you haven’t been able to comment, some have been told you can’t like a comment, and some of you haven’t been able to tag. Internet Explorer doesn’t seem to work, but Firefox works brilliantly. All of that seems to be minor because Jordan, Jenna Langer, Jeremy Hicks, and the rest of their team really listen and respond. I’ve never seen them get defensive to criticism, but I have seen them listen and make changes, based on our feedback.

So what are you waiting for? Install the plugin already!

P.S. If you’ve had experience with Livefyre (here, on your blog, or on another’s blog), I’d love to hear your feedback.

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

206 comments
JosephBryan
JosephBryan

Test out the system, liking the SEO potential a lot. Going to give it a go and see how she flys.

Scholar Mel
Scholar Mel

I just installed at my site for it's 3rd anniversary. I think it blows Disqus and Intense Debate out of the water.

Your article motivates me to keep it on my site. I can't wait to see how it is going to improve my site. :-)

griffin631
griffin631

I wonder whether livefyre keeps all posted comments.

I lost 150 comments with Disqus about 7 months ago

segovia
segovia

Just checked out LiveFyre at the BlogWorld Explo LA and I'm stoked to get this up and running on our site @yogahub

JimVanWyck
JimVanWyck

@harlankilstein I think Livefyre might be the way to go, esp. since they pull twitter and Facebook comments back into the blog.

vballerin
vballerin

In your opinion how does livefyre compare to the commentluv premium?

Restylane lip
Restylane lip

Info PR: 3 I: 0 L: error LD: error I: 1,030 Rank: 32165 Age: January 14, 2007 I: 1 whoissourceRobo: yesSitemap: no Rank: 291749 Price: 509 Links: 36(1)|95(6) Density
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private doctor london

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<p>Building a home studio is preferred. This way, you can work from home and record at your convenience. You can set your own hours and also have the flexibility to record custom auditions for clients. Although purchasing a home studio is a considerable financial investment, it is better in the long-term and will save you time, resources, and money, particularly when you have to record revisions for a client.</p>

rajeshtws
rajeshtws

Info PR: 3 I: 1,970 L: error LD: error I: 1,030 Rank: 32106 Age: January 14, 2007 I: 1 whoissourceRobo: yesSitemap: no Rank: 291749 Price: 509 Links: 0|0 Density
<p>Building a home studio is preferred. This way, you can work from home and record at your convenience. You can set your own hours and also have the flexibility to record custom auditions for clients. Although purchasing a home studio is a considerable financial investment, it is better in the long-term and will save you time, resources, and money, particularly when you have to record revisions for a client.</p>

osakasaul
osakasaul

You will have to explain "blazing fast." I made LiveFyre account and still can never, ever get in to commen on a blog uing LiveFyre with their auth pop-up. I have to open a seperatewindow, go to livefyre.com, and still cannot log-in with the username and password I used; must do so via Twitter or Facebook!

Tried DISQUS yet? Now that's fast - and it works.

johnheaney
johnheaney

Gini, thanks for doing all the hard work and reviewing the commenting options so I don't have to. I'm getting a new blog set up now and decided to incorporate Livefyre because I used it on your blog and you spent considerable time making your informed choice. My job is made just a little easier every time I can steal a bit of your personal brilliance.

Brandon J.
Brandon J.

I'm hoping they add a comment as guest feature soon, that's maybe the one thing I've noticed so far that they really need.

Darren Sproat
Darren Sproat

I am considering LiveFyre for my blog and am impressed by all the positive reviews from bloggers like you. Furthermore, my experiences with @livefyre support so far have been second to none... very responsive and courteous. I have to admit, I am a little attached to CommentLuv at the moment, which is making the decision a difficult one. I have used Disqus and Intense Debate as well and, while they are worthy systems, they just seem a little too 'busy' for me. Great read, Gini, thank you.

Ricardo Bueno
Ricardo Bueno

@ginidietrich I've used Disqus for such a long time (I use them on my two primary sites at present). They do just about everything I need in a comment system and so I've been hesitant to change to much of anything else.

Today however, that's changed. I'm sitting here on a Sunday afternoon fixing a few things on my site and decided to take the leap and install livefyre. I'm going to give it a test-drive for 30 days and see how it goes :-)

patricksplace
patricksplace

I like Livefyre a lot. My one problem is that it REQUIRES your visitors to either register or use a login to some social media service they're part of elsewhere. I know some bloggers who have no interest in connecting their Facebook accounts to blog comments; they keep Facebook private and reserved for people they actually know. That may be old-fashioned these days, but that's my readership and I have to respect that.

If there were an option to sign in as a "guest," the way Disqus allows, I'd have Livefyre up and running on my site right now.

gvnb
gvnb

Like Livefyre because it took mere seconds to sign up, comment, connect - that is for someone who will leave a site if any step is befuddling in any way.

BicycleLab
BicycleLab

Great article Gini. So far it has worked great. No problems. Thanks for the rec.

StaticSilva
StaticSilva

How would you install this on Blogger using the Custom Platform code? Please help!

Michael Gorey
Michael Gorey

Testing it on my blog and so far I'm impressed.

Yennings
Yennings

Found problem, plugin clash (Autoptimize) on WP. i deactivated it and it works like a treat. I used to have Disqus but i was having major roblems with that.

Livefyre seems a very good solution

Yennings
Yennings

Ive just started to use the Livefyre comments system and although it seems to work nice oin this site, im having trouble on mine. its not working

richescorner
richescorner

Is it just me, or is there no way to go into the comment admin/moderation page from the wordpress dashboard? Is it only accessible from the blog post itself?

richescorner
richescorner

I'm checking out livefyre running on other blogs and signed up for an account. I like the social media aspects of it. So far I've found one bug in not being able to update my profile with my website url. I haven't seen that particular bug documented anywhere, but of course it is a problem for me.

Otherwise, it seems very intuitive and has good sharing options.

Lance
Lance

Gini,

Impressive results!!

I've tried the plugin a couple of times in recent months - and love it except for one feature: the comment box remains on pages/posts where I've closed comments. Jenna, from Livefyre, has been extremely helpful in letting me voice my concerns.

For the moment, I have the plugin turned off. As soon as this issue is resolved, I'm back to using it - I love it otherwise!!

LindsayMAllen
LindsayMAllen

I have to give @livefyre credit. I could NOT get it to work on either of my browsers (Safari and Firefox on a Mac), tweeted about the problem, received prompt follow-up from the person who maintains the Twitter account, sent off an e-mail explaining the problems I was having (and illustrating them with screen captures) ... and a few hours into the next business day, I received an e-mail saying a fix had been pushed out based on my feedback and screenshots. That was earlier today ... and here I am commenting on your blog now! Amazing tech support/customer service, especially for a FREE service.

bcromlish
bcromlish

Nice Post - I've actually been helping Lori build her blog @lifeforinstance and happen to find @livefyre in the process. I think it is a pretty awesome system. It has helped create incredibly engaged conversations, which is rare. Still couple bugs, but Im understanding to that.

@Griddy (I have a feeling that isn't going to work). I think you should get Livefyre instead of commentLuv. Besides recent posts feature, whats better with commentLuv?

I personally am not really a fan of comment, blogger response, new comment, blogger response. "You are great!", "So are you!"

Griddy
Griddy

Awesome review Gin! Great of you to write this up.

I don't have Livefyre installed on my blog - but between you, @shonali and @joey_strawn , I tend to use it quite often. As you well know - I've had my minor hiccups with the system but one thing I will say for sure is that their support is exceptional! Heck, Jenna and Jeremy are always ready and willing to help out and they do so in a prompt and efficient manner. I seriously take my hat off to them both!

Although I currently use Disqus - I will be switching it very soon. Now all I gotta do is figure out what to do - Livefyre or commentLuv...shucks - I hate having to choose! if only we could merge the two!

Cheers

JayDolan
JayDolan

I love reading testimonials like this one because I hate proprietary comment systems. In my experience, they don't play well with my site. I once had Disqus eat a whole post's worth of comments, and no one at Disqus was able to help retrieve them from the depths of Disqus.

I don't think I'll plan on using lifefyre anytime soon, but it's always good to know more about these systems.

lauraclick
lauraclick

Gini - I've already told you this, but the only downside I've seen to Livefyre so far is the inability to comment in places where Facebook is blocked behind a firewall. I don't know if others have experienced this, but this might be a problem for people who in big corporations that often block social media sites like Facebook and Twitter.

Howie Goldfarb
Howie Goldfarb

What is @livefyre and can I use it as part reading lamp and part campfire for my indoor s'mores? Also it is carbon neutral? Or at least clean burning?

four_sides
four_sides

If I install livefyre, will it import the current comments I have on my blog? I have Wordpress installed with Disqus.

demlasjr
demlasjr

I refuse to review Livefyre until Opera issue will be fixed :D I don't want to give a bad note to Livefyre, because I really love it !

Every site, including this one, is broken in Opera. The tag cloud and the right column is under the livefyre box and I can't post comment from it, neither see the comments. I need to change the browser all the time in order to comment something...Because Opera is my main browser is really hurting me to see this....

ryahalbatros
ryahalbatros

I've registered too! I see a mention that's it's possible to import my existing Disqus comments, is that right? And would you recommend the shift? I'm all for making things better/easier/more enjoyable. :)

sydcon_mktg
sydcon_mktg

I have been toying with the idea of trying it out! I love it here and on some other blogs I frequent. We are trying to figure out if it would be beneficial to us, if it would help with blog traffic & possible increase of comments, I am all for it!

NathLussier
NathLussier

Yes! I've been using Livefyre on my site since November, and I can definitely see similarly awesome results. I was ranked #1 by PostRank for engagement out of the ProBlogger 40 Bloggers to Watch in 2011 list... and I know part of that is due to Livefyre! :)

Brankica
Brankica

Hey Gini, I registered for Livefyre so I could comment here :)

I love its features although I have no idea how to tag people or anything else. However, I keep sticking with the old default WordPress commenting system, cause it seems most of my readers like the simplicity and the fact that they don't have to register or log in.

However it is something to think about for some of my niche blogs.

Marcus_Sheridan
Marcus_Sheridan

Great discussion Gini (Livefyre certainly enhances that) but I've got a couple of major concerns:

1. On my blog, I get a decent amount of comments from non-techie types, you know, the ones that don't even know what an avatar is. Because Livefyre has an extra step involved with signing up, these less-familiar people can easily get confused, thus eliminating a potential comment. (Which, btw, the people without an avatar are often times our actual 'customers'....at least mine)

2. Unless it has commentluv, I wouldn't do it. Cluv is that awesome and important to me.

Keep in mind I say this though seeing there are a boat-load of livefyre benefits, so I'm very open to it in the future.

Marcus

3HatsComm
3HatsComm

How do you get the ONE EMAIL notification thing, Oh Lifefyre swami? I know I can unfollow a conversation, just curious about how to limit the emails. Mentioned it over on @Shonali blog about that and the CommentLuv feature. It's looking good, have to admit that. Wondering about the sign in options, if there are still some hold-outs who would just rather name, email, URL vs. something social or registration required (a peeve of mine - to be blogged at later date)? I get the fight spam aspect, just curious.

joey_strawn
joey_strawn

Most of what I would say has already been said, but I started using it pretty much right after you and Danny signed up and I've loved it. I've seen an increase in comment traffic and site traffic as well and I love how well it integrates into not only my blog, but my blogging community.

Every system has bugs, but the Livefyre system has support that I haven't found anywhere else.

Danny Brown
Danny Brown

Livefyre is a great system, probably my favourite of the third-party options. Couple of additions I'd like to see:

1. CommentLuv (or a similar option, based around CL) to reward your readers.

2. The ability to hit the comment count number on a post and be taken straight to the comments section.

Keeping an eye on any changes to see if it'll be re-activated over at my blog, but definitely on the right track :)

SeanMcGinnis
SeanMcGinnis

I'm not even going to read this. I prefer to wait for my in-person, live review that was promised to me last week. ;)

Trackbacks

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