Augmented Reality for PR and Marketing Pros

@AugmentedAdvert Thanks for the retweet! Hope you have a great weekend :)

@nottinghamtoday Thanks for passing it on! Have a fabulous Friday & weekend!! @jasminemdean @spinsucks

It's interesting to think how this applies to high-powered construction engineering projects. All these companies are reduced to commodities by the RFP. But demonstrating in 3D animation, AR and other techniques can make their alternate concepts come to life. 

And these are the types of projects where the budgets make a little investment in high-end presentation well worth it. 

@KatieMillerMN Where are looking forward to seeing #AugmentedReality implemented?

Very cool Gini! I actually experienced "augmented reality" last year when browsing a clothing mag (Patagonia maybe?). If you placed your smart phone over the model on the page who was decked out in winter clothing, you would see outfits under that. It was very cool, only I didn't know what the technology was called until reading this. Thanks for the tip about Layar too. It might prove interesting moving forward. Rob

Very interesting Gini! I'll have to try it out. @ginidietrich

I'm still waiting for a ready-to-use version of the app that got me interested in AR in the first place... the one that gives you walking directions by overlaying arrows onto the real world via smartphone screen. 

@TaylorGaspar @ginidietrich Jenn-Air's app = one of my favorite AR examples! http://t.co/UzJTE7RT

I also learned that many of the interiors you see in that catalog are no longer photographed--they are 3-D computer renderings, sometimes right down to the people!! It's cheaper and allows them to customize the photos to the cultures they are shipping catalogs to be changing colors, fabrics styles, or wall hangings. Crazy cool. 

@ginidietrich liked your blog. Did you also feel like AR died, but recently resurrected and matured?

@TaylorGaspar I decided to blog about it so I could show examples!

I hate shopping too! Been meaning to check out Layer, thanks for the reminder.

Blippar is a good outsourced way to achieve a one-off AR campaign. Definitely cheaper than hiring an agency. 

Where AR really needs to be, in order to get mass uptake, is part of the mass market app usage. Check out Nielsen's report from last month:

http://blog.nielsen.com/nielsenwire/online_mobile/top-mobile-shopping-apps/

Of the Top 5, ShopKick is the only one where you'd be in a physical store and have the ability to layer AR on top of the store layout.

Yes, Layar offers you a decent version of this approach when you're at home, but it's nowhere near the interactive app it needs to be when you're not outside.

Considering the rest of the Top 5 are all email-based or web-based companies, AR may be a tougher nut to crack unless companies really put some R&D into it, along with education to the mass market. It's great PR and marketing folks are excited - now it's our jobs to get mom and pop excited, too.

@angelaksgiles Thank you for sharing :)

I love what Jayme said, and agree! It is a very excited time to be in the PR & marketing industries and although it may not be possible for all agencies to implement this, it does start stirring the creative juices to help people thing big. On a similar wavelength, Peter Himler just wrote about Condition One on The Flack, and how it was one of the most buzzworthy startups at New York Tech Meetup: http://bit.ly/Q6mgkY

It offers "next generation immersive video applications ... that combine the power of still image, narrative of films and engagement of tactile controls to create powerful emotional experiences of 'being there.'

Maybe professionals who don't have the budget for augmented reality can start with immersive experiences first?

Great post, Gini! As always. Would love to pick your brain over lunch some day ... or at least force you to drink coffee with me. It's delicious, I swear!!! (Yvette has my back on this one!) 

Have a great day!

Lisa

Whoa. As a production/field director/shoot nerd, that Ikea video alone blew me away. So innovative, yet simple and beautifully produced. 

You're right, that is pretty cool. I have a great idea for an augmented reality bit where I fly around the Suburbs of Chicago and save damsels in distress from getting trampled during an Ikea stampede!

I will repeat...it's such an exciting time to be in our field. #That.Is.All.

Awesome. Now we can stop talking about  QR codes for a millisecond :)

I set in on an economic development and education meeting and they were showing a 'virtual' but usable keyboard that was just an image; does that count. Don't tell me that's old news now.......

I caught an NPR report the other day talking with the developers of a new music app that was using location data and the accelerometer in your phone to provide a custom music listening experience based on activity and mood. I'll try and find the link. It was a really interesting conversation. 

@ginidietrich hi early bird :-) haven't gotten any feedback on my suggestion btw;-)