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Gini Dietrich

Blogging Tips: How to Promote and Publicize

By: Gini Dietrich | January 18, 2010 | 
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Before the holidays, we spent some time here talking about blogs – how to create themhow to attract readers, and how to optimize your content.

One thing, however, we didn’t discuss is how to promote and publicize your blog posts, after they’ve been published, in order to attract readers who don’t yet know about you.

This is the process I follow every time I hit publish:

1. Go to Delicious and create an account, if you don’t already have one.

Save your blog post, with the original link (not a shortened link), as a bookmark. I have our Delicious page set up to automatically feed my FriendFeed and Twitter accounts after it’s been posted. To learn how to do that, Scott Hepburn has an easy-to-follow blog post on the topic here. He even goes so far as to suggest you do this with Google Reader. I don’t do that because I want to have read the content I tweet before I actually distribute it.

It takes a couple of hours for Delicious to feed to FriendFeed and Twitter, so I do this late at night (after 9 p.m.) in order to hit the people up, and on Twitter, around midnight.

2. Go to su.pr and create an account, if you don’t already have one.

I love this URL shortener because it:

* Adds your content to StumbleUpon (which helps with SEO AND attracting new readers);

* Gives you times of each day that your tribe retweets you most often on Twitter (so you know when to post);

* Shows you all of the retweets each post has received and who did the retweeting; and

* Gives you pretty accurate traffic information you can then overlay with your Google analytics.

I don’t, however, like to use the timed feature in su.pr because it tends to act wonky at least once a week and it sometimes “loses” your links. So I go there only to shorten the link so I can use it in other places.

3. Go to SocialOomph and create an account, if you don’t already have one.

I like using this service to time my tweets (I do one an hour from 9 a.m. until 5 p.m. CST) Mondays through Thursdays (I don’t tweet news on Fridays because of #FollowFriday).

Based on what su.pr tells me, I schedule our blog post (using the su.pr shortened link) to tweet three times the following day. For instance, I know on Tuesdays, 9 a.m., noon, and 3 p.m., are the times I’m retweeted the most. So I set up our blog post to be tweeted at those times every Tuesday.

For every other tweet during the day, I set up news, articles, and blogs I read that support my thinking, but aren’t self-serving (i.e. not information coming from Arment Dietrich).

Keep in mind that you can not use the same copy for the multiple scheduled tweets. They must be different copy or Twitter will consider it spam.

So this is what my scheduled tweets looked like yesterday:

SocialOomph

4. Go to Facebook and, using the original blog link (not the shortened one), I let our fans know what they can read about on the blog.

5. Go to LinkedIn and, again, using the original blog link, update my status to drive my connections to the post.

6. Answer all comments you get on your blog. I typically answer on the blog, but also send an email to the commenter thanking them. This not only makes people feel good, but sometimes creates an offline conversation that builds my relationship with that person.

Rinse and repeat each day. I know this sounds like a lot, but I timed it when I wrote this post. It took me eight minutes.

Are there things you do to publicize your blog posts that are not listed here?

About Gini Dietrich


Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

29 comments
David
David

This is amazing, but there are plugins for wordpress that can automatically do this job of posting articles to facebook, google buzz, twitter, etc. So i don't think there is any need to do that manually?

raul
raul

I'd like to suggest taking a look at http://www.unifiedsocialmedia.com for publicizing your blog posts. The website will soon launch a new service that allows bloggers to connect with each other in a social network and publicize their new posts on their network of sites. Its a free service and your links to your posts will be targeted on related pages. So your links will be seen by intersted readers.

The site launches July 1, 2010 and registration will be by invitation only. You can an invitation at http://www.unifiedsocialmedia.com

Mark
Mark

Excellent post. Using something similar to promote my own blog though there are some definite tips I will be taking away and using in the future.

Gini Dietrich
Gini Dietrich

Joel - such a great idea! I never get annoyed with people direct messaging me their blog posts, if it's something they think I should see (and I already have an online relationship with that person). Even though I subscribe to a lot of blogs, it sure makes my life easier (and makes it easy to retweet) if they send it to me, with their shortened URL link they're using to track stats.

Joel Foner
Joel Foner

I thought I'd add one small thought. In addition to figuring out best timing for tweets, that if you have a solid relationship with your top level network, you can often arrange to DM key people important tweets to be passed along. Given the incredible volume of tweets that flow by a hyperconnected Twitter user, they can easily miss things that fly by, even at "the right time." With a solid relationship network, you may even find that some people will thank you mightily for making their job easier! (no kidding - this has happened to me repeatedly)

Great post, Gina - thanks!

Gini Dietrich
Gini Dietrich

Laura - great tip! I use TweetDeck, but I know a lot of people really like Hootsuite, especially because of it's ability to do just what you say.

Laura Roeder
Laura Roeder

Really great detailed plan! You can save time on the last one by using hootsuite, it can do scheduled messages to facebook profiles, facebook fan pages, and and linkedin.

Dave Van de Walle
Dave Van de Walle

Last week, I had an email come in from a blogger, who thanked me for the comments; and a phone call from a blogger, who tracked me down from our Facebook connection and thanked me for the comments.

Both of these things happened within 5 minutes of each other - a nifty coincidence.

Adding a non-blog element to blogger interaction is a great tactic.

Scott Hepburn
Scott Hepburn

Useful tips, as always, Gini.

Susan and others raise great points about automating. There are times it works well and times it doesn't.

Back when newspapers were in style, they showed up on our doorstep every morning. We were grateful to the paperboy, even if we never actually saw him. Can you imagine how hard it would be to stay informed if we waited for the paperboy to personally hand it to us?

I love Gini's balanced approach of SOME automation with lots of personal interaction.

Susan Weiner
Susan Weiner

Gini,

You're making me think. Thanks! I don't currently use most of your techniques, but maybe I should. I'm glad @rwohlner brought you to my attention.

Gini Dietrich
Gini Dietrich

I do A LOT of tweeting throughout the day (as most of you know) so I agree that I like to be live, and in person, when the blog is posted. But with my travel schedule and that whole running a business thing, it isn't always practical. I've learned in the past couple of years of testing things on Twitter that this works pretty well for two reasons: People know they can go to my Twitter stream and get news and information both from us and from people I respect, but also that I don't get on, send all my tweets at once, answer @ replies and get off.

This allows me to provide value, but answer @ rewplies and DMs and RT when I'm on there live and in person.

Davina K. Brewer
Davina K. Brewer

Like Susan, I prefer to be there in real-time for Twitter though I understand and respect that's not always practical. Holding off (for now) taking Twitter mobile, just don't want to be one of those people who can't put down the cell phone. Ever.

#3 I like that you mix in other information and stories, so it's not just the Gini Broadcast Channel. #5 I sometimes post the blog to the relevant group; yes it's self serving, but if I have really good info to share I'll add it to the discussions.

Major applause for #6, Gini. I know you reply to comments, answer trackbacks on other blogs. It's surprising to me how many professionals do not do this, and that's what really builds relationships and community.

I do need to look into Digg or Delicious, for some other way to promote my own blog, so thanks for the ideas.

Emory Cook
Emory Cook

This is great, thank you. I always forget to post my new stuff to Delicious. Thanks for the reminder, and the other great tips. I'll tweet this on.

Susan (5 Minutes for Mom)
Susan (5 Minutes for Mom)

Thanks, there's some good advice here. But, I tend to shy away from automating any tweets. I like to actually "be there" when I tweet so that I can reply.

(And I feel it is a little dishonest to tweet something out when I'm not personally on Twitter. Call me a purist. LOL.)

Randy Barnes
Randy Barnes

I am on my way [no joke] to the medical school to have a tooth pulled today. I'll be laughing at the pain now that I have the magic beans. Ok, too strong, but thanks and dont get hit by bus or anything today as I'll be back for more.

Raviaa
Raviaa

Your pre holidays blogging tips helped me finally get on the probloggers track, and now I'm planning to create my blogging "network"; thank you for sharing the wisdom.

Nate St. Pierre
Nate St. Pierre

It takes me an average of 2 hours to write each of my articles. I am hella jealous at your 8 minutes. :(

However, I haven't done any of the automation tactics you outlined above . . . I should look into that.

ginidietrich
ginidietrich moderator

@David You're right - you don't have to do all of this manually. But we have very different messages for each of our social networks so it doesn't make sense for us to use the automated plugins. But if you send the same message to all of your networks, there are plugins, and you can use ping.fm, too.

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  3. […] The Fight Against Destructive Spin » Blog Archive » Blogging Tips …4 hours ago by Gini Dietrich  Save your blog post, with the original link (not a shortened link), as a bookmark. I have our Delicious page set up to automatically feed my FriendFeed and Twitter accounts after it's been posted. To learn how to do that, Scott Hepburn … – […]

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