Gini Dietrich

BlogDash Launches; Offers Relationship-Based Alternative

By: Gini Dietrich | February 8, 2011 | 

Every once a while a tool comes around and you think, “I have to have that!” And you have to have it so much, you’re willing to pay for it (cough, see yesterday’s blog post, cough).

Well, that’s the case with BlogDash. Truth be told, I was first enticed by David Spinks. I like him a whole bunch and I was curious what he had up his sleeve. And, while I no longer do media or blogger relations, the beta was enough to keep my interest.

Now that they’ve launched, and now that they’ve listened to feedback from their beta testers, you have a tool available to help you in your targeted and relationship-based blogger outreach.

It’s not a list developer, like Cision, Burrelles, or Vocus. It’s a database that allows you to search based on preferences, influence, and topic. So, while it’s still important that you build relationships with bloggers and not mass pitch them with a one-size-fits-all news release, BlogDash gives you access to blogger preferences that make your life just a little bit easier.

The full profile features the blogger’s bio, location, social networks, blog posts, all the blogs they contribute to, blog stats, Twitter stats, and more. It also recommends other bloggers you should be targeting.

The company is funded by Scribnia, a blog network site, so the initial information found in there about bloggers came from that directory. It does include Twitter, Facebook, and Klout scores (because, I guess people care about that – I only care whether or not the blogger has influence for our client, not what their score is, but that’s a different topic for a different day), but not email address or phone number.

So I see two things that need to evolve: 1) Giving businesses all contact information and 2) Right now, as a blogger, you are required to enter your information, verify you own the blog (as seen by the little pencil at the bottom of this post) and provide a bunch of information about yourself.

If the second thing doesn’t become easier or happen automatically (maybe with an email to the blogger asking for verification?), the database won’t be complete and you’ll still have to combine it with your traditional media database.

That said, the starting price is only $99 and you get a seven day trial when you sign up, so it’s worth it to see what you think. I think you’ll like it and it will add great value as it evolves from this initial launch. It’s cheaper than the big boys and more up-to-date. Let’s hope it can stay that way!

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. Join the Spin Sucks   community!

  • DavidSpinks

    Hey Gini,

    Thanks so much for your support through our beta and for spreading the word. I can’t tell you how much we appreciate it.

    To respond to your points of feedback:

    1) We do provide email but only if it’s publicly available. We take our “no spam” policy very seriously, and will not provide any information that a blogger doesn’t make available publicly, or by signing up for BlogDash. As more bloggers sign up (we’ve had about 500 in the first couple days), we will be able to provide businesses with better contact data as provided by the bloggers.

    2) The database is built up of publicly available information about bloggers. So bloggers are being pulled into BlogDash from the web and then invited to verify the data and add things like pitch preferences. If the blogger isn’t in the database, they just need to sign up. Any business user can add bloggers to the database.

    If anyone has any questions or feedback, please let me know. We love feedback and are working very hard to improve the tool.

    Thanks again!

    Co-founder, BlogDash

  • ginidietrich

    @DavidSpinks Thanks for addressing my two concerns! I’m sure you’ll hear if there are other issues. 🙂

  • HowieSPM

    I am not sure I like this whole nefarious blogger netherworld. Hopefully Mubarak will be able to shut down the blogs!

    Good luck David!

  • DavidSpinks

    @HowieSPM Thanks!… I think. (=

  • LucyThorpe

    They approach bloggers and ask them if they want to be interviewed and then the blogger feels flattered and agrees and they then add them to the community. Further down the line they then sell that bloggers details as part of a data base to PRs.
    Happened to me – or at least the first part did.
    I don’t know if this is a jolly good idea or a bloody cheek but I always get a bit edgy if I think money is being made off my back.

  • DavidSpinks

    @LucyThorpe Lucy, that’s how old media databases worked. That’s the opposite of what we’re doing. We don’t do “interviews” but rather invite the blogger to provide the information that they want businesses to know up front. We will work hard to give more and more power to the blogger. We are very upfront about what it means to have a profile on BlogDash and who can see the profile.

    I’d love to chat with you sometime and get your feedback on the tool, and what we hope to accomplish…if you’re interested.

    My email is david at blogdash dot com. Let me know!