Advice From One Millennial to Another
Today’s guest post is written by Adam Justice.
I’m going to let you in on a secret: I’m not a social media marketing expert.
I’m a web developer and online marketing strategist.
When I first started in web development it was strictly for fun. When I learned how to code in HTML I thought it was cool, and within a few weeks I had made websites for family businesses, online friends, and pretty much anyone who could come to terms with free hosting.
The experience I gained from these first projects led me to charge for my work and it started me on a path where I strive to not only improve, but to also add new skills to my repertoire.
There’s a low barrier to entry when it comes to providing online marketing services of any kind. Fifty percent of the population has a Facebook account, and basically all you have to do to call yourself a “social media expert” is know how to run one.
Some of the networking people I converse with will tell me, “You’re lucky to have design and marketing skills that apply to social media,” but I see it differently. The basic principles and concepts that good design and marketing are built upon work under most circumstances, and they’re going to outlast social media as we know it.
It’s important for millennials (I hate that word) to see value in building a strong foundation of basic principles when it comes to marketing. Our greatest strength has always been to think outside the box. Ironically, that is the same trait that gets so many companies who put their faith in my generation, into social media hot water.
Advice From One Millennial to Another
- Go to work for an established company first and get some experience.
- Know yourself. Know your abilities and don’t be afraid to acknowledge weaknesses.
- Spend some of the time you normally dedicate to reading blogs about “How To Optimize a LinkedIn Profile” by reading from a textbook instead.
- Measure twice and cut once. Make sure you are capable before taking on a new role. A bad set of circumstances could end your career as far as the Internet is concerned.
The worst thing you can do is discount the methodology and science upon which marketing is built. We may watch YouTube instead of cable now, but grocery stores still place products with the highest profit margins at eye level.
While a lot has changed, a lot has remained the same.
It seems extraordinarily self-serving when a 24-year old bills him or herself as a marketing expert, convincing consumers since Facebook wasn’t around five years ago, prior experience is not pertinent.
Basic PR and marketing skills are much more valuable when conducting business on Facebook than knowing how to send messages and comment. He or she is not only being dishonest with a potential customer, but also cheating themselves of the opportunity to become better.
And if you are an expert with a ton of experience and a successful platform, go easy on the “fake gurus.”
Remember, everyone started somewhere…. And you wouldn’t look as good by comparison if you were up against contemporaries all day long!
Prosperity requires hard work and strategic thinking. By publishing all this content on marketing and social media, we’re just tempting others to give it a go as well.
What advice would you give to our generation?
Adam Justice is a veteran web developer, entrepreneur, and online journalist. He is a Yahoo! Featured Contributor in the areas on technology, politics and autos, and is co-founder and president of Elkhorn Media. You can find out more about Adam here.










Adam,
You're right about building a strong foundation for success online and a lot of people don't really understand that part. I always think about it as when Myspace or Xanga were huge and people flooded those websites for company growth. But, still the people that had success were the ones that had a good understanding of marketing and public relations and leveraged other communication channels to expand their social reach for their business.
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@nathan_hand hehe, thanks for the RT of @etelligence's post :)
Thank you. As a 46 year old Gen-Xer I appreciate this greatly. Your generation has a chance to be another "Greatest Generation", forged in the hearth of a Depression. I see how you struggle and innovate and pour yourselves into your work. I see a collaborative bent and a lot of desire to listen to each other and learn every moment with wide open eyes and ears.
But I do think your generation, as a group, as a few serious flaws.
The world is pretty screwed up and changing rapidly, it's true. But things got the way they are for reasons. Rather than assume that it's a new era and time starts now, you have a lot to learn from what came before you. Learn especially from our mistakes - which is to say get to know them well.
Social media is another form of media. In some ways, the changes we are seeing are very much like when other new forms of media were invented (printing presses, radio, TV). Some of the trends are nothing more than basic human needs for companionship and gossip, belonging and definition. Rather than understand just how to do stuff in Basefook, understand why people do what they do with it. Ask the real basic questions - and never let self-centered loudmouths call themselves "gurus" because they have a way to channel "conventional wisdom" into a few pithy phrases.
In short, ask some fundamental questions and be careful not to believe your own BS and you guys will be able to create a much better world in your own image. I have faith in you!
@wabbitoid The attitude goes even deeper than the ones who use a guru moniker. I think you hit the nail on the head with "channeling conventional wisdom" , by curating the thoughts of others is how young people find themselves.
I don't want to tell people that they have problems, but I've been getting notices about an ongoing philosophy debate between 3 college kids that grew from a picture of a cat riding a skateboard on Google+ all day.
Why do people have such an ingrown need to feel smarter than everyone else that they're getting all Kerouac on Google+ at all, let alone below a picture of a cat on a skateboard? They're the reason Kevin Trudeau will still be able to sell books in 30 years, and the reason you can't clean Occupy Wall street off the sidewalk.
There are so many great advantages to living in this time, but at the same time people will pass over a job application I submit because the precedent set by the 26 year olds who came before me. In reality I'm the anti-27 year old. I don't use a cell phone, I went without cable for 8 years, I never miss a day of work, I don't use excuses and I don't feel like anybody owes me anything, but the reputation of young people precedes us all as a group. If you look at my picture you'd probably assume I'm a lot younger than I actually am, so I'm not just paying for the bad reputation of my own age group, but the one younger than me as well.
@PHPBlogging As in "Wordpress=easy to hack" do you mean ill intent cracking, or coding to, a more traditional use of the word hack?
@etelligence it is the easyest to hack as in a hacker taking control of your site for malicious puposes, so I have been told and seen :((
@smitus Thanks Sarah! A lot of people give advice online, but some don't even listen to their own.
@etelligence Very true! Similar to how everyone knows what is the right thing to do, but not everyone does it. :)
@JudyMcLarty Thanks for the kind words. Glad you liked the article, you may like some of my other ones on http://t.co/n1YEASux
I like this kid. Nuff said.
@danperezfilms Thanks Dan! My goal is to get 1 person to like me for every 5 who are indifferent or absolutely hate me. I've got this weekend covered!
I some what started on the same lines. Initially, I was skeptical because I was about to leave a well paying job which I hated to something completely new. The early hiccups in web development and affiliate marketing kept me grounded for sometime but I finally progressed. Your personal experience relate to what I have gone through at one point in my life. I don't regret any of that today. Thanks for this wonderful article.
Adam, age doesn't matter, experience is key. You provided the basics and that is all anyone needs to market whether its social media or traditional platforms. Advice I would give to "our generation" is keep an open mind, don't use everything you share as marketing AT people, establish and nurture your relationships and keep up with what's new even if you don't intend to use it. ;)
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@Nakeva
Oh I never said age matters, in fact this applies just as much to 30-50 year olds who secretly hate that their boss is 27. I think the common denominator would be attitude. "Oh I'm the only demographic who's qualified because ______". I think it's even wasted subject matter. Merit should apply above all else in business, but unfortunately that isn't always the case, and it's easy to confuse courtesy with merit (especially for our generation where evry kid was given a trophy in little league, every kid got to play on the team and we were taught self esteem above merit).
The lesson I would like everybody 18-32 to take away from this is that a strong foundation in learning and practice is mandatory if you want to effectively blog about something, and you need to mind your information sources. If you want to free lance managing social media accounts for small business, a good place to start would be learning the methods that advertisers use in newspapers. Think about your website, have you ever saw a fold on it? For some reason they call the visible part of the screen "above the fold", and that's not a coincidence.
A more practical example would be the source of my lesson: my day job as a Drafter / Engineering Technician. In college I had a professor who insisted we draw on paper for the first semester, with pencils, rulers, dividers, the same way drafters done the work in 1960. The class thought it was stupid because we could make the same drawings in a fraction of the time on AutoCAD, but we learned geometric construction, lettering, isometric projection, etc. When it came time to use AutoCAD we didn't just learn how to use the commands, we already knew how the computer ran those commands. The math , construction techniques, order of basic operations. We were the computers.
When I entered the workforce I got promoted ahead of several drafters because of it. If I run into something I haven't drawn before, it is easy to figure out because I know how the computer would do it. Meanwhile the drafters who went to a rival school that didn't include board drawing in their cirriculum, they ask me how to draw it. I never realized that it was the board drawing that gave me an edge until I solved the first problem (it was another drafter's problem, it was just an exercise for me), and I didn't realize how much marketing in a traditional sense applied to the Internet until I increased conversions with techniques taken from billboards and magazines.
Thanks for stopping by Nakeeva, that's some pretty good advice you left, for all generations.
Advise for your generation? Well, having grown up in the era when tv still turned off at midnight and rotary phones, the younger generation needs patience. It's a fast world now with instant connecting and instant answers, but it's to fast sometimes and details are missed.
Sure...I find myself itching to hit someone when it takes a while for a page to load, but that's not real life. You're so young and you have the entire world at your fingertips. take the time to breathe, experiment, try new things, ask advise of your elders and remember what Ferris said, "Life moves pretty fast, if you don't stop and look around once in a while you just might miss it."
A 27 year old millionaire is cool, but did they remember to appreciate history? The great outdoors? Friends, family? I'm in my early 40's now and just finding my talents...but I never forgot to just breathe and look around.
Sharon
http://sharon-moms-madhouse.com/
Great seeing you here, Adam. You've some excellent points to the table. My advice is that we start regressing when we think we know everything. Learning, whether emotionally or mentally, is how we grow... And as the old adage goes, if your not growing you're dying.
@TonyBennett Thanks Tony. I think if someone has enough self-awareness to realize they are getting too confident in their own abilities, they likely wouldn't have found themselves at that extreme in the first place, but maybe everybody has to get to that point at least once. Like a puppy getting swatted back by a cat.
That's one of the main reasons I started reading this blog and contributing for @ginidietrich , because I appreciated her self-awareness, and in my opinion it's one of your best traits as a blogger too @TonyBennett . I don't really trust writers who can't be objective with their own experience, and I hope I have a correct view of mine.
I love this post Adam!
Though I wouldn't under value the importance of hard work and strategic thinking I would definitely like to mention how easy the new generation wants it to be. I am in my late 20's and I see people much younger to me brand themselves as something they really are not. I was once on this interview team and we had college students and the striking feature was how most of them actually felt that they "knew everything" and had done it all. And when asked as to why a young person with practically no experience should be picked up over someone who have about four to five years of experience; they resonated on the fact that they were "much capable", threw a lot of big names across as their gurus and actually felt they had no weaknesses. The person who was selected was a college grad who convinced us that though he doesn't have credible experience; he is here for just that and he promises to deliver through learning. His strengths : good learner, his weakness : time management. But at least he knew his weakness and could differentiate it. What strikes about such people is that they are human, they are real and they work to make themselves better each day.
@Hajra Experience always helps. There's a misconception I think everyone has that when you're adequate at something you think you're proficient, and when you're proficient you think you're untouchable. There's only one way to get past that, and that is to be around others who are adequate, proficient and untouchable. I couldn't have written this blog post 6 years ago. There is a lot that can be said for having drive and confidence, but having confidence without substance is called ignorance.
@ginidietrich I'm going to write a rebuttal. I'm a millennial, right?
Excellent advice. I'm passing this on to the students in my college class.
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Thanks @KenMueller . When it comes to technology, we're all forever students. This whole writing thing is supposed to be a pyramid. You build a broad base of learning, and then you build upon that with practice. The capstone should be writing about it. If you write about it more than you practice, or before you learn about a subject, there's more than one thing wrong with that pyramid.
@etelligence Most definitely. I know my writing and advice has changed over the past few years due to my experiences in the trenches.
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